j oin the ranks in fbla
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J oin the Ranks in FBLA. By Debbie Garber 2004-2005 FBLA MPVP and Lisa Smothers, Membership Director. Airplane Icebreaker Time!. - PowerPoint PPT PresentationTRANSCRIPT
Join the Ranks in FBLA
By Debbie Garber2004-2005 FBLA MPVP
and Lisa Smothers, Membership Director
Airplane Icebreaker Time!
Your Task is to determine the best model for a
paper airplane. Each person will get several sheets of paper and 5
minutes to create the best airplane!
Go!
Time to Test Those Planes
Let’s test our planes. Form a single file line behind the line of masking tape on the floor.
Your Goal: To hit the bullseye poster on the opposite wall.
We will take the next 3 minutes to do this.
Debrief Questions
What happened out there? Did you work individually or in teams? Did you make one plane or several? When someone succeeded in hitting the
bullseye, did that person help others with their design?
Did anyone ask the successful person to share their design?
The Point
Nothing prevent participants from working in teams; yet most did not.
Nothing prevented the skillful designers from assisting others.
There was no limit on how many planes a person could try out.
We all can be much more effective in recruiting new members if we work together as a team and help each other.
Recruitment CampaignsIt’s More than Just Luck!
PlanningPlanning PublicizingPublicizing
Teach people about FBLA so they Teach people about FBLA so they actually know what it is and want to actually know what it is and want to join--they can’t join if they have no clue join--they can’t join if they have no clue what it iswhat it is
Giving IncentivesGiving Incentives Give them a reason to go once they
know about the organization Being Creative!Being Creative!
How to leave footprints in the minds of potential members... Word of mouth Kids sell to kids! Success stories Bring back your graduates Boys + Girls + Food
= Recruitment Give your officers
ownership
Plan! Create a Recruitment Committee made up of officers/members from Create a Recruitment Committee made up of officers/members from
last yearlast year Use or build on tactics from years pastUse or build on tactics from years past Set realistic and concrete membership goals (i.e. 10 new Set realistic and concrete membership goals (i.e. 10 new
members by October)members by October) Outline target students for recruitment--they are the focus of Outline target students for recruitment--they are the focus of
your efforts and you should plan to do things around themyour efforts and you should plan to do things around them Focus a brainstorming session around the benefits of FBLAFocus a brainstorming session around the benefits of FBLA Create an overall theme and slogan to help students identify Create an overall theme and slogan to help students identify
that with FBLAthat with FBLA Use State/National recruiting tools from Web siteUse State/National recruiting tools from Web site Ask other local chapters--they may have tackled some of the same
problems you are facing Identify key outside sources for help--regional, state, and national Identify key outside sources for help--regional, state, and national
officers have lots of tools for you to potentially use--they are here for officers have lots of tools for you to potentially use--they are here for you!! Also try message boardsyou!! Also try message boards
Publicize!
Use the power of the written wordUse the power of the written word• Place posters around campusPlace posters around campus• Create fun brochuresCreate fun brochures• Set up publicity items around classroomsSet up publicity items around classrooms• Write letters to prospective membersWrite letters to prospective members• Use back-to-school mailers
Publicize!Use State/National recruiting toolsUse State/National recruiting tools
• Posters, brochures, videos, etc.Posters, brochures, videos, etc.• FBLA MarketplaceFBLA Marketplace• Display section, state, and national awards in a Display section, state, and national awards in a
prominent areaprominent area
Involve school faculty Involve school faculty membersmembers• Get recommendations Get recommendations
for members for members• Receive permission to
speak in classes
Start a mentorship program for older kids to work with freshmen and sophomores
Offer incentives for membership Go to junior high schools and speak to
the kids coming into high school next year… advance marketing
Present information for parents and students at school’s open house
Emphasize FBLA’s scholarships and the money they could earn for college
Have a booth at all career fairs Contact all freshmen & sophomores in
a school through flyers or locker notes Get school sports teams involved Ask business sponsors for help
Invite prospective members on a field trip
Host a dance Emphasize the benefits of getting a
step up on the average student Try subliminal messages in
announcements and bulletin boards Host a FBLA Open House Create mock competitions for potential
members Get a FBLA rep on the Student
Council Use business partnerships to get
discounts for FBLA members Speak at Freshman Orientation
Best Ways to Recruit Members
Utilize Membership Madness and Membership Mania Membership Madness- Recruit 5 New
Members and Receive a Certificate from the National Center.
Membership Mania – Recruit 10 New Members and Receive a Certificate from the National Center.
Ideas for Written Word…
Plunge into FBLA!
Theme Development
Please get into groups and take five minutes to develop a theme that you could potentially use throughout the year for recruitment.
Go! Share Ideas.
