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    Foundation of information

    System in businessModule -01

    Ptd By Mr.Lokesh K N

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    What is Information System

    Information System plays a crucial role in themanagement of enterprise

    In this fast changing world quality, timeliness,

    innovation, customer orientation is moreimportant to translate demand into realizablegoals.

    Thus large portion of world has its stake

    information system.

    Information system is a centre stage of modernmanagement.

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    What is Information System

    Management emphasize the effective use of

    information system for managerial decision

    making rather than merely stressing on

    technology

    Information highlight on processed data

    rather than raw data

    Systems emphasizing a fair degree of

    integration & a holistic view

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    Information System Defined

    As an integrated system of man & machine

    for providing the information to support the

    operation, the management & decision

    making function in the organization

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    Definition emphasizes

    Organization wide information

    Decision support

    Managerial emphasis

    Computer based systems.

    So basic knowledge of information system is

    almost becoming a generic skill needed by

    every professional.

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    Uses of IS

    Gaining competitive advantage

    Balancing market strength

    Increasing market shares Acquire more attractive finance

    Introducing new products & services

    Loyal customers

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    Data vs. Information

    Data

    Raw facts

    Distinct pieces of information, usually formatted in a

    special way

    Information

    A collection of facts organized in such a way that they

    have additional value beyond the value of the facts

    themselves

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    Examples

    Data thermometer readings of temperature

    taken every hour:

    16.0, 17.0, 16.0, 18.5, 17.0,15.5.

    Informationtodays high: 18.5todays low: 15.5

    Transformation

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    Types of Data

    Data Represented by

    Alphanumeric data Numbers, letters, and other characters

    Image data Graphic images or pictures

    Audio data Sound, noise, tones

    Video data Moving images or pictures

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    Data Information

    Data InformationTransformation

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    Characteristics of Information Timeliness: Information must reach the user ina timely manner, just when it is needed; not too

    early, not too late Appropriateness: Information must be relevant

    to the person who is using it.

    Accuracy: Accuracy costs. We don't always need100% accurate information so long as we knowthe degree of accuracy it represents (eg: + or -5%). (Remember the value of information).

    Conciseness: Information should always containthe minimum amount of detail that isappropriate for the user. Too much detail causesinformation overload.

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    Frequency: Frequency is related to timeliness.How often the information required. Itsfrequency should be synchronized with the

    timing of the decision making of the user. Understandability: The format and presentation

    of information are very important.

    Complete: All the relevant parts are included.E.g. marketing data about household incomesmay lead to bad decisions, if not accompanied byconsumption habits of the target population.

    Current: Decisions are often based on thelatest information available.

    Economical: The costs of gathering informationshould be justified by the overall benefits

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    Nature of Modern Business

    Large size

    Oligopolistic character

    Diversified Global reach

    Technology oriented

    Change Govt control

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    System

    A set of interconnected elements toachieve a common objective

    Elements are interrelated andinterdependent

    Composed of sub-systems, which in turnmay be made up of other subsystems

    The set of elements may be: Input(s),

    Process(es), or output(s)

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    16

    A system cannot exist in vacuum

    It exists and functions in an environment,

    separated by its boundary Open system: interacts with its environment,

    exchanges inputs and outputs

    Closed systems: do not interact, or exchange anyinputs or outputs with its environment

    Info system converts data into information

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    Information Systems

    An information system(IS) is typically considered to bea set of interrelated elements or components that

    collect(input), manipulate(processes), and disseminate

    (output) data and information and provide a feedback

    mechanism to meet an objective.

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    Ir. Muhril Ardiansyah, M.Sc., Ph.D. 18

    What Is A System?

    Systems have three basic functions:

    1. Input:

    Involves capturing and assembling elementsthat enter the system to be processed.

    Example: - raw materials,

    - energy,- data.

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    Ir. Muhril Ardiansyah, M.Sc., Ph.D. 19

    What Is A System? (continued)

    Systems have three basic functions (continued):

    2. Processing:

    involves transformation processes that convert input

    into output.

    Example: - manufacturing process,

    3. Output:

    involves transferring elements that have been

    produced by a transformation process to their

    ultimate destination.

    Example: - finished products,

    - human services

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    Chapter 1 Foundations of

    Information Systems in

    Business

    20

    A Business as a System

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    Organization Structure

    Development of good information system call fordeep understanding of the structure & dynamicsof the organization.

