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    J4974/7974 Fall 2009: ADVANCED INTERNETAPPLICATIONS FOR RADIO-TV JOURNALISM

    Instructor: Jennifer ReevesNew Media Director, KOMU

    Associate Professor, University of MissouriEmail: reevesj(at)missouri(dot)edu

    jenleereeves(at)gmail(dot)eduAIM and Skype: mizzoureeves

    Class Hashtag: #jenclassTwitter: @jenleereeves

    Nerd Blog: http://www.jenleereeves.comCell: 424-7083 KOMU: 884-6397 x215

    Lecture: Monday 9:30-11:30

    Gannett 182

    Online office hours: 8:30pm-10pmTuesdays and Thursdays

    (The instructor reserves the right to change or alter any part of thissyllabus during the semester)

    Requirements:Absences: You must work all of your shifts unless Jen approves yourabsence. You must find your own replacement with someone in thisclass when you cannot work a newsroom shift.

    Missing class is a big problem. If you are sick, email Jen in advance:reevesj (at) missouri (dot) edu or call her cell phone. Missing a classwithout a good reason will probably result in the loss of a letter grade.

    Reading: 1) Class handouts and links 2) One national newspaper andone local paper online daily 3) Weekly newsmagazine online 4) Stay

    current in breaking developments in online media, new webtechnologies, convergence and other media business deals.

    Viewing: Following the news is as important for web producers andreporters. 1) Watch a newscast on KOMU once a day or keep up withKOMU.com each day 2) Watch the competition on air and online atleast once a week (KRCG and KMIZ along with the Columbia

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    Missourian and the Columbia Tribune)

    Weekly work: Each reporter or editor taking this class will haveweekly shifts at KOMU. These shifts will include time to work onindepth or daily pieces for on air and online.

    Projects: Each student taking this class will take part in a project thatwill help boost your resume. In the end, you should take the work youhave completed to present in an e-portfolio as the final classassignment. Grad students must participate in a project, but they caneither conduct research on that project or complete a researchcomponent that is included on the grading page)

    Course Description

    The purpose of this three-hour capstone/elective course is to learn

    advanced techniques for reporting, producing and managing online

    news and information as a successful addition to a local broadcast

    newsroom.

    Students in Advanced Internet Applications for Radio-TV News will

    create and package content for KOMU.com or KBIA.org as well as

    research and analyze how best to use the web site to extend thereach and value of our news operation and the stations other assets.

    Youll examine the web efforts of other commercial broadcasters and

    critique them in terms of eye-appeal, content and support for the

    stations mission and strategy. Youll also build upon the computer-

    aided graphic design, digital audio and video production skills

    incorporated in Broadcast News II and Convergence Editing classes.

    While youre learning these online skills, well also discuss some ofthe ethical, professional, legal and financial issues arising from

    current developments involving online and broadcast media.

    Outside of the standard shifts: Half of a newsroom shift will give you

    an opportunity to be the editor of KOMU.com/KBIA.org daily content.

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    The other half of a newsroom shift each week is spent working on:

    Project work

    Flash-training

    Case study

    E-Portfolio work

    *Work does not have to be based solely at KOMU or KBIA. Shifts can

    vary between the two newsrooms. Individual plans can be arranged

    between Jen Reeves and Janet Saidi.

    Weekly class discussions

    Week 1: May 17: Introducing KOMU.com and ePortfolios - The

    basics needed to get the news on the web. Meet Travas Townsend,

    KOMU.com's webmaster (we'll drop by his office at the station).

    Navigate your role in the newsroom and in the dot-com area. Learn

    about the projects for the summer. We'll also talk about your options

    for building an online portfolio.

    News From the 'Net: Jen Reeves

    Assignments:

    * Start looking at websites you can use for your News From the 'Net

    presentations. (You can find a ton of links here)

    * Create your blog and start using it!

    * Join Twitter and follow http://www.twitter.com/jenleereeves so she

    can follow you

    * Start making sure you have a collection of all of your journalistic

    work in a digital form. (For example, upload your video toVimeo, post

    .pdf's to Scribd and embed photo slideshows from Flickr.)

    Week 2: May 24 RJI Research, Social Networks - Also

    meet Michele McClellan to learn about your case study for the

    summer. Learn the basics on why social networks are a way to

    connect with news consumers and help your career.

