ivy sports symposium playbook

2013 IVY SPORTS SYMPOSIUMSTUDENT PLAYBOOK

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NOVEMBER 22, 2013HARVARD LAW SCHOOL

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#ISS2013 @SportsSymposium

2013 IVY SPORTS SYMPOSIUM PLAYBOOK

Dear Students:

Welcome to the 2013 Ivy Sports Symposium! Established in 2006, the Symposium is an annual student-run event that sets the standard for college-based sports business conferences.

We here at the Symposium strive to provide an unparalleled opportunity for you to learn from some the industry’s leading – and rising – executives.

As a student here today, you probably already have an interest in pursuing a career in sports. Certain questions are bound to arise as you consider how to break into this competitive landscape, including:

“What type of experience and organization will reflect best on my resume? Should I consider attending law school, business school or a sports management graduate program? Is it even a wise decision to begin my career in sports?”

In order to answer these types of questions and enhance your overall Symposium experience, we have developed this handbook to give you a sense of the opportunities available in sports business and prepare you for the journey ahead.

Foremost, our aim is to familiarize you with the breadth of the sports industry. Most students are familiar with the preeminent leagues, teams and media companies in sports, but there is a plethora of additional companies that fill vital roles. This guide will expose you to the agencies, consumer brands, law firms, financial institutions, technology companies, hospitality groups, non-profits, and other key players closely intertwined in the business of sport.

This resource will also present you with tips on how to maximize your interactions at the Symposium - and in other professional settings - to better connect with your fellow attendees. Furthermore, use the information contained in these pages to familiarize yourself with the most relevant topics in sports business and the backgrounds of the Symposium’s esteemed speakers.

Our mission is to deliver an unprecedented pre-professional learning opportunity. Utilize this playbook in order to make the most of your Ivy Sports Symposium experience. Learn as much as possible from this year’s event, and carry this knowledge forward as you become part of the next generation of sports business leaders.

Sincerely,

Reed Longo (Cornell ‘14)Corporate Relations Director, 2013 Planning Committee

Ivy Sports Symposium

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MISSION



1. Symposium Networking Guide

At the Ivy Sports Symposium, you will cross paths with a wide range of people. It is encouraged that you develop a strategy to approach the scheduled and impromptu networking opportunities interspersed throughout the day.

2. Sports Business Landscape Outline

This section contextualizes various sectors of sports business, lists relevant panels for each, and offers insights from the Symposium’s esteemed speakers. These sectors include:

Agency Representation & Sports Marketing

Sports Media & Analytics in Sports

Sports Finance & Sports Law

Social Responsibility & Venue Management

3. From the Student’s Perspective

Learn about the approaches your fellow students have utilized in order to break into the industry. Consider their successes and challenges as you plot your own entry into sports.

4. Panelist Career Insights

Each speaker here today has taken a unique path into sports. This section explores these journeys and offers advice from the speakers to their potential future successors– you.

5. Sports Business Resources

Utilize this list of digital destinations to stay up to date with breaking developments in the sports industry, even after the Symposium.

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CONTENTS



FAST FACTS:• Derrick Rose’s 14-year, $260 million deal with Adidas, negotiated by Wasserman Media Group, is the largest endorsement deal among all active athletes• In representing Madison Square Garden, CAA Sports secured a 10-year, $300 million investment from JPMorgan ChaseTOPIC HIGHLIGHTS:An agency’s role is to represent and consult clients in business transactions. Though agencies are most commonly associated with player contracts, they broker a variety of deals in the sports space.• Contracts – agents negotiate employment contracts on behalf of athletes, coaches, executives, and broadcasters• Endorsements – companies work through agencies to sign athletes to feature in marketing campaigns and consumer engagements, and to serve as brand ambassadors• Corporate Consulting – agencies advise companies on their sports marketing deals to help identify, negotiate, and active around strategic partnerships • Rights Negotiations– agencies often aid sports properties in selling sponsorship inventory, media distribution rights, and licensing rightsRELEVANT PANELS:• Navigating a CBA• Sports Marketing Strategies• The Business of Amateurism• Athlete Marketing & Representation

SPEAKER PERSPECTIVE:“To be successful in representation – you have to ‘take it home with you’ – not necessarily the work itself, but you have to truly care about your clients.”

Lowell TaubGlobal Head, Sports Endorsements, CAA Sports

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AGENCY REPRESENTATION SPORTS MARKETINGFAST FACTS:• U.S. companies spend approximately $31.5 billion annually on corporate sports advertising • The Olympics ‘Brand’ is valued at $47.6 billion, making it the 2nd most valuable brand in the world behind AppleTOPIC HIGHLIGHTS:The loyalty and passion of sports fans make them highly desirable consumers. Sports marketing targets these “fansumers” and can be defined as:(A) Marketing of Sports – the promotional efforts of sports properties to grow their brand awareness and drive salesor(B) Marketing Through Sports – utilizing sports as a platform to market a product or service; these partnerships are often collaborations between:• Brands – companies seeking to affiliate themselves with sports in order to increase awareness and brand affinity among consumers• Sports Properties – teams, leagues, venues, events, and athletes, etc. that forge marketing partnerships to generate revenue and enhance the fan connection• Agencies – intermediaries that facilitate negotiations between the brands and properties

RELEVANT PANELS:• Sports Marketing Strategies• Going Global: International Expansion or Ticketing• Athlete Marketing & Representation

SPEAKER PERSPECTIVE:What do you love most about your job?”The ability of sport to transform lives, cities, regions and countries.”

