jaggu final report

A Study on

“A study on in OPERATION EXCELLENCE OF DISTRIBUTION IN

SAMSUNG MOBILES Vijayawada area”

General management project submitted in partial fulfilment of the requirement for the award

of the degree of Master of Business Administration

By

SAKHAMURI JAGADEESH BABU

Under the Supervision of

Dr. K.NIRANJAN

Associate Professor

K L U BUSINESS SCHOOL

K L UNIVERSITY

Vaddeswaram - 522502

Guntur District,

Andhra Pradesh April 2015

Declaration

I, Sakhamuri Jagadeesh babu ( University ID No:13251) hereby declare that management

project titled “A study OPERATION EXCELLENCE OF DISTRIBUTION IN

SAMSUNG MOBILES in Vijayawada area” is submitted by me in partial fulfillment of

the requirement for the award of the degree of Master of Business Administration under the

guidance of Dr. K. Niranjan, Associate professor of KLU Business School. I confirm that the

data and findings are result of my own research.

I further confirm that the General management project has not been submitted to any other

University or Institution in full or in part for the award of any Degree or Diploma.

Place: Vijayawada

Date: Signature

(Sakhamuri Jagadeeshbabu)

Certificate

This is to certify that Mr. Sakhamuri Jagadesh babu University ID No. 13252011 worked

under my supervision for the general management project titled "“A study on

“OPERATION EXCELLENCE OF DISTRIBUTION IN SAMSUNG

MOBILES” in Vijayawada area” during the academic year 2014-2015 in partial

fulfillment of the M.B.A program requirements. The student has done original work to the

best of my knowledge and belief.

Signature of the Student Signature of Faculty Supervisor

SAKHAMURI JAGADEESH Dr. K.NIRANJAN

13252011 Associate Professor

TABLE OF CONTENTS

Acknowledgements…………………………………………………………….

List of Tables and Illustrations…………………………………………………

Abstract…………………………………………………………………………

1. Introduction………………………………………………………………

2. Description of the problem……………………………………………….

3. Review of Literature………………………………………………………

4. Objectives of the study……………………………………………………

5. Methodology……………………………………………………………..

6. Project schedule…………………………………………………………..

7. Data analysis and interpretation…………………………………………..

8. Findings…………………………………………………………………..

9. Discussions……………………………………………………………….

10. Conclusions……………………………………………………………….

11. References…………………………………………………………………

12. Bibliography……………………………………………………………….

13. Annexure …………………………………………………………………

Acknowledgments

It is with great pleasure that we acknowledge the help we have received from different

individuals and thanks to those who have helped us in bringing this project to work.

My deep sense of gratitude to Dr. M KISHORE BABU, H.O.D,

K L U Business School.

I thank my Guide Dr. Dr. K. Niranjan, Associate professor, KL University who has given

the guidance to complete the project and who has given us a chance to work out practically.

We are highly indebted to our Dr. K. Niranjan in General Management for his constructive

criticism, valuable suggestions and unflinching cooperation throughout the research project.

I would also thank Dr. K. S.Sekharrao, MRP coordinator , for the support and guidance

without which this project would have been a distant reality. I also extend my heartfelt thanks

to my friends and respondents.

SAKHAMURI JAGADEESH BABU

13252011

Questionnaire

s.no Qustions P.no1 How do you Aware of Samsung mobiles?

2 From which media you know more about the Samsung mobiles

3 How long you have been used the smart phones

4 Which factors Influences you to use Samsung mobiles?

5 What are the reasons behind using the Samsung mobiles

6 What do you think about Samsung marketing

7 Where do you buy the Samsung mobiles

8 If online purchase do you get any warranty and after sales service?

9 If yes how satisfied were you with the warranty or after sales service provided by online sellers

10 How long you have been waited for the particular product delivered to you

11 In thinking about your most recent experience with Samsung, was the quality of customer service you received

12 How satisfied were you with the sales representative’s responsiveness to answer your questions

13 How satisfied were you with the sales representative’s responsiveness to providing product support via warranty or maintenance after warranty service

14 How satisfied were you with service provided by service representative after sales

15 Overall satisfaction with the Samsung product

16 Do you recommend Samsung mobile phones to your friends

17 What are the main competitors to the Samsung mobiles

Abstract: “Supply management” can be viewed as both an emergent field of practice and an emerging academic domain. Neither perspective is fully mature but each has considerable promise. Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer Satisfaction should be the main aim of a business. It is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. The importance of customer satisfaction diminishes when a firm has increased bargaining power. The project entitled “Operation excellence of distribution of Samsung products”. The main aim of this study is to find out the level of customer satisfaction towards Samsung smart phones distribution. The target respondent includes those customers who are using the Samsung smart phones.