    News From the 'Net: Paige Hansen

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    Assignments:

    * Pick the way you want to build an eportfoilo

    * Continue posting blog posts AND linking them from Twitter

    * Go online and look for examples of broadcast resumes online. Your

    first version eporfolio should be completed by May 31.

    Week 3: May 31: The Job Hunt Learn a few basics on how to build

    an eportfolio and the elements you need. How to present the best

    you. How to handle the interviews: phone and in person. Contracts

    and negotiations. Also, meet Zack Luye and see how he uses social

    media in his career.

    News From the 'Net: Christine Slusser

    Assignment: Your first version of your online portfolio should be

    ready by next week!

    Week 4: June 7: Reynolds Journalism Institute Get a chance to

    hear from an RJI fellow and hear what they are working on during

    their fellowship year. Schedule time this week to meet with Jen one-

    on-one this week so you have focus for your open week of eportfolio

    building.

    News From the 'Net: Katie Steiner

    Assignment: Go online and find an interactive website. Blog about

    why you think it holds attention and offers good information. Post it by

    midnight Saturday. Be ready to talk about it in class.

    Week 5: June 16: Interactive Journalism Reschedule class due to

    Jen's prosthetic trip to Chicago. Get an introduction to interactive

    journalism. Why do we care and why it could benefit you to

    understand its uses in a newsroom. Also, why images are a big deal.

    We'll also use class time to learn the basics of Flash.

    News From the 'Net: Chrissie Fillmore

    Assignment:

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    Week 6: June 21: Web Ethics What kind of considerations do we

    need to take when we are delivering news content for the web? What

    type of new challenges are headed to newsrooms as news delivery

    gets viewers more involved?.

    News From the 'Net: Everyone brings in their favorite link to share!

    Assignment: Think about the future of KOMU.com and KBIA.org for

    next week's class. Write a brief commentary on how you want to use

    your online skills. What do you still want to know? Well try to go over

    some of those issues before the end of the semester. Email your

    thoughts to Jen by June 24.

    Week 7: June 25: Looking Ahead for KOMU.com Reschedule

    final class due to Jen's trip to Camp No Limits.Brainstorming session

    on what we can do to improve KOMU.com. Also, we'll go over

    everyone's eportfolio structure.

    News From the 'Net: Jen Reeves

    Capstone Projects

    Undergraduate students using J-4974 to fulfill their capstone

    requirement will lead the research and analysis portion of the class, afunction that is critical to the success of the station web site.

    Capstone students will work as a team to conduct and evaluate

    original research and present recommendations based on the data. In

    many cases the research analyzes an element of the KOMU or KBIA

    websites to understand what its online users want or need. Capstone

    students are expected to research answers to a question affiliated with

    the project. That research and its conclusions should be presented atthe end of the semester.

    All students in the class will participate in a project. Students taking

    this class as an elective do not need to conduct research.

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    (1) Covering a green economy

    Synopsis: As the economy changes, there is a bigger focus on saving

    money and paying attention to the environment. This is your chance

    to cover some of those stories for KOMU.com with its 8 Goes Green

    project.

    Research questions: What kind of "green" stories interest the

    general public of mid-Missouri? Is there a difference between

    covering business news and green business news?

    [???]

    (2) How can the journalism school better communicate

    with freshman?

    Synopsis: As the journalism school's population grows, many of the

    incoming freshmen are getting lost in the hustle and bustle of a large

    school. The journalism school would like to take advantage of its

    Apple computer bundles to reach students. This past year all

    freshmen journalism students got an iPod Touch for free with the

    purchase of a computer. The Spring 2010 class created the J-Fresh

    Tour on Foursquare. What other ways can technology help connect

    freshmen to their Mizzou experience?

    Here's what some schools are doing with iPods/iTouches:

    *Abilene Christian University

    *Duke researched what they did right and wrong with iPods in 2005

    *A report on emerging technologies in higher ed

    Research questions: How are freshmen using the iPod Touch and

    what are ways the journalism school can take advantage of the

    technology?

    [???]

    (3) How can KOMU and KBIA use social networking to

    connect with mid-Missouri community face-to-face?

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    Synopsis: Your task will be to find the best tools for the station and

    the best ways to make this a long-term expectation for reporters,

    producers and web employees. You will also be expected to help

    advance the use of tools that exist but aren't being put to a lot of use

    like CoverItLive and Livestream.

