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MEDIA INFORMATION 2020

T H E H I G H E ST I N C O M E F R E Q U E N T T RAVE L L E RS I N A S I A

TEAM LEADER Nayarorn Konrajpobmonkol • +65 6302 2389 • [email protected]

DECEMBER 2018

A JOY TO FLY WITH SILKAIR

I N S I D E R G U I D E S : C H E N N A I • D AVA O • H I R O S H I M A • K AT H M A N D U • P H U K E T • V I E N T I A N E • W U H A N

Discovering the lakes and leopards of Sri Lanka’s long-isolated Wilpattu National Park

Into

The mayor of Surabaya on the city’s creative transformation

Explore the artistry and allure of freediving in Cebu

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the wild

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JUNE 2018


A Kathmandu circus gives skilled acrobats a chance to step back into the limelight

I N S I D E R G U I D E S : B A N D U N G • C E B U • C O LO M B O • F U Z H O U • S I E M R E A P • V I S A K H A PAT N A M

Greatest Showmen

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Can tourism help save the secret wonders of Sabah’s lost world?

The 3,000-year-old

boatbuilding tradition of Sulawesi crests a new wave

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I N S I D E R G U I D E S : B A N D U N G • C E B U • F U Z H O U • S U R A B AYA • T H I R U VA N A N T H A P U R A M • YA N G O N

A freshcrop

A new sanctuary offers a ray of light for moon bears in Laos

Kolkata’s iconic yellow cabs are driving into an uncertain future

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OCTOBER 2018

Chefs in Kuala Lumpur are cultivating a taste for home-grown produce

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I N S I D E R G U I D E S B A L I K PA PA N • C H E N N A I • KO H S A M U I • K U A L A LU M P U R • K U N M I N G • M A N D A L AY

SEPTEMBER 2018


Cairns locals prove it’s not too late for the Great Barrier Reef

Nuns seek nirvana on a remote island in the mountains of Sichuan

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Inventive bars and Cambodian flavours are transforming Phnom Penh into a cocktail capital

scene the

Shaking up

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TEAM LEADER Lynn Ashlee Cheng | +65 3165 4106 | [email protected]

Silkwinds is the multi-award-winning inflight magazine of SilkAir, the leading

regional carrier of Singapore Airlines. Every month, the in-depth original travel

stories, personality profiles and stunning photography bring the network to life

for our huge audience of premium travellers.

Silkwinds




A new generation of design practices are redefining

regional style and identity with remarkable bamboo

buildings that tread lightly on the land

Words by Yvonne XuIllustrations by Wong Lexin

Photos by David Terrazas

B RA N C H I N GO U T

THIS SPREAD, FROM LEF T

T H E S H A R M A S P R I N G S

R E S I D E N C E , O N E O F T H E D R A M AT I C

B A M B O O P RO P E RT I E S

C R E AT E D I N B A L I BY I B U KU ; T H E

I N T R I C AT E I N T E R I O R O F O N E

O F T H E LU X U RY H O U S E S T H AT

M A K E U P T H E G R E E N V I L L AG E

B RA N C H I N GB RA N C H I N G

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ARCHITECTURE

Southeast Asia’s rapid economic growth is abundantly clear in the ever-changing skylines of its cities: gleaming skyscrapers, mushrooming housing and lifestyle developments and everything in between. Many of these projects deploy cutting-edge techniques and materials in their bid to be the biggest and best, often at the expense of sustainability and local history.

At the same time, however, there is also a growing number of regional design practices demonstrating a greater sensitivity to the land, environment

and culture. These firms are embracing traditional construction methods and materials as they look to reshape the landscape of 21st-century Southeast Asia. Their secret weapon? Bamboo. Abundant and renewable, bamboo is said to be the fastest growing plant in the world. According to the Guinness Book of Records, some species have been measured shooting skyward at 35 inches a day – you can literally watch it grow.

We speak to four architecture firms helping define a new regional and local identity through a specific focus on bamboo projects. Not only are their buildings magnificent to look at, they also embody a real sense of place and perhaps offer a viable check and balance to the region’s rapid growth.

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The Magazine

ABOUT SILKWINDS

Be it temple-hopping in Yogyakarta or hiking in the hills outside Hanoi, SilkAir’s reimagined inflight magazine, Silkwinds, is all about getting up close and personal

with some of the world’s most captivating destinations.

Frequency monthlyReadership 400,000 per monthLanguage: English/ChineseDistribution: In every seat pocket of all SilkAir flights, flipbook format on ink-live.com and within SingaporeAir mobile app e-Library.

