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TRANSCRIPT
This is the closedfeature state.
Users can click onthe + to view more
details on eachfeature.
This is the openfeature state.
Users can click onthe - to go back to
the feature titlestate.
Showcasespaid annually
save 20%, paidmonthly, andparticipants
Starter, Pro, Plus,Enterprise will stickwith the user when
they scroll down thepage so he/she will
know which tier theyare looking at.
We noticed from ourcompetitor research,
companies are movingtheir highest plan
under. Focusing onmoving people up the
tiers based onmessaging.
Removedmajority of thecolors to only
use focus colorson where to drive
the users.
Messaging for morecustomer acquisitionapproach. Targeted
to organizations,personas, and
benefit driven foreach tier.
Still needswork