it’s the little things that matter - ikea.com · it’s a theme focused on life in and around the...
TRANSCRIPT
www.IKEA.ca
It’s thelittle things that matter
Table of Contents
2016 IKEA Catalogue Introduction
Extended Content
Grow & Produce
Cook & Prepare
Eat, Drink & Serve
Store & Handle
IKEA Food
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4
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Sometimes, the big ideas are pretty small
This year’s IKEA catalogue is dedicated to a theme that naturally unites people. A theme that’s highly individual yet truly universal.
It’s a theme focused on life in and around the kitchen, and those tiny, magical moments that take place there. Eating the last piece of cake when everyone’s sleeping. Sprinkling homegrown basil on a plate of pasta. Or making breakfast for someone special for no special reason at all.
Because here’s the thing: never before have we been more aware of wanting to feel well. And while making healthier choices is a big part of that, feeling well is also linked to spending time with family and friends.
So that’s what this year’s catalogue is all about. Celebrating what makes life in and around the kitchen work in harmony, and creating time for the little things that matter most.
Because in the end, it was always the little things that really were the big things.
That’s why, this year we’re focusing the IKEA catalogue on everything from growing food, to cooking it, serving it and storing it. All to enable the wishes and dreams of the many people and hopefully create some new ones along the way.
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Experiencebeyond thepage
Once again, we’re offering the content of the IKEA catalogue in digital form. This also gives us the possibility to stretch the catalogue content outside its pages.
This year, there will be over 50 films in addition to a number of image galleries and 360° views. There will also be a new ‘Walk in the Room’ feature, that lets the viewer feel like they’re actually in the room. And there are over 400 ‘Place in your Room’ products that can be used at home.
The digital content can be accessed by scanning the printed catalogue with the catalogue app. Or in the digital catalogue on the web: www.IKEA.ca/catalogue
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FILMS
See more than 50 films. The films range from quick, do-it-yourself tips to deeper knowledge about particular home furnishing solutions.
IMAGE GALLERIES & SLIDESHOW
A tool to show more about a solution and its alternatives. Display a number of solutions within the same space. Or solutions based on the same furniture. A dynamic way to display home furnishing possibilities with IKEA products.
360° VIEWS
The 360° view puts users in the middle of the solution, letting them look all the way around an entire room.
PLACE IN YOUR ROOM
Will it fit in this space? Will it go with the other furniture? These are two vital questions which ‘Place in your Room’ helps answer. And this year, users can try out more than 400 pieces of furniture.
WALK IN THE ROOM
Walk in and around and try the features of the rooms from the IKEA catalogue wherever you are.
ONLINE LINKS
Follow the links to find out more online.
Grow & Produce
The growing interest in food signifies a growing interest in where it comes from. People want to know what’s actually in it. Is it healthy? Is it produced by sustainable means? In light of this, lots of people are satisfying this interest by growing some of the food they consume themselves.
So this year, IKEA is paying extra attention to kitchens and small-space indoor and outdoor balcony solutions and accessories. We want to show that everybody can succeed with small-scale gardening and that growing at home can be easy, simple and fun.
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NEW! HINDÖ shelving unit with cabinet $169.99/each Gray. Designer: David Wahl
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Question: Where do you grow?
PLACES WE GROWIN THE CITY
Find more interesting facts at www.lifeathome.IKEA.com
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PE42
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NEW! KNAGGLIG storage crate $13.99 46x31x25cm. Designer: IKEA of Sweden
KORKEN bottle with stopper $2.99 1l. Designer: IKEA of Sweden
KORKEN jars $1.99-3.99 0.5-1.8 litres. Designer: IKEA of Sweden
RISATORP basket $12.99 25x26x18cm. White. Designer: Wiebke Braasch
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PE51
6626
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SOCKER greenhouse $19.99 45x22x35cm. Designer: Sarah Fager
BITTERGURKA hanging planter $15.99/pot Ø29cm, H37cm. Designer: Carl Hagerling
BITTERGURKA watering can $15.99 2l. Designer: Carl Hagerling
ÄGGPLANTA planter $9.99 35x11cm. Designer: Maria Bergström
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SÖTCITRON self-watering plant pot $7.99 13x11x14cm. White. Designer: Maria Bergström
VINDRUVA greenhouse, set of 3 $9.99 Designer: Jon Karlsson
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SEKTION/VEDDINGE white kitchen cabinetry. Priced from $79/linear foot. RISATORP utility cart $75 57x39x86cm. White. Designer: Wiebke Braasch
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40%
28%23%
15%
40%
Flowers or other
decorative plants
Herbs Vegetables Fruits I don’t growanything
6 in 10GROW SOMETHING
Question: Do you grow any of the following?
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GRÄSMARÖ 3-piece gardening tool set $2.99 Designer: D Wahl/L von Schantz/M Arvonen
SOCKER watering can $9.99 2.6l. Galvanized. Designer: Sarah Fager
SOCKER plant pot $1.99 Ø14cm, H12cm height. Galvanized. Designer: Sarah FagerNEW! HINDÖ greenhouse cabinet $139 63x144cm. Gray. Designer: David Wahl
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Find more interesting facts at www.lifeathome.IKEA.com
Cook & Prepare
If food is the name of the game, then the kitchen is where it’s played. Alone, together or with the kids. With family or with friends. We all eat. But food takes time to prepare. Sadly, many of us feel we lack time for everyday cooking. That, combined with a lack of inspiration often means kitchen activities aren’t all they could be. Cooking ought to be playful. In fact, cooking can even be therapeutic. So to best facilitate this, kitchens need to be well organized, with smart use of space. All IKEA kitchens, appliances, cookware, tableware and accessories are geared to help achieve organized and space-efficient food activities. When people can enjoy these, they get the time for the little things that really matter in their everyday lives.
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NEW! SEKTION/MÄRSTA white kitchen cabinetry. Priced from $145/linear foot.
9 in 10parents involve their children
in some way around food
Find more interesting facts at www.lifeathome.IKEA.com
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SEKTION/BJÖRKET birch kitchen cabinetry. Priced from $129/linear foot.
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DUKTIG 7-piece toy baking kit $12.99 Designer: IKEA of Sweden
BLANDA BLANK serving bowl $7.99 28cm. Stainless Steel. Designer: Anne Nilsson
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DUKTIG play kitchen $119 Designer: Mikael Warnhammer
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PE42
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PE30
4275
PE52
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GLITTRAN kitchen faucet $129 Black. Designer: IKEA of Sweden
HEKTAR wall/clamp spotlight $19.99 Bronze. Designer: Ola Wihlborg
GEMAK colander $12.99 Ø22cm. Off-white. Designer: IKEA of Sweden
RIKLIG teapot $9.99 1.5l. Designer: C Martin/M Elebäck
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SEKTION/HITTARP white kitchen cabinetry. Priced from $125/linear foot.
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PE34
9453
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NEW! IKEA 365+ chef’s knife $17.99 20cm. Stainless Steel. Designer: Preutz/Wihlborg/Braasch/Karlsson
PROPPMÄTT chopping board $5.99 30x15cm. Beech. Designer: Jon Karlsson
IKEA 365+ VÄRDEFULL garlic press $5.99 Designer: Håkan Olsson
42%...say lack of time is the biggest
hurdle to everyday cooking
STENSTORP kitchen island $499/each 126x79cm. White/oak. Designer: Carina Bengs
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1630
Find more interesting facts at www.lifeathome.IKEA.com
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STABIL boiling insert $7.99 Designer: Henrik Preutz
STABIL steamer insert $5.99 Designer: Henrik Preutz
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NEW! IKEA 365+ 6-piece cookware set $79.99 Designer: Preutz/Wihlborg/Braasch/Karlsson
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“Sustainability is at the heart of everything we do at IKEA. We want to help people live a more sustainable life at home and there are many products at IKEA that can assist with this. The STABIL boiling and steaming inserts are great examples, helping you cook multiple foods together in one pot. A great way to save energy, water, and time all at once.”
