jahiaone 2015 - going ecommerce with jahia! by clement egger

© 2002 - 2015 Jahia Solutions Group SA

Going eCommerce with Jahia


Chasing the holy grail

CMS + eCommerce is a mess Good commerce engines with bad CMS features Good CMS with limited commerce features

Mixing different technologies (java + php…) is always complicated


Architecture overview

Extend the entities (data model) by declaring Groovy configuration files

Extend the services by declaring Groovy configuration files

Add hooks (trigger) before / after reading the database

Create or customize reusable components. Extend products with local or external content. Create composite products


MogoBiz Commerce Engine Built on Open Source technologies

Productivity tools (catalog management) use Groovy/Grails Performance tools (runtime and real-time analytics) use Scala, Akka, Spark JSON and REST are used everywhere

Scalable (Elastic Search) Innovative (Machine Learning) Adaptative (Add your own services) State of the art architecture


Digital Factory integration Through the External Data Provider Templating is done using standard Jahia components Products are visible as JCR nodes Products can be extended with local content to enrich them

Pictures Texts Additional features

Products can even be extended with external content


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Products Catalog

Pricing policy Search and browse

Merchandising Advanced merchandising

Cart Purchase funnel Profile Administration

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Orders management


Catalog Physical products Digital products Reservable products (online courses, tickets…) Organized by

Brands Product categories Product types Product features

Scheduled display of products


Catalog Multi-stores

Multi-languages

Multi-catalogs

Multi-currencies

Tested with 10 millions products for


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Products Catalog




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Orders management


Pricing Standard prices Sale prices Promotional prices Adaptative prices based on quantity ordered Coupon codes

Whole catalog Limited editions For a customer profile


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Products Catalog




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Orders management


Shop structure / browsing Standard Jahia pages / templates

Organized as a normal websites with automated product retrieving Hand made page building Mix of both

Product details use content templates


Searchandizing Keywords search

Products attributes search

Refined searches based on any attribute (color, size, price…)

Results preview on searches

Facets


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Products Catalog


Merchandising Recommendations


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Orders management


Shop animation components Featured products New products Updated products Promotions (golf category -50%) Promotional campaigns (from date to date. Programmable) Recently viewed products Compare products (up to 5 products) Best sales


Advanced merchandising Related products / accessories

Cross-selling Up-selling

Bundles (product often bought together) Users comments and ratings Google shop export Wishlist (multiple)


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Products Catalog




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Orders management


Recommendation Collaborative filtering : reco based on items seen by other people

Collaborative filtering: reco based on items bought by other people

Recommendations based on specified Machine Learning algorithms

La Poste currently implementing Machine Learning engine Go live in septembre


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Products Catalog




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Orders management


Cart Persistent cart

For anonymous or registered users Non purchased cart can be saved Saved cart can be merged with a current one

User registration needed for buying


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Products Catalog



Cart Purchase funnel CustomerProfile

Administration

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Orders management


Check Out

Tax calculation Multiple payment methods Multiple shipping methods Recurring billing Order confirmation

Online Email Mobile phone


Payment

European payment systems Ogone SIPS ATOS Paybox Payline SystemPay

US and international Paypal Apple Pay Authorize.net


Shipping Easypost

3 to 5 cts per shipping whatever the product value


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Products Catalog




Administration

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Orders management


Customer profiling Manage account details

Shipping details Payment details Preferences Wishlist

Orders history Coupons / Gift cards


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Products Catalog




Administration

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Orders management


Order management

Customers can Modify orders Cancel orders Split the order shipment (delivery to multiple adresses) View the orders history Ask for refund Return and exchange


Current status: freeze code of commerce engine Some display components to be added June - July - August : tests, tests, tests Objective: RC in August – available for integrators Documentation, documentation, documentation Objective Finale Release: september

jahiaone 2015 - going ecommerce with jahia! by clement egger

Technology