Leonardo GrynerChief Operating Officer, Rio 2016 Organizing Committee



FAST FACTS:• Super Bowls account for the 21 most-watched programs in American TV history• In 2012, ESPN produced 35,000 hours of programming, including at least half of the live athletic events televised in the USTOPIC HIGHLIGHTS:Media is an ever-changing component of sports. Though traditional mediums of content consumption have endured throughout history, new platforms are constantly emerging and the traditional platforms have continued to evolve.• Television – in the age of DVR and replay, sports are among the rare experiences that necessitate live consumption• Journalism – blogs and user-generated sites now offer new channels for written pieces, challenging long-standing print publications• Radio – though often predicted to become obsolete, audio coverage of sports remains relevant with the development of sports apps and podcasts• Social Media – the “digital water cooler” to discuss sports, providing real-time news and analysis, and has revolutionized the way fans engage• Mobile – advancements in technology allow fans to consume content in more places than ever, offering unique challenges and opportunitiesRELEVANT PANELS:• Fantasy and Gaming• The Future of Sports Television• Digital MediaSPEAKER PERSPECTIVE:“With how digital and social media are changing every day, I really can’t imagine how we will be consuming media in 5 years.”

Greg Via,Director, Global Sports Marketing,Gillette

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SPORTS MEDIA ANALYTICS IN SPORTSFAST FACTS:• 26% of sports tickets go unsold, which amounts to $900 million in uncaptured revenue• Powered by SAP, the new NBA.com/Stats site offers fans access to unlimited statistics and every box score in NBA historyTOPIC HIGHLIGHTS:Innovations in technology and measurement have allowed for the expansion of the collection, processing, and applications of data. The integration of these cutting-edge metrics into sports has redefined the decision making process both on – and off – the field.• Player Evaluation – advanced sabermetrics and player tracking offer new means of measuring a player’s in-game impact; these breakthroughs have also offered new insights into player safety• Salary Cap – salary cap managers use analytics to allocate their payroll, identify undervalued talent, and navigate the CBA• Ticketing – dynamic pricing models adjust ticket prices based on changes in consumer demand (e.g., weather, opponent, start time) to set more accurate prices and reflect demand• Return on Investment – organizations utilize analytics to track the complex elements of ROI in the property/brand/consumer marketing relationshipRELEVANT PANELS:• In-Stadium Innovations• Entrepreneurship and Innovation• TicketingSPEAKER PERSPECTIVE:”Wearable Technology will change how athletes train and how the games will be managed. If you think sports analytics is hot now, wait until you see what it will become with real measurable data!”

Leigh KleinOwner & President, Five Star Basketball



FAST FACTS:• Since its launch in 2005, NBA Cares and has facilitated over 2.6 million hours of service, and built more than 830 places for kids and families to live, learn, or play• The PGA Tour recently reached the $2 billion milestone in charitable donationsTOPIC HIGHLIGHTS:The global visibility of sports figures and organizations all but obligates them to become leaders in the community. They can use their influence to address social issues in fields such as:• Community Service – improving the quality of life in communities through hands-on service• Health & Fitness – addressing health issues such as diabetes, breast cancer, and childhood obesity through active campaigning and grassroot platforms• Education –implementing initiatives to improve educational foundations• Sustainability – developing eco-friendly practices that decrease the environmental footprint of operations• Social Equality – using sports as an equalizer to promote racial, sexual, and class equality

RELEVANT PANELS:• Sports & Social Impact• Going Global: International Expansion• Athlete Marketing & Representation

SPEAKER PERSPECTIVE:What’s the next critical development in your field?“Enhanced impact on personal health and fitness in the population generally.

Thomas GrilkExecutive Director, Boston Athletic Association

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SOCIAL RESPONSIBILITY VENUE MANAGEMENTFAST FACTS:• Average regular season game attendance among the 4 major sports leagues was approx. 26,532 last year • Sports foodservice is an $8.36 million industry• The NFL is requiring that all stadiums meet new minimum Wi-Fi and cellular standards by the end of the 2014 seasonTOPIC HIGHLIGHTS:With amenities like flat screen TVs and league packages all available within the comfort of a home, the at-home experience has become widely preferred by fans. Teams are revamping the in-stadium experience through initiatives focused on:• Wi-Fi – the fan of today demands connectivity; Wi-Fi can also be a valuable tool for teams looking to develop targeted marketing, consumer data collection, and sponsorship branding• Concession– food & beverage is a central element in the game day experience; venues often contract F&B vendors to provide quality products that resonate with fans• Ticketing – variable pricing, and promotional offers can drive ticket sales• Security – in an effort to foster a safe, family friendly environment, teams are finding new ways to ensure fan safety and curb adverse behavior

RELEVANT PANELS:• Preparing for the Worst: Crisis Management• In-Stadium Innovations• TicketingSPEAKER PERSPECTIVE:What is the next critical development in your field?”Ubiquitous high speed data networks and the internet of things…hard to say how these things will change the fan experience, team marketing and sales….but it’s going to be major.”

