jackpot - jp.hansgrohe.com · .tif without active clipping path image in a decorative setting...

JACKPOT

Specifications for Delivery and Import of Data

Specifications for Delivery and Import of Data 1 of 21

Table of Contents 1 Introduction......................................................................................................................4 2 Information for External Service Providers...................................................................5 3 Data Types and File Names ............................................................................................6

3.1 Data Types................................................................................................................................ 6 3.1.1 Product Pictures ............................................................................................................... 6 3.1.2 Milieu Pictures .................................................................................................................. 6 3.1.3 Non-Product Pictures ....................................................................................................... 6 3.1.4 Drawings/CAD Data ......................................................................................................... 6 3.1.5 PDF Files.......................................................................................................................... 7 3.1.6 QuarkXPress Files ........................................................................................................... 7

3.2 Borderline Product/Milieu Pictures............................................................................................ 7 3.2.1 Product Pictures ............................................................................................................... 7 3.2.2 Milieu Pictures .................................................................................................................. 8

3.3 File Names................................................................................................................................ 9 4 Data Formats..................................................................................................................12

4.1 Pixel Data Without Clipping Path............................................................................................ 12 4.1.1 High Resolution Data ..................................................................................................... 12 4.1.2 Low Resolution data....................................................................................................... 12 4.1.3 Procedure in Adobe Photoshop ..................................................................................... 13

4.2 Pixel Data with Clipping Path.................................................................................................. 14 4.2.1 High resolution Data....................................................................................................... 14 4.2.2 Low resolution Data........................................................................................................ 14 4.2.3 Procedure in Adobe Photoshop ..................................................................................... 14

4.3 Drawings ................................................................................................................................. 16 4.3.1 High Resolution Data ..................................................................................................... 16 4.3.2 Procedure in Photoshop................................................................................................. 16

4.4 CAD Data ................................................................................................................................ 17 4.5 PDF Data ................................................................................................................................ 18

5 Data Media and Directory Structure.............................................................................19 5.1 Data Media.............................................................................................................................. 19 5.2 Directory Structure .................................................................................................................. 19


6 Importing Data into Hansgrohe Jackpot......................................................................20 7 Recurring Problems ......................................................................................................21


1 Introduction

“Jackpot” is the name for Hansgrohe’s centralized datapool. Here, all the media data generated for Hansgrohe is collected and administered in a database. The goal of Jackpot is to achieve transparent data maintenance, and to provide desired information rapidly and efficiently through cross-media research into all media data available. One prerequisite for maintaining a high quality level of data for Hansgrohe’s Jackpot is a standardized delivery of all data to be edited into the database system. These Specifications thus define exact minimal requirements for each type of data, the guidelines for which are to be carefully complied with. Importing delivered data into Hansgrohe’s Jackpot can only go smoothly if these requirements are strictly observed! Problems relating to the requirements that occur frequently are presented again briefly under point 7. Since Hansgrohe’s Jackpot functions in turn as a source of data for all service providers who work with Hansgrohe, it is in everyone’s interest that these minimum requirements for data quality be strictly enforced. In this regard, point 2 “Information for External Service Providers” should also be noted.


2 Information for External Service Providers To guarantee that data is delivered at the level of quality described here, Hansgrohe applies the following invoice payment process in coordination with the authorized departments, Purchasing and Accounting: Payments to external service providers are generally made only after data has been correctly delivered to Hansgrohe. Data is to be delivered no later than 5 business days after the end of a project. The end of a project for print projects occurs with the delivery of data to the print shop, for non-print projects when Hansgrohe receives the project. Delivered data is subject to random visual checks. Deliveries of data that don’t comply with the specifications presented here will not be accepted and must be subsequently revised free of charge. The invoice will only be approved after the import of the data into Jackpot has been confirmed.


3 Data Types and File Names

3.1 Data Types The following picture data types are defined for the purpose of generally differentiating among the images displayed in the data:

3.1.1 Product Pictures These include all images where products or product groups are shown without decoration. The products are mostly detached or appear on a neutral background.

For these, the following must be observed:

- Pictures can no longer contain slide frames.