The magazine prides itself on celebrating the eclectic and exciting nature of the SilkAir network by digging deeper into the historical, geographical and cultural aspects of the region. In short, we bring readers fascinating stories and captivating imagery they simply can’t find elsewhere. Whether it’s exploring rustic locales off the beaten track in Indonesia and Australia, or discovering new facets of modern cities in India and beyond, our narratives are all deeply rooted in local culture and history, as well as very much informed by contemporary regional trends. The magazine seeks to inspire readers to seek out new experiences and create their own stories to tell.

Compass

1 2 | SILKWINDSMAGAZINE.COM

Y ou’re in Sri Lanka? You should defi nitely visit the Dunkeld Estate,” my friend texted after seeing one of my posts on Instagram.

That’s how I found myself in a car trundling towards the Dilmah Tea estates in the central highlands. Upon arrival, I was greeted by a surreal landscape of endless swathes of green and swirling morning mist. I felt grateful – if I’d been travelling with a group, I may not have had the freedom to take this memorable detour.

This is why I love solo travel: the chance to do things at my own pace and the pleasure of not knowing what I might experience.

Clearly, I’m not alone. According to Google Trends, the term “solo travel” rose 50% from

From tackling logistical failures to embracing small joys, travelling alone helps make you a better person


Compass


Going solo

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January 2015 to December 2017. In Singapore, data from global home-sharing platform Airbnb showed that the number of outbound female solo travellers doubled from January 2016 to January 2017.

The travel industry is tapping into this burgeoning trend, with operators such as Contiki and Intrepid Travel off ering tours for solo travellers. For women like me, there has never been a better time to travel alone, with various women-only retreats and tours emerging.

My fi rst foray into solo travel was when I was 26; I travelled to Gili Trawangan, off Lombok, to get my Advanced Diving License. Two years later, I travelled through Sri Lanka alone.

However, my biggest solo adventure took place last year. I was turning 30 and decided to take six months off work to travel through Europe – it turned out to be one of the best decisions of my life.

Yes, I had lots of fun (and even fell in love), but it was so much more than that. Besides negotiating rentals and navigating foreign spaces, I endured unexpected train delays in England and learnt how to deal with creepy dive instructors in Croatia.

Most importantly, I mastered the art of being alone. I became acquainted with the various shades of solitude – from the occasional bouts of loneliness to the unencumbered joy of absolute freedom.

I now have the courage and wherewithal to see myself through life’s vicissitudes. And that, I think, is the true reward of solo travel.

3 TIPS

FOR YOUR

FIRST SOLO

ADVENTUREBE OPEN-MINDED

For safety, always go with your gut.

But the rest of the time, be open-

minded. Try that new dish, accept

that invitation – these serendipities

are what solo travel is all about.

DO YOUR RESEARCH

While it’s tempting to wing it,

it’s a good idea to be prepared –

get to know some basic phrases,

familiarise yourself with public

transport and places to avoid.

BE FLEXIBLE

Plans may change unexpectedly –

fl ights get cancelled, the hotel may

lose your booking. Be ready to go

with the fl ow. Most, if not all, things

will be solvable eventually.

p

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Chefs in Kuala Lumpur are using local produce in

unique and inventive ways, and the dining scene is becoming much richer (and more sustainable) for it

Words by Jennifer Choo Photos by Rebecca Toh

basicsBack to

KUALA LUMPUR

SILKWINDSMAGAZINE.COM | 4 5 4 4 | SILKWINDSMAGAZINE.COM

3 4 | SILKWINDSMAGAZINE.COM SILKWINDSMAGAZINE.COM | 3 5

LUANG PRABANGLUANG PRABANG

A wi l d l i fe s a n ct u a r y o p e n i n g n ex t ye a r i n L u a n g Pra b a n g o ffe r s a h ave n fo r L a o s ’ b e l e a g u e re d m o o n b e a r s

