it's role in enterprise power management

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Copyright 2009 Freeform Dynamics Ltd What has Enterprise- Wide Power Management got to do with IT? David Tebbutt Freeform Dynamics Ltd +44 1895 677845 [email protected] www.freeformdynamics.com 2

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David Tebbutt discusses the context for, and the central role of, IT in an organisation's power management. He takes the listener from sustainability, through the link between climate change and energy use, all the time stressing the cost benefits of taking action. The presentation includes quick IT-powered wins for the enterprise, quick wins for IT itself and finishes with longer term suggestions which can deliver even bigger savings.

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Page 1: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

What has Enterprise-Wide Power Managementgot to do with IT?

David TebbuttFreeform Dynamics Ltd

+44 1895 677845

[email protected]

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Page 2: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Topics

Background and business driversEnergy, IT and responsibilityIT's supporting roleThe IT departmentThe longer term

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Page 3: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Sustainable development...

“...meets the needs of the present without compromising the ability of future

generations to meet their own needs”

United Nations World Commissionon Environment and Development

‘Our Common Future’, published 1987http://www.un-documents.net/wced-ocf.htm

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Page 4: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

To what degree are the following motivating, or likely to motivate action on environmental issues?

Source: Freeform Dynamics’ online survey (1474 respondents) completed February 2008

http://www.freeformdynamics.com/fullarticle.asp?aid=140

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Page 5: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

The issue: Energy

“The climate problem is mostly anenergy problem”

Professor David JC MacKaySustainable Energy: without the hot air

http://www.withouthotair.com/

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Page 6: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Primary energy-related drivers

AvailabilityCostRegulatory complianceCustomer demandsOther stakeholders

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Page 7: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

ICT emissions and savings

ICT is two percent of carbon emissionsICT’s own footprint is expected to growICT is part of the problemICT is part of the solutionICT could save five times its own footprint

Climate Group 2008Smart 2020

http://www.smart2020.org/

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Page 8: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Is the amount you spend on electricity to run IT

a known quantity, i.e. is it tracked or measured?

Source: Freeform Dynamics’ online survey (1474 respondents) completed February 2008http://www.freeformdynamics.com/fullarticle.asp?aid=140

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Page 9: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

You’ll need to take the broad view

Source: Forum for the Future, Clean Air Cool Planet and GHG Protocolhttp://www.forumforthefuture.org/library/getting-to-zero

Greenhouse Gas Protocol Scopes

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Page 10: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Where IT can support the enterprise

TravelDematerialisationTransportProperty(Industry-specific applications)

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Page 11: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Some enterprise quick wins

Show commitment from the topEncourage staff to commit tooChange printing habitsSwitch things offMove bits not atomsMake progress visible

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Page 12: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Measurement is essential

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Page 13: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

The IT department

ServersStorageCoolingDistributed estateLighting

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Page 14: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Some IT quick wins

Remote power managementOptimise printersExtend working lifeBuy conscientiouslyIncrease operating temperatureVirtualise servers and storage

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Page 15: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

The longer term

TelepresenceAudit assets and decommissionThin clientExploit cloud servicesRemote sensing/monitoringIntelligent temperature managementBuilding management

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Page 16: IT's role in enterprise power management

Copyright 2009 Freeform Dynamics Ltd

Conclusions

Energy reduction is a continuous processIT is at its heartBase decisions on needs not wantsConsider environmental ramificationsIT can be the hero, not the villain

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Copyright 2009 Freeform Dynamics Ltd

Thank you

David TebbuttFreeform Dynamics Ltd

+44 1895 677845

[email protected]

http://www.hp.com/go/greenit4dummies

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