it's the customer, not the container

Tuesday, September 29, 2009

“successful companies populated by good managers have a genuinely hard

time doing what does not fit their model for how to make money.”

“the innovator’s dilemma” - christensen


1. scholarly publishing: it’s no longer about the container.


when you make people more relevant than content containers, content industries get disrupted.


media company response:adjust the physical media

force the cd format

ignore that people...like to make mixes.


now a *computer* company dominates the music industry.


science “containers”


containers grow, and we ignorethe radical shift.


the “container” is still the “paper”


the network commoditizes...


registrationcertification

disseminationpreservation


someone’s going to crackdistributed peer review.


2.focusing on the article misses the

shift away from the article.


@prefix skos: <http://www.w3.org/2004/02/skos/core#> .@prefix sc: <http://purl.org/science/owl/sciencecommons/> .@prefix m: <http://purl.org/commons/record/mesh/> .m:D000001Q00000! skos:broader m:D00000" .m:D000001Q00000! sc:is_qualified_by m:Q00000! .m:D000001Q00000! skos:prefLabel "Calcimycin - administration # dosage".m:D000001Q00000$ skos:broader m:D00000" .m:D000001Q00000$ sc:is_qualified_by m:Q00000$ .m:D000001Q00000$ skos:prefLabel "Calcimycin - adverse effects".m:D000001Q00003" skos:broader m:D00000" .m:D000001Q00003" sc:is_qualified_by m:Q00003" .m:D000001Q00003" skos:prefLabel "Calcimycin - analogs # derivatives".m:D000001Q00003% skos:broader m:D00000" .m:D000001Q00003% sc:is_qualified_by m:Q00003% .m:D000001Q00003% skos:prefLabel "Calcimycin - analysis".m:D000001Q00003& skos:broader m:D00000" .m:D000001Q00003& sc:is_qualified_by m:Q00003& .m:D000001Q00003& skos:prefLabel "Calcimycin - antagonists # inhibitors".m:D000001Q00009' skos:broader m:D00000" .m:D000001Q00009' sc:is_qualified_by m:Q00009' .


http://www.w3.org/2004/02/skos/core#

http://www.w3.org/2004/02/skos/core#

http://purl.org/science/owl/sciencecommons/

http://purl.org/science/owl/sciencecommons/

http://purl.org/commons/record/mesh/

http://purl.org/commons/record/mesh/

<people><acquire><leptospira><people><reside in><floodzones>

(computers love this stuff. people, not so much.)


so what’s left for publishers?


when a layer gets commoditized, value is created through proprietary

services in adjacent layers.

“the law of conservation of attractive profits” - christensen


“Technology isn’t hard to copy. Permission to connect is

almost impossible to achieve.”

(seth godin)


integrationannotationfederation



it’s about the user.Tuesday, September 29, 2009

coffee

cafe

kopi

cafezinho

koffee

espresso

latte

mocha americano


translation from people, who tell stories, to the web of data

and search engines


“...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.”

eben moglen


“...we don’t ask what the incentive is for the electrons to leave home. we say that the current results from an emergent property of the system, which we call induction.”

The question we ask is ‘what’s the resistance of the wire?’

eben moglen


to copying.to format transformation.

to business model change.


3. creative commons

(how i learned to stop worrying and love the network effect)


analog

allpossible uses of a

work

uses implicating

© law

fair uses


digital

*where every use is a copy.

uses implicating

© law

allpossible uses of a work*

fair uses


ignoring the law does not scale.


computers

documents

knowledge

tcp/ip

html/http

commons


three different formats


international jurisdictions


licensed objects via google/Yahoo!


projects

searchlicensing

ccInternational

science commons ccLearn


http://creativecommons.org/projects/ccplus


+Tuesday, September 29, 2009

image from the public library of science

licensed to the public under cc-by-3.0


4.integrate into the web of data.


©in relation to data...


category errors


is it creative?