Getting Them Hooked
The MeetingThe Meeting• First meetings are the first First meetings are the first
impressionimpression
The ActivitiesThe ActivitiesIntriguing activities = more
member involvement
Give incentives!--now that you’ve got their attention Persuade teachers to give Persuade teachers to give
extra credit for going to extra credit for going to meetingsmeetings
Set up a raffle and give Set up a raffle and give away free stuffaway free stuff
Use publicity tools to Use publicity tools to discuss the benefits of FBLAdiscuss the benefits of FBLA—there are lots of intangible —there are lots of intangible incentives for joining!incentives for joining!
Promise them…Promise them…FREE FOOD!
The Meeting
The BasicsThe Basics• Introduce FBLA in an entertaining manner--start off Introduce FBLA in an entertaining manner--start off
with a bangwith a bang• IcebreakersIcebreakers• Show highlights of activities from previous years and Show highlights of activities from previous years and
include visualsinclude visuals• Officers should be fun, not stiffOfficers should be fun, not stiff
• Matching business casual clothing is recommended for Matching business casual clothing is recommended for professionalismprofessionalism
• Deliver on promisesDeliver on promises
The Meeting
The Extras (Possible Activities) not vital but The Extras (Possible Activities) not vital but will enhance your messagewill enhance your message
• Icebreakers and other gamesIcebreakers and other games• Raffles (FBLA merchandise)Raffles (FBLA merchandise)• Guest speakers Guest speakers • A workshop on a “cool” topicA workshop on a “cool” topic• Wacky, yet informative videoWacky, yet informative video• Photo wall/scrapbook--seeing is believeingPhoto wall/scrapbook--seeing is believeing• FREE FOOD!
Presentations from local businesses (cater these to members’ interests)
FBLA-PBL Trivia Games; Quiz Bowl Competitions
Public Speaking Practice Events Ice Breakers (there are lots of
books you can buy on this topic) Competitive Event Study Time Team building or leadership
activities Speakers:
State/National Officers Local Businesspeople Motivational Speakers Local Celebrities (news
anchors/reporters, local athletes, local politicians)
Make a Video Project: To recruit FBLA-PBL members To recruit Professional
Division members To activate/reactivate
chapters To obtain corporate
sponsorship Plan parties for special occasions Business videos (etiquette,
business dress, public speaking, etc)
Video tape conferences (State/Nat’l) and play during meeting (great incentive to get more members to attend conferences)
Make a Chapter Scrapbook (be sure to take lots of pictures!)
Ideas for meetings...
The Activities
Social EventsSocial Events• Welcome Banquet and Induction CeremonyWelcome Banquet and Induction Ceremony• Icebreaker-Ice cream socialIcebreaker-Ice cream social• Movie socialMovie social• Some sort of tournament (board games, card Some sort of tournament (board games, card
game, video game, etc.)game, video game, etc.)• Picnic/BarbequePicnic/Barbeque• Bowling/pool social
The Activities
Non-social eventsNon-social events• Community serviceCommunity service
Environmental cleanupEnvironmental cleanup Volunteer in walks (AIDS walk, Volunteer in walks (AIDS walk,
March of Dimes WalkAmerica, March of Dimes WalkAmerica, etc.)etc.)
Tutoring elementary school Tutoring elementary school studentsstudents
• Business tours, job-shadowingBusiness tours, job-shadowing• ConferencesConferences• Fundraising events (Candy
sales, grams, etc.)
Ideas to Focus on While Creating a Recruitment Campaign
Membership in FBLA-PBL
Gives members “hands-on” business experience and a connection to the business world through conferences, tours, and programs.
Helps students choose the path or direction which Helps students choose the path or direction which they want to pursuethey want to pursue
Leadership training through workshops and Leadership training through workshops and conferencesconferences
Encompasses all aspects of business
We offer students . . .
Networking opportunities!
A Resume Booster
A Reason to Dress Up!
Scholarships
Distinguished Business LeaderDistinguished Business Leader Johnson and Wales UniversityJohnson and Wales University Culver-Stockton UniversityCulver-Stockton University Northwood UniversityNorthwood University Data MatchData Match University of Miami
Awards and Recognition!
A Professional Atmosphere
The Opportunity to Make New Friends
Innovative Leadership Development Opportunities
The Chance to Gain Self alaa Confidence
The Chance to
Fun!
Hands-on Experiences
Travel Destinations to Exciting Cities!
Through FBLA, Members Learn Success
and Gain Firsthand Experience in Business and Leadership!
Quick Reminders:
Plan in AdvanceUse a Variety of Written and Spoken Word TechniquesGive People Incentives to Go to MeetingsHave Exciting MeetingsSet Up Interesting Events that Involve Many MembersNever Underestimate the Power of FREE FOOD!
and Don’t Forget to HAVE FUN!
Time to Create a Campaign that You Can Use! We will get into groups! With the groups at your table, come forward and get
supplies Use what you have learned and plan a recruitment
campaign Carry out a part of your plan to publicize (whether this is
creating posters, making announcements, press releases, etc.)
Don’t forget to plan ideas to publicize, meetings, activities to keep members hooked, and anything creative!
Questions