jackson rancheria casino aaa all-star game- sacramento/kcra-3
DESCRIPTION
Jackson Rancheria Casino AAA All-Star Game- Sacramento/KCRA-3. Revenue Results Web: $10,000 Client Results 750,000+ ad impressions and nearly 750 new Web site visitors to the clients Web site during the promotion. What Was Sold? - PowerPoint PPT PresentationTRANSCRIPT
Jackson Rancheria Casino
AAA All-Star Game- Sacramento/KCRA-3Revenue Results• Web: $10,000
Client Results• 750,000+ ad impressions and
nearly 750 new Web site visitors to the clients Web site during the promotion.
What Was Sold?• On-air/online sponsorship,
including integrated sponsorship position on the main All Star game page.
• Rich Media on the site home page.
Who Bought it? • Direct client (big baseball
fan!)
Why did they buy? • Ability to deliver extended
info online, and driving traffic to their Web site.
KFCAAA All-Star Game- Sacramento/KCRA-3
Revenue Results• Web: $10,000 TOTAL
Client Results• 750,000+ total ad impressions• 1,300+ new Web site visitors!
What Was Sold?• Support for Retail Traffic driving
promotion • Extensive online media
complementing on-air promotion.
Who Bought it? • Agency Principal
Why did they buy? • Affiliation with family-friendly
local event.• Complete media campaign (on-
air + online) to support local promotion. Click here to view the live site!
Dunmore CommunitiesAAA All-Star Game- Sacramento/KCRA-3
Revenue Results• Web: $22,000 TOTAL
Client Results• 1,000,000+ online ad
impressions delivered over two-week promotion.
• Nearly 900 new Web site visitors!
• Turnkey online contesting for the Homerun derby contest.
What Was Sold?• Home run derby online register
to win contest- winners were paired with players to win prizes in the home run derby during the game!
Who Bought it? • Direct client
Why did they buy? • Opportunity to support/promote
their affiliation with Independence Field- a new venture to allow disabled youths to participate in team sports.