Pat CoyleVice President, Audience Platforms



FAST FACTS:• The average valuation for all franchises in the four major US sports leagues is $665.98 million: • MetLife Stadium, at approximately $1.6 billion in construction costs, is the most expensive stadium ever builtTOPIC HIGHLIGHTS:The sports industry in the US alone is worth up to $470 billion, and growing global influence presents promising investment opportunities. Finance has a profound role in sports, such as:• Mergers & Acquisitions – M&A involves the purchase, sale, or ownership transfer of franchises, media companies, or sports-related organization• Stadium Financing – the construction or renovation of a stadium requires funding from private and/or public sources• Investment Banks– many investment banks have groups dedicated to investments in the sports & entertainment space• Internal Finance Departments – organizations have internal financial departments for fiscal accounting, planning, and reporting• Fundraising – fundraising for college sports and non-profits requires financial management

RELEVANT PANELS:• Going Global: International Expansion• Entrepreneurship & Innovation• Dealmakers: Sports Finance

SPEAKER PERSPECTIVE:“The traditional economic model of sports has been focused on tickets, media syndication and sponsorship. This industry has to rationalize that fan habits and needs are going to change. This is a very big challenge that will enable a whole new set of opportunities.”

Jeff BennettCEO, Raptor Accelerator

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FINANCE IN SPORTS SPORTS LAWFAST FACTS:• O’Bannon v. NCAA, a pending monumental class action suit, disputes whether former student athletes should be entitled to financial compensation for NCAA’s commercial use of their images. • Proskauer Rose recently became the first law firm in professional sports history to represent all four major sports leagues in collective bargaining

TOPIC HIGHLIGHTS:Legal affairs are ubiquitous in the sports industry. A host of law firms provide counsel in legal manners such as:• Labor Issues – lawyers represent teams and/or players in negotiating collective bargaining agreements or in salary arbitration proceedings (seen in the MLB)• Rights Protection – sports intellectual property (IP) and trademarks are widely infringed upon; lawyers also advise media rights holders on regional, national, and international TV contracts; • Amateur Sports Law – sports law dealing with the governing laws of collegiate athletics• Legal Departments – many sports organizations have in-house legal divisions for the supervision of human

RELEVANT PANELS:• Navigating a CBA• Dealmakers: Sports Finance• Workshop: Lessons in Negotiations• The Business of Amateurism

SPEAKER PERSPECTIVE:What’s the next critical development in your field?”Continued growth of Internet-based platforms for distribution of content. Also, result of Aereo / FilmOn / Hopper / Sling cases running through courts now.”

Rob FreemanPartner, Proskauer Rose



Rob Dearborn – The Wharton School, University of Pennsylvania (’14)Co-Chair, Ivy Sports SymposiumExperiences: Business Intelligence / User Acquisition Intern, National Football League; Wharton Summer Program for Undergraduate Research; Strategy Intern; DCRM Solutions

“Rather than striving to become a sports business specialist, I try to be as expansive as possible in my learning and stay up to date on happenings across a variety of industries. The sports industry is extremely multifaceted and one which interacts with a number of others, so I believe there is significant value in being able to bring knowledge about a breadth of best practices and opportunities to it.”

Brian Rosen – Indiana University Bloomington, Kelley School of Business (‘14)Co-Founder, SportsBusinessUExperiences: Social Media Intern, Major League Baseball Advanced Media; Production Assistant, Fox Sports West/Primeticket; Intern, Mobile Roadie

“While connections help get you in the door you have to prove that you should be there. The steps to take to get the internship – whether through a connection, career services office, a friend, a family member, or a job board – do not matter as much as how you perform. It does not matter how you get there, rather it is all about what do when you are there.”

Reed Longo – Cornell University, Applied Economics and Management (‘14)Co-President, Cornell Sports Business Society;Experiences: Corporate Relations Director, Ivy Sports Symposium; Global Marketing Partnerships Intern, National Basketball Association (Summer 2013)

“Consider what makes you valuable and own it. From a networking perspective, convey your value to your connections. In the context of your career, this means striving to become irreplaceable. Many aspire for a career in sports due to their passion, but one’s value to a business isn’t contingent on his or her fanhood. Discover what you’re best at and how sports can serve as a platform. Then aim to be the best there is.”

Erika Mueller – Brown University, Ethnic Studies (‘15)Project Coordinator, Football Foundation of South AfricaExperiences: Assistant, Beyond Sport; Co-President, Brown University Student Athlete Advisory Committee

“The real reach of sports is worldwide – in every home, on every street, and it maintains an unmatched ability to unite nations. Sport has existed long before government or even medicine, because it’s fun! It can naturally help people develop but it can also transform communities through education and empowerment.”

Avish Sood – George Brown College, Sports and Event Marketing (‘13)President and Co-Founder, University of Toronto Sports Business AssociationExperiences: Corporate Partnerships Intern, Toronto Blue Jays; Director of Sponsorship, Canada Cup Championships

“ I started my career in various accounting roles and learned that working on something you are passionate about is much more important than making money in your early 20’s. Similar to many of you, sports is what I’m passionate about, and if you get an opportunity to work on something you are passionate, the sky is truly the limit.”