Brendan Seale, Sustainability Manager, IKEA Canada
Eat, Drink & Serve
People live busy and different lives. And eating habits tend to reflect this. Whether it’s a quick snack before going out or a nice family dinner with the kids, we need the time and the space to do it properly. For lots of people, eating on the sofa is as normal as dining in the kitchen. So homes and kitchens need to be able to cope with these different needs. Because how the food is eaten and how it’s served can be as important as the food itself. This year, we offer inspiration for everything from breakfast in bed to food on the go. And outdoors as well as indoors. As people’s everyday can range from casual living to special occasions.
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NEW! MÖCKELBY table $699 235x100cm. Oak. Designer: Marcus Arvonen
Find more interesting facts at:www.lifeathome.IKEA.com
34%…of people living alone wish they could
eat together with others more often
Find more interesting facts at www.lifeathome.IKEA.com
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BJURSTA extendable table $249 140/180/220x84cm. Brown-black. Designer: Tord Björklund NILS chair $119 Skiftebo dark gray. Designer: IKEA of Sweden
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SEKTION/RINGHULT high gloss white and JÄRSTA high gloss yellow kitchen cabinetry. Priced from $135/linear foot.
THE NEW NORMAL?
36% never eat in the kitchen or dining room during weekdays
PE52
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IKEA 365+ bowl $3 16cm. Designer: Preutz/Wihlborg/Braasch/Karlsson
Find more interesting facts at www.lifeathome.IKEA.com
BYLLAN laptop support $12.99 Designer: IKEA of Sweden/C Ramnek
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GAMLEBY wall shelf $89 80x100cm. Light antique stain. Designer: Ebba Strandmark
ENIGT dinnerware $3.50 - $4.50 Off-white/green. Designer: Annie Huldén
ELLY tea-towel 4pk $3.99 50x65cm. White/green. Designer: IKEA of Sweden
GAMLEBY chair $60 Light antique stain/gray. Designer: Nike Karlsson
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LERHAMN table $89 74x73cm. Light antique stain/white stain. Designer: Nike Karlsson
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Coming October 2015! The SINNERLIG collection is a unique collaboration between IKEA and well-known Designer, Ilse Crawford. The collection includes furniture in soft, natural cork and other tactile materials.
Store & Handle
Never before have issues of sustainability around food been as much in the public eye as it is today. Food origins. Food storage. What to do with the waste. The fact is that better food storage and organization could significantly reduce food waste. So this year, IKEA is concentrating on storing, organizing and handling food. And on washing-up and waste separation too. We’ll be paying special attention to minimizing and handling food waste. People eat what they see, so we offer storage solutions that make the food clearly visible. Less food left at the back of the fridge encourages food consumption instead of food waste, not to mention money wasted. It’s just a few examples of how we can be more sustainable with what we have.