    KOMU has a facebook page, a twitter account and you can find it in

    other various places.

    There are three possible opportunities to collaborate: (meaning there

    could be as many as three teams working under this theme but with

    three separate end goals)

    One idea: Help launch face-to-face training new media sessions. Take

    a look at the Public Media Camp project NPR and PBS is working on.

    We could do something similar in mid-MO.

    Research questions: How can KOMU keep up with community

    connections? What are the long term implications of social networks?

    [???]

    (4) Can the sports department extend a high school

    basketball blog?

    Synopsis: A team of sports reporters from this class will work on an

    ongoing project called "Opening Drive." It is a weekly online program

    that features the best of high school football in mid-Missouri.

    There has been talk for awhile on figuring out ways to extend the

    Opening Drive program into a weekly online show about local sports

    instead of just focused on the football season. We got things rolling in

    Fall 2009 and Spring 2010, you can help it really take off.

    Research questions: What to KOMU sports viewers want when it

    comes to high school sports? Are there ways mid-Missouri sports fans

    want to interact with KOMU Sports?

    [???]

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    (5) Can you attract younger kids to a news site created for

    their age group?

    Synopsis: Is it possible to create a site that attracts youth to learning

    and sharing the news. You would be challenged with launching a site

    that takes KOMU content and original content while encouraging the

    site's audience to participate in collecting and sharing information.

    Erin Stevenson and her team got things rolling in Spring 2010 but she

    hopes to continue to experiment with it through the summer.

    Research questions: What age group is interested niche news

    sites? Are there any niche news sites that focus on youth? How do

    those succeed?

    [Katie Steiner?]

    -------------------------------

    The capstone team will then make a detailed oral presentation of its

    research to Jen and other management of KOMU, KBIA, Columbia

    Missourian and/or the Missouri School of Journalism. Graduate

    students in the class may also choose to assist with this

    research presentation in lieu of their graduate assignment.

    Students taking this class as an elective must choose a project, but do

    not have to participate in the research component.

    News from the Net Presentations

    News on the 'Net Presentations(If you do not present in class, please post in discussion group on Google Docs)

    May 17 Jen Reeves

    May 24 Paige Hansen

    May 31 Christine Slusser

    June 7 Katie Steiner

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    June 16? Chrissie Fillmore

    June 21 Everyone's Top Web Pick!

    June 25? Jen Reeves

    Academic honesty

    Academic honesty is fundamental to the activities and principles of a

    university. All members of the academic community must be

    confident that each person's work has been responsibly and

    honorably acquired, developed and presented. Any effort to gain an

    advantage not given to all students is dishonest whether or not the

    effort is successful. Academic misconduct includes but is not limited

    to the following:

    Use of materials from another author without citation or attribution.

    Use of verbatim materials from another author without citation or

    attribution.

    Extensive use of materials from past assignments without

    permission of your instructor.

    Extensive use of materials from assignments in other classes

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    without permission of your instructor.

    Fabricating information in news or feature stories, whether for

    publication or not.

    Fabricating sources in news or feature stories, whether for

    publication or not.

    Fabricating quotes in news or feature stories, whether for

    publication or not.

    Lack of full disclosure or permission from editors when

    controversial reportorial techniques, such as going undercover to get

    news, are used.

    When in doubt about plagiarism, paraphrasing, quoting or

    collaboration, consult with your instructor. For closed-book exams

    and exercises, academic misconduct includes conferring with other

    class members, copying or reading someone else's test and using

    notes and materials without prior permission of the instructor. For

    open-book exams and exercises, academic misconduct includes

    copying or reading someone else's work.

    Classroom Misconduct

    Classroom misconduct includes forgery of class attendance;

    obstruction or disruption of teaching, including late arrival or early

    departure; failure to turn off cellular telephones leading to disruption

    of teaching; playing games or surfing the Internet on laptop

    computers unless instructed to do so; physical abuse or safety threats;

    theft; property damage; disruptive, lewd or obscene conduct; abuse of

    computer time; repeated failure to attend class when attendance is

    required; and repeated failure to participate or respond in class when

    class participation is required.

    IMPORTANT: Entering a classroom late or leaving a classroom

    before the end of the period can be extremely disruptive behavior.

