jagannath_malekarani radhakrishnan_cv_personal
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Jagannath Malekarani [email protected]
9841007107/ 8056231742
Academic Achievements
PGDM(Marketing) 2013 – 2015 Thiagarajar School of Management Pursuing
B.E (CSE) 2008–2012 P.B.College Of Engineering 6.8/10
Class XII 2007–2008 Velankanni Matric Higher Sec School (TN state board) 78%
Class X 2005-2006 Velankanni Matric Higher Sec School( Matriculation) 78%
Summer Internship Project
TrendsinVogue, Chennai Summer Intern Apr’14 –Jul’14
Analyzed feedback from salon managers and improvised price card through better revision
Studied work functionalities and method of operation of GreenTrends salon across branches.
Assisted in framing combo offers based on customer demand and state-wise festivities.
Improvised company’s website and social media page and created a new salon launch check list.
Compared salons in Bangalore and Chennai w.r.t infra, price, service providers & consumer behavior
Conducted a survey to understand the customer perception towards Greentrends.
Academic Projects
Analyzed Segmentation, Targeting and Positioning and Marketing Mix of two health drinks Boost and Bournvita and also understood strength and weakness; found out that Boost dominates in Madurai.
Presented paper on “Social media marketing – A birth of a new era” that emphasized the need for social media marketing for SME’s at LIBA, Chennai.
Presented paper on “NSEL crisis” that dealt SEBI’s inability to deal with the huge default, current stand for SEBI and MCX and the threats of bullion and commodities market.
Presented paper on “Retail consumer financing of two wheelers by captive financier” by IIM-C that recommend tools for channel management of dealers and product features to attract the end customers.
Attended seminar on the functions and operations of Bombay stock exchange by SEBI, India.
Three days industrial visit to Loyal Textile Mills and Valli Mills, Kovilpatti which in-lined theoretical concepts with practical environment.
Extra-Curricular Activities
Head of the branding committee in Yukti 2015 – annual business school summit.
Won a silver medal at a district level kickboxing tournament in May 2014.
Was MOC for event “National conference on Digital Marketing” in Jan 2014.
Light Heavyweight MMA fighter.
Zone Level Volleyball player in 2007
Inter Zone second runner up in cricket, representing Loyola college in 2005
7 days field visit to learn about the livelihood of people below poverty line, organized by TATA DHAN academy.
Regular blood donor through WeCare TSM.
1 Thiagarajar School of Management