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It’s (not) Only a Game (Focker)

Itzik Ben Bassat

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Online Is Everywhere

• Fast (not enough)

• Multi function (text, voice, video)

• Now available everywhere

• Multiple devices

• Global

• Anarchistic (will become Democratic)

• User Play (power to the people)

He Who Goes Online

“…in 2008 ... consumers will almost certainly begin to demand more from their online functionality - and not just hardcore consumers. . .

the major battleground is likely to be in console OS functionality, not game functionality." (Rob Fahey, GameIndustry.Biz, January 4th, 2008)

Wins

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Online Revenues

Online Video Gaming out of Total Video Gaming Annual Spending

Source: PWC LLP, Wilkofsky Gruen Associates

Online Games revenues grow faster than the entire games market

62% of all gamers play online (Online Gaming 2007: The Virtual Landscape,

NPD”)

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Why Online Wins?

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Yet…We’re still simple creatorsWe evolved through the years

Associate

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Gentlemen Club in the beginning of the 20th century

Associate

Hundreds of thousands of gamers self-manage their associations – spending money, efforts and time into running their communities.

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Associate

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What would have happened if

Hasamba was written today?

How many people would be

members of that guild?

Socialize

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Socialize

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Socialize

Sharing with others…the ability to socialize before,

during and after the game.

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Show Off

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Show Off

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Show Off

$949 for the rare Spectral Tiger for your WOW character.

Where’s the fun if you have nothing to show!

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Compete

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Compete

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Compete

Hundred of thousands participants.

Millions of viewers online and satellite.

Worldwide phenomena.

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Personal identity

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Personal Identity

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Personal Experience

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Personal Experience

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Personalized Experience

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Wannabee

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Wannabee

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We Have Needs