The Coca-Cola CompanySponsorship Proposal

ITG Motorsports

In The Groove (ITG) Motorsports is for the fans.

Our goal is to expand the fan experience.

We want to bring NHRA racing closer to our fans by making the total race experience more accessible to our fans.

We know that the more our fans are involved, the more passionate they become about our sport.

We also know that the more passionate they become about our sport, the more they support the sponsors of our sport.

We want our fans – and our sponsors – to have an INCREDIBLE EXPERIENCE with ITG Motorsports, and walk away saying, “I am glad I am connected with ITG Motorsports!”

WHO IS ITG MOTORSPORTS?

ITG

The NHRA - National Hot Rod Association - is the sanctioning and governing body for the sport of drag racing.

NHRA hosts drag racing events in the United States◦ ESPN2, which has presented the NHRA Full Throttle Drag Racing

series since 2001, announced in February 2009 that it will continue on as the exclusive television home of the NHRA through 2016

NHRA Full Throttle Drag Racing Series is 24 races from February through November in four classes:◦ Top Fuel Dragster◦ Funny Car◦ Pro Stock◦ Pro Stock Motorcycle

WHAT IS THE NHRA?

ITG

Pomona  (February 11-14) Kragen O'Reilly NHRA Winter Nationals

Phoenix  (February 26-28) NHRA Arizona Nationals 

Gainesville  (March 11-14) NHRA Gatornationals** 

Charlotte  (March 25-28) Inaugural NHRA Nationals

Las Vegas  (April 9-11) SummitRacing.com NHRA Nationals 

Houston  (April 16-18) NHRA Gatornationals**

Madison  (April 30-May 2) NHRA Midwest Nationals **

Atlanta  (May 14-16) Summit Racing Equip. NHRA South. Nats. **

Topeka  (May 21-23) O’Reilly NHRA Summer Nationals 

Chicago  (June 3-6) United Association Rt. 66 NHRA Nationals ** 

Englishtown  (June 10-13) United Association NHRA Super Nationals** 

Bristol  (June 18-20) NHRA Thunder Valley Nationals

Norwalk  (June 24-27) Summit Racing Equipment NHRA Nationals**

Seattle  (July 9-11) NHRA Northwest Nationals

Sonoma  (July 16-18) Fram Autolite NHRA Nationals **

Denver  (July 23-25) Mopar Mile-High NHRA Nationals**

Brainerd  (August 12-15) Lucas Oil NHRA Nationals**

Memphis  (August 20-22) O’Reilly NHRA Mid-South Nationals**

Indianapolis  (Sept 1-6)    Mac Tools U.S. Nationals**

Charlotte  (Sept 16-19) NHRA Carolinas Nationals**

Dallas  (Sept 23-26) O’Reilly Super Start Batteries NHRA Fall Nats.**

Reading  (Oct 7-10) Toyo Tires NHRA Nationals**

Las Vegas  (Oct 28-31) NHRA Las Vegas Nationals**

Pomona  (Nov 11-14) Automobile Club of S. California NHRA Finals**

** Pro Stock Motorcycle included

2010 NHRA RACING SCHEDULE

ITG

NHRA PROFESSIONAL CLASSES

Top Fuel

Funny Car

Pro Stock

Pro Stock Motorcycle

ITG

NHRA delivers: Up to 125,000 spectators per event

◦ 2nd Largest Avid Motorsports Fan Base More than 130 hours of original programming in 2008

◦ All national events are televised on ESPN2 / ESPN2 HD◦ Nearly 60 million viewers ◦ ESPN2 is available in more than 96 million households

Increased viewership on ESPN2/ESPN2 HD◦ NHRA POWERade Drag Racing Series total race weekend viewership increased

10.3% in 2007 from 2006◦ NHRA viewership increased 47% from 2000 to 2007

NHRA is diverse: 2008 Diversity in Motorsports Award winner Of the full-time NHRA professional racers competing in 2007:

◦ 7 were African-American and Hispanic; and ◦ 6 were female

NHRA DEMOGRAPHICS

ITG

NHRA is appealing to sports fans: 32.6 million or 14.5% of the US Population has an interest in NHRA

NHRA is appealing to fans: 67% of NHRA fans are in the 18-49 Demographic 51% of NHRA fans are in the 25-49 Demographic Youngest average age among major sports properties NHRA indexes the highest for 18 - 24 year old fans

NHRA is appealing to men: 77% of NHRA fans are Male

NHRA is appealing to fans with buying power: 55% of NHRA fans have annual income greater than $50k 18% of NHRA fans have annual income greater than $100k

NHRA FAN APPEAL

ITG

NHRA creates RELEVANT CONNECTIONS for sponsors 98% of NHRA fans feel positively about Sponsors 90& of NHRA fans are likely to try new product if a Sponsor of

the sport 88% of NHRA fans are likely to take part in a Sponsor promotion 88% of NHRA fans are likely to purchase Sponsor product over

non-Sponsor 51% of NHRA fans have switched brands to support Sponsor

NHRA events set the benchmark in event satisfactionfor spectator events as researched by EventCorp (NFL, NBA, NHL, PGA, NASCAR, IRL, MLB, AFL)

NHRA: GOOD FOR FANS & SPONSORS

ITG

ITG DRIVER PROFILE

GARY DENSHAM (Funny Car)

• Finished 10th in points in 2008• Won the prestigious 50th Anniversary U.S. Nationals, Indianapolis• 8-time NHRA National Event winner• 6 “Number One” qualifying positions • “Person of the Year” (Car Craft Magazine)• 1996 Australian National Champion• Set 2002 national speed record at 326.87 mph

ITG

The ITG Motorsports Hospitality Program is the most unique program within NHRA.