N E C E S S I T I E S

T H E

Words by Nick Measures Photos by Scott A. Woodward

3 4 | SILKWINDSMAGAZINE.COM SILKWINDSMAGAZINE.COM | 3 5




P A C I F I CO C E A N

A T L A N T I CO C E A N

I N D I A NO C E A N

S I N G A P O R E

Perth Adelaide

Melbourne

Canberra

Wellington

Sydney

Brisbane

Auckland

Christchurch

Jakarta Surabaya

Denpasar

Bandar Seri BegawanKuala Lumpur

Ho Chi Minh City

Bangkok† Manila

Hanoi

Taipei

Hong Kong

Guangzhou

Beijing

ShanghaiFukuoka

SeoulOsaka

NagoyaTokyo Haneda Tokyo Narita

Yangon

Colombo

Chennai

KolkataDhaka

Bangalore

Male

Mumbai

AhmedabadDubai

New Delhi

Johannesburg

Nairobi

Cape Town

Barcelona Rome

Los Angeles

New York JFKNew York Newark

Houston

San Francisco

Seattle

Milan

Paris

Istanbul

MunichZurich

Frankfurt

Amsterdam

Dusseldorf

Sharjah

Copenhagen

Stockholm

LondonBrussels

Dallas Fort Worth

Manchester

Moscow

Makassar

Medan

Pekanbaru

BandungYogyakarta

Semarang

Lombok

ManadoBalikpapan

Phnom PenhPhuket

Kota Kinabalu

Koh Samui

PenangLangkawi

Cebu

Davao

Shenzhen

Luang PrabangChiang MaiVientiane

Siem Reap

Kunming

ChengduWuhan

NanchangChongqingChangsha

Xiamen

KochiCoimbatore

HyderabadVisakhapatnam

Kathmandu

Cairns

Darwin

Hiroshima

Kota Bharu

Mandalay

Sapporo-New Chitose

Tianjin

Shenyang

Jinan

NanjingWuxi/Suzhou

QingdaoZhengzhou

Athens

Xi’an

Harbin

Nanning

Amritsar

MacauHaikou

KrabiHat Yai

Palembang

Kuching

Ipoh

HangzhouNingbo

Kaohsiung

Tiruchirappalli

Danang

Thiruvananthapuram

Clark

Jeddah

Kuantan

Gold Coast

Berlin

Busan

Fuzhou

About SilkAirA Singapore-based full-service airline, SilkAir currently flies to 39 destinations

across 14 countries and is the regional wing of Singapore Airlines.

AWARDS & ACCOLADES2018• APEX Official Airline Ratings

2019, Five star rating • Four Star Major Regional Airlines

Award, Airline Passenger Experience Association (APEX)

2017• Top 10 Airline for Best Cabin

Service Worldwide; Smart TravelAsia

• International Airline of the Year, Business Deepika Awards

2016• Travel Hall of Fame (Best Regional

Airline, 10th Consecutive Year), TTG Asia

• Regional Airline of the Year, airlineratings.com

Cities served by

Singapore Airlines SilkAir Scoot Singapore Airlines Cargo

Singapore Airlines and SilkAir Singapore Airlines and Scoot SilkAir and Scoot Singapore Airlines, SilkAir and Scoot

For more information on flight schedules and routes, visit singaporeair.com.

† Singapore Airlines flies to Suvarnabhumi Airport, Scoot Airlines flies to Suvarnabhumi Airport and Don Mueang Airport




The Audience

72%Between the ages

of 31-50

70%Planned their next travel destination based

on a recommendation in Silkwinds

57%Visited a featured store, bought an item/service, stayed

at a featured hotel as a result of reading Silkwinds

25%Fly SilkAir for business trips

56% Visited a featured website after

reading the magazine

75%Fly SilkAir for leisure

trips

21%

ANNUAL INCOME

> $240,001

15% $170,001–$240,000

17% $120,001–$170,000

21% $100,001–$120,000




Our Clients

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MY

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CMY

K

PT Puri Zuqni-Padma_Silkwinds May17.ai 1 28/3/17 1:25 PM

“Featuring our advertising in Silkwinds provides an opportunity for us to convey our product updates

and re-position to one of our key markets – Singapore, but also supports us in our endeavour to become more recognised in the larger South Asia region. ”

Four Seasons Resort Langkawi

“Thank you Silkwinds!The positive response that we have received from our advertisements in your magazine is great. The service of your staff is excellent, accommodating and reliable. The content is very interesting and informative. Keep up the good work! We are looking forward to having a

chance to cooperate in future again!”Ayada Resort, Maldives

“Silkwinds magazine is one of the most reliable channels for marketing to

audiences! We truly appreciate your hard work and excellent service. Pullman Danang Beach Resort is looking forward to Silkwinds

magazine’s continued success.”Pullman Danang Beach Resort

“Thank you Silkwinds magazine! Advertising in the magazine has brought us a lot of

new guests from various regions. Could not fault the service of your staff. They are friendly and helpful.

