it’s the little things that matter - ikea.com · it’s a theme focused on life in and around the...

39
www.IKEA.ca It’s the little things that matter

Upload: truongbao

Post on 02-Aug-2019

214 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

www.IKEA.ca

It’s thelittle things that matter

Page 2: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Table of Contents

2016 IKEA Catalogue Introduction

Extended Content

Grow & Produce

Cook & Prepare

Eat, Drink & Serve

Store & Handle

IKEA Food

3

4

6

13

20

27

34

Page 3: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Sometimes, the big ideas are pretty small

This year’s IKEA catalogue is dedicated to a theme that naturally unites people. A theme that’s highly individual yet truly universal.

It’s a theme focused on life in and around the kitchen, and those tiny, magical moments that take place there. Eating the last piece of cake when everyone’s sleeping. Sprinkling homegrown basil on a plate of pasta. Or making breakfast for someone special for no special reason at all.

Because here’s the thing: never before have we been more aware of wanting to feel well. And while making healthier choices is a big part of that, feeling well is also linked to spending time with family and friends.

So that’s what this year’s catalogue is all about. Celebrating what makes life in and around the kitchen work in harmony, and creating time for the little things that matter most.

Because in the end, it was always the little things that really were the big things.

That’s why, this year we’re focusing the IKEA catalogue on everything from growing food, to cooking it, serving it and storing it. All to enable the wishes and dreams of the many people and hopefully create some new ones along the way.

Page 4: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

XXXXXXX

Experiencebeyond thepage

Once again, we’re offering the content of the IKEA catalogue in digital form. This also gives us the possibility to stretch the catalogue content outside its pages.

This year, there will be over 50 films in addition to a number of image galleries and 360° views. There will also be a new ‘Walk in the Room’ feature, that lets the viewer feel like they’re actually in the room. And there are over 400 ‘Place in your Room’ products that can be used at home.

The digital content can be accessed by scanning the printed catalogue with the catalogue app. Or in the digital catalogue on the web: www.IKEA.ca/catalogue

PH12

8516

Page 5: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

FILMS

See more than 50 films. The films range from quick, do-it-yourself tips to deeper knowledge about particular home furnishing solutions.

IMAGE GALLERIES & SLIDESHOW

A tool to show more about a solution and its alternatives. Display a number of solutions within the same space. Or solutions based on the same furniture. A dynamic way to display home furnishing possibilities with IKEA products.

360° VIEWS

The 360° view puts users in the middle of the solution, letting them look all the way around an entire room.

PLACE IN YOUR ROOM

Will it fit in this space? Will it go with the other furniture? These are two vital questions which ‘Place in your Room’ helps answer. And this year, users can try out more than 400 pieces of furniture.

WALK IN THE ROOM

Walk in and around and try the features of the rooms from the IKEA catalogue wherever you are.

ONLINE LINKS

Follow the links to find out more online.

Page 6: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Grow & Produce

The growing interest in food signifies a growing interest in where it comes from. People want to know what’s actually in it. Is it healthy? Is it produced by sustainable means? In light of this, lots of people are satisfying this interest by growing some of the food they consume themselves.

So this year, IKEA is paying extra attention to kitchens and small-space indoor and outdoor balcony solutions and accessories. We want to show that everybody can succeed with small-scale gardening and that growing at home can be easy, simple and fun.

Page 7: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Page32

NEW! HINDÖ shelving unit with cabinet $169.99/each Gray. Designer: David Wahl

PH12

7049

Question: Where do you grow?

PLACES WE GROWIN THE CITY

Find more interesting facts at www.lifeathome.IKEA.com

Page 8: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH02

9981

PE42

9575

PE42

2848

PH02

2210

NEW! KNAGGLIG storage crate $13.99 46x31x25cm. Designer: IKEA of Sweden

KORKEN bottle with stopper $2.99 1l. Designer: IKEA of Sweden

KORKEN jars $1.99-3.99 0.5-1.8 litres. Designer: IKEA of Sweden

RISATORP basket $12.99 25x26x18cm. White. Designer: Wiebke Braasch

Page25 PH

1271

43

Page 9: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PE51

6626

PH03

3999

PH12

3030

PH12

3028

SOCKER greenhouse $19.99 45x22x35cm. Designer: Sarah Fager

BITTERGURKA hanging planter $15.99/pot Ø29cm, H37cm. Designer: Carl Hagerling

BITTERGURKA watering can $15.99 2l. Designer: Carl Hagerling

ÄGGPLANTA planter $9.99 35x11cm. Designer: Maria Bergström

Page31 PH

1263

92

Page 10: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

3029

Page30

SÖTCITRON self-watering plant pot $7.99 13x11x14cm. White. Designer: Maria Bergström

