EXPERIENCED DIGITAL + SHOPPER MARKETING PROFESSIONAL =

Detail-oriented, organized, committed team player, critical thinker and valuable asset

Marketing Manager Triad Retail Media, 1/2009-Present

Monetize, develop, manage and track Walmart.com Online Media opportunities for key national brands

Manage weekly sales communication between 4 client and 12 internal sales leads, including online media,

content and email opportunities; product and sponsorship ideas and proposals; and client approvals

Develop annual sales goal planning to increase revenue 20 percent year-over-year

Provide sales team with the tools and support to sell 30+ site products

Lead implementation and tracking of sales requests from VP of sales and client leads

Build robust financial and goal-trending reporting to site clients to determine category growth potential

Research social and new media opportunities, industry projections, and internet user trends

Compose competitive SWOT analysis on our largest competitor to refine business strategy

Manage corporate digital shopper marketing education summit for 250+ client registrants

Clients: Walmart.com, SamsClub.com, and the brands sold in their stores and online

Promoted from Key Account Specialist in 2/2010 by showing leadership, skill and reliability

Managed over 35 percent of SamsClub.com Online Media and email programs in fiscal year

Clients: Procter & Gamble, Johnson & Johnson, Kimberly-Clark, PepsiCo and over 15 other CPG suppliers

Junior Copywriter Saatchi & Saatchi X, 5/2007-1/2009

Develop shopper marketing strategies to increase Procter & Gamble sales at Walmart stores nationwide

Communicated to shoppers within and outside the store with print, Web, radio and in-store TV

Clients: Walmart, Sam’s Club, Herbal Essences, Gillette, Old Spice and over 10 other top-tier P&G brands

Marketing Assistant Student Union Marketing, 8/2006-5/2007

Created print and email advertisements, promotional materials, and communications for Union apparel

and dining services to develop local and national brand loyalty with students, alumni and staff

SKILLS + EDUCATION =

Experience with online media planning, execution and performance; product opportunity development,

sales training and tracking; mapping and proposing sales opportunities; and team and client relationships

Proficient in Microsoft Office Excel, PowerPoint, Word, SharePoint and Microsoft Dynamics CRM

Comfortable with InDesign, Photoshop, Illustrator, some web development and video editing

B.A. Journalism & Broadcasting-Advertising, Marketing and Studio Art, Oklahoma State University

Cum Laude, 3.8/4.0

crotchett@gmail.com, www.jamescrotchett.com, www.linkedin.com/in/crotchett

james crotchett

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Walmart.com site content alignment opportunities - In Stores Now, centers and seasonal featuresPlanned annual road map calendar and sales growth, provided sales team with custom and new opportunities for advertisers, created sales tools for team, reviewed participants for user relevancy, and tracked financial goal-trending and reported to client.

Images are for illustrative purposes only, may not constituent paid advertisements or sponsorship in occurrences shown, and do not necessarily represent a connection to Walmart Stores, Inc., or Walmart.com. Some images have been altered.

Walmart.com email sales and opportunitiesDeveloped select email themes in accordance with the Walmart.com email sales client to align seasonally relevant email opportunities with sales interest, created sales tools for team, reviewed participants for theme relevancy, and tracked financial goal-trending and reported to client.

Images are for illustrative purposes only, may not constituent paid advertisements or sponsorship in occurrences shown, and do not necessarily represent a connection to Walmart Stores, Inc., or Walmart.com. Some images have been altered.

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Be blond. Or blonder.Become Goldilocks tonight.

Heat up the dance floor.Bring out your disco inferno.

Get blonded by the light.He’ll be drawn to you.

Don’t just be a brunette.Be an ever-so-touchable foxy brown.

Black hair. Black stilettos.Get in his little black book.

Paint the town red.Start with your hair.

Colored hair left untreated can be damaging. Keep your colored hair happy with a little TLC.

Curl different sized sections for more messiness. A totally twisted look should still be in control.

A layered haircut frames your face. Accentuate with highlights to complement your features.

Coconut milk makes hair silky and smooth. So say hello to hydration.

