VENUES -- RECORD STORES -- RADIO VENUES -- RECORD STORES -- RADIOLIBRARIES

PUBLIC LIBRARY SPONSORED LOCAL MUSIC ARCHIVE

• Digital online music

• iTunes and Spotify type formats

• Library works directly with artists

• Local – Represents the Community

• Partnerships

Click to start NPR Story

Written about in Library Journal, The Library as Incubator, Boing Boing, featured on All Things Considered High CD Loss rate $100 per album for 2 year lease

Themes of the Day

Already providing services like Freegal and Hoopla

Goal – ease of use, quality content – like the paid products

Library works to set price with independent artists

Service as individual as the community

Building community partnerships

NEXT: Regional Audio Innovation Day 2015 Notes

80,000 budget. Murfie received $50,000 of that money to develop, design and host a system MPL could use to share albums

contributed a streaming service, mobile app development and other in-kind investments free of charge $200 per album, five year license Hope to eventually include interview, flyers, and stories Murfie can tailor the Yahara platform to the needs of other libraries. This could provide revenue for Murfie and a way for MPL to recoup its investment.

Music Not in Big Box stores Support local music Connect the people of Denver with vibrant scene “Tiny” amount of money for artists

Under the hood – Drupel javascript

Idea has been in back of minds since I started at NEKLS – content creation, but where does it go

Demonstrated the backend hardware at NEST retreat in 2012

Setup a test server at on NEKLS hardware in 2013

End of 2014, approached Laura for a small budget of $2500

First quarter of 2015, built blog and server began planning, reaching out to partners and individual musicians

Another Spotify?

Why Libraries?

WHY

How do you find music that is from your region, search Spotify “Kansas” Carry on my Wayward Son. Blogs for live music scenes like Pitch and I heart, but not easy to use like the big guys Why Libraries:

Flavor of community Give patrons/artists access to each other Creditable Organization In the Content Consumption - Content Creation Proof libraries are adapting Destination Place?

WHAT’S IN IT FOR THE ARTISTS?

Taylor Swift removes her catalog from Spotify Nov 2014 Oped in Wired: $12,359 from more than 168 million streams on Pandora in the U.S JayZ ‘s Tidal – No Rihanna features on iTunes due to exclusive Tidal offers Rolling Stone 9 ways artists make money: Youtube, Movie Deals, Perfumes/Fashion, be a talk show band Piracy doesn’t pay artists a cent Everday artists Merch and live shows: Exposure is valuable

Q & A With Jason Paulios

Were there any good resource for finding regional music before your project, do you believe your project has caught on as a resource for this?

The best resource for finding new music in Iowa City is the local news/culture magazine Little Village, the local newspapers also put out weekender guides mid-week that help get information spread widely. Many of the larger family-friendly acts perform at the free Friday night concert series in the summers and are known via that outlet. The web traffic on our site is not large enough to say that we’re a go-to resource, but visitors are definitely exposed to new things when they land there. We’re planning to do more advertising with Little Village in the coming year. Why public libraries? In our case it began with looking at our Strategic Plan goal to offer materials in a variety of innovative formats. We wanted to add a music download option and found the marketplace lacking. We had already been offering many local acts on CD for checkout and so the leap wasn’t so great. I think public libraries are always looking for ways to support and connect community members, this has been a great way to reach out to local artists while also fulfilling access to resources. How is this being received, by patrons, musicians? Both have been very enthusiastic. Musicians have been very willing to share their music at low prices and often offer extra material at no cost. Anecdotally, patrons I have discussed this with believe this to be a great way to support the local arts scene. In practice, the downloads have dropped considerably since the promotional release. This is to be expected for a variety of reasons: downloading ZIP files is difficult/impossible on mobile devices, no need for “renewal”, difficult to find on our website, after initial release the promotion dropped in favor of other new library resources. What have been the major pitfalls Getting word out to both artists and patrons has been difficult to maintain, like many projects it requires a lot more work than I have time for. I believe starting a project like this should be done in cooperation with an established local artist community or music newspaper in order to build support from the beginning. The ability to download to a mobile device would be ideal, probably as an app. Getting contracts and W-9s signed is a bit of nightmare, I recently created an electronic contract that helps cut down on some of that but I still need W-9s to get the City to pay and most artists are impossible to track down. Is there anything you have learned you wish you knew when the project started? I think I would have just liked to brainstorm more with others in the community to create more buy-in from the artist side for them to be able to make it more of a Iowa City music destination page rather than just a consumable site. What is your budget, do you see this project as sustainable? This year we had $9000 to add new music as well as renew many of the first batch of 2-year contracts. I think the project is sustainable, we’re starting to sign musicians to “lifetime” contracts which will cut down on future renewal costs. We’ll probably add fewer albums as we form a larger 2-year “core collection”. Plans to expand the project? Right now the expansion is limited to an idea involving adding other Iowa City digital music ephemera (stories, posters, etc…) tied to our Digital History Project (http://history.icpl.org/collections/show/5)

Senior Librarian in Adult Services for the Iowa City

Public Library.

Adult Fiction and Music

Were there any good resource for finding regional music before your project, do you believe your project has caught on as a resource for this? People in Denver do have several sources for local music news and reviews. Our local indie weekly is Westword and they cover the local music scene. Our Colorado Public Radio station has a channel called "OpenAir" that features Colorado artists. I think we are a perfect complement to those and in fact both of them have written articles about us that raised our visibility. We have always had a circulating CD collection that includes local music so I think the streaming/downloading piece is catching on with people who were already users of that collection. I think we have also attracted new users who didn't necessarily think library when they thought local music. Why is this type of project a good fit for public libraries? I think libraries are a natural fit for providing access to local content. We are already positioned and visible in the community and known for providing access all kinds of content. We are also starting to host maker spaces like our Idea Lab at DPL so we are involved in the creation of content. I think adding content from Coloradoans just strengthens our ties to the community. How is this being received, by patrons, musicians? I think it has been well received by musicians. We had around 100 submissions the first round, about 50 the next round and then 40 this last round. I've had feedback that artists are happy with the exposure and the fact that we are paying them a small amount. I think it's gradually catching on with customers. We've had some good press exposure. We've featured it in our Winter of Reading program as an exciting new library service to try. We've been adding new music every Tuesday (when we have new music to add) and that refreshing of content has increased traffic. It can be tricky to stay visible when we have so many other library programs and resources to promote. Is there anything you have learned you wish you knew when the project started? I think I didn't realized how much promotion it takes to make people aware of a service that is outside of what you are known for. Some kind of partnership that could have helped with that piece might have been a good way to go. What is your budget, do you see this project as sustainable? We absorbed the cost of site development into our regular workflow so we didn't have a big start-up cost. My content is budget is $10,000.00 per year. I hope it's sustainable! It's early days yet so we'll have to wait and see if artists continue to submit content and if the use continues to rise. Do you have plans to expand the project? We would like to expand the project to include an archival piece. Right now our contract is for a two year license. We would like to add an option for us to archive the material so future library customers will be able to hear music from the local music scene at a point in time. Do you feel your project is different than others you have heard of? We did look at Iowa City when we first started working on the project and actually adapted the contract they use. We also talked to their developers. We did add some functionality to our site that they don't have - like the ability to sign in to your account and make playlists and also to see other peoples playlists. We felt that added an important social aspect to the site. Madison launched their program after we did so it wasn't in place yet when we were planning. I think their partnership with a for-profit company is very interesting and has potential for us at some point. I've also talked to librarians in Edmonton, New Orleans and Santa Cruz who were all developing similar projects the same time we were - something about the current zeitgeist I guess?

Senior Collection Specialist DPL

Emporia MLS graduate

A cloud service means patrons don’t have to come to the physical library, but this service, which is community driven, seems like it may have some opportunities for physical interaction is this the case? I think you are right there are a lot of opportunities for community involvement with this project. Some things we've tried so far are an event we called "Overdue" where we had craft brewers and three local bands. We have had a series of local music concerts at one of our branches that have been very successful. I anticipate more opportunities like this going forward.

What it is Wordpress Blog – musician features, news about NEXT (Show off features – flyers too) Subsonic Media Streaming Server – Cloud server, java, accessible via webpage, username Social features, playlists Opensource, active user base Streaming with App support – ease of use, iSub awesome but $5, free alternatives, roku apps, chromecast, apple tv via airplay, desktop clients

What it is not A replacement for top players – supplementary media A digitization project - not attempting to use analog recordings

Though it is a possibility in the future History of Music Project Public “Radio”

Project Cost Hosting: $20/month $240 Advertising: Printing cost: In house Album rights: $100/album $2000-$10000 (1 year usage?) Website Development: In house Subsonic Pro: $12 Project Pitfalls Content: how to get first time and repeat users? Suggested: look for free to use content, space out paid and free content over time, Login Credentials: integrate with koha Suggested: look for alternate processes for patron login, i.e. signup form ;on reaching out

College Radio Blogs: I heart Local Music, lawrence.com HillyDilly (new music blog), Reverbnation, Bandcamp, Your sister!

;on being creditable Money and being Legitimate Tracking usage

Why open enrollment? First the tech reasons

No SIP support Open to students, musicians, and visitors

PODCASTINGor

“You got your Oral History Project in my Music Streaming Service”

SO WHAT’SNEXT?

What we make of it

Project depends on patron and staff support

Talk to your friends Talk to musicians Create a review

Volume of content, variety of content, fresh content Expanding - Audubon Society, Schools, clubs

Cost Relatively low, may depend on usage Will libraries pay for service? Part of digital collection cost?

Becomes more common Bleeding edge: Denver, Iowa City, Lawrence, Edmonton Johnson County Oral History projects

Story Core Vets

Content Creation Stations Where does the content go

Oral history - hosting alternatives - where they live (no control of site) Why also on NEXT (if you already have it on your site)

exposure device support

What you need to do Wordpress podcast Add-On

Seriously Simple Podcast RSS feed

Fix My RSS Feed post update - run tool

Silver lake- Apogee Mic 96k - $229

What about other digital content? youtube? Gallery space?

As a NEKLS Service How do we brand our services- Catalog, Hoopla Balancing a regional service with local services

LPL - Stories of Lawrence Music scene Nashville - Music history of Music City Where are the boundaries of local music?

As a beyond system service Recollections Cloud Services

How do multiple services work together, should they, patron only access? JoCo, Lawrence, new projects patron confusion