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NEW! EFTERSÖKT travel mug $9.99 35 cl. Designer: Anna Efverlund
NEW! ERFORDERLIG lunch bag $5.99 Designer: Anna Efverlund
NEW! FESTMÅLTID lunch box $4.99 22x14x7cm. Designer: Anna Efverlund
NEW! BEHÅLLARE water bottle $3.99 0.6l. Designer: Anna Efverlund
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BYHOLMA basket $9.99 40x40x18cm. Designer: IKEA of Sweden
PLUGGIS recycle bin $9.99 8l. Designer: Marcus Arvonen
KNODD bin with lid $19.99 40l. Galvanized. Designer: IKEA of Sweden
SAMLA box with lid $2.99 11l. Designer: Mia Lagerman
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GRUNDTAL magnetic containers 3pk $9.99 10cm. Designer: Mikael Warnhammar
1 in 5
Often buy products only to find they already had them at home
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IKEA 365+ dry food jars $4.99 - $8.99 0.3l - 2.3l. Designer: Håkan Olsson
SORTERA waste sorting bin $12.99 37l SORTERA waste sorting bin $14.99 60l. Designer: IKEA of Sweden
IVAR shelving unit $89 30x179cm. Pine. Designer: IKEA of Sweden
Find more interesting facts at www.lifeathome.IKEA.com
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VARIERA recycling bins $7.99 - $16.99 Designer: D Wahl/L von Schantz
DROPPAR spice jar 2pk $3.99 Designer: Maya Robert VARIERA insert for spice jars $4.99/ea 10x49cm. Designer: IKEA of Sweden VARIERA flatware tray $19.99 30x50cm. Bamboo. Designer: Marcus Arvonen
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FOOD WASTEANXIETY
1 in 4 feel bad about howmuch food they throw away
25%
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PRUTA food container, set of 17 $4.99 Designer: IKEA of Sweden
FÖRTROLIG jar with lid $2.99 0.4l FÖRTROLIG jar with lid $5.99 1.5l. Designer: IKEA of Sweden
ISTAD plastic bag, 60 pk $2.99 Green. Designer: IKEA of Sweden
Find more interesting facts at www.lifeathome.IKEA.com
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IKEA Food
We want our customers to enjoy high quality food products at low prices. The thing is, food has to taste good or nobody will want to eat it. For IKEA it is really important to be a sustainable company and we support the growing interest in healthy and sustainable eating.
IKEA has always served our successful Swedish meatballs, a traditional Swedish favourite. In line with this, we’re now selling and serving veggie balls and chicken meatballs as an alternative. The meatballs sold at IKEA contain no added hormones and are antibiotic free. All salmon sold and served at IKEA is responsibly farmed and ASC Certified (Aquaculture Stewardship Council).
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GRÖNSAKSBULLAR veggie balls &KYCKLINGKÖTTBULLAR chicken meatballs
Meatballs are a classic Swedish dish that’s been on the IKEA menu since 1985. As good alternatives to the loved meatball, we are now introducing GRÖNSAKSBULLAR veggie balls and KYCKLINGKÖTTBULLAR chicken meatballs.
The new veggie ball has a rich taste from the hearty pieces of vegetables and a good protein level to suit a main meal. Consisting of only vegetables, it has a lower environmental impact, in fact a 30 times lower carbon footprint! Try the veggie balls in delicious dishes in the IKEA Restaurant & Cafe, or buy a package to take home from the IKEA Swedish Food Market.
The chicken meatballs will be available in the IKEA Restaurant & Cafe, as well as the IKEA Swedish Food Market in October 2015.
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The new veggie balls can inspire some delicious dishes that are also sustainable with a low carbon footprint. GRÖNSAKSBULLAR veggie balls, $8.99 1kg per bag.
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Coming October 2015!Enjoy the new chicken meatball in the IKEA Restaurant & Cafe, or cook your own at home. KYCKLINGKÖTTBULLAR chicken meatballs, $9.99 1kg per bag
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LAX FILÉ salmon fillet
Salmon is part of the Swedish food heritage being enjoyed for hundreds of years in Scandinavia. It’s not only a healthy fish that’s rich in good nutrients, it’s responsibly farmed too as all salmon served and sold in IKEA is ASC-certified (Aquaculture Stewardship Council). We’re now introducing a new tasty dish to the IKEA Restaurant, namely salmon with herbed potatoes, green beans and hollandaise sauce. And if you can’t get enough of this super fish, grab a package of LAX FILÉ salmon fillet in our IKEA Swedish Food Market to cook your own at home.
LAX FILÈ salmon fillet $12.99/4 fillets
Media contacts:
Julia FullerNational Product Loans SpecialistIKEA CanadaT: 416.646.8182 [email protected]
Maja BoricevicNational Product Loans SpecialistIKEA CanadaT: 416-646-8182 [email protected]
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