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© 2018 Jack Henry & Associates, Inc.®1 © 2018 Jack Henry & Associates, Inc.®

Relationship 360™ - Are You Afraid Of What A Rewards Program Will Cost?Sarah DyessJanuary 2018

Jack Henry & Associates, Inc.®

© 2018 Jack Henry & Associates, Inc.®2

Business Intelligence & Financial Performance

Presenter

Presentation Notes

Maximizing performance and profits requires accessible, accurate, and timely decision-support and business intelligence information. Jack Henry Banking’s business intelligence and financial performance solutions leverage the processes, technology, and expertise required to compile, report, and analyze enterprise-wide business information including customer, product, and market data.


Relationship 360™

Presenter

Presentation Notes

The background color will change with the product family color and image will match the solution collateral image. For example: if the solution was under the financial perfomance color – the background would be light blue with the financial performance image behind it (charts). Once approved, I will create the template for the different color backgrounds.


Top 10 Trends for Banking1. Partnering Between Banking and FinTech2. Removing Friction from the Customer Journey3. Making Data Analytics Actionable4. Introduction of “Optichannel” Delivery5. Expansion of Digital Payments6. Executing on Innovation7. Exploring Advanced Technologies8. Emergence of “New Breeds” of Banks9. Mining New Talent10.Responding to Regulatory Changes


Empowers financial institutions to create profitable products and programs • Create stronger, more profitable

relationships• Attract new customers from desired

segments• Promote efficiency in customer

banking behaviors• Offer programs that differentiate your

accounts from the competition• Partner with market leader

Presenter

Presentation Notes

This slide is a high level introduction about the product. This is not about specific features or how the product works (that will be covered on the next slide). Do not use acronyms, abbreviations, or old product names. (i.e. If presenting Remote Deposit Anywhere, the product family would be JHA Payment Solutions, the product suite is Enterprise Payment Solutions™, and the product itself is Remote Deposit Anywhere™ – not RDA, not EPS, PSG, etc.) Consult the Trademark List in the Marketing Library on jhaToday for the correct way to refer to our products and services when presenting to clients. If you have suggestions on ways in which to graphically depict your points we welcome those. Please double click image suggestion box to enter your thoughts. (i.e., “Imagery of a smartphone.”)


R360 Offers FlexibilityReward Types• Account Level Rewards - Evaluates & Rewards a Single Account.• Relationship Rewards - Focused on Customers’ Banking Relationship using

aggregate balances.• Annual Rewards - Evaluates & Rewards consistent behavior over the year.• Bonus Rewards - Reward that pays out as a % of a previously earned

reward or based upon annual activity of a named transaction.

Program Analysis• Provides the ability to create “test” programs, evaluating historical data, with

the goal of evaluating program performance, potential costs, revenue and customer impact.


Stand-Out Features• Account and Relationship-Level Loyalty Programs• Uses Existing Core Settings• Flexible and Customizable• Analytic and Segmentation Tools• Program Analysis

Multiple Tiers Automated

Business Intelligence

Tool

Presenter

Presentation Notes

Business intelligence tool Account & relationship-level loyalty programs Multiple tiers Automated Uses existing core settings Flexible and customizable Analytic and segmentation tools


Integrates with SilverLake System®

Integrates with CIF 20/20®

No change to current statement cycles

Our Competitive Edge

1.

2.

3.

Presenter

Presentation Notes

List unique benefits/features to JHA product/services that would not be seen in competitive products/services. Don’t fall into the trap of listing all features and benefits. These should be the compelling selling points for our product.


Intelligence to run analysis of your customers

Design unique rewards programs

Evolves with market changes

Our Competitive Edge

4.

5.

6.

Presenter

Presentation Notes

List unique benefits/features to JHA product/services that would not be seen in competitive products/services. Don’t fall into the trap of listing all features and benefits. These should be the compelling selling points for our product.


A Closer Look


The Big Picture

Over 200 installed Relationship 360 banks

A Southwest bank with assets of $1.2 billion reports a 50% increase in checking product profits since implementing

A mid-Atlantic bank with assets of $900 million reports generating $70,000 more revenue per month

Presenter

Presentation Notes

This is a list of JHA comparative statistics or salient points which would indicate dominance in the market place or significant adoption in the user base.


Goal Create new account product that influences direct deposit, POS transactions and online bill payments

Incentive $250 up-front bonusPay $0.05 per POS, bill pay or direct deposit

Results Account openings doubledOpened close to 5,000 new accounts in 9 monthsThese customers have higher average account balances, higher bill pay and POS transactions


What Other JHA Banks Are DoingFirst State Bank – Middlebury, INGoals Retain Customers

Acquire New AccountsChallenges 5 Local Banks Providing Essentially the Same Product

Improve Customer Rewards & ROI to the BankIncentive Waived Service Fee with e-Statement

5%-3%-1% InterestATM Surcharge & ATM Bank Fee Rebates10¢ Back on Signature Use

Results Reversed Acquisition & Retention TrendsAdded $7.30 Net Profit Per Account Per Month


What Other JHA Banks Are DoingExtraco Banks – Temple, TXGoals 1. Build profitability in retail and small

business checking. 2. Provide a merchant funded cash back

rewards incentive.Incentive Cash Back for Consumer Customers

if a Debit Card is Used at a Local Business. (ExtraRewards Program)

Results 11% Increase in annual Debit Card Interchange Income. 200+ Commercial Customers Signed Up for the Program Increased Business & Advertising Exposure for

Commercial Customers.Increased Business & Customer Loyalty.

https://www.youtube.com/watch?v=aRtBUKkyNos&list=PLFZZH82vj0HtRFakMrPl0Y28QqZNwUgbq&index=3


Takeaways• Delivers exclusive rewards program

integration to JHA’s core solutions• Provides enhanced customer satisfaction • Improves operational efficiencies• Creates stronger, more profitable

relationships that differentiate your accounts from the competition

• Leverages Saylent’s expertise to facilitate a positive ROI

Presenter

Presentation Notes

This slide is a high level introduction about the product. This is not about specific features or how the product works (that will be covered on the next slide). Do not use acronyms, abbreviations, or old product names. (i.e. If presenting Remote Deposit Anywhere, the product family would be JHA Payment Solutions, the product suite is Enterprise Payment Solutions™, and the product itself is Remote Deposit Anywhere™ – not RDA, not EPS, PSG, etc.) Consult the Trademark List in the Marketing Library on jhaToday for the correct way to refer to our products and services when presenting to clients. If you have suggestions on ways in which to graphically depict your points we welcome those. Please double click image suggestion box to enter your thoughts. (i.e., “Imagery of a smartphone.”)


Questions


Next Steps

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