VINDRUVA greenhouse, set of 3 $9.99 Designer: Jon Karlsson

PH12

6391

Page 11: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Page22

SEKTION/VEDDINGE white kitchen cabinetry. Priced from $79/linear foot. RISATORP utility cart $75 57x39x86cm. White. Designer: Wiebke Braasch

PH12

7637

Page 12: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

40%

28%23%

15%

40%

Flowers or other

decorative plants

Herbs Vegetables Fruits I don’t growanything

6 in 10GROW SOMETHING

Question: Do you grow any of the following?

PE25

7432

PE42

6554

PE25

7423

GRÄSMARÖ 3-piece gardening tool set $2.99 Designer: D Wahl/L von Schantz/M Arvonen

SOCKER watering can $9.99 2.6l. Galvanized. Designer: Sarah Fager

SOCKER plant pot $1.99 Ø14cm, H12cm height. Galvanized. Designer: Sarah FagerNEW! HINDÖ greenhouse cabinet $139 63x144cm. Gray. Designer: David Wahl

PH12

3679

Find more interesting facts at www.lifeathome.IKEA.com

Page 13: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Cook & Prepare

If food is the name of the game, then the kitchen is where it’s played. Alone, together or with the kids. With family or with friends. We all eat. But food takes time to prepare. Sadly, many of us feel we lack time for everyday cooking. That, combined with a lack of inspiration often means kitchen activities aren’t all they could be. Cooking ought to be playful. In fact, cooking can even be therapeutic. So to best facilitate this, kitchens need to be well organized, with smart use of space. All IKEA kitchens, appliances, cookware, tableware and accessories are geared to help achieve organized and space-efficient food activities. When people can enjoy these, they get the time for the little things that really matter in their everyday lives.

Page 14: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

7654

Page42

NEW! SEKTION/MÄRSTA white kitchen cabinetry. Priced from $145/linear foot.

9 in 10parents involve their children

in some way around food

Find more interesting facts at www.lifeathome.IKEA.com

Page 15: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

3318

SEKTION/BJÖRKET birch kitchen cabinetry. Priced from $129/linear foot.

Page 16: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

7046

PE21

4920

PE15

1419

DUKTIG 7-piece toy baking kit $12.99 Designer: IKEA of Sweden

BLANDA BLANK serving bowl $7.99 28cm. Stainless Steel. Designer: Anne Nilsson

Page27

DUKTIG play kitchen $119 Designer: Mikael Warnhammer

PH12

7047

Page 17: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PE42

6881

PE30

4275

PE52

0136

PE05

5068

GLITTRAN kitchen faucet $129 Black. Designer: IKEA of Sweden

HEKTAR wall/clamp spotlight $19.99 Bronze. Designer: Ola Wihlborg

GEMAK colander $12.99 Ø22cm. Off-white. Designer: IKEA of Sweden

RIKLIG teapot $9.99 1.5l. Designer: C Martin/M Elebäck

Page19

SEKTION/HITTARP white kitchen cabinetry. Priced from $125/linear foot.

PH12

7871

Page 18: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PE34

9453

PE41

7923

PE28

8448

NEW! IKEA 365+ chef’s knife $17.99 20cm. Stainless Steel. Designer: Preutz/Wihlborg/Braasch/Karlsson

PROPPMÄTT chopping board $5.99 30x15cm. Beech. Designer: Jon Karlsson

IKEA 365+ VÄRDEFULL garlic press $5.99 Designer: Håkan Olsson

42%...say lack of time is the biggest

hurdle to everyday cooking

STENSTORP kitchen island $499/each 126x79cm. White/oak. Designer: Carina Bengs

PE37

1630

Find more interesting facts at www.lifeathome.IKEA.com

Page 19: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PE21

6174

PE27

1196

STABIL boiling insert $7.99 Designer: Henrik Preutz

STABIL steamer insert $5.99 Designer: Henrik Preutz

Page184

NEW! IKEA 365+ 6-piece cookware set $79.99 Designer: Preutz/Wihlborg/Braasch/Karlsson

PH12

6199

“Sustainability is at the heart of everything we do at IKEA. We want to help people live a more sustainable life at home and there are many products at IKEA that can assist with this. The STABIL boiling and steaming inserts are great examples, helping you cook multiple foods together in one pot. A great way to save energy, water, and time all at once.”

