To be a World Class company, creating Shareholder Value by achieving growth and leadership through:

JK Brand EquityCustomer ObsessionTechnological InnovationCost CompetitivenessEnvironmental and Social Care

To be a dynamic benchmark and leader in the Indian paper industry

To provide 'customer delight' - both internal and external - through our products and services at lowest cost by continuous improvement in processes, productivity, quality and management systems

Much more than the technology, it's how well equipped we are to harness it, that determines the road to transformation. We are focused on continuous and consistent up-gradation of processes and people.