its only advertising
DESCRIPTION
A behind the scenes of 25 years in advertising. The nicest job in the world. This presentation is work in progress, and it will always be. Contact me if you want to discover the full stories.TRANSCRIPT
It’s only advertising.
[email protected] @dejeanzelf
A behind the scenes of 25 years in advertising.
The nicest job in the world.
1.How to get famous women
of 50+ naked on a nationwide
billboard campaign.
5
CENSORED:
FOR LIVE
PRESENTAT
ION ONLY
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CENSORED:
FOR LIVE
PRESENTAT
ION ONLY
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2.We know it wasn’t meant
to, but we want
your mood film on air.
3.It’s a pitch.
Let’s go all the way, and present real commercials in stead of storyboards.
4.Sorry, you didn’t win silver
at Cannes.There was a very similar ad that did.
5.We’re sorry.
Your proposal was very similar to your competitor,
but you didn’t win the pitch.
6.How did we do before
photoshop, CGI and 3D?
7.How to find that one talented
actor that makes your ad stand out from the other ads with
kids.
8.You shoot an ad with the most famous weather forecaster.
Two days before airing, he dies. What do you do?
9.These commercials were
written, approved, shot and edited.
But…they never aired. Guess why.
10.“This is really a great ad. I buy
it!”Sometimes a client
never gets the second degree.
11.Sometimes you write
an ad in one day. Sometimes it takes more than a year.
This presentation is still work in progress
and will always be. Contact me if you want to discover the full stories.