Brendan Seale, Sustainability Manager, IKEA Canada

Page 20: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Eat, Drink & Serve

People live busy and different lives. And eating habits tend to reflect this. Whether it’s a quick snack before going out or a nice family dinner with the kids, we need the time and the space to do it properly. For lots of people, eating on the sofa is as normal as dining in the kitchen. So homes and kitchens need to be able to cope with these different needs. Because how the food is eaten and how it’s served can be as important as the food itself. This year, we offer inspiration for everything from breakfast in bed to food on the go. And outdoors as well as indoors. As people’s everyday can range from casual living to special occasions.

Page 21: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Page62

NEW! MÖCKELBY table $699 235x100cm. Oak. Designer: Marcus Arvonen

Find more interesting facts at:www.lifeathome.IKEA.com

34%…of people living alone wish they could

eat together with others more often

Find more interesting facts at www.lifeathome.IKEA.com

PH12

5825

Page 22: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

6352

Page70

BJURSTA extendable table $249 140/180/220x84cm. Brown-black. Designer: Tord Björklund NILS chair $119 Skiftebo dark gray. Designer: IKEA of Sweden

Page 23: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

XXXXXXX

SEKTION/RINGHULT high gloss white and JÄRSTA high gloss yellow kitchen cabinetry. Priced from $135/linear foot.

Page 24: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

THE NEW NORMAL?

36% never eat in the kitchen or dining room during weekdays

PE52

0140

PH12

6353

IKEA 365+ bowl $3 16cm. Designer: Preutz/Wihlborg/Braasch/Karlsson

Find more interesting facts at www.lifeathome.IKEA.com

BYLLAN laptop support $12.99 Designer: IKEA of Sweden/C Ramnek

Page73 PH

1263

56

Page72

Page 25: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

1423

PH12

4821

PE42

5389

PE41

5682

GAMLEBY wall shelf $89 80x100cm. Light antique stain. Designer: Ebba Strandmark

ENIGT dinnerware $3.50 - $4.50 Off-white/green. Designer: Annie Huldén

ELLY tea-towel 4pk $3.99 50x65cm. White/green. Designer: IKEA of Sweden

GAMLEBY chair $60 Light antique stain/gray. Designer: Nike Karlsson

Page69

LERHAMN table $89 74x73cm. Light antique stain/white stain. Designer: Nike Karlsson

PH12

6585

Page 26: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

8172

Coming October 2015! The SINNERLIG collection is a unique collaboration between IKEA and well-known Designer, Ilse Crawford. The collection includes furniture in soft, natural cork and other tactile materials.

Page 27: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Store & Handle

Never before have issues of sustainability around food been as much in the public eye as it is today. Food origins. Food storage. What to do with the waste. The fact is that better food storage and organization could significantly reduce food waste. So this year, IKEA is concentrating on storing, organizing and handling food. And on washing-up and waste separation too. We’ll be paying special attention to minimizing and handling food waste. People eat what they see, so we offer storage solutions that make the food clearly visible. Less food left at the back of the fridge encourages food consumption instead of food waste, not to mention money wasted. It’s just a few examples of how we can be more sustainable with what we have.

Page 28: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PE51

3630

PE51

3600

PE51

3494

PE51

3640

NEW! EFTERSÖKT travel mug $9.99 35 cl. Designer: Anna Efverlund

NEW! ERFORDERLIG lunch bag $5.99 Designer: Anna Efverlund

NEW! FESTMÅLTID lunch box $4.99 22x14x7cm. Designer: Anna Efverlund

NEW! BEHÅLLARE water bottle $3.99 0.6l. Designer: Anna Efverlund

PH12

6669

Page 29: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PE30

6783

PE28

7931

PE36

041

PE29

3836

BYHOLMA basket $9.99 40x40x18cm. Designer: IKEA of Sweden

PLUGGIS recycle bin $9.99 8l. Designer: Marcus Arvonen

KNODD bin with lid $19.99 40l. Galvanized. Designer: IKEA of Sweden

SAMLA box with lid $2.99 11l. Designer: Mia Lagerman

PE29

6252

Page 30: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

2242

GRUNDTAL magnetic containers 3pk $9.99 10cm. Designer: Mikael Warnhammar

Page 31: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

1 in 5

Often buy products only to find they already had them at home

PE26

8317

PH12

4665

PE29

9067

IKEA 365+ dry food jars $4.99 - $8.99 0.3l - 2.3l. Designer: Håkan Olsson

SORTERA waste sorting bin $12.99 37l SORTERA waste sorting bin $14.99 60l. Designer: IKEA of Sweden