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UNDERGRADUATE STUDENT PERSPECTIVES



Mark Burns – Belmont University, College of Law (’14); University of Michigan (’11)Fellow, Ivy Sports SymposiumExperience – Legal Intern, Leverage Agency; Legal Intern, Forbes.com

“With platforms like LinkedIn and Twitter in existence along with numerous websites/blogs, there has never been an easier time to stand out online in the sports business community. I could not be a bigger advocate of writing about sports topics that you are interested in to establish an online presence, build an invaluable skill set, and develop some credibility in a particular niche.”

Jackie Bartolomeo – Columbia, M.S. Sports Management (‘15); New York University (‘10)Trust Assistant, Major League Baseball Players AssociationExperience – Advertising Coordinator, SportsBusiness Journal; Communications and Events Intern, Major League Soccer; Group Sales Intern, Madison Square Garden

“Trying to make it in the most competitive industry requires dedication, focus and drive. No one is going to hand you a manual that tells you what to do and how to do it. It’s on you to take the first step and strive for success.”

Shannon Joyner – Harvard Business School (‘14); Morehouse College (‘08)Experience – MBA Summer Intern, Global Brand Marketing, Nike; Marketing Specialist, Global Marketing Partnerships, National Basketball Association

“Relationships are paramount. Despite the prevalence of sports everywhere, the industry from a business perspective is actually very small, and there is constant overlap amongst the people in it. Therefore, it is crucial to always stay networking, but not from an inauthentic “build up your rolodex” stance, but rather to form substantive relationships with people that will play important roles, often unforeseen beforehand, as you advance in your career. “

Alex Rosen – Harvard Law School (’14); Villanova University (‘11)Executive Director, Ivy Sports SymposiumExperience- Summer Associate, Proskauer Rose LLP; Law Clerk, Labor Relations, Major League Baseball; Intern, Security, National Football League, Intern, Event Marketing, Sports Illustrated

“Get your foot in the door any way possible, even if it’s a department you’re not interested in. Once you’re in, seize the opportunity to expand your network; you’d be surprised at how many people are willing to talk. This doesn’t stop when you head back to campus for the school year, either. Anyone can do an entry-level job; you just want to be the first person that comes to mind when one opens up.”

Tanner Simkins – Columbia University, M.S. Sports Management (’14); University of Miami (‘12)Entrepreneur and ConsultantExperience – Sports Analytics Contributor, Bloomberg Sports; Social Media Coordinator, Columbia University; Event Services Intern; Miami Heat

“Leverage your status as a student. At no other time in your career with so many people willing to help. Open the door to opportunities, but be strategic in your choices. Set your goals high, and actively put everything you have into pursuing them. Focus, capitalize, then pay it forward.”

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GRADUATE STUDENT PERSPECTIVES



Preview the Panels – Read up on the Symposium agenda prior to the event in order to get a sense of the planned content. Remaining informed on industry developments will allow you to better follow the high-level panel discussions.

Research the Speakers – Use LinkedIn or other resources to familiarize yourself with speakers’ backgrounds and achievements. Finding commonalities (mutual connections, alma mater, past jobs, interests, etc.) can be key to effective networking on site.

Personal Branding – The Symposium runs on a tight agenda so prepare your personal “elevator pitch”: in 30 seconds, be able to convey who you are, what your interests are in sports, and why you’re valuable.

Dress for Success – At the Ivy Sports Symposium, speakers and industry professionals will likely be dressed in business formal attire. While students are not required to do the same, business casual is an absolute must.

Regarding Resumes –While it might not hurt to have a few resumes on hand, you should be aware that most professionals will not be looking to collect them. Business cards, however, are highly recommended.

Pick Your Battles – A speaker is more likely to remember you when you’re not part of the mob of students approaching him or her after a panel. Also, make an effort to connect with fellow students and young professionals. You may find you share more in common with them, and they are often in a better position to mentor or offer assistance.

Be Assertive – Be confident when you introduce yourself to professionals. Maintain positive body language, and convey an energetic personality to show your passion for the sports world.

Connect Meaningfully – You should strive to meet a range of individuals, but don’t make it your mission to simply collect as many business cards as possible. Pursue valuable interactions by looking into a professional’s background and formulating quality discussion points before introducing yourself.

Follow Up – At the Symposium, professionals will be interacting with many new contacts. In order to maintain an established presence in that person’s mind, make sure to send a follow-up note over LinkedIn or email. Thank the person for his or her time, and make a direct reference to one of your talking points (i.e., a question you asked, mutual connections you mentioned, etc.). Following up can be just as important as the interaction itself.

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SYMPOSIUM NETWORKING GUIDE1. PREPARING FOR THE EVENT

2. CONNECTING-IN-PERSON

3. FOLLOWING UP



Charles Baker, Partner: Global Sports, Media & Entertainment, DLA Piper – “Staff intern to former NY Knick, Senator Bill Bradley.” Jason Belzer, President at Global Athlete Management Enterprises, Inc. – “Agents Assistant, IF Management”Jeff Bennett, CEO, Raptor Accelerator – “Building Raptor Sports…I have spent my career in technology and media building software and Internet based business…as social and mobile technologies have become such an important part of our lives, I felt there was a unique opportunity to apply my experiences in sports.”Brad Brown, Head of Sports & Entertainment Consulting, Leverage Agency – “Day-to-day Manager for Anheuser-Busch’s sports”Pat Coyle, Vice President, Audience Platforms – “Director of marketing, Indianapolis Colts” Tracy Dolgin, President & CEO, YES Network – “A founder of, and the Executive Vice President of Marketing at, FOX Sports, from the division’s inception in 1993 until 1997”Rob Freeman, Partner, Proskauer Rose – “In elementary school, I was the water boy for the local high school football team”Thomas Grilk, Executive Director, Boston Athletic Association – “Founder and Race Director of a 3,000 person urban road race in Boston while still a young lawyer, followed closely by being finish line announcer at the Boston Marathon. ” Eric Guthoff, Partner, Glideslope – “Account Coordinator in the Consulting division at Octagon, working with IBM on its TOP Olympics sponsorship of the Olympic Games.”Leonardo Gryner, COO, Rio 2016 Organizing Committee – “TV Sports Producer at Tv Globo, leading TV network in Brazil”Matthew Hiltzik, Founder, Hiltzik Strategies – “Umpiring in the Teaneck (NJ) Western Little League”Daryl Jones, Co-Owner, Phoenix Coyotes – “Co-owner of the Phoenix Coyotes”Barry Kahn, Founder & CEO, Qcue – “Academic services at the University of Texas”Leigh Klein, Owner & President, Five Star Basketball – “Five-Star Basketball Camp. Within the first year I attempted to take the Camp to Israel and it didn’t happen. Felt like I failed and was really down about it. Two months later, I was contacted by Zambia and Turkey to do Five-Star there. Five-Star International was born.Amy Latimer, President, TD Garden and DNC-Boston – ”In college, I worked at a basketball camp. My 1st official sports job was in ‘96: TD Garden Marketing Director, known then as Fleetcenter”Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University – “Working as an intern for IMG in Cleveland during my first summer of law school.”Jimmy Lynn, Managing Partner, JLynn Associates – “Sports PR and Media Relations for Washington DC’s top sports PR guru, Charlie Brotman”Danielle Maged, Global Head of Business Development & Partnerships, StubHub – “As an intern at ProServ, the leading sports agency at the time”Dan Malasky, General Counsel, USTA Player Development, USTA – “Ice Hockey Referee – Not only the first, but the best job I have ever had!”Megha Parekh, Vice President, General Counsel, Jacksonville Jaguars – “Internship with the Boston Red Sox.”Scott Rosner, Practice Associate Professor, of Legal Studies and Business Ethics, the Wharton School at the University of Pennsylvania – “Hawker (soda and ice cream), Verterans Stadium, Philadelphia” Jordan Schlachter, Executive VP, Sports, The Marketing Arm – “Broadcast Coordinator, National Basketball Association”Ted Sullivan, Founder & CEO, Gamechanger Media – “Co-Founder, Headfirst Camps”Pete Thamel, Senior Writer, Sports Illustrated– “…soccer referee when I was in high school.” Lowell Taub, Global Head, Sports Endorsements, CAA Sports – “Representing sportscasters with If Management.”Greg Via, Director, Global Sports Marketing, Gillette – “Assistant Track Coach, University of Tennessee”

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“WHAT WAS YOUR FIRST JOB?” 2013 ISS SPEAKER PERSPECTIVES



Charles Baker, Partner, Global Sports, Media & Entertainment, DLA Piper – “Become an expert at your craft and you will produce business” Jason Belzer, President at Global Athlete Management Enterprises, Inc. – “ ‘You may not always be the smartest guy in the room, but it sure as hell doesn’t mean you can’t work work the hardest.’ – Mike Principe” Jeff Bennett, CEO, Raptor Accelerator – “Early in my career, someone told me that success is predicated on how well I work with others. No one does it on their own..”Brad Brown, Head of Sports & Entertainment Consulting, Leverage Agency – “Learn from the past, live for today, and work for the future”Pat Coyle, Vice, Audience Platforms – “Go into sales. Nothing happens until someone makes a sale.”Tracy Dolgin, President & CEO, YES Network – “The product you work on is one the least important factors when choosing a job early in your career.”Rob Freeman, Partner, Proskauer Rose – “Never let them see you sweat.”Thomas Grilk, Executive Director, Boston Athletic Association – “(1) Before you start something, have an idea how you want it to end; (2) embrace failure; learn from it”Eric Guthoff, Partner, Glideslope – “Develop and maintain strong relationships”Leonardo Gryner, COO, Rio 2016 Organizing Committee – “to understand every aspect of the business, marketing, finance, production, etc.”Matthew Hiltzik, Founder, Hiltzik Strategies – “ ‘Information is currency, don’t be a counterfeiter.’ – Judith Hope”Daryl Jones, Co-Owner, Phoenix Coyotes – “To play above the rim, which means to go for things that may seem out of reach to you, and more so, others.”Barry Kahn, Founder & CEO, Qcue – “Err on the side of recklessness”Leigh Klein, Owner & President, Five Star Basketball – “Learn to say HELLO before it’s time to say GOODBYE How you are in your life is how you are in your job so if you take this approach in everything you do across the board…your job, your day, your relationship – it will give you a winning perspective..”Amy Latimer, President, TD Garden and DNC-Boston – ”It was a tremendous gift when my father told me there are no limitations set on me. It was only then I realized I could do anything.”Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University – “Pursue your passion, work hard to improve everyday, keep a sense of humor.”Jimmy Lynn, Managing Partner, JLynn Associates – “To attend after-work events in order to network and to make in-person connections. This is more relevant in today’s age of Social Media.”Danielle Maged, Global Head of Business Development & Partnerships, StubHub – “Don’t try to be someone you are not; treat everyone with respect – what goes around, comes around”Dan Malasky, General Counsel, USTA Player Development, USTA – “ ‘Practice does not make perfect. Only perfect practice makes perfect’ – Vince Lombardi.”Megha Parekh, Vice President, General Counsel, Jacksonville Jaguars – “Be active in your search but patient in waiting for the right opportunity.”Scott Rosner, Practice Associate Professor, of Legal Studies and Business Ethics, the Wharton School at the University of Pennsylvania – “Follow your passion (from Jim Blaszak, a partner at Levine, Blaszack, Block & Boothby, a law firm I summered with after the first year of law school)” Jordan Schlachter, Executive VP, Sports, The Marketing Arm – “Challenge and be Challenged. If you’re doing neither, you’re not working hard enough.”Ted Sullivan, Founder & CEO, Gamechanger Media – “Be present.”Pete Thamel, Senior Writer, Sports Illustrated– “Show up. One of the keys to being a reporter is building relationships and conducting interviews in person. Good things happen when you show up at practices, games and are talking to people” Greg Via, Director, Global Sports Marketing, Gillette – “Be responsible and it something goes wrong, it is your fraught. Too many people want to look assign blame. Accept the blame, move on and don’t waste time.”

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“WHAT IS THE BEST ADVICE YOU RECEIVED IN YOUR CAREER?” 2013 ISS SPEAKER PERSPECTIVES



Charles Baker, Partner, Global Sports, Media & Entertainment, DLA Piper – Good to Great by Jim CollinsJason Belzer, President at Global Athlete Management Enterprises, Inc. – Linchpin by Seth GodinJeff Bennett, CEO, Raptor Accelerator – Alex Ferguson: My Autobiography “I am currently reading it and think it’s great for all who attend Ivy Sports.”Brian Bilello, President, New England Revolution – Outliers by Malcolm GladwellBrad Brown, Head of Sports & Entertainment Consulting, Leverage Agency – The Red Badge of Courage by Stephen CranePat Coyle, Vice, Audience Platforms – Holy Bible “I read many biz books, but Bible’s the only book I read everyday.” Tracy Dolgin, President & CEO, YES Network – The Presidents Club by Nancy Gibbs and Michael DuffyRob Freeman, Partner, Proskauer Rose – Outliers by Malcolm GladwellThomas Grilk, Executive Director, Boston Athletic Association – The Grapes of Wrath by John Steinbeck “Grapes of Wrath made me a reader; everything else followed”Eric Guthoff, Partner, Glideslope – Good to Great by Jim Collins “as a business owner, it has to be Good to Great”Leonardo Gryner, COO, Rio 2016 Organizing Committee – The End of Marketing As We Know It by Sergio Zyman Matthew Hiltzik, Founder, Hiltzik Strategies – The Power Broker by Robert Caro and How Soccer Explains the World by Franklin FoerDaryl Jones, Co-Owner, Phoenix Coyotes – The IlliadLeigh Klein, Owner & President, Five Star Basketball – Influencer: The Power to Change Anything by Kerry Patterson and Getting to Yes by Roger Fisher and William UryAmy Latimer, President, TD Garden and DNC-Boston – QBQ! Question Behind the Question by John Miller ”a biz read focused on customer service; Anything by Jodi Piccoult is emotionally engaging.” Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University – Love Works by Joel ManbyJimmy Lynn, Managing Partner, JLynn Associates – The World is Flat by Thomas FriedmanDanielle Maged, Global Head of Business Development & Partnerships, StubHub – The Power by Rhonda ByrneDan Malasky, General Counsel, USTA Player Development, USTA – How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark CubanMegha Parekh, Vice President, General Counsel, Jacksonville Jaguars – East of Eden by John SteinbeckScott Rosner, Practice Associate Professor, of Legal Studies and Business Ethics, the Wharton School at the University of Pennsylvania – The Business of Sports, 2nd Edition by Scott Rosner and Kenneth Shrosphire “and Wharton colleague Adam Grant’s ‘Give and Take’” Jordan Schlachter, EVP, Sports, The Marketing Arm – The Tanning of America – How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Steve StouteTed Sullivan, Founder & CEO, Gamechanger Media – It’s Your Ship by Captain D. Michael AbrashoffLowell Taub, Global Head, Sports Endorsements, CAA Sports – Open: An Autobiography by Andre Agassi “I thought Andre Agassi’s book was painfully honest”Pete Thamel, Senior Writer, Sports Illustrated – Friday Night Lights by H.G. Bissinger “It’s raw, unvarnished and accomplishes what any great sports book or article aims to do. It doesn’t just tell the story of a great team, but rather illuminates the culture of a place and time.” Greg Via, Director, Global Sports Marketing, Gillette – Steve Jobs by Walter Isaacson “another book, ‘Give a Mouse a Cooke’ while the book is written for children it really has great lessons on how innocent actions can add up to have serious consequences.”

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“THE NEXT BOOK I SHOULD READ IS...” 2013 ISS SPEAKER PERSPECTIVES



Charles Baker, Partner, Global Sports, Media & Entertainment, DLA Piper – “Working with talented people and learning something new every day”Jason Belzer, President at Global Athlete Management Enterprises, Inc. – “Seeing the tangible impact on the lives of my clients when I help them achieve their dreams”Jeff Bennett, CEO, Raptor Accelerator – “Taking on the challenge of doing something that has not been done before. Seeing how it can work. Collaborating with people to advance it.”Brad Brown, Head of Sports & Entertainment Consulting, Leverage Agency – “Having the opportunity to meet extraordinary people while trying to have a positive impact in the industry.”Pat Coyle, Vice, Audience Platforms – “I get to work on interesting marketing / technology problems.” Tracy Dolgin, President & CEO, YES Network – “Being in the middle of a constantly changing media landscape, and actually helping shape that new landscape.”Rob Freeman, Partner, Proskauer Rose – “Being my own boss and relationships with clients. ”Thomas Grilk, Executive Director, Boston Athletic Association– “Working with interesting people on interesting things that make a difference in the lives of people and a community.”Eric Guthoff, Partner, Glideslope – “The people I am fortunate to meet and the places around the world I am fortunate to visit.”Matthew Hiltzik, Founder, Hiltzik Strategies – “ My daughter’s first grade class asked me about this – helping people tell their stories.”Daryl Jones, Co-Owner, Phoenix Coyotes – “That I have keys to a NHL rink and can play hockey whenever I want.”Barry Kahn, Founder & CEO, Qcue – “Strategy.”Leigh Klein, Owner & President, Five Star Basketball – ” A lot of people work, I have the opportunity to influence change.”Amy Latimer, President, TD Garden and DNC-Boston – ”Every day is different at TD Garden. From concerts to games, I love the energy of live events & our customer diversity from event to event.”Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University – “The opportunity to help others succeed.”Jimmy Lynn, Managing Partner, JLynn Associates – “The people. I love to work and interact with others that are smart, have a high level of integrity and that are good people.’ ”Danielle Maged, Global Head of Business Development & Partnerships, StubHub – “Being able to provide a really compelling solution for all fans and impact their lives”Dan Malasky, General Counsel, USTA Player Development, USTA – “ ‘The satisfaction after hosting a successful world-class event!”Megha Parekh, Vice President, General Counsel, Jacksonville Jaguars – “’The breadth of work – it’s amazing to go from working on the stadium renovations to the acquisition of an EPL team to a merchandise agreement.”Scott Rosner, Practice Associate Professor, of Legal Studies and Business Ethics, the Wharton School at the University of Pennsylvania – “That I get paid to teach, consult, think and talk about sports every day with really smart people.’” Ted Sullivan, Founder & CEO, Gamechanger Media – “Improving the lives of people who have improved mine (amateur team coaches).”Pete Thamel, Senior Writer, Sports Illustrated– “The ability to travel the world and tell stories that make a difference.” Lowell Taub, Global Head, Sports Endorsements, CAA Sports – “The Art of the Deal + being a small part of my client’s incredible sports events/experiences”Greg Via, Director, Global Sports Marketing, Gillette – “Having the opportunity to work with so many smart and talented people at P&G. Also working in sports, there is never a dull moment and you get to meet and interact with amazing people.”

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“WHAT DO YOU LOVE MOST ABOUT YOUR JOB?” 2013 ISS SPEAKER PERSPECTIVES



