it's about small data, stupid
TRANSCRIPT
SMALL DATAINFORMED DECISION MAKING
Neil Dunlop / Ben FosterBI Boss, Leeds, September 2015
PROBLEMWe have a
“Data, in the hands of the right people, is the most important asset an organisation has..”
Informatica.com
DATAToo much
Fire HoseExponential Tsunami
WRONG SORTIt’s the
of data
NO SENSEIt makes
to me
(and telling me about yesterday, tomorrow does
not help today!)
EVERYTHINGRecording
gives you
NOTHING
DIFFICULTConclusions are
(and we’re not entirely sure what to do about that)
BIG(to the rescue)DATA
< volume – velocity – variety >
use a TOOL you fool
DATA SCIENTISTGet yourself a
WAIT
SkillTime Money Data
< we – need - more >
STRATEGY
Phase 2 Phase 3Phase 1
It’s all about the
SMALL DATAIt’s time for
INFORMATIONWe want
DATANot
SMALL DATADefinition of
“Connects people with timely, meaningful information, organised and packaged for human consumption”
- Allen Bonde
SMALL DATAA better definition of
“Connects people with timely, meaningful information, organised and packaged for human consumption and empowers them to take action”
- Ben Foster
REAL-TIMEHaving
INFORMATIONmakes all the difference
NOISE
SIGNALmore
less
HUMANPackaged for
CONSUMPTION
ANALYSIS
ACTIONa little more
a little less
please
and
Turning Data into Information
• Translation – “What language is this?”• Detection – “What just happened?”• Relevance – “Are you talking to me?”• Importance – “Do I care?”• Information – “I can make a decision!”• Action – “Don’t just stand there, do something!”
DEMONSTRATIONTime for a
ROCKET SCIENCETry it, It’s not exactly
(but there might eventually be some data science)
BIGDON’T FORGET
DATA
SMALL DATAis about people
BIG DATAis about machines
”
“
information > datapeople > processaction > analysis
ThanksWe hope you enjoyed it!
Neil Dunlop / Ben FosterBI Boss, Leeds, September 2015
Notes Slide
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