Key words: distribution, sales service, customer satisfaction, Samsung mobiles.

INTRODUCTION

“Supply management” can be viewed as both an emergent field of practice and an emerging academic domain. Neither perspective is fully mature but each has considerable promise. The future progress of each will be enhanced and indeed is ultimately dependent upon the other. Supply (chain) management is ultimately about influencing behaviour in particular directions and in particular ways. The underlying logics, drivers, enablers and barriers merit and require close attention. In supply chain management, there is much discussion on risks related to such aspects of supply chains as short product lifecycles, keen competition combined with cooperation, and globalization.

The consumer electronics industry is the very embodiment of these aspects of supply chain management and related risks. While some of the supply- and demand-related risks are similar to such industries as the toy industry (Johnson 2001), the consumer electronics industry faces additional risks due to its vertically integrated supply chains. The consumer electronics industry is worth US $ 240 billion annually worldwide comprising visual equipment, audio equipment, and games consoles and is a quarter of the broader electronics sector. The industry faces consumers with unpredictable tastes on the demand side, supplier-related delays or disruptions on the supply side, and production challenges in the middle. The high rate of technology evolution or revolution requires large investments without any guarantee of proportional returns. As a result, the big players are global companies that require global markets to achieve economies of scale. Even these companies have to sometimes cooperate with each other, for instance on standards, to reduce the risk to their investments.

Samsung Electronics is part of the Samsung Group. In 2003, consolidated revenues for Samsung Electronics were $55 billion. Samsung Electronics UK is a subsidiary of Samsung Electronics contributing $1.2 billion in revenues. Samsung Electronics has one of the highest R&D expenditure as a proportion of revenues in the industry and spent about $2.9 billion in 2003. Like its competitors, Samsung Electronics is global and employs 88,000 people in 89 offices in 46 countries. Not including facilities in Korea, it has 24 manufacturing complexes, 40 distribution bases and 15 branches spread over all continents except Antarctica. Countries with manufacturing facilities include the US, Malaysia, China, India, and Hungary.

Review Of Literature

Article:SAMSUNG SMARTPHONE MARKETING STRATEGY – Analysis of Samsung Smartphone marketing strategy decisions and the consumer perception to the implemented strategies.

ByElizabeth Wambui

This thesis research is going to analyze the marketing strategy Samsung has used for some of its smartphone devices in the Smartphone market. The thesis will look into products introduced within the last two years. This approach seems reasonable due to the rapid change of technology in high tech market and continuous introduction of new innovative products within a short period of time. The research will start by understanding the mission and goals of the company. Then it will continue in exploring the internal and external environment of the company. The paper will present the marketing mix of Samsung Smartphone's in their introduction stages, to have a deeper understanding on how Samsung has differentiate itself using the four components of the marketing mix to gain an advantage over its competitors.

The purpose for this study is to understand the consumer perception to the marketing strategies used by Samsung in the smartphone market. In order to achieve this, the study is positioned as both descriptive research and exploratory research. Descriptive research (Saunders, 2009) objectives is to portray an accurate profile of a situation (Robson, 2002) In this case, the study focuses on analyzing Samsung marketing strategy that might have caused its success in the smartphone market. Exploratory research was chosen as the instrument to collect primary data for this study.

Samsung use of segmentation strategy by targeting different market segments is working well for them too. To back up this statement is how I analyzed their products in the marketing mix and found out how they realize every need in the market and offers products for different customer segments. They have positioned their products well, and they have let their customers know they are offering something for everyone. Samsung has mastered the idea of creating products that are suitable for their chosen market segments, and positioning itself clearly so that customers are aware they recognize their needs.

Article:A Study on Customer Satisfaction towards Samsung Smart Phones With reference to Coimbatore City

ByDr.S.Namasivayam, Mr.M.Prakash

Customer Satisfaction should be the main aim of a business. It is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. The importance of customer satisfaction diminishes when a firm has increased bargaining power. The researcher has conducted this study to find out the level of customer satisfaction towards Samsung smart phones. The target respondent includes those customers who are using the Samsung smart phones. The collected data was edited, coded and tabulated by using some statistical tools.