IVAR shelving unit $89 30x179cm. Pine. Designer: IKEA of Sweden

Find more interesting facts at www.lifeathome.IKEA.com

PH12

0269

Page 32: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Page40

VARIERA recycling bins $7.99 - $16.99 Designer: D Wahl/L von Schantz

DROPPAR spice jar 2pk $3.99 Designer: Maya Robert VARIERA insert for spice jars $4.99/ea 10x49cm. Designer: IKEA of Sweden VARIERA flatware tray $19.99 30x50cm. Bamboo. Designer: Marcus Arvonen

PH12

7149

Page 33: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

FOOD WASTEANXIETY

1 in 4 feel bad about howmuch food they throw away

25%

PH02

2201

PE24

1292

PE38

2716

PRUTA food container, set of 17 $4.99 Designer: IKEA of Sweden

FÖRTROLIG jar with lid $2.99 0.4l FÖRTROLIG jar with lid $5.99 1.5l. Designer: IKEA of Sweden

ISTAD plastic bag, 60 pk $2.99 Green. Designer: IKEA of Sweden

Find more interesting facts at www.lifeathome.IKEA.com

PH12

0774

Page 34: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

XXXXXXX

IKEA Food

We want our customers to enjoy high quality food products at low prices. The thing is, food has to taste good or nobody will want to eat it. For IKEA it is really important to be a sustainable company and we support the growing interest in healthy and sustainable eating.

IKEA has always served our successful Swedish meatballs, a traditional Swedish favourite. In line with this, we’re now selling and serving veggie balls and chicken meatballs as an alternative. The meatballs sold at IKEA contain no added hormones and are antibiotic free. All salmon sold and served at IKEA is responsibly farmed and ASC Certified (Aquaculture Stewardship Council).

Page 35: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

8419

GRÖNSAKSBULLAR veggie balls &KYCKLINGKÖTTBULLAR chicken meatballs

Meatballs are a classic Swedish dish that’s been on the IKEA menu since 1985. As good alternatives to the loved meatball, we are now introducing GRÖNSAKSBULLAR veggie balls and KYCKLINGKÖTTBULLAR chicken meatballs.

The new veggie ball has a rich taste from the hearty pieces of vegetables and a good protein level to suit a main meal. Consisting of only vegetables, it has a lower environmental impact, in fact a 30 times lower carbon footprint! Try the veggie balls in delicious dishes in the IKEA Restaurant & Cafe, or buy a package to take home from the IKEA Swedish Food Market.

The chicken meatballs will be available in the IKEA Restaurant & Cafe, as well as the IKEA Swedish Food Market in October 2015.

Page 36: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

8414

PH12

8413

The new veggie balls can inspire some delicious dishes that are also sustainable with a low carbon footprint. GRÖNSAKSBULLAR veggie balls, $8.99 1kg per bag.

Page 37: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

8416

PH12

8415

Coming October 2015!Enjoy the new chicken meatball in the IKEA Restaurant & Cafe, or cook your own at home. KYCKLINGKÖTTBULLAR chicken meatballs, $9.99 1kg per bag

Page 38: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

PH12

8418

LAX FILÉ salmon fillet

Salmon is part of the Swedish food heritage being enjoyed for hundreds of years in Scandinavia. It’s not only a healthy fish that’s rich in good nutrients, it’s responsibly farmed too as all salmon served and sold in IKEA is ASC-certified (Aquaculture Stewardship Council). We’re now introducing a new tasty dish to the IKEA Restaurant, namely salmon with herbed potatoes, green beans and hollandaise sauce. And if you can’t get enough of this super fish, grab a package of LAX FILÉ salmon fillet in our IKEA Swedish Food Market to cook your own at home.

LAX FILÈ salmon fillet $12.99/4 fillets

Page 39: It’s the little things that matter - ikea.com · It’s a theme focused on life in and around the kitchen, and those tiny, magical moments ... succeed with small-scale gardening

Media contacts:

Julia FullerNational Product Loans SpecialistIKEA CanadaT: 416.646.8182 [email protected]

Maja BoricevicNational Product Loans SpecialistIKEA CanadaT: 416-646-8182 [email protected]

PH12

7143

Stay in touch: