ivan surjanovic, ipower lab

Ivan Surjanovic, iPower Lab

7 Recession-Proof Marketing Strategies

1. THINK “PROBORTUNITY”

“In the middle of every problem – there is an opportunity” Albert EinsteinOpen your mind for possibility thinking Find a need and fill it! Example: StudiBudi.com: connecting University students with businesses Example: iPower Lab – offering Recession Strategy trainingRethink your business strategy. Think 20-80

iPower Lab – ph. 604-430-9877; e-mail: [email protected]

2. DISCOVER NEW TRENDS AND TECHNOLOGIES

Wayne Gretzky: “Play where the puck is going to be”Whereispuck.comTrendhunter.comGoogle.com/trendsiGoogleGoogle NewsGoogle AlertsBlogging: twitter.comSocial Networking: linkedin.com

7 Recession Proof Marketing Strategies

7. MANAGE BY THE GOLDEN RULE

“10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next business"Treat others as you would like to be treated“Using hi-touch principles in the new hi-tech world

iPower Strategy – ph. 604-430-9877; e-mail: [email protected]

3. BRAINSTORM

Prepare a worst-case, 12-month cash flow scenario; Assume a 10% to 20% drop in revenuesGenerate 100+ recession-proof ideas; include all teamStarbucks recession brainstorming resulted in many new ideas:

Advertising in the middle of recessionLoyalty schemesInstant coffee introductionDropping high priced itemsPrice reduction

4. CHANGE YOUR STORY

Emphasize efficiency, value and securityHyundai’s “Assurance” plan promising those who buy or lease a new Hyundai that if they later lose their job, the company will take the car back and dismiss the rest of the paymentsFord said it would cover payments of as much as $700 a month for up to a year for those who lose a job after buying or leasing any new Ford

5. APPLY GUERILLA MARKETING

Guerrilla marketing is an “unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget” (Jay Konrad Levinson)

Telephone Follow UpE-mailAdditional products/servicesStrategic AlliancesNiche Marketing (retreating companies leave voids in the market, ideal niches for guerrillas)

6. KNOW-WOW!

“10-300 Principle”: Do 10% more or better than your competition, and you will TRIPLE your chance to win the next businessCOMPLETELY satisfied customers are six times more likely to repurchase products than merely satisfied customersIt generally costs between five and ten times more to find a new customer than to retain an existing oneIncreasing customer retention by 5% increases profits between 25% and 85%

"Treat others as you would like to be treated“Using hi-touch principles in the new hi-tech world

ivan surjanovic, ipower lab

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