    Organization is an arrangement of people in aninstitution based on concept of division of labour,authority, responsibility & decision making withthe objective of attaining corporate goals.

    Mr. Anthony, a mgmt theorist classified

    organization management into 3 levels Strategic

    Tactical

    operational

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    Operational level

    Making routine day to day decisions

    Address well structured problem

    Information internal to the organization

    Processing of large data

    Primary attribute is efficiency

    Tactical level

    Decision taken by middle mgmt staff & have medium &long term impact

    E.g. performance analysis, budget analysis, vendor rating.

    Summarized organization wide information required ( bothinternal & external)

    Need is quality of information

    Less structured, flexible & critical data

    Mix of effectiveness & efficiency

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    Strategic level

    Long term implication

    E.g. diversification, new plant location, techacquisition, strategic alliance.

    Strategic decision enable organization to reach

    zenith of success or destruction Calls for unstructured, uncertain external

    information

    Information should be extremely adaptive,

    flexible & insightful.

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    What Is An Information System?

    An Information System can be

    any organized combination Of:

    - people,

    - hardware,- software,

    - communications networks,

    - policies.

    This system

    Stores, retrieves,

    transforms, and

    disseminates information

    in an organization

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    Figure 1.6 Components of an information system

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    Fundamental Roles of IS in Business

    There are three fundamental role:

    Support of its business

    processes and operations.

    Support of decision

    making by its employees

    and managers. Support of its strategies

    for competitive advantage.

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    28

    Trends in Information Systems

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    Trends In Information Systems:

    1. Data processing: 1950s 1960s

    - electronic data processing systems

    -- transaction processing, record keeping,

    and traditional accounting applications.

    2. Management reporting: 1960s 1970s

    - management information systems-- management reports of pre specified

    information to support decision making.

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    Trends In Information Systems (continued):

    3. Decision support: 1970s 1980s

    - decision support systems

    4. Strategic and User Support: 1980s 1990s

    - end user computing systems

    - executive information systems

    - expert systems

    - strategic information systems

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    Trends In Information Systems (continued):

    4. Electronic Business and Commerce: 1990s

    2000s

    - internet based e business and e

    commerce systems

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    32

    The IS (Information System) Functions:

    A major functional area of business equally as

    important to business success, as the function

    of:

    - accounting,

    - finance,

    - operations management,

    - marketing,

    - human resource management.

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    Chapter 1 Foundations of

    Information Systems in

    Business

    33

    The IS Function

    The IS function is A major functional area of business

    An important contributor to operational efficiency,

    employee productivity, morale, customer service and

    satisfaction A major source of information and support for decision

    making

    A vital ingredient in developing competitive products

    and services in the global marketplace A key component of todays networked business

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    Chapter 1 Foundations of

    Information Systems in

    Business

    34

    Purposes of Information Systems

    l f f

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    Classification of IS

    Information Systems

    Operations Support

    System

    Management Support

    System

    Transactionprocessing

    systems

    Officeautomation

    systems

    Management

    information

    systems

    Decisionsupport

    systems

    Executiveinformation

    systems

    Expert

    System

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    1) Transaction processing systems

    1) Process business exchanges

    2) Maintain records about the exchange

    3) Handle routine, yet critical, tasks

    4) Perform simple calculations

    2) Office automation systems automate officeprocedures and enhance office communicationsand productivity.

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    Management information systems

    Routine information for routine decisions

    Operational efficiency Use transaction data as main input

    Databases integrate MIS in different functionalareas

    Decision Support System

    Interactive support for non-routine decisions orproblems

    End-users are more involved in creating a DSSthan an MIS

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    Executive information systems

    provide critical information tailored to the

    information needs of executives

    Expert Systems

    are knowledge-based systems that providesexpert advice and act as expert consultants to theusers

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    MIS Characteristics:

    System approach Takes Comprehensive view in the light of its

    objective

    Management oriented Top down approach followed

    Derived from the overall business objectives

    Need based Caters to info needs at different levels

    Exception based

    Exception based reporting principle

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    Futuristic

    On the basis of projections

    Integrated Blends info from several operational areas

    Common data flows

    Should avoid data duplication and redundancy Long term basis

    Strive to be futuristic

    Divide and conquer

    Use partitioning into subsystems

    Central database

    Let subsystems access the master data

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    MIS Functions:

    Data capturing

    Processing of data

    Storage

    Retrieval

    Dissemination of MI finished product of

    MIS