The research design of the project is descriptive as it describes data and characteristics associated with the population using mobile phones. Descriptive research is used to obtain information concerning the current status of the phenomena to describe “what exists” with

respect to variables in a given situation. To accomplish the objectives of the study, both primary and secondary data’s were collected.

This study conducted from Coimbatore city, Samsung smart phones is a highly moving smart phones, when compared to other smart phone. The study about the various aspects of customer satisfaction on Samsung smart phones in Coimbatore city satisfied the following objectives i.e. handling convenience in Samsung smart phones and the quality of service provider in Samsung smart phones. The survey conducted from Coimbatore city helps to make identification over its strength and weakness of Samsung smart phones.

Article:An Analysis of Sources of Risk in the Consumer Electronics IndustryBy

Man Mohan S. SochiCass Business School

The consumer electronics industry is a $ 240 billion global industry with a small number of highly competitive global players. We describe many of the risks associated with any global supply chain in this industry. As illustration, we also list steps that Samsung Electronics and its subsidiary, Samsung Electronics UK, have taken to mitigate these risks. Our description of the risks and illustration of mitigation efforts provides the backdrop to identify areas of future research. Samsung mitigates supply-chain risks by keeping inventories low, keeping capacity flexible, having redundantsuppliers for a bulk of its non-core components, and using information technology to keep its supply chain fromthe plant to the end consumer responsive and informed. Thus, Samsung minimizes the use of expensiveinventory and excess capacity. Instead, Samsung opts for a responsive flexible capacity through multi-platformand plants integrated with those of their core-component suppliers. Having local redundant suppliers for 70percent of its components means both low cost (as economies of scale may still be reached by the suppliers) andhigh reliability. Its use of IT provides it with a highly responsive supply chain and helps it minimize informationdistortion regarding demand. Finally, research on both technology and economic fronts helps Samsung targetthreats requiring strategic decisions.

Companies can mitigate risk by building various forms of reserves including inventory, capacity, redundant suppliers, and responsiveness (Chopra and Sodhi 2004). For future research, we can point to both empirical and modeling oriented work tied to the current use and recommended use of these various types of reserves to find the best tradeoffs across various risks and profits. We can also point to risks that, although normally requiring only tactical planning decisions, can sometimes manifest themselves as catastrophic losses that require corporate intervention and strategic decision making as was the case with the Ericsson example. In addition, just as there are many metrics for measuring efficiency related performance in a company, we need to devise appropriate metrics for risk exposure and risk performance. Some risk metrics can be associated with the financial concept of value-at-risk, for instance, demand-value-at-risk and inventory-value-at-risk. Thus, there is much modeling and empirical work to be explored in the area of supply-chain risk management.

Article:A Study on Customer Satisfaction towards Samsung Mobile Phone in Erode City

ByDr.T.N.R.Kavitha, Mr.R.MohanaSundaram

Department Of Management Studies, Erode Sengunthar Engineering College, Thudupathi, Erode 638057, Tamil Nadu.

The project entitled “a study on customer satisfaction towards Samsung mobile phone in erode city" is carried out with an objective to determine the consumer preference and satisfaction. The primary objective of this study is to find out the consumer preference and satisfaction towards laptops with special reference to erode. After collecting the data from the respondents it was analyzing using simple percentage method for analyzing the collected data.

measurement of customer preferences: the growing interest of various producer and public groups in the determination of preferences of consumers for various products has opened up new areas of research for economists in many specially fields. This is particularly true in the field of agricultural marketing. Many products, both in and out of agriculture, can probably be made more satisfactory to consumers by application of knowledge concerning their preferences. although each product is different to another, there are some unifying principles inAthe methods of defining and measuring preferences. out of the welter of differing studies, a few methods of ascertaining preferences are coming into general use. However, there is still a lack of understanding of the relative merits of the various methods in attaining various objectives, and there is disagreement as to what is meant by preferences

Research tools which are used to analyze the data in this study are percentage analysis; chi-square tests bar diagram and pie charts are used in the analysis part. This project is very useful & helpful to my future studies also. i gather more information about public preference with their selection of mobile handset. It is helpful to meet some type occupational peoples. i gather that how their choosing their mobile handset with various opinion like accessibility of the product, assurance of the product, service of the product, user friendliness of the product, technical support of the product, quality of the product, Etc.

