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Degree Board/University Year Percentage MBA Lal Bahadur Shashtri Inst. Of Mgmt. & Development Studies, Lucknow 2013 59.18% B.Sc. C.S.J.M University, Kanpur 2011 51.55% XII UP Board 2007 74.00% X UP Board 2005 60.33% Seeking a challenging career so as to achieve the corporate goals of the organization as well as enhance my knowledge & skills. Organizatio n Bharat Sanchar Nigam Limited, Kanpur Title Optimization of Marketing and Human Resource Strategy Duration 6 weeks Description 1. Analyzed the marketing strategy of BSNL including the customer acquisition. Based on the understood challenges, gave recommendations to improve digital presence of BSNL. 2. Analyzed the Organization structure and HR policies of BSNL. Gave recommendations for recruitment, training and appraisal strategies. Organizatio n R-Galaxy Computers, Kanpur Role Manager – Marketing and Inventory Management Duration 10 Months (June 2013 - Present) Key Work 1. Digital marketing at Social Media websites and Local search engines. 2. Creating marketing strategies and budget for above the line marketing. 3. Sales forecast and inventory management in the showroom. 4. Handled Sales administration including bundling and discount program. 1. E-marketing in India Performed primary and secondary research on E-marketing including analysis of its advantages over convention TV and press marketing. 2. Analysis of Mc Donald’s Supply Chain Conducted analysis of the sourcing of raw material, vendor management and manufacturing of food items in the store CURRICULUM VITAE OBJECTIVE ACADEMIC PROFILE INTERNSHIP AND WORK EXPERIENCE PROJECTS JAYASH GUPTA Email: [email protected] Address: 128/143 h-2 block Kidwai Nagar, Kanpur – 208011 Mobile: +91 9984674525 +91 7499123014 COMPUTER SKILLS : Windows XP, 7, 8 MS Word MS PowerPoint MS Excel Best with Internet SEMINAR & ACTIVITIES: Attended the NHRD Seminar on “Striving for Change through Social Entrepreneurship”. Industrial Visit to Parag Dairy, Lucknow. Analyzed the supply chain and refining process of milk. EXTRA-CURRICULAR PROFILE: Performed Western Dance during Farewell’ 2012 before audience of 500+

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Degree Board/University Year

Percentage

MBA Lal Bahadur Shashtri Inst. Of Mgmt. & Development Studies, Lucknow

2013

59.18%

B.Sc. C.S.J.M University, Kanpur 2011

51.55%

XII UP Board 2007

74.00%

X UP Board 2005

60.33%

Seeking a challenging career so as to achieve the corporate goals of the organization as well as enhance my knowledge & skills.

Organization

Bharat Sanchar Nigam Limited, Kanpur

Title

Optimization of Marketing and Human Resource Strategy

Duration 6 weeksDescription 1. Analyzed the marketing strategy of BSNL

including the customer acquisition. Based on the understood challenges, gave recommendations to improve digital presence of BSNL.

2. Analyzed the Organization structure and HR policies of BSNL. Gave recommendations for recruitment, training and appraisal strategies.

Organization

R-Galaxy Computers, Kanpur

Role Manager – Marketing and Inventory ManagementDuration 10 Months (June 2013 - Present)Key Work 1. Digital marketing at Social Media websites and

Local search engines.2. Creating marketing strategies and budget for

above the line marketing.3. Sales forecast and inventory management in the

showroom.4. Handled Sales administration including bundling

and discount program.

1. E-marketing in IndiaPerformed primary and secondary research on E-marketing including analysis of its advantages over convention TV and press marketing.

2. Analysis of Mc Donald’s Supply ChainConducted analysis of the sourcing of raw material, vendor management and manufacturing of food items in the store

3. Research project on Just-in-time (JIT) Operations ManagementConducted secondary research on JIT production strategy to reduce in-process inventory and involved carrying cost.

4. STP and 4Ps Analysis of the Brand FastrackAnalyzed the marketing strategy of Brand Fastrack using STP, 4Ps and 5Cs. Finally recommended a new product to extend the brand.

5. Analyzed organization structure of Yahoo Search Division

CURRICULUM VITAE

OBJECTIVE

ACADEMIC PROFILE

INTERNSHIP AND WORK EXPERIENCE

PROJECTS

JAYASH GUPTA

Email: [email protected]: 128/143 h-2 block Kidwai Nagar, Kanpur – 208011Mobile: +91 9984674525 +91 7499123014

COMPUTER SKILLS : Windows XP, 7, 8 MS Word MS PowerPoint MS Excel Best with Internet

SEMINAR & ACTIVITIES: Attended the NHRD

Seminar on “Striving for Change through Social Entrepreneurship”.

Industrial Visit to Parag Dairy, Lucknow. Analyzed the supply chain and refining process of milk.