We provide the relaxed environment that will stimulate business conversation, and facilitate networking relationships amongst our clients and guests – through these elements:◦ Hospitality Tent supplying food and beverages for up to 1,000 people for the race weekend.  ◦ The tent can be customized to create an experiential marketing event to feature your brands and

products, and provide online product purchasing capabilities◦ 6 individual kiosks and digital displays with brand messaging and themed-content capabilities◦ Exclusive signage and activation availability that allows you to communicate your brand in an

effective and experiential manner

Our approach to sponsorship is unlike that of any other race team: we want to

deliver a return on your sponsorship investment through incremental sales and developing qualified leads. ◦ The “special” value we bring to you is in the clients we will deliver to you.  ◦ If your client is not one of the typical 75,000 people who attend an NHRA race weekend, then

ITG will bring your type of client to the race through our telemarketing efforts and PR campaigns

ITG HOSPITALITY PROGRAM

ITG

ITG Motorsports has designed and created a “trade show” environment with its Hospitality Tent and Kiosks for you to present your brands, meet with your customers and sell your brands

◦ The hospitality tent also allow fans (up to 75,000 per race weekend) to join in the fun. ◦ Guests have access to all food, beverages, and trade show Kiosks along with access to the drivers and crew. ◦ Guests obtain their passes through ITGMotorsports.com and receive hospitality packages in the mail prior to the event. ◦ Hospitality packages include wristband admission to the Dog Pound, rain poncho, earplugs, logo T-shirt and ITG Motorsports fan club points card.

ITG HOSPITALITY PROGRAM

ITG

“There’s considerable evidence that 10 years from now, NHRA could look back to 2008 and say it was a pivotal year.”

- Michael Smith, Staff Writer, Sports Business Journal

“NHRA is the place where corporate America is heading…”

- Mike Hegedus, Senior Reporter, CNBC

“NHRA is positioning itself for a growth period similar to the one NASCAR enjoyed in recent years.”

- Rick Minter, Motorsports Reporter, Atlanta Journal Constitution

“We're seeing it (NHRA) grow every year - it's one of the few sports to do so - and it's showing up in the various polls conducted over the last few years. NHRA has delivered for us, and we want to continue to deliver for NHRA. We both want to see those steady incremental gains year after year.”

- Ben Reiling, Director of Motorsports Marketing, The Coca-Cola Company

WHAT SPONSORS ARE SAYING

ITG

A sponsorship with ITG Motorsports will

Deliver UNIQUE and RELEVANT sponsorship branding and activation that resonate with YOUR target demographics

Leverage NHRA fan loyalty to YOUR products, services and promotions

Be an EFFICIENT and EFFECTIVE marketing investment compared to the cost of other sports property sponsorship opportunities

Result in better RETURN ON INVESTMENT through increased brand awareness and growth in sales from the unprecedented brand loyalty exhibited by NHRA fans and the high visibility the sponsorship in the sport offers to sponsors.

For 2010, ITG Motorsports can deliver a truly unique sponsorship package – that delivers NHRA excitement and

leverages NHRA’s benefits - at a competitive price.

ITG SPONSORSHIP OPPORTUNITY

ITG

Primary Funny Car Sponsor for 4 races◦ Full signage on car - full car logo integration (both doors, hood, front fenders, crew uniforms and trailer)

A custom-designed paint scheme on car and transporter are additional

◦ Choice of 4 races (subject to availability) Full NHRA season is 24 drag races in 18 different states

3 million onsite visitors at NHRA.com 60 million viewers on ESPN2 and Speed Channel

◦ The right to allow an individual to wear Team uniform and assist the Team crew◦ Sponsor integration on ITG Website identifying you as a Primary Sponsor during race week◦ Sponsor integration in weekly PR releases identifying you as a Primary Sponsor◦ Right to purchase Primary Sponsor rights for additional races for $20,000 per race

Associate Funny Car Sponsor for other 20 races◦ Partial signage on car - car logo placement (both rear panels and front fenders, with logo placement on crew uniforms and trailer)◦ Sponsor logo placement, along with other Associate Sponsor logos, on ITG Website as an Associate Sponsor during race week and throughout the season

2010 FUNNY CAR SPONSOR PACKAGE

ITG

ITG Hospitality Program◦ Sponsor-themed content for broadcast on monitors in hospitality area◦ Right to develop and execute customized marketing programming to promote your brands◦ Right to distribute marketing collateral and branded items◦ Primary Sponsor Hospitality Inventory

50 Credentials per race Primary Signage within the hospitality tent Sponsor logo on table tops Right to “wrap” kiosks with Sponsor logo in hospitality area

◦ Associate Sponsor Inventory 25 Credentials per race Secondary Signage within the hospitality tent (your Sponsor logo combined with other Associate Sponsor logos)

Gary Densham Talent Usage Rights◦ Wed – Fri of Race week: up to 1 hour in personal appearances on location◦ Sat – Sun of Race week: no more than 30 minutes in personal appearances in the ITG Hospitality Tent

PRICE: $250,000

2010 FUNNY CAR SPONSOR PACKAGE

ITG

For more information, please contact:

Jeff FlascoPresident

ITG Motorsports714-661-3156

jflasco@itgmotorsports.com

ITG SPONSORSHIP OPPORTUNITY

ITG