Jack GarrattBreathe Life

NarrativeThis song tells a story perhaps about himself talking about a girl and how he can't live without her. He is present in the video floating in a lake and is surrounded by pretty girls doing synchronised swimming around him.

The whole song is dedicated to her and how he wants her back and how she is the good in him, this links to the video as he is in a lake just floating and at the start he comes up from the water which suggests he has left a dark place to sing this song in hope she comes back, he also can't move alone and towards the end of the song the swimming girls are the people who help him to shore, this shows he is weak without this girl he is singing about.

When the lyric ‘Hands upon my chest’ is sung we see a woman's hand swim underneath the lake and continue swimming away which shows there is no woman's hand upon his chest and he is alone, we are then introduced to the swimming girls. Also as it is underwater we see the hand but then it fades away which shows her disappearing from her life.

When the chorus starts saying ‘oh, wont you breathe life into these dead lungs’ the girls appear which is a symbol for what can save him; his girl.

NarrativeWhen the lyrics ‘take my silence as a warning’ appear he is not lying down anymore it is just his head popping out and he is moving, which suggests he has realised he needs to give her space in hope she misses him and wants him back, this shows his realisation allowing him to move and carry on with life. He is looking around and the water becomes more wavey, however at the end of this passage he is back to lying down which connotes he just isn’t strong enough to carry on, this is at the end of the song when the swimming girls actually carry him to shore in hope he can restore his life.

The girls are beautiful and are often smiling and are what rescue him at the end which makes girls look superior and in control and powerful. This is used as Jack Garratt believes in equal rights and stereotypically girls fall for boys more and catch more feelings and he is reversing the roles to be equal

Camera anglesWe frequently see Garrat from a high angle and are looking down on him which makes us seem sorry for him as he looks like he is in danger, there are also a lot of close ups which put the focus on him, this is because he is selling the song to the audience.

We are often looking down on him or on his level which lets us relate to him as we might have been through the same sort of feeling as him in a relationship.

Toward the end portion of the song the camera zooms out really far which shows the distance between him and his partner and also isolates us from him which shows he needs time and space to heal.

EditingAt the end of the song we see this, lots of circles made up of the 6 girls swimming, this would have been added in post production and the empty circles can represent other aspects of his life which are empty due to his broken relationship with this girl.

The cuts are every 1-2 bars, not as fast as other songs at the start which sets the scene, as the girls come and the chorus kicks in the cuts become more frequent to keep us interested and shows us the disorientation of his life.

90% of the video features lip synching

Voyeurism

The video is not voyeuristic however we are hearing a personal story about a break up. Also we do see the girls legs quite a lot which could be considered voyeuristic.

iconography

His genres are indie pop, hip hop, electronica

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