Ivan Chermayeff1932 – present London – United StatesHarvard – Institute of Design in Chicago – Yale

Chermayeff & Geismar

• Apprenticeship with Alvin Lustig in NYC• Partnership with Tom Geismar in 1957• “While the world has changed, our basic approach to

trademark design has not.”• http://www.cgstudionyc.com/Timeline

Chermayeff & Geismar

• Identify: Appropriate, simple, and memorable• “We try not to have style…what we have is a constant

thread of trying to boil things down to be strong and very simple and looking as though they happened very fast which they may not have.”

Mobil Sculpture located in Vancouver

The “Red 9” Located at the Solow Building in West 57th Street, NYC

-Ivan Chermayeff

• “I think drawing is the very essence of creating good work…it’s a way of translating from mind to hand to paper. Now I’m not terribly good at drawing, but it becomes very handy. I draw with scissors often, cutting out paper. I like the directness.”

Chermayeff’s Awards

• Gold medals from the American Institute of Graphic Arts and the Society of Illustrators

• Received the Yale Arts Medal, the President's Fellow Award from the Rhode Island School of Design, and the Industrial Art Medal from the American Institute of Architects.

• He is a past president of the AIGA and was elected to the Art Directors Club Hall of Fame

• Served two decades as a trustee of the Museum of Modern Art

• Sagi Haviv became third partner in 2007.

• “Their collective influence on America’s graphic design language cannot be overstated.” - Steven Huller, Design Columnist for The New York Times

Chermayeff & Geismar & Haviv

Works Cited

• "Chermayeff & Geismar & Haviv." Chermayeff & Geismar & Haviv. N.p., n.d. Web. 20 Feb. 2014.

• Chermayeff, Ivan, Thomas H. Geismar, and Aaron Kenedi. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. New York, NY: Print, 2011. Print.

• "Ivan Chermayeff." Graphic Design Archive Online. RIT Libraries, n.d. Web. 20 Feb. 2014.

• Meggs, Philip B. 6 Chapters in Design: Saul Bass, Ivan Chermayeff, Milton Glaser, Paul Rand, Ikko Tanaka, Henryk

Tomaszewski. San Francisco: Chronicle, 1997. Print.•  Smith, C. Ray. "Ivan Chermayeff and Thomas Geismar." AIGA.

N.p., n.d. Web. 20 Feb. 2014.