j201 introduction to mass communication · opportunities & challenges j201 introduction to mass...
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Opportunities & challengesJ201 Introduction to Mass CommunicationDec 11 - 2017
Professor Hernando [email protected] @uatiff201.journalism.wisc.edu#sjmc201
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Reminders
① Regular exam - Dec. 15 (Friday), 10:05- 12:05, in 3650 Humanities, or in Vilas 5055 if you have McBurney accommodations.
② Alternative exam date Dec. 16 (Saturday), 10:05-12:05, in Vilas 2195. (Access building through third floor door).
③ Final media analysis essay (Dec 18th 8 a.m. (Turnitin)
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Back to the beginning
① Storytelling is professionalized.
② Mass scale and extent of communications on the rise.
③ Increasingly our experiences are mediated.
④ New communication technologies “personalize” what essentially continues to be mass communication.
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Biggest issue you will face as communicators
① How to attract attention in a saturated media environment?
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Or you can talk to the right person, at the right time, with the right message…
Big data… or computational communication science:
Use of large complex data sets, typically from naturally occurring phenomena and aided by computational or algorithmic solutions to see patterns in the data that can help guide decision making.
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Three examples
① Making sense of place/objects
② Making sense of opportunities
③ Making sense of interactions
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Making sense of place/objects
UW RFID Lab
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Guerrilla GraftersCrowd sourced map of publically
accessible tree fruits in San Francisco
Making sense of place/objects
Managing inventories
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Making sense of opportunities
Mobile CHESS/SJMC
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Making sense of interactions
SJMC harvests 10% of tweets everyday since 2012 (randomly selected)
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Making sense of interactions
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Making sense of interactions
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Making sense of interactions
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Biggest issue you will face as citizens
② How to maintain a vibrant, independent and fact-based press?
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② How to maintain a vibrant, independent and fact-based press?
Biggest issue you will face as citizens
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② How to maintain a vibrant, independent and fact-based press?
Biggest issue you will face as citizens
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Biggest issues you will face as human beings
③ How to make sense of a world that is: increasingly rich, yet unequal,increasingly interdependent, yet divided,increasingly empathetic, yet distrusting…
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Cheers
Happy holidays and the best of luck in your
careers!