    Students are asked to arrive for class on time and to avoid early

    departures. This is particularly true of large lectures, where late

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    arrivals and early departures can be most disruptive. Instructors have

    the right to deny students access to the classroom if they arrive late

    and have the right to dismiss a student from the class for early

    departures that result in disruptions.

    Under MU policy, your instructor has the right to ask for your

    removal from the course for misconduct, disruptive behavior or

    excessive absences. The instructor then has the right to issue a grade

    of withdraw, withdraw failing or F. The instructor alone is responsible

    for assigning the grade in such circumstances.

    Dishonesty and Misconduct Reporting Procedures

    MU faculty are required to report all instances of academic or

    classroom misconduct to the appropriate campus officials.

    Allegations of classroom misconduct will be forwarded immediately

    to MU's Vice Chancellor for Student Services. Allegations of academic

    misconduct will be forwarded immediately to MU's Office of the

    Provost.

    In cases of academic misconduct, the student will receive at least a

    zero for the assignment in question.

    Professional Standards and Ethics

    The School of Journalism is committed to the highest standards of

    academic and professional ethics and expects its students to adhere to

    those standards. Students should be familiar with the Code of Ethics

    of the Society of Professional Journalists and adhere to its

    restrictions. Students are expected to observe strict honesty in

    academic programs and as representatives of school-related media.

    Should any student be guilty of plagiarism, falsification,

    misrepresentation or other forms of dishonesty in any assigned work,

    that student may be subject to a failing grade from the instructor and

    such disciplinary action as may be necessary under University

    regulations.

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    University of Missouri-Columbia Notice of

    Nondiscrimination

    The University of Missouri System is an Equal Opportunity/

    Affirmative Action institution and is nondiscriminatory relative to

    race, religion, color, national origin, sex, sexual orientation, age,

    disability or status as a Vietnam-era veteran. Any person having

    inquiries concerning the University of Missouri-Columbia's

    compliance with implementing Title VI of the Civil Rights Act of 1964,

    Title IX of the Education Amendments of 1972, Section 504 of the

    Rehabilitation Act of 1973, the Americans With Disabilities Act of

    1990, or other civil rights laws should contact the Assistant Vice

    Chancellor, Human Resource Services, University of Missouri-

    Columbia, 130 Heinkel Building, Columbia, Mo. 65211, (573) 882-

    4256, or the Assistant Secretary for Civil Rights, U.S. Department of

    Education.

    Accommodations

    If you have special needs as addressed by the Americans with

    Disabilities Act and need assistance, please notify me immediately.

    The school will make reasonable efforts to accommodate your special

    needs. Students are excused for recognized religious holidays. Please

    let me know in advance if you have a conflict. ADA Compliance If you

    have special needs as addressed by the Americans with Disabilities

    Act (ADA) and need assistance, please notify the Office of Disability

    Services, S5 Memorial Union, 882-4696, or the course instructor

    immediately.

    Reasonable efforts will be made to accommodate your special needs.

    Religious Holidays

    Students are automatically excused for recognized religious holidays.

    Let your instructor know in advance if you have a conflict. Intellectual

    Pluralism The University community welcomes intellectual diversity

    and respects student rights. Students who have questions concerning

    the quality of instruction in this class may address concerns to either

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    the Departmental Chair or Divisional leader or Director of the Office

    of Students Rights and Responsibilities (http://osrr.missouri.edu/).

    All students will have the opportunity to submit an anonymous

    evaluation of the instructor(s) at the end of the course.

    Intellectual Pluralism

    The University community welcomes intellectual diversity and

    respects student rights. Students who have questions concerning the

    quality of instruction in this class may address concerns to either the

    Departmental Chair or Divisional leader or Director of the Office of

    Students Rights and Responsibilities (http://osrr.missouri.edu/). All

    students will have the opportunity to submit an anonymous

    evaluation of the instructor(s) at the end of the course.

    Class Netiquette

    Your instructor and fellow students wish to foster a safe on-line

    learning environment. All opinions and experiences, no matter how

    different or controversial they may be perceived, must be respected in

    the tolerant spirit of academic discourse. You are encouraged to

    comment, question, or critique an idea but you are not to attack an

    individual.

    Our differences, some of which are outlined in the University's

    nondiscrimination statement, will add richness to this learning

    experience. Please consider that sarcasm and humor can be

    misconstrued in online interactions and generate unintended

    disruptions. Working as a community of learners, we can build a

    polite and respectful course ambience.