Non-Commercial

the problem of...

for data


Non-Commercial

what’s a commercial useof the data web?


Share Alike

the problem of...

for data


Attribution

the problem of...

for data


waive all rights necessary for data extraction and re-use

no obligations (share-alike, contract) to limit downstream use

request behavior (citation) through norms


5.interoperate to survive and

flourish.


exponential content growth


0

0.25

0.50

0.75

1.00

1990 1994 1998 2002

our brain capacity


<people><acquire><leptospira>

is it true? can i trust it? to what does it connect?


coffee

cafe

kopi

cafezinho

koffee

espresso

latte

mocha americano


coffee

“coffee”

“cafe”

“kopi” http://ontology.foo.org/1234567

converge on common names.


http://ontology.foo.org/receptor

http://ontology.foo.org/receptor

103 databases - just molecular biology


select ?gene_name ?process_namewhere{ PropertyValue(?pubmed_record, ?p, mesh:D017966) PropertyValue(?article, sc:identified_by_pmid , ?pubmed_record) PropertyValue(?gene_record, sc:describes_gene_or_gene_product_mentioned_by, ?article) SubClassOf(?protein, some(ro:has_function, some(ro:realized_as, ?process))) SubClassOf(?process, or(go:GO_0007166, some(ro:part_of, go:GO_0007166)) SubClassOf(?protein, some(sc:is_protein_gene_product_of_dna_described_by,?gene_record)) Annotation(?gene_record,rdfs:label,{?gene_name}) Annotation(?process,rdfs:label,?process_name)}

mesh: pyramidal neurons

pubmed: journal articles

entrez gene: genes

go: signal transduction

better answers through better formats:


DRD1, 1812 adenylate cyclase activationADRB2, 154 adenylate cyclase activationADRB2, 154 arrestin mediated desensitization of G-protein coupled receptor protein signaling pathwayDRD1IP, 50632 dopamine receptor signaling pathwayDRD1, 1812 dopamine receptor, adenylate cyclase activating pathwayDRD2, 1813 dopamine receptor, adenylate cyclase inhibiting pathwayGRM7, 2917 G-protein coupled receptor protein signaling pathwayGNG3, 2785 G-protein coupled receptor protein signaling pathwayGNG12, 55970 G-protein coupled receptor protein signaling pathwayDRD2, 1813 G-protein coupled receptor protein signaling pathwayADRB2, 154 G-protein coupled receptor protein signaling pathwayCALM3, 808 G-protein coupled receptor protein signaling pathwayHTR2A, 3356 G-protein coupled receptor protein signaling pathwayDRD1, 1812 G-protein signaling, coupled to cyclic nucleotide second messengerSSTR5, 6755 G-protein signaling, coupled to cyclic nucleotide second messengerMTNR1A, 4543 G-protein signaling, coupled to cyclic nucleotide second messengerCNR2, 1269 G-protein signaling, coupled to cyclic nucleotide second messengerHTR6, 3362 G-protein signaling, coupled to cyclic nucleotide second messengerGRIK2, 2898 glutamate signaling pathwayGRIN1, 2902 glutamate signaling pathwayGRIN2A, 2903 glutamate signaling pathwayGRIN2B, 2904 glutamate signaling pathwayADAM10, 102 integrin-mediated signaling pathwayGRM7, 2917 negative regulation of adenylate cyclase activityLRP1, 4035 negative regulation of Wnt receptor signaling pathwayADAM10, 102 Notch receptor processingASCL1, 429 Notch signaling pathwayHTR2A, 3356 serotonin receptor signaling pathwayADRB2, 154 transmembrane receptor protein tyrosine kinase activation (dimerization)PTPRG, 5793 transmembrane receptor protein tyrosine kinase signaling pathwayEPHA4, 2043 transmembrane receptor protein tyrosine kinase signaling pathwayNRTN, 4902 transmembrane receptor protein tyrosine kinase signaling pathwayCTNND1, 1500 Wnt receptor signaling pathway`


