jail marketing by jco
TRANSCRIPT
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JAIL MARKETING
By
J.CO Donuts & Coffee
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WANTED!
ALCAPONEFULL OR BITTEN
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Who s ALCAPONE?
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ALCAPONE,The Most Wanted Donut
2003 - Set the innovation & Recipe
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ALCAPONE,The Most Wanted Donut
1st
Creation of ALCAPONE2004 -
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ALCAPONE,The Most Wanted Donut
2005 - ALCAPONE Was Born
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ALCAPONE,The Most Wanted Donut
2006 - Sold 20,987,500 donuts
in its 1st year.Alcapone became
the most wanted donut
Registered ALCAPONE ()Because most competitors
try to copy him
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ALCAPONE,The Most Wanted Donut
Achieved Best Seller Donut
And Became J.COs Icon2007 -
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Did You Realize..?
Alcapone has set a t rapto place you in his Jail
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HOW?
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STRONG FOUNDATION
Sharing & Relationship Spirit
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JCO Relat ionship
CUSTOMER/COMMUNITY
COMPANY
EMPLOYEES
MEDIA
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GADIS Magazine
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High Scope
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Celebrities
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CREATE a JAIL of INDULGENCE
More Indulging = More Value
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Experimental Way To Indulge Your
Customers
Indulge Their Appet ite
Give rewards on every visit
Ambience
Ext ra Facil it ies
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Indulge Their Appetite
Best Taste
Best IngredientsMore Variety
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Best Taste
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Premium Ingredients
Californian Almonds
For ALCAPONE
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More Variety
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Rewards On Every Visit
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Compliment Glazzy
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Ambience
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Interior
GREATAMBIENCE
Music Lighting
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Comfortable Seating Area
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Lighting
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Free Wi Fi
At J.CO Donuts & Coffee
In Jabodetabek Area
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LOCATIONS
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Premium Location
& Easy To Reach
Vi ibl
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Visible
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GUARDIAN ANGELS
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How Guardian Angels Should be?
AppearancePersonal
Friendly
Trustable Listener Move Fast ly
Clean
Tidy Good Looking
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Using full uniform during outside duty
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RESULT
Are You Falling in Love WithAlcapone?
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Donut alcapone enakbuangeeeeeeddzzz!!!
TOP BANGETZdech!!!
Mak Nyuuusss Hehehe-Nadia-
ALCAPONEMENYATUKAN
PASUKAN-Team MBUI-
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Alcapone EnakAlmondnya
Always to be
Trendsetter-Aufa-
Rasanya GURIH
Dan Uenaak Tenan!- Fikran -
ALCAPONE!The Real MostWanted-Dea-
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GOT YOU!!!Weve Trapped You in J.CO Jail