it's all about content

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It's All About Content Janis Melkis Mobile Content & Services Samsung Electronics Baltics

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Janis Melkis @ European Innovation Academy Summer Session 2013

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Page 1: It's All About Content

It's All About ContentJanis MelkisMobile Content & ServicesSamsung Electronics Baltics

Page 2: It's All About Content

AgendaWhere is Samsung heading?How to make it BIG?Helpful tools from Samsung

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Year 2020Where is Samsung heading?

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Green Management

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Vision 2020

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Mobile controled washer-dryer

Android Fridge

Page 7: It's All About Content

How to make it big, now? Insights & suggestions

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Focus: Local vs Global

• Utilize Samsng specific technologiesS-PenSmart TV interconectivity (WebAPI, AllShare)Group Play (Chord)ChatON

• Local focus

• Be showcased and Featured globaly

• Grow massive user base

http://www.qminderapp.com

Mobile check inPlug&Play using retail TVs, Tablets, SmartphonesCloud based, wire-free customer queing solution

Pilot in Baltics, planned expansion globaly

WomanLOG

23 languages100+ countriesRegulary featured

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Focus: Local vs Global

Example: Multi – user note taking

http://www.classnote.me/

• Be Featured in SamsungApps localy• 3x-8x increased downloads vs non-

featured apps

Suggestion:• Focus on education content and

apps for teachers and students(Schools go through digital modernization, buy hardware but lack software)

Samsung School

Strong growthno. of digital classrooms

Demand growing for tools and subject specific apps

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Maximize user growth before attracting investors

• Participate and WIN in multiple startup events = publicity• Growing user base = proof for Your potential

Feature specific on-line competitions

http://developer.samsung.com

Prize budget: 800k USD+ Global promotion

Publishing for Indie Game developers

Up to 100% revenue shareGlobal promotions / PR

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Tools to help your solutions?

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http://developer.samsung.com

Development Support Testing Support Sales Support

Page 13: It's All About Content

http://developer.samsung.com

Development Support Testing Support Sales Support

Libraries from Samsung

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http://developer.samsung.com

Development Support Testing Support Sales Support

Will your app work properly in the various android versions and de-vices?

Does the emulator satisfy all your needs for application development?

Page 15: It's All About Content

http://developer.samsung.com/remotetestlab/

Development Support Testing Support Sales Support

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Development Support Testing Support Sales Support

Now, using Samsung Apps, your application is available throughout the world.

Samsung Apps is ready for you.

http://seller.samsungapps.com

Page 17: It's All About Content

Development Support Testing Support Sales Support

http://seller.samsungapps.com Find all information you needthrough Samsung Web Site

Janis [email protected]+371 29 33 55 11