Apply mousse from root to tip to give your layers a fuller look. Set it up with some hairspray.

Hair grows faster in warmer weather. So hit the beach if you need some length. Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Be blond. Or blonder.Become Goldilocks tonight.

Heat up the dance floor.Bring out your disco inferno.

Get blonded by the light.He’ll be drawn to you.

Don’t just be a brunette.Be an ever-so-touchable foxy brown.

Black hair. Black stilettos.Get in his little black book.

Paint the town red.Start with your hair.

Colored hair left untreated can be damaging. Keep your colored hair happy with a little TLC.

Curl different sized sections for more messiness. A totally twisted look should still be in control.

A layered haircut frames your face. Accentuate with highlights to complement your features.

Coconut milk makes hair silky and smooth. So say hello to hydration.

Apply mousse from root to tip to give your layers a fuller look. Set it up with some hairspray.

Hair grows faster in warmer weather. So hit the beach if you need some length. Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Be blond. Or blonder.Become Goldilocks tonight.

Heat up the dance floor.Bring out your disco inferno.

Get blonded by the light.He’ll be drawn to you.

Don’t just be a brunette.Be an ever-so-touchable foxy brown.

Black hair. Black stilettos.Get in his little black book.

Paint the town red.Start with your hair.

Colored hair left untreated can be damaging. Keep your colored hair happy with a little TLC.

Curl different sized sections for more messiness. A totally twisted look should still be in control.

A layered haircut frames your face. Accentuate with highlights to complement your features.

Coconut milk makes hair silky and smooth. So say hello to hydration.

Apply mousse from root to tip to give your layers a fuller look. Set it up with some hairspray.

Hair grows faster in warmer weather. So hit the beach if you need some length. Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Be blond. Or blonder.Become Goldilocks tonight.

Heat up the dance floor.Bring out your disco inferno.

Get blonded by the light.He’ll be drawn to you.

Don’t just be a brunette.Be an ever-so-touchable foxy brown.

Black hair. Black stilettos.Get in his little black book.

Paint the town red.Start with your hair.

Colored hair left untreated can be damaging. Keep your colored hair happy with a little TLC.

Curl different sized sections for more messiness. A totally twisted look should still be in control.

A layered haircut frames your face. Accentuate with highlights to complement your features.

Coconut milk makes hair silky and smooth. So say hello to hydration.

Apply mousse from root to tip to give your layers a fuller look. Set it up with some hairspray.

Hair grows faster in warmer weather. So hit the beach if you need some length. Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Herbal Essences - truth or dare, hair care and color connectionInsights showed that Herbal Essences buyers were loyal to the hair care products but were not purchasing the brand for hair color. The truth or dare campaign encouraged young shoppers to take on the dare of a new look by connecting the brand across the aisles in Walmart stores.

Be blond. Or blonder.Become Goldilocks tonight.

Heat up the dance floor.Bring out your disco inferno.

Get blonded by the light.He’ll be drawn to you.

Don’t just be a brunette.Be an ever-so-touchable foxy brown.

Black hair. Black stilettos.Get in his little black book.

Paint the town red.Start with your hair.

Colored hair left untreated can be damaging. Keep your colored hair happy with a little TLC.

Curl different sized sections for more messiness. A totally twisted look should still be in control.

A layered haircut frames your face. Accentuate with highlights to complement your features.

Coconut milk makes hair silky and smooth. So say hello to hydration.

Apply mousse from root to tip to give your layers a fuller look. Set it up with some hairspray.

Hair grows faster in warmer weather. So hit the beach if you need some length. Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

Go to the hair color aisle to find your dare.

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P&G Oral Care RegimenEncourage use of all oral care items. Gold POPAI OMA Award for in-store excellence. Products sold through in just two weeks.

Perfect10 - shelf displayTargeted audience of busy mothers who want to appear younger but don’t have time for standard coloring products.

Bail OutHoodie$56.95

bball court 10-18out.indd 1 10/18/2006 12:05:10 PM

Student Store, shopokstate.com - Orange is Power.Gold Oklahoma City ADDY award. Targeted alumni during key athletic seasons by encