it's about small data, stupid

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SMALL DATA INFORMED DECISION MAKING Neil Dunlop / Ben Foster BI Boss, Leeds, September 2015

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Page 1: It's about Small Data, stupid

SMALL DATAINFORMED DECISION MAKING

Neil Dunlop / Ben FosterBI Boss, Leeds, September 2015

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PROBLEMWe have a

“Data, in the hands of the right people, is the most important asset an organisation has..”

Informatica.com

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DATAToo much

Fire HoseExponential Tsunami

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WRONG SORTIt’s the

of data

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NO SENSEIt makes

to me

(and telling me about yesterday, tomorrow does

not help today!)

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EVERYTHINGRecording

gives you

NOTHING

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DIFFICULTConclusions are

(and we’re not entirely sure what to do about that)

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BIG(to the rescue)DATA

< volume – velocity – variety >

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use a TOOL you fool

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DATA SCIENTISTGet yourself a

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WAIT

SkillTime Money Data

< we – need - more >

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STRATEGY

Phase 2 Phase 3Phase 1

It’s all about the

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SMALL DATAIt’s time for

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INFORMATIONWe want

DATANot

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SMALL DATADefinition of

“Connects people with timely, meaningful information, organised and packaged for human consumption”

- Allen Bonde

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SMALL DATAA better definition of

“Connects people with timely, meaningful information, organised and packaged for human consumption and empowers them to take action”

- Ben Foster

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REAL-TIMEHaving

INFORMATIONmakes all the difference

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NOISE

SIGNALmore

less

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HUMANPackaged for

CONSUMPTION

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ANALYSIS

ACTIONa little more

a little less

please

and

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Turning Data into Information

• Translation – “What language is this?”• Detection – “What just happened?”• Relevance – “Are you talking to me?”• Importance – “Do I care?”• Information – “I can make a decision!”• Action – “Don’t just stand there, do something!”

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DEMONSTRATIONTime for a

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ROCKET SCIENCETry it, It’s not exactly

(but there might eventually be some data science)

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BIGDON’T FORGET

DATA

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SMALL DATAis about people

BIG DATAis about machines

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information > datapeople > processaction > analysis

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ThanksWe hope you enjoyed it!

Neil Dunlop / Ben FosterBI Boss, Leeds, September 2015

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Notes Slide

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