ivr webinar: what is ivr and how to use it effectively
DESCRIPTION
"IVR" is mobile marketing speak for "voice messaging" or the "Press 1 to do this, press 2 to do this..." that we hear on customer service lines every day. Any marketer looking to develop a CRM strategy needs to be in the know, as IVR is a critical channel for customer and business focused enterprises. From the Getting It Right In Mobile series.TRANSCRIPT
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