- They must be scanned in a straight manner.

- All clippings must be displayed on a white background (with an activated clipping path).

- Aids regarding photo superstructures, for attaching products, etc. that don’t belong to one particular product may not be contained in the clipping path and must be completely deleted from the picture, for example, product shaft, any holder fixtures, etc.

- Pictures that have been retouched and therefore can no longer be used as “normal” pictures without using the clipping path may not be delivered as individual pictures. Users who don’t have access to a special graphics-processing program must be able to use the pictures, for example shower sets where the Cassetta was moved into the picture afterward manually.

Example: Hansgrohe main catalog, product overview in the back portion of the catalog

(see also 3.2 borderline cases)

3.1.2 Milieu Pictures All images where products or product groups are displayed in a decorated environment are designated as “Milieu pictures”.

Example: Bathroom environment images (see also 3.2 borderline cases)

3.1.3 Non-Product Pictures This picture type includes all images where no products are recognizable. Example: Trade fairs or images with people without direct relevance to a product.

3.1.4 Drawings/CAD Data Graphics from CAD and graphics applications.

Example: Sectional, dimension, and exploded view drawings, flowcharts, DXF/DWG data, etc.


3.1.5 PDF Files These include all PDF files. These are generated after print productions are released. Predefined print and Distiller settings are used. (see also 4.5)

3.1.6 QuarkXPress Files Open files from the layout program QuarkXpress. The final QuarkXpress files in Jackpot are set up from all of the print productions. For this purpose Hansgrohe needs the QuarkXPress files in version 5.0.

3.2 Borderline Product/Milieu Pictures

3.2.1 Product Pictures

Brand Figure Explanation

Hansgrohe

.tif without clipping path

Image on neutral background, predominantly shows a product


Image without a decorative setting.

Axor

.eps with clipping path

Image with an active clipping path


.eps with clipping path

Image in front of a decorative background but with an active clipping path.

Pharo





3.2.2 Milieu Pictures

Brand Figure Explanation

Hansgrohe


Image in a decorative setting without an active clipping path.


Axor

.tif without active clipping path


Pharo



3.3 File Names In general, files have to be named in an ISO compatible manner. The name can have a maximum of 8 characters and the file extension 3 characters. The name cannot have any special characters, umlauts, or blank spaces. Lower case letters should be used.

Example: a1234567.tif or p1234567.eps

The following rules have been defined as file naming conventions:

Each file name must consist of 8 characters plus a file extension.

For pictures, drawings, etc., the file name generally consists of 3 characters that characterize the picture, and a 5-character sequential number according to the formula below:

Example: amb34567.eps

For publications, the file name consists of 4 characters that characterize the publication, and a 4-character sequential number according to the formula below:

Example: urad4567.pdf

First character: The brand of the product displayed in the picture. For images used across brands, the brand name that characterizes the picture should be used. Key: a = Axor p = Pharo h = Hansgrohe

o = Pontos u = Company [German: Unternehmen]

Second character: File type Key: a = Milieu picture


c = CAD/3D drawings d = Flowchart [German: Durchflussdiagramm e = Exploded view drawing i = Illustration m = Dimension drawings / scale drawings [German: Maßzeichnungen] n = Non-product picture p = Product picture q = QuarkXpress r = PDF file s = Sectional drawings t = Text files y = Perspective drawings for assembly instructions z = Perspective drawings for pricelists

Third character: Creator key Key: a = Hansgrohe Marketing Services Classic Media

b = Hansgrohe Marketing Services Digital Media c = Hansgrohe SGF Hansgrohe d = Hansgrohe SGF Axor e = Hansgrohe SGF Pharo f = Hansgrohe PR g = Hansgrohe Technical Documentation h = Hansgrohe ZGM i = TSC [Technical Service Center] j = Research & Development k = Hansgrohe UK m = Margate o, p = ederrepros GmbH s = Fotosatz Stolz t = Eller Repro u = Hansgrohe USA v = Maria Väth w = BANDK k, l, n, q, r = Reserved for Hansgrohe x, y, z = Reserved for external organizations

For publications:

