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It’s The Most Wonderful Time of the YearJanuary 01, 2017

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According to the National Retail Federation’s Consumer Holiday Spending Survey

According to the National Retail Federation’s Consumer Holiday Spending Survey, 56.6 percent of those celebrating the holidays had already started

shopping by early November, up from 54.4 percent last year. When breaking down the amount of shopping that’s been done by age group, 25

– 44-year-olds have gotten out of the gates early. Specifically, 64.9 percent of 25-34-year-olds and 62.1 percent of 35-44-year-olds say they have already started shopping. Additionally, nearly six in 10 women have

already started checking off their holiday lists, compared to a little over half of men.

According to the National Retail Federation’s

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When it comes to what types of gifts people are planning to buy this holiday season

When it comes to what types of gifts people are planning to buy this holiday season, six in 10 will purchase apparel or clothing accessories. Another 46.2 percent said they will purchase books, CDs, DVDs and/or

video games, and 41.2 percent said they will buy toys. One in five will buy jewelry, and 30.5 percent will buy food and/or candy. Interestingly, 56.3

percent say they will buy gift cards, down from 60 percent last year, even though gift cards remain the most requested gift item among holiday

shoppers.

When It Comes To What Types Of Gifts People

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Traditional methods of advertising still resonate with consumers when it comes to sparking

Traditional methods of advertising still resonate with consumers when it comes to sparking ideas for holiday gifts, however, online searches and

social media both serve as inspiration for shoppers. According to the survey, 46.9% percent will use an online search to find their gifts, and

more 35.4 percent of those surveyed will look for inspiration for holiday gifts through advertising circulars. Additionally, 30 percent will look to

catalogs, and 31 percent will use TV ads for inspiration. When it comes to social media, Facebook is the most likely place shoppers would look for inspiration (13%), though Pinterest will also be a key location for holiday

shoppers (8.8%).

Traditional Methods Of Advertising Still Resonate

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39% of holiday shoppers this year say they will use their debit card the most when paying for gifts

39% of holiday shoppers this year say they will use their debit card the most when paying for gifts, similar to last year’s 38.4 percent, and another 38.2

percent will use their credit card. One in five will pay for gifts with cash, and 2.5 percent will use a check. NRF also asked about shoppers’ planned use of PayPal in addition to traditional spending methods, and 55.1 percent of those

surveyed say they will or may use PayPal to pay for holiday gifts.

39% Of Holiday Shoppers This Year Say They Will Use

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