amfAR Gala Hong Kong

Event produced by Andy Boose/AAB Productions and Josh Wood/Josh Wood Productions

March 26, 2018

Shaw Studios, Hong Kong

Jackie Chan at amfAR Gala Hong Kong

A Golden Opportunity

Total Media Impressions: 4.8 BillionTotal Social Media Impressions: 2.3 Million

Total Media Value: $2.39 Million

With amfAR’s TREAT Asia program improving HIV treatment and care throughout the Asia-Paci�c region for the past 16 years, Hong Kong is a natural venue for the Foundation’s newest international fundraising gala. In its �rst three years, the amfAR Gala Hong Kong has established itself as one of the city’s premier charity events and has raised more than $11.5 million.

Memorable Moments

� Jackie Chan surprised guests at the 2017 event and auctioned an opportunity for one lucky guest to appear in his upcoming �lm with Sylvester Stallone and to attend the movie’s premiere in Beijing. This once-in-a-lifetime role sold for the highest amount of the evening, $300,000.

� Event Chair Pansy Ho, a driving force behind the success of amfAR Gala Hong Kong, summoned all of the Event Co-Chairs in attendance at the 2016 event to the stage for a spectacular group photograph.

� Uma Thurman presented UN Goodwill Ambassador Victoria Beckham with amfAR’s Award of Courage at the second annual gala in March 2016.

� Academy Award-winning actor Adrien Brody was in attendance at the 2016 event and donated one of his original artworks, which sold for $100,000 in the live auction.

� Robin Thicke rounded out the 2015 event, getting the audience on their feet with his chart-topping hits “Blurred Lines,” “Give It To You,” and “Magic,” and a rendition of Michael Jackson’s “Rock With You.”

Among the Guests Victoria Beckham, Aloe Blacc, Achille Boroli, Adrien Brody, Naomi Campbell, Jackie Chan, Charli XCX, Calvin Choi, Kenneth Cole, Francisco Costa, Wendi Deng, Milutin Gatsby, Paris Hilton, Josie Ho, Park Seo Joon, Elle King, René Koneberg, Karolina Kurkova, Carina Lau, Cathy Lee, Kate Moss, Gwyneth Paltrow, Dee Poon, Michelle Rodriguez, Mark Ronson, Lorraine Schwartz, Sir David Tang, Budi Tek, Charlize Theron, Robin Thicke, Uma Thurman, Michelle Yeoh, Yvette Yung, and many more

Charlize Theron

Naomi Campbell

Calvin Choi and guest

Uma Thurman

Winnie Zeng

Gwyneth PaltrowamfAR CEO Kevin Robert Frost, Jackie Chan, Pansy Ho, and

amfAR Chairman Kenneth Cole

Karolina Kurkova

DJ Mark Ronson and Charli XCX

Presenting Sponsor — $500,000• Prominent, above the title, inclusion as

a Presenting Sponsor in all printed and electronic materials related to the event

• Category exclusivity — no other brands competitive to your core business will be in any sponsorship category

• Top-level logo inclusion on media wall on the red carpet

• Prime gala dinner seating with three (3) tables for ten (10) guests each

• Onstage recognition during the program• Prominent mention and boilerplate inclusion

in pre- and post-event press releases and tip sheets

• Opportunity for one corporate executive to be listed as an Event Co-Chair in all related materials (press releases, invitations, programs, and on amfAR website)

• Corporate logo displayed on video screens at various points during event

• Full-page corporate message in event journal

• Top-level corporate logo placement on event page on www.amfar.org

• Logo inclusion in corporate sponsor rotator on www.amfar.org

• Listing on corporate sponsor page on www.amfar.org • Integration into amfAR’s social media plan

surrounding the event

Sponsorship Opportunities

Rene Koneberg of Audi and guest

Jimmy Choo and guests

CL

Harry Winston Jewelry Tableau at amfAR Gala Hong Kong

Aloe Blacc

Victoria Beckham

Michelle Rodriguez

Bryanboy

Italo Zucchelli, Kevin Carrigan, and Francisco Costa of Calvin Klein

Liu Wen

Wendi Deng

Carina Lau

Sponsorship OpportunitiesSignature Sponsor — $250,000• Inclusion as a Signature Sponsor in all

printed and electronic materials related to the event

• Logo inclusion on media wall on the red carpet

• Premium gala dinner seating with two (2) tables for ten (10) guests

• Onstage recognition during the program• Mention in pre- and post-event press

releases and tip sheets• Opportunity for one corporate executive

to be listed as an Event Vice Chair in all related materials (press releases, invitations, programs, and on amfAR website)