Fourth character: Publication type Key: a = Image c = Packaging

d = Entire catalog e = Introduction brochures f = Bathroom Planning g = Design patent h = Assembly instructions i = Service instructions j = Dimensional drawing k = Spare parts catalog l = Hydro technology


m = New product notification n = Change notification o = Product data sheet / spec sheet p = Patent q = Pricelist r = Planen & Ausschreiben s = ZGM publications t = CD manual/Advertising manual u = Miscellaneous v = Pre-installation Information w = Certification mark b = not defined x,y,z = Reserved

Fourth and/or fifth through eighth character: Number group related to the creator

Example: (0)0000 to (9)9999

Each creator manages his own number group. But it is incumbent upon the creator to make sure that no numbers are handed out in duplicate within a brand/picture type combination. If a number group isn’t sufficient, an additional creator code can be assigned by Marketing Services New Media.


4 Data Formats

As a matter of course, both low resolution and high resolution data (except for drawings and CAD) are to be delivered! These must be set up in the directory structure explained under Directory Structure in 5.2.

4.1 Pixel Data Without Clipping Path All digital picture data without representational clippings comes under this category. (picture types with identifier a,p,n,i,z). The size of the general or detailed data has to be identical and correspond to the dimensions of the detailed data.

4.1.1 High Resolution Data

Data format: native Adobe Photoshop Tiff

Resolution: at least 300 DPI

Color depth: 4c (CMYK) or 1c (b/w)

Preview: MAC or PC

File extension: .tif

ICC no embedded profile

Other: no LZW compression, no alpha channels, no Photoshop layers

4.1.2 Low Resolution data The file name of the low resolution data must be exactly identical to that of the corresponding high resolution data file!


Resolution: 72 DPI

Color depth: 3c (RGB) or 1c (b/w)

Preview: MAC or PC


ICC no embedded profiles



4.1.3 Procedure in Adobe Photoshop - Check whether the resolution and color depth comply with the specifications

- Delete alpha- and work channels as necessary

- Reduce to background level

- Menu: File (“Datei“) => Save As (“Speichern unter”)

- Enter file name as described under 4

- Format: IBM PC or Macintosh

- No LZW compression


4.2 Pixel Data with Clipping Path All digital picture data with representational clippings comes under this category. (picture types with identifier p) The sizes of the general and detailed data must be identical and must correspond to the dimensions of the detailed data.

4.2.1 High resolution Data Data format: native Adobe Photoshop EPS

Resolution: at least 300 DPI

Color depth: 4c (CMYK) or 1c (b/w)

Preview: TIFF 8-bit binary

File extension: .eps


Other: no alpha channels, the relevant clipping path must be active, no Photoshop layers

4.2.2 Low resolution Data Low resolution data has to indicate the exactly identical file name, like the corresponding detailed data file!

Data format: native Adobe Photoshop EPS

Resolution: 72 DPI


Preview: TIFF 8-bit binary

File extension: .eps


Other: no alpha channels, the relevant clipping path must be active, no Photoshop layers

4.2.3 Procedure in Adobe Photoshop - Check whether the resolution and color depth comply with the specifications

- Delete alpha- and work channels as necessary





- Screen display (“Bildschirmdarstellung“): TIFF (8-bit/pixel)

- Coding (“Kodierung”): binary (“Binär”)


4.3 Drawings (picture types with identifier s,e,m,y,d,i, c) Because of the small amount of data, only high-resolution data is required here; this is imported as high resolution data = low resolution data into Jackpot.

Dimension and perspective drawings are imported as .tif in gray tones.

4.3.1 High Resolution Data


Resolution: 300 DPI


Preview: MAC or PC




4.3.2 Procedure in Photoshop

- Check whether all colors have been transformed into gray tones

- As necessary, delete alpha- and work channels





- Format: IBM PC or Macintosh

- No LZW compression

4.4 CAD Data All 3D visualization data generated from CAD applications are included in this category. (picture types with identifier c.)

Because of the small amount of data, only original data is required here. High resolution data = low resolution data is imported into Jackpot.

