it's all about community

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Presentation given by Elizabeth Weaver Engel, CAE on May 6, 2011 at the American Academy of Family Physicians' Annual Leadership Forum.


  • 1. Its All About Community Using Social Media to Energize Your Chapter

2. 2 About Me Elizabeth Weaver Engel, CAE Director, Marketing and Sponsorship National Association of Childrens Hospitals and Related Institutions (NACHRI) 3. Lets Be Social! Back channel rep? Hashtag: #aafpalf 3 4. About You What are your most burning questions? 4 5. About Social Media 5 500+ million active users 50% log on in any given day 100 million users 44 million in the US 175 million users Second largest search engine Frequency graph: eMarketer =1008307&AspxAutoDetectCookieSuppo rt=1 6. Setting Strategy What are your goals? How are you going to get there? How will you KNOW you got there? 7 7. Policies Dont re-invent the wheel K.I.S.S. Remember: your OTHER policies are all still in effect Remember: your staff and members are ALREADY talking to each other What were doing hasnt changed, we just have new options for how we do it Assessing and mitigating risk 8 8. Common Elements Follow all other applicable policies Write in the first person Be transparent Be accurate Be respectful and considerate Respect copyright laws Respect work commitments Play by the rules Dont reveal confidential information 9 9. Pay Attention To: User guidelines for staff User guidelines for volunteers Crisis communications Anti-trust HIPPA Intellectual Property 10 10. Different Locations, Different Policies 11 Homebase Official Outpost Unofficial Outpost Homebase: Maintained by chapter, you own platform Official Outpost: Maintained by chapter, you dont own platform Unofficial Outpost: Maintained by fan The farther out you get, the less control you have. 11. Volunteer-Only Chapter Focus: unofficial outposts Start small Build your audience Facebook 12 12. Single-Staff Focus: listening and responding, managing volunteers Start small Build your audience Twitter 13 13. Communications Staff Focus: using tools for member engagement, building relationships Multi-channel Influencers Blog/wiki 14 14. 15 15. 16 16. Where to find me Elizabeth Weaver Engel, CAE Email: [email protected] Blog: Phone: 703.797.6041 Twitter: @ewengel LinkedIn: 17