http://hcls1.csail.mit.edu:8890/sparql/?query=prefix%20go%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2FGO%23%3E%0Aprefix%20rdfs%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2000%2F01%2Frdf-schema%23%3E%0Aprefix%20owl%3A%20%3Chttp%3A%2F%2Fwww.w3.org%2F2002%2F07%2Fowl%23%3E%0Aprefix%20mesh%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Frecord%2Fmesh%2F%3E%0Aprefix%20sc%3A%20%3Chttp%3A%2F%2Fpurl.org%2Fscience%2Fowl%2Fsciencecommons%2F%3E%0Aprefix%20ro%3A%20%3Chttp%3A%2F%2Fwww.obofoundry.org%2Fro%2Fro.owl%23%3E%0A%0Aselect%20%3Fgenename%20%3Fprocessname%0Awhere%0A%7B%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fpubmesh%3E%0A%20%20%20%20%20%7B%20%3Fpaper%20%3Fp%20mesh%3AD017966%20.%0A%20%20%20%20%20%20%20%3Farticle%20sc%3Aidentified_by_pmid%20%3Fpaper.%0A%20%20%20%20%20%20%20%3Fgene%20sc%3Adescribes_gene_or_gene_product_mentioned_by%20%3Farticle.%0A%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgoa%3E%0A%20%20%20%20%20%7B%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fres.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AonProperty%20ro%3Ahas_function.%0A%20%20%20%20%20%20%20%3Fres%20owl%3AsomeValuesFrom%20%3Fres2.%0A%20%20%20%20%20%20%20%3Fres2%20owl%3AonProperty%20ro%3Arealized_as.%0A%20%20%20%20%20%20%20%3Fres2%20owl%3AsomeValuesFrom%20%3Fprocess.%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%2Fclassrelations%3E%0A%20%20%20%20%20%7B%7B%3Fprocess%20%3Chttp%3A%2F%2Fpurl.org%2Fobo%2Fowl%2Fobo%23part_of%3E%20go%3AGO_0007166%7D%0A%20%20%20%20%20%20%20union%0A%20%20%20%20%20%20%7B%3Fprocess%20rdfs%3AsubClassOf%20go%3AGO_0007166%20%7D%7D%0A%20%20%20%20%20%20%20%3Fprotein%20rdfs%3AsubClassOf%20%3Fparent.%0A%20%20%20%20%20%20%20%3Fparent%20owl%3AequivalentClass%20%3Fres3.%0A%20%20%20%20%20%20%20%3Fres3%20owl%3AhasValue%20%3Fgene.%0A%20%20%20%20%20%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2Fgene%3E%0A%20%20%20%20%20%7B%20%3Fgene%20rdfs%3Alabel%20%3Fgenename%20%7D%0A%20%20%20graph%20%3Chttp%3A%2F%2Fpurl.org%2Fcommons%2Fhcls%2F20070416%3E%0A%20%20%20%20%20%7B%20%3Fprocess%20rdfs%3Alabel%20%3Fprocessname%7D%0A%7D&format=&maxrows=50

turn ugly query code into a link
















































if publishers don’t provide the service, computer companies will.


the digital commons...


the right to create.


law + technology + content + community


going back to the beginning of science:it used to belong to all of us.


“i propose the seeming paradox that in science, private property is established by

having its substance freely given to others…”

Merton


thank you

john d. and catherine t. macarthur foundationewing marion kauffman foundationchdi foundationomidyar networknike, inc.best buy, inc.yahoo!, inc.mountain equipment corporationsergey brin and anne wojcicki


it's the customer, not the container

Business

d000001q00003 skos

d000001q00000 skos

d000001q00003 sc

prefix skos

d000001q00009 skos

d000001q00000 sc

prefix sc

d000001q00009 sc