PR On A BudgetPresented By: TaQuinda Johnson

PR On A Budget

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

What is Public Relations?

PR On A Budget

“Everything You Say Is PR” - Unknown

“If you don’t tell your story, someone else will! ” - Unknown

"If I was down to the last dollar of my budget, I'd spend it on PR!" – Bill Gates

PR On A Budget

• Media Relations (Press Tours, Red Carpets)

• Social Media• Community Research • Partnerships/Collaborations• Speaking Opportunities • Product Placements • Event Planning • Focus Groups

Public Relations Consist of:  

PR On A Budget

Public Relations is made up of 4 components: 

• Strategy – Who are you/brand and what is your message? What realistic goals are you aiming to reach?

• Audience - Who is your message catered to? Where are they exactly? What demographic or economic status are you catering your message to?

• Tactics – What tools are in place in order to get your message across to your audience?

• Relationships - Who are you trying to reach? What relationships are necessary in order to get your message or story across effectively? I.E. Media, people of influence, etc.

Public Relations According to T.Marie 

PR On A Budget

What’s The Difference?

• Marketing is the process of delivering offerings that value to your customers. 

• Public Relations is managing the flow of information to your audience.

• Social media is an online tool that compliments your public relations efforts, providing you with an interactive approach to reaching your audience and sharing content regarding your publication (book). 

PR On A Budget

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”

– S. H. Simmons

PR On A Budget

PR is an investment in your brand!

PR On A Budget

Know Your Brand! Know Your Story! Tell Your Story!

@EddieConnorJrWebsite: www.eddieconnor.com

@TyAdamsTVWebsite: www.ity.tv

PR On A Budget

Know Your Target Audience!

Ask yourself: What demographic are you trying to reach? Have you assess

your audience’s primary location? Where are they? How can you meet

them where they are?

PR On A Budget

Build Your Press Kit!

• Bio • Sample interview questions • Synopsis of your book• Testimonials from readers • List of media outlets that you have been featured

on • Contact page 

 A press kit is sent out to media outlets to assist in helping you get your name on there!

PR On A Budget

Create and/or AssessYour Social Media Pages 

Focus on one social media outlet first and then build from there! Don't ever feel pressured to be on EVERY Outlet! 

Did you know according to WeareSocial.net, there are over 3,010

Billion people on the internet?

Out of that amount, over 2,078 billion have active social media accounts!

PR On A Budget

PR On A Budget

Content Creation Tool: CANVA!!!

PR On A Budget

Tools to help you build your list: • Use Social Media! Twitter, Linked In, etc. • Media list using site such as: Mondo Times, The Internet

Public Library, FAIR (Fairness & Accuracy In Reporting), etc.• HARO (Help A Reporter Out) • Google!

Build Your List and Establish Relationships!

“Building relationships with the media is similar to dating. Take the time to get to know the outlet, the reporter and their focus. First impressions are

everything!” – T.Marie

PR On A Budget

Now that you have created your pages, TELL YOUR STORY!Get Social!

PR On A Budget

Questions?