Data format: native ACAD format DWG/DXF

Resolution: -

Color depth: -

Preview: -

File extension: .dwg or .dxf

Other: Data is taken from geometric data for the ARGE New Media and has to


comply with the ARGE New Media guidelines.

4.5 PDF Data PDF data is imported into Hansgrohe’s Jackpot from all generated publications. These include standardized PDF files generated from QuarkXPress.

Furthermore, a high- and low-resolution (web version) PDF must always be delivered.

Data format: native Adobe Photoshop PDF

Resolution: see print style setting

Color depth: see print style setting

Preview: see print style setting

File extension: .pdf

Other:

Parameter for PDF files:

1. PDF for web-download

- one complete document as PDF (not separate PDF for separate pages) - structure with single pages that are displayed next to each other (in the correct order) - 72 dpi (not too bg because of download time) - no crop marks - correct order of pages (starting with title and not with back side) - memos have to be removed - generally: short check for right content

2. PDF for interactive catalogues

- one complete document as PDF (not separate PDF for separate pages) - single pages, no double pages - volume hast to be at least 4 pages - format DIN A4 - print quality (but at least 150 dpi) - no crop marks - rgb colour space, no spot colours (e.g. silver, HKS 53,…) - correct order of pages (starting with title and not with back side) - memos have to be removed - generally: short check for right content


5 Data Media and Directory Structure

To ensure that the data delivered is quickly and securely imported into Hansgrohe’s Jackpot, the data has to be delivered in a standardized form.

5.1 Data Media All data must be delivered to Hansgrohe on CD ROM. The CD ROMs must comply with the ISO9660 standard. All sessions must be closed. In general, the use of multi-session CD ROMs should be avoided.

Who created the data and to which project/partial project the data belongs must be clearly recognizable from the CD ROM label and the data delivery form. All data media must include a data media printout. Additionally, a contact should be provided for any potential questions.

5.2 Directory Structure Since high resolution and low resolution data has the same file name, structuring the data is necessary.

All high resolution data is set up in the file folder "/high resolution data” [German: “/feindaten”].

All low resolution data is in the file folder “/low resolution data” [German: “/grobdaten”].

If data from an extensive and complete production is being used, the data must be structured in double pages or by sections. Further separation into general and detailed data is then done within the file folder!

Example:


6 Importing Data into Hansgrohe Jackpot

Data is generally delivered to the responsible department or directly to:

Hansgrohe AG

Marketing Services Digitale Medien

Sabine Steinhauser

Auestraße 5 - 9

77761 Schiltach Germany

At the address

http://jp.hansgrohe.com

you can find the possibility to query the number group to be used for new data.

Hansgrohe conducts the checking and importing of data.

After confirming that data is correct, the responsible department will be informed of the correct data delivery.


http://jp.hansgrohe.com/

7 Recurring Problems

Problems that frequently occur with data delivery and their consequences will be stated and explained here.

Directory Structure of High and Low Resolution Data

With data delivery, the structure of the high resolution and low resolution data must be set up as described in 5.2. Only this structure makes it possible to quickly relocate data based on print documents. Dividing the data into high and low resolution data file folders also makes it easier to save data, since these have to possess identical file names.

Picture Data with Alpha Channels

If alpha channels are present in the picture data – even though this doesn’t comply with the requirements – the shopping cart function in Jackpot will be impaired. A shopping cart that contains this type of improper picture data can no longer be guaranteed to function correctly!

This translates into problems not only for the user, but also has far-reaching consequences for the entire technical functionality of Jackpot!!!

EPS Data without Preview TIFF 8-bit Binary

If EPS data is not saved with the appropriate preview settings, the picture preview in QuarkXPress cannot be used, which significantly hinders the creation of layouts!

Always Deliver PDFs as Print and Web Versions

Two PDFs must always be delivered to Hansgrohe from completed projects – one file with high resolution and one with 72 dpi (web version). The smaller file is required for the download area on the internet. The immediate delivery of both versions saves time and resources on the agency side and for Hansgrohe, since subsequent re-orders are no longer necessary. Furthermore PDF files do have to be set up on one page, but there are always two pages displayed next to each other.

The most important parameters for PDF files are explained in Chapter 4.5


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