Article:A Study On Customer Satisfaction Towards Samsung TVBy

Mr. U.Dinesh Kumar, Mba, M.Phil. (Ph.D...),K.PrabhuDepartment of management studies,

Erode sengundhar engineering college thudupathi.

The project entitled “a study on customer satisfaction towards Samsung TV in Salem district" is carried out with an objective to determine the consumer preference and satisfaction. The primary objective of this study is to find out the consumer preference and satisfaction towards laptops with special reference to Salem. The secondary data was collected from related websites, books. The survey was conducted to 100 respondents by using direct questionnaire method. For distribution of questionnaire to the consumer convenience sampling method was used to select the customer and the survey was taken among those selected users. After collecting the data from the respondents it was analyzing using simple percentage method for analyzing the collected data.

The researcher has collected primary data from customers through questionnaires cum interview schedule in Salem District. Sample size used in the study was 150. Research instrument used for collecting a data is Questionnaire cum Interview schedule.

This project work titled “A STUDY ON CUSTOMER SATISFACTION TOWARDS THE SAMSUNG TV IN SALEM DISTRICT. The collected data was analyzed using simple percentage and Bar charts test. This is a great budget TV if you want to save some money but still have access to all the same internet features available on Samsung's higher-end models.

Certain factors which inhabit and facilities the customer preference of the availability and reduce the price were found out. Based on the inferences drawn certain suggestions have been recommended. In this study an attempt is made to measure the customer analysis and preference about these brands. It is found that customers are satisfied with their brands.

Objectives:

The objective of this study is to know the overall satisfaction of the consumers after delivering the Samsung Electronics which has two divisions in the information and communication technologies section, mobile media.

To know the socio-economic status of respondents. To know the awareness level towards Samsung products in terms of

features, applications and services etc.., To study the factors to be considered while buying the Samsung

electronics. To study the major competitors & market position of the Samsung

electronics. To know the satisfaction level of customers’ towards Samsung products.

Methodology:

The research design of the project is descriptive as it describes data and characteristics associated with the population using Samsung electronics. Descriptive research is used to obtain information concerning the current status of the phenomena to describe “what exists” with respect to variables in a given situation.In this study data has to be used is primary data from customers through questionnaires cum interview schedule. Research instrument used for collecting a data is Questionnaire cum Interview schedule.The sampling used for the study is convenient sampling. Thissampling is selected by the researcher for the purpose of convenience to access.

Gender

Frequency Percent Valid Percent Cumulative

Percent

Valid

MALE 75 75.0 75.0 75.0

FEMALE 25 25.0 25.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on Gender It is evident that from the above table 75% of the respondents are Male

and 25% respondents are Female.

EDUCATION


Percent

Valid

SCHOOL LEVEL 11 11.0 11.0 11.0

UG 26 26.0 26.0 37.0

PG 32 32.0 32.0 69.0

OTHERS 31 31.0 31.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on Qualification It is evident that from the above table 11% of the respondents SSC , 26% are Under Graduate 32% are Post Graduate, and categories are of 31%.

OCCUPATION


Percent

Valid STUDENT 15 15.0 15.0 15.0

EMPLOYEE 48 48.0 48.0 63.0

PROFESSIONAL 6 6.0 6.0 69.0

OTHERS 31 31.0 31.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on Occupation It is evident that from the above table 15% of the respondents from student Back ground , 48% are employees, 6% are professionals and 31% are from others.

HOW DO YOU AWARE OF SAMSUNG MOBILES


Percent

Valid

ADVERSIEMENT 53 53.0 53.0 53.0

SALES MAN 15 15.0 15.0 68.0

FRIENDS 32 32.0 32.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on aware of Samsung mobiles. It is evident that from the above table 53% of the respondents known from advertisement, 15% of respondents known from sales man, 32% respondents are known from their friends.

FROM WHICH MEDIA YOU KNOW MORE ABOUT THE SAMSUNG MOBILES


Percent

Valid T.V 37 37.0 37.0 37.0

NEWS PAPER 31 31.0 31.0 68.0

MAGAZINE 15 15.0 15.0 83.0

INTERNET 17 17.0 17.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on FROM

WHICH MEDIA YOU KNOW MORE ABOUT THE SAMSUNG MOBILES. It is evident that from the above table 37% of the respondents know from t. 31% of respondents are from news paper, 15% respondents are from magazine and 17% of respondents are known from internet.

HOW LONG YOU HAVE BEEN USING SMART PHONE


Percent

Valid

ONE YEAR 47 47.0 47.0 47.0

TWO YEARS 21 21.0 21.0 68.0

THREE YEARS 32 32.0 32.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on How

long they have been using smart phone. It is evident that from the above table 47% of the respondents using smart phone since one year, 21% of respondents are from two years, and 32% respondents are using smart phone since three years.

WHICH FACTOR INFLUENCE YOU TO USE SAMSUNG MOBILE


Percent

Valid

PRICE DURABILITY 21 21.0 21.0 21.0

HANDLING 37 37.0 37.0 58.0

CONVENIECED 17 17.0 17.0 75.0

QUALITY OF SERVICE 25 25.0 25.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on factors influencing you to use Samsung mobile. It is evident that from the above table 21% of the respondents influenced by price durability, 37% of respondents are influenced on handling, 17% respondents are by convinced and 25% of respondents are influenced by quality of service.

WHAT ARE THE REASONS USED BEHIND USING THE SAMSUNG MOBILES


Percent

Valid

MOBILE FEATURE 37 37.0 37.0 37.0

PROVISION FACILITIES 32 32.0 32.0 69.0

APPLICATIONS 10 10.0 10.0 79.0

ALL THE ABOVE 21 21.0 21.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on the reasons behind using the Samsung mobile. It is evident that from the above table 37% of the respondents opined on mobile features, 32% of respondents by provision facilities, 10% respondents are by applications and 21% of respondents are accepting all the above.

WHAT DO YOU THINK ABOUT SAMSUNG MARKETING


Percent

Valid

ADVERTISING IS GOOD 48 48.0 48.0 48.0

THERE ARE TO0 LITTLE

ADVERTISMNTS52 52.0 52.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on thinking about Samsung marketing. It is evident that from the above table 39% of the respondents opined that the Samsung advertisement is good, and 52% of respondents think about Samsung marketing that there are too little advertisements.

WHERE DO YOU BUY SAMSUNG MOBILES


Percent

Valid

IN SAMSUNG STORES. 38 38.0 38.0 38.0

IN OTHER MOBILE

STORES57 57.0 57.0 95.0

ONINE PURCHASE 5 5.0 5.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on where do they buy Samsung mobiles. It is evident that from the above table 38% of the respondents opined that they buy in Samsung stores, 57% of respondents buy from other mobile stores,5% respondents are buying in online purchase.

IF YOU BUY IN ONLINE DO YOU GET ANY WARRANTY AFTER SALES

Frequency Percent Valid Percent

Cumulative

Percent

Valid YES 58 58.0 58.0 58.0

NO 42 42.0 42.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on buying in online gets any warranty after sales. It is evident that from the above table 58% of the respondents opined that Yes, 42% of respondents expressed NO.

IF YES HOW SATISFY YOU WITH THE WARRANTY ARE AFTER SALES SERVICE

PROVIDED BY ONLINE SELLERS


Cumulative

Percent

Valid VERY SATISFIED 39 39.0 39.0 39.0

SATISFIED 47 47.0 47.0 86.0

NEUTRAL 3 3.0 3.0 89.0

DISSATISFIED 11 11.0 11.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information by link to the above question on how satisfy you with the warranty are after sales service provided by online sellers. It is evident that from the above table 39% of the respondents opined that they are very satisfied, 47% of respondents are satisfied, 3% respondents are neutral and 11% of respondents are dissatisfied

HOW LONG YOU HAVE BEEN WAITED FOR THE PARTICULAR PRODUCT DELIVERED

TO YOU


Cumulative

Percent

Valid NO WAITING 45 45.0 45.0 45.0

ONE WEEK 50 50.0 50.0 95.0

NOT DELIVERED 5 5.0 5.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on how long the customer waited for the particular product delivered to them. It is evident that from the above table 45% of the respondents opined that they did not wait, 55% of respondents waited for one week,5% respondents are not have been delivered.

