Group Strategy & Growth

Jakob Alkil, Brammer

plc, Group Marketing &

Growth Director

Intellectual Property Notice

The trademarks, logos and other registered marks of BRAMMER including,

but not limited to, the “BRAMMER” “INSITE” and “GENIE” trademarks and

logos, are the exclusive property of BRAMMER, and may not be used or

reproduced without BRAMMER’S prior written consent.

Centre

Country

Ian Fraser, CEO

Jakob Alkil Group Growth

Director

GROWTH

MPT

1 FTE

Country MPT 15 FTE’s

Fluid Power 1 FTE

Country FP 15 FTE’s

MARKETING

Group Print Production

5 FTE’s

Central team 3.5 FTE’s

Country marketing 17 FTE’s

Key Accounts Insites™ Product Range Extension Market Segmentation

1. Market Segmentation & Results

2. Key Customer Insights

3. Market Potential

4. Fluid Power

5. Marketing driven Growth Initiatives

• 11 Research Reports

Brammer - Market Segmentation

• 12 Industry Guides

Brammer - Market Segmentation

• 14 Customer Brochures

Brammer - Market Segmentation

Brammer – Market Segmentation

2008 Sales

Brammer – Market Segmentation

2009 Sales

Brammer – Market Segmentation

2010 Sales

Brammer – Market Segmentation

2011 Sales

Brammer – Market Segmentation

33,003

44,298

67,704 79,409

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2008 2009 2010 2011

Food & Drink Sales – 2008 to 2011

Brammer – Market Segmentation

45,255

30,996

49,094 65,330

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

2008 2009 2010 2011

Automotive Sales – 2008 to 2011

Key Accounts Insites™ Product Range Extension Market Segmentation

1. Market Segmentation & Results

2. Key Customer Insights

3. Market Potential

4. Fluid Power

5. Marketing driven Growth Initiatives

Customer Insight

• 2012 in progress

• 275 Interviews 30 min phone interviews in local

language across 15 countries

• 1200+ e-Survey’s

Associations With Brammer Q23. When you think of Brammer, the name or Brammer, the company; what words, pictures or associations come to mind?

Base: 1381 Source: Results from Brammer Customer Survey 2011

40%

10%

24%

28%

50%

22%

24%

60%

40%

37%

58%

71%

89%

69%

72%

73%

74%

79%

79%

80%

81%

81%

83%

86%

87%

95%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Linear motion parts e.g. limit switches, soft starts, sensors

Health & Safety products e.g. personal protection equipment…

Gearboxes

Hydraulics

Clutches & couplings

Motors

Tools

Chains & sprockets

Pneumatics

Maintenance products e.g. adhesives, sealants, lubrication oils…

Seals

Belts & pulleys

Bearings

% Of Respondents Use Purchase from Brammer

Product Usage & Purchasing From Brammer

Base: 1381 (All respondents)

Market Opportunity

Source: Results from Brammer Customer Survey 2011

Bearings 2.0 bn

MPT 5.0 bn

Fluid Power 10.0 bn T&GM+PPE

25.0 bn

€12.9bn €13.5bn €7.6bn

Source: CETOP 2011 (excludes AUT, IRL, HUN, CZE)

Fluid Power Sales

€8.8bn €13bn

Ho

me

sal

es

(€’000)

Hydraulics 27%

Pneumatics 73%

Brammer FP Sales 2009

Hydraulics 74%

Pneumatics 26%

Fluid Power Market 2009

Source: CETOP 2009 (excludes AUT, IRL, HUN, CZE), Brammer View10 December 2010 Report & Country Input

€6.165m €75m

0.5% Market Share

2.6% Market Share

Hydraulics 47%

Pneumatics 53%

Brammer FP Sales 2011

Hydraulics 75%

Pneumatics 25%

Fluid Power Market 2011

Source: CETOP 2011(excludes AUT, IRL, HUN, CZE), Brammer View10 December 2011 Report & Country Input

€10.868m €109m

0.6% Market Share

2.1% Market Share

Key Accounts Insites™ Product Range Extension Market Segmentation

1. Market Segmentation & Results

2. Key Customer Insights

3. Market Potential

4. Fluid Power

5. Marketing driven Growth Initiatives

The developing sphere of the Social Web

Our new digital direction

• Intuitive and easy to use

• Stronger aesthetics and content

• Focus quality traffic on country URLs

• Drive to ‘action’

• Improved SEO

• Best-in-class user experience

• Targeted customer engagement

• Tailored information (products and services)

• Greater accessibility (mobile devices)

Promising Results

February 2012

• 36,765 pageviews

• 15,616 Search Traffic

• 6,124 Organic Searches

• 11,062 Direct Traffic

• 10,082 Referral Traffic

• 25,095 New Visitors

February 2011

• 25,072 pageviews

• 2,085 Search Traffic

• 583 Organic Searches

• 21,617 Direct Traffic

• 1,370 Referral Traffic

• 18,980 New Visitors

Quick Tips

“The Big Idea” • A series of clips of 30 – 120 seconds duration

• Consistent “introduction” and “end tag line”

• “tease” and generate interest rather than exhaust a subject

• Only for key brand/suppliers (placed rather than featured)

• “Credibility” from Brammer is authorised distributor of ALL leading brands

• Brammer Product Group Experts from different countries

• Subtitled and/or dubbed in 8 different languages

• New clip released every month

• Funding/production/Placement supported by our preferred suppliers

= Brammer Brand

Building

= Improved Key

Supplier Relations

= Improved Search Results

= Engage New Leads

=Improve Cross

Selling

= Improved Sales

Channel Placements

• email blasts

• Corporate/Country Websites

• Social Media (YouTube, Linked-In, Facebook etc.)

• Trade Exhibitions

• Customer Events

• National Distribution Centre display screens

• Centre of Excellence

• Branch display screens

• Key Account and Sales teams

• European PR Network

100,000+ per month

Henkel/Locitite - December Sales

719 Customers; = 20% Growth

9.15% Click Rate

31% Open rate

Emailed to 7858 in Spain

6.3% Growth

All other customers

What will PR success look like?

• Regional evaluation to demonstrate improved

media penetration

• Transparent and consistent reporting

• Reprints of articles to drive mail shots and

lead generation

• Minimum outputs in 2011

– 168 pieces of editorial

– Minimum 400 pieces of coverage

– Advertising Equivalent Value €500k

2011

2012/13

Visit us online: www.brammer.biz

View our latest Quick Tips video: www.brammertips.com