• Corporate logo displayed on video screens at various points during event

• Full-page corporate message in event journal

• Corporate logo placement on event page on www.amfar.org

• Listing on corporate sponsor page on www.amfar.org

• Integration into amfAR’s social media plan surrounding the event

Elvis Han

Simon de Pury

Sunny Wang and Liu Wen

Adrien Brody

CL

Rosamund Kwan

Lang Lang

Guests at amfAR Gala Hong Kong After Party

Sponsorship OpportunitiesAfter Party Sponsor — $250,000• Inclusion as After Party Sponsor in all

printed and electronic materials related to the event

• Logo inclusion on After Party media wall • Gala dinner seating with one (1) table for ten

(10) guests• Onstage recognition during the program• Mention in pre- and post-event press

releases and tip sheets• Opportunity for one corporate executive

to be listed as an Event Vice Chair in all related materials (press releases, invitations, programs, and on amfAR website)

• Logo displayed on the DJ backdrop at the After Party

• Full-page corporate message in event journal

• Logo placement on event page on www.amfar.org

• Listing on corporate sponsor page on www.amfar.org

• Integration into amfAR’s social media plan surrounding the After Party with

• Opportunity for product placement and/or other integration at After Party

• Opportunity to transform the look, feel, and décor of the After Party at Sponsor’s cost

DJ Mark Ronson

amfAR Gala Hong Kong 2016 Event Co-Chairs

Vivienne Tam Shally Lin and Bill Zhao of Poly Auction House

Kate Moss

Charles Luu, Mark Luu, and Lance Luu

Michael Russo

Guests at amfAR Gala Hong Kong 2017

Sponsorship OpportunitiesAssociate Sponsor — $125,000• Inclusion as an Associate Sponsor in all

printed and electronic materials related to the event

• Premium gala dinner seating with one (1) table for ten (10) guests

• Onstage recognition during the program• Mention in pre- and post-event press

releases and tip sheets• Corporate logo displayed on video screens

at various points during event• Corporate logo placement on event page on

www.amfar.org• Listing on corporate sponsor page on

www.amfar.org• Integration into one-two (1-2) Tweets on

amfAR’s Twitter account surrounding the event

Elle King

Belvedere specialty cocktail at amfAR Gala Hong Kong

Cathy Lee and Martin LeeKelly England Prehn

Press CoverageamfAR events are some of the most eagerly anticipated and widely publicized charity fundraisers each year, earning extensive press coverage that reaches around the globe. For example, virtually all major broadcast and print media outlets, as well as international wire services, covered the amfAR Gala Hong Kong. The media impressions for the 2017 event reached over four billion people.

The Foundation’s events are regularly featured in the pages of InStyle, People, Entertainment Weekly, US Weekly, Vogue, London’s Daily Mail, Paris Match, HELLO!, BUNTE, Le Figaro, Chi, Oggi, la Repubblica, Corriere della Sera, Vanity Fair Italy, China Daily, The New York Times, and countless other newspapers, magazines, websites, and trade publications worldwide. Broadcast leaders, such as Entertainment Tonight in the U.S., RTL in Germany, TF1 in France, Hong Kong TV in China, and RAI in Italy, are often present to cover amfAR’s galas, auctions, and receptions, as are major wire services such as the Associated Press, Reuters, Bloomberg news, and Agence France-Presse.

www.amfar.org

amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world.Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. Launched in 2014, amfAR’s Countdown to a Cure for AIDS initiative is aimed at developing the scienti�c basis of a cure by 2020.

amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Paci�c. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research.

Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS.

Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.

KENNETH COLE

Chairman of the Board

MATHILDE KRIM, PH.D. Founding Chairman

KEVIN ROBERT FROST

Chief Executive Officer

SHARON STONE

Global Campaign Chair

MILUTIN GATSBY Global Fundraising Chairman

IN MEMORIAM

DAME ELIZABETH TAYLOR

Founding International Chairman