Padma Resort Legian & Padma Resort Ubud

Ayada Maldives

FACILITIES

24 hour Butler

Gym3500 sqm Spa

Yoga Studio Dive Centre 3 Jogging Tracks

Water Sports Centre

Shopping Arcade

Kid’s Club & Babysitting

Complimentary Wi-Fi

ACCOMMODATION

· Best surfing points in the world · The exceptional 3,500 square metre nirvana of the Ayada Maldives’ AySpa,

designed leading spa experts· Snorkeling and diving in one of the most unspoilt locations in the world

· Total privacy in each of the spacious 50 water villas, 62 seafront villas and 10 garden villas

· 24 hour butler service Situated just a few kilometers north of the equator line

· Children from 0 to 16 years old stay with parents and dine free of charge· Conference set up for 25-30 pax

UNIQUE BY

DINING

Showcasing the majesty of the natural surroundings, Ayada Maldives offers nine luxury accommodation types, all of which bring together contemporary with traditional Maldivian

and Turkish design elements.

· Garden Villas, · Beach Villas with Pool · Beach Suites with Pool · Sunset Beach Suites with Pool · Ocean Villas with Pool

· Sunset Lagoon Suites with Pool · Sunset Ocean Suites with Pool · Family Ocean Suites with Pool· Ayada Royal Ocean Suite with Pool

Magu · Main restaurant International cuisineKai · Far East Asian specialties, sushi, tandoori

Ocean Breeze · Modern European cuisineZero Degree · International dishes

Ottoman Lounge · Favorite flavored shisha, coffee and teaIle De Joie · Cheese and wine Mizu · Japanese Teppanyaki

24/7 · In-Villa Dining

Ayada Maldives - Gaafu Dhaalu Atoll, Maguhdhuvaa Island, [email protected] http://www.ayadamaldives.com

Ayada Maldives is a private island resort offering a truly luxurious retreat in a genuine Maldivian style. Set in the relatively unexplored Gaafu Dhaalu Atoll in the south of the country, just a few kilometersfrom the equator, this large yet private hideaway offers 122 spacious villas and suites, with private

pools, butler and thoughtful five-star detailing. Noted for its lush tropical greenery the island is ringedby pristine coral reefs where dolphins are frequent visitors. Its seven restaurants, extensive spa andwide range of activities from diving and surfing to tennis, yoga and gym make it a magical retreat

of natural beauty just waiting to be explored.

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Why Travel Media?

Passenger numbers are

growing every year

Sources: Global Passenger Survey / Gfk / TGI / Higher Level 2016 / SITA

3-5%Passenger numbers will

double in the next

20 years

74%of passengers read inflight magazines

Travellers are

more engaged reading inflight than when on the ground

50%

Travel media has the

most affluent readership in the

world

Inflight media is always inspiring

and positiveTravel media reaches real

people without any digital distraction

Ink is t he largest

travel media company in the world with award-winning

content




Creative Solutions

A celebration ofLocal Food

BAK KUT TEHLiterally translated to “pork bone tea”, this

is actually a pork rib dish cooked in either

a peppery or herbal broth. In Singapore, the peppery variant

is more popular and usually served with rice and deep-fried dough fritters, which you can use

to dip in the soup. At the family-owned

Legendary Bak Kut Teh, this comfort dish is made

using the freshest pork and cooked with time-honoured methods handed down over three generations.

TRY AT: Legendary Bak Kut Teh, 154 Rangoon Road

CHICKEN RICEWhen you think of Singapore cuisine, this iconic dish immediately comes to mind. While most locals have a favourite they swear by, Loy Kee continues to be a popular option. At this 65-year-old eatery, enjoy succulent chicken – either poached or roasted – with aromatic rice cooked in chicken stock with ginger and pandan leaves for that oily sheen. Paired with a robust chilli sauce, made with a blend of garlic and red chilli.

TRY AT: Loy Kee Chicken Rice,

342 Balestier Road

PUTU PIRINGMade with steamed rice fl our and the addictive gula melaka (palm sugar), this moreish dessert is best enjoyed with freshly grated white coconut and a hint of salt. At this Michelin-recommended restaurant, the circular-shaped snack (“piring” means plate in Malay) is made using only the fi nest-quality

gula melaka, and oozes with deliciousness with every bite.

TRY AT: Traditional Haig Road Putu Piring, fb.com/haigroadputupiring

It’s no secret that people in Singapore live to eat. And why not? With such a rich food heritage, it’s easy to indulge. This National Day, celebrate with these local favourites

SATAY Although it originated in Java, satay is now a ubiquitous dish in Singapore. Chargrilled, skewered meat (usually beef, chicken or mutton) is served with a piquant peanut sauce, rice cakes and slices of onion and cucumber. Get a taste of tradition at this popular food centre in Gardens by the Bay.

TRY AT: Satay by the Bay, sataybythebay.com.sg

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ADVERTORIAL FEATURE

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Silkwinds Aug 2018

DTPshare 3049-050_Advertorial_ Food_v5.VT R1.indd 25 16/7/18 8:11 PM

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I S S U E

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A D V E R T O R I A L D AT E

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