Charles Baker, Partner, Global Sports, Media & Entertainment, DLA Piper – “Global expansion and old vs. new media”Jason Belzer, President at Global Athlete Management Enterprises, Inc. – “The same as every other field…if I don’t work twice as hard and three times a smart, someone much younger and hungrier than I will pass me by.”Brad Brown, Head of Sports & Entertainment Consulting, Leverage Agency – “Determining the true value/importance of traditional media vs. new inventory/assets available through social media.”Tracy Dolgin, President & CEO, YES Network – “TV Everywhere rollout.”Eric Guthoff, Partner, Glideslope – “Continued advancements in technology and its impact on consumers of global sport.”Leonardo Gryner, COO, Rio 2016 Organizing Committee – “In Brazil in particular, will be the increase of professionalism in sports business. In the world, the digital and social media developments..”Matthew Hiltzik, Founder, Hiltzik Strategies – “The proliferation of platforms to deliver content – great for marketplace of ideas & connecting with audiences – mixed blessing/curse for celebrities.”Daryl Jones, Co-Owner, Phoenix Coyotes – “On the ice, I believe the potential for the abolishment of hockey could be the biggest change. Off the ice, the biggest challenge will come in the area of how content is distributed.”Leigh Klein, Owner & President, Five Star Basketball – Wearable technology will change how athletes train and how the games will be managed. If you think sports analytics is hot now, wait ‘til you see what it will become with real measureable data.”Dan Malasky, General Counsel, USTA Player Development, USTA – “Developing the next wave of American top 10 players – a significant undertaking.”Amy Latimer, President, TD Garden and DNC-Boston – ”How people will consume the game using technology – both inside and outside of the venue.” Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University – “Determining how we implement helping student-athletes more financially, NCAA governance and enforcement improvements and continued conference alignments.”Jimmy Lynn, Managing Partner, JLynn Associates – “The continued growth of the mobile revolution globally. And, sports will continue to lead the way.’ ”Megha Parekh, Vice President, General Counsel, Jacksonville Jaguars – “’Technology is rapidly changing every aspect of our business, whether it be fan experience or medical record keeping. It’s important to embrace and implement the new technologies in ways that can increase productivity and efficiency and implement the new technologies in ways that can increase productivity and efficiency in business operations and meet and exceed the expectations our customers have when they come to the stadium.”Scott Rosner, Practice Associate Professor, of Legal Studies and Business Ethics, the Wharton School at the University of Pennsylvania – “The influx of big data and other more mainstream business practices into the business of sports.’” Jordan Schlachter, EVP, Sports, The Marketing Arm – “Increase in 2nd and 3rd screen media consumption.”Lowell Taub, Global Head, Sports Endorsements, CAA Sports – “How social & digital media will impact the way brands utilize athletes.”Pete Thamel, Senior Writer, Sports Illustrated – “I think the ability for traditional print publication to monetize the Internet will be most critical development in my field the next five to 10 years. This is especially true because someone easily could have given the same answer in 2003. Problem is, people are still struggling to figure it out.Greg Via, Director, Global Sports Marketing, Gillette – “With how digital and social media are changing every day, I really can’t imagine how we will consume media in 5 years.”

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“WHAT IS THE NEXT CRITICAL DEVELOPMENT IN YOUR FIELD?” 2013 ISS SPEAKER PERSPECTIVES



GENERAL INDUSTRY CONTENTSportsPro Media — A monthly trade magazine that reports on the business and financial aspects of the sports business industry, SportsPro generates statistical analysis, news, and industry-wide coverage for its 20,000-plus subscribers. In addition, SporsProMedia.com provides real time industry news and daily feature pieces. @SportsPro

SportsBusiness Journal/SportsBusiness Daily — A weekly trade publication in sports providing breaking news, exclusive content, and comprehensive analysis and reporting. Topics include business, media, sponsorships, agents, facilities, and more. Today, SBJ offers daily updates as well through SportsBusiness Daily. @SBJSBD Forbes SportsMoney Blog — Forbes concentrates its attention on news and updates involving the intersection of sports and money. With a host of Staff Writers in addition to its extensive line of Contributors, SportsMoney still covers the entire sports business spectrum. @SportsMoneyBlog

STUDENT TARGETED CONTENTIvy Sports Symposium — Continue to check out the Symposium website (sportssymposium.org) and stay connected with us through our digital platforms. The Symposium site will be updating with event recaps and Q&A’s with speakers. Refer to the @SportsSymposium Twitter list to find our speakers over Twitter.

SportsBusinessU — SBU is an online sports business community. The website offers original content from both undergraduate and graduate students about the latest topics and trends in the sports industry. Additionally, inside the online publication are community forums where you can connect with like-minded students from all over the country. @SportsBusinessU

Sports Networker — Combining curated along with original content, Sports Networker delivers daily coverage of the current happenings in media, technology, ticket sales, sponsorships, and more. Additionally, the website offers various career advice articles focusing on breaking into the sports industry and obtaining jobs. @SportsNetworker SECTOR-SPECIFIC DESTINATIONSThe Migala Report — Launched in 2003, MigalaReport.com has served as an educational resource for sports business executives. The site focuses much of its attention on revenue-generating concepts around ticket sales, sponsorship, marketing, and social media. In addition, there is a career management section designed for aspiring sports business professionals and those who wants advice, tips, and strategies on how to move their career needle. @TheMigalaReport

Partnership Activation Newsletter — This is a quarterly newsletter distributed by Brian Gainor, Contest Strategist with Freshwire. Partnership Activation includes creative ideas and strategies and best marketing/sponsorships practices. @BrianGainor BusinessofCollegeSports.com — Started by former ESPN Sports Business Reporter, Kristi Dosh, this websites devotes its time to the business aspect of college athletics.. With a mix of original and curated content, the resource keeps its readers updated on the latest news surrounding facility upgrades, ticket sales numbers, social media integration, and other topics. @SportsBizMiss Joe Favorito— Favorito has over 28 years of strategic communications marketing, business development and public relations expertise in sports, entertainment, brand building, and more @JoeFav | JoeFavorito.comJoe has a newsletter that he sends regularly to subscribers.

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SPORTS BUSINESS RESOURCES

ivy sports symposium playbook

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