Technology Breakout: Connecting With Today’s Drivers Through Technology

John ElliottCEO, Load One LLC

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Founded in 2003

Headquartered in Detroit, Michigan

One of the 5 largest expedite carriers in U.S.

Multiple expedited service verticals

375 power units, 435 drivers

Annualized growth rate of 22%

Strong core emphasis on technology

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The Connected Driver2013

Atlas Van LinesSurvey

66% have smartphones

75% check email daily

84% access internet daily

56% check social media daily

Other surveys report that over 90% of todays drivers carry a smartphone, tablet, laptop computer or multiple

devices.

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The Trend Is Clear

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The Trend Is Clear

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Recruiting

Retention

Training

Educate & Inform

Brand Image

Sales & Marketing

Why Connect?

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Recruiting & Technology

Recruiting websites

Forums

Company websiteBlogs

Social Media

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Recruiting Websites

The magazine of today

Tracking

Keep jobs current

Big exposure

Limited information

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Driver Forums

Real time communication

Labor intensive

Cheerleaders

Haters

Don’t recruit!!!!

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Company Websites

Low cost

Mobile friendly

Online application

E-signature

Other forms & information

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Blogs

Little to no cost

Company blogger

Drivers & Owner Operators

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Social Media

Feel for a companies culture

Living document vs static

Dealing with the bad

Staying on top of it

Mobile apps & 3rd party help

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Training - Orientation

• Customization• Documentation• Video• Tests• Reduces time &

cost• In cab information

Orientation with web

tools

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Safety Training

• Web based (Infinit-i)• In-cab• online

• Video• Tests• Documentation• Real time as needed• Reduces time & cost

Web based safety

training

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Retention

Custom internal page

Reward categories

Drives engagement

Video training embedded

Contests

Results!

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Online Driver Surveys

Drivers feel valued

Web & mobile

Annual & periodic

Use the data!

Tool for management

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Improve driver experience

In-cab technology• Navigation• E-logs• Two way communication• Document scanning• Internet access• Automatic transmissions• Safety technology• Reduce down time

Driver Portal• Documents• Ability to submit documents• Settlement Information• Fleet management for owners

 Questions, comments and discussion?

John ElliottCEO, Load One LLC