it's all about content
DESCRIPTION
Janis Melkis @ European Innovation Academy Summer Session 2013TRANSCRIPT
It's All About ContentJanis MelkisMobile Content & ServicesSamsung Electronics Baltics
AgendaWhere is Samsung heading?How to make it BIG?Helpful tools from Samsung
Year 2020Where is Samsung heading?
Green Management
Vision 2020
Mobile controled washer-dryer
Android Fridge
How to make it big, now? Insights & suggestions
Focus: Local vs Global
• Utilize Samsng specific technologiesS-PenSmart TV interconectivity (WebAPI, AllShare)Group Play (Chord)ChatON
• Local focus
• Be showcased and Featured globaly
• Grow massive user base
http://www.qminderapp.com
Mobile check inPlug&Play using retail TVs, Tablets, SmartphonesCloud based, wire-free customer queing solution
Pilot in Baltics, planned expansion globaly
WomanLOG
23 languages100+ countriesRegulary featured
Focus: Local vs Global
Example: Multi – user note taking
http://www.classnote.me/
• Be Featured in SamsungApps localy• 3x-8x increased downloads vs non-
featured apps
Suggestion:• Focus on education content and
apps for teachers and students(Schools go through digital modernization, buy hardware but lack software)
Samsung School
Strong growthno. of digital classrooms
Demand growing for tools and subject specific apps
Maximize user growth before attracting investors
• Participate and WIN in multiple startup events = publicity• Growing user base = proof for Your potential
Feature specific on-line competitions
http://developer.samsung.com
Prize budget: 800k USD+ Global promotion
Publishing for Indie Game developers
Up to 100% revenue shareGlobal promotions / PR
Tools to help your solutions?
http://developer.samsung.com
Development Support Testing Support Sales Support
http://developer.samsung.com
Development Support Testing Support Sales Support
Libraries from Samsung
http://developer.samsung.com
Development Support Testing Support Sales Support
Will your app work properly in the various android versions and de-vices?
Does the emulator satisfy all your needs for application development?
http://developer.samsung.com/remotetestlab/
Development Support Testing Support Sales Support
Development Support Testing Support Sales Support
Now, using Samsung Apps, your application is available throughout the world.
Samsung Apps is ready for you.
http://seller.samsungapps.com
Development Support Testing Support Sales Support
http://seller.samsungapps.com Find all information you needthrough Samsung Web Site
Janis [email protected]+371 29 33 55 11