IN THINKING ABOUT YOUR MOST RECENT EXPERIENCE WITH SAMSUNG,WAS THE

QUALITY OF THE CUSTOMER SERVICE RECEIVED


Cumulative

Percent


SATISFIED 42 42.0 42.0 93.0

NEUTRAL 2 2.0 2.0 95.0

DISSATISFIED 5 5.0 5.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on thinking about your most experience with Samsung, was the quality of the customer service received. It is evident that from the above table 51% of the respondents opined that very satisfied, 42% of respondents satisfied, 2% respondents are neutral and 5% of respondents are dissatisfied.

HOW SATISFIED WERE YOU WITH THE SALES REPRESENTATIVES

RESPONSIVENESS TO ANSWER YOUR QUESTIONS


Cumulative

Percent


SATISFIED 33 33.0 33.0 86.0

NEUTRAL 3 3.0 3.0 89.0

DISSATISFIED 11 11.0 11.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information how satisfied were you with the sales representative. It is evident that from the above table 53% of the respondents opined that very satisfied ,33% of respondents expressed satisfied,11% respondents are neutral and 11% of respondents are dissatisfied.

HOW SATIFIED WERE YOU WITH SERVICE PROVIDED MY SERVICE

REPRESENTATIVE AFTER SALES


Cumulative

Percent


SATISFIED 54 54.0 54.0 81.0

NEUTRAL 10 10.0 10.0 91.0


Total 100 100.0 100.0

Interpretation: From The above analysis represents the information how satisfied were you with the sales representative’s responsiveness to providing product support via warranty or maintenance after warranty .It is evident that from the above table 27% of the respondents opined that very satisfied ,54% of respondents expressed satisfied,10% respondents are neutral and 9% of respondents are dissatisfied.

HOW SATISFIED WERE YOU WITH THE SALES REPRESENTATIVES

RESPONSIVENESS TO PROVIDING PRODUCT SUPPORT VIA WARRANTY OR

MAINTENANCE AFTER WARRANTY


Cumulative

Percent


SATISFIED 47 47.0 47.0 84.0

DISSATISFIED 16 16.0 16.0 100.0

Total 100 100.0 100.0

00000

Interpretation:From The above analysis represents the information how satisfied were you with service provided by service representative after sales. It is evident that from the above table 37% of the respondents opined that very satisfied, 47% of respondents expressed satisfied, and 16% of respondents are dissatisfied.

HOW SATIFIED WERE YOU WITH SERVICE PROVIDED MY SERVICE

REPRESENTATIVE AFTER SALES


Cumulative

Percent


SATISFIED 54 54.0 54.0 81.0

NEUTRAL 10 10.0 10.0 91.0


Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on overall satisfaction with the Samsung product. It is evident that from the above table 27% of the respondents opined that very satisfied, 54% of respondents expressed satisfied, 10% respondents are neutral and 9% of respondents are dissatisfied

DO YOU RECOMMEND SAMSUNG MOBILE PHONES TO YOUR FRIENDS


Percent

Valid

YES OF COURSE 47 47.0 47.0 47.0

MAY BE ,COUPLE OF

THEM36 36.0 36.0 83.0

NO,I DON'T 6 6.0 6.0 89.0

I DONT KNOW 11 11.0 11.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on do you recommend Samsung mobile phone to your friends. It is evident that from the above table 47% of the respondents opined that Yes Of course ,36% of

respondents expressed may be couple of them,6% respondents are no i don’t and 11% of respondents are I don’t know

WHAT ARE THE MAIN COMPETITORS FOR THE SAMSUNG MOBILE


Percent

Valid

APPLE I PHONE 46 46.0 46.0 46.0

SONY 16 16.0 16.0 62.0

BLACK BERRY 11 11.0 11.0 73.0

NOKIA 22 22.0 22.0 95.0

MICOMAX 5 5.0 5.0 100.0

Total 100 100.0 100.0

Interpretation: From The above analysis represents the information on what are the main competitors for the Samsung mobile. It is evident that from the above table 46% of the respondents openioned that Apple I phone ,16% of

respondents expressed Sony,11% respondents are black berry and 22% of respondents are nokia,5% are micromax

jaggu final report

Documents

research project

aware of samsung mobiles

project schedule

samsung marketing

study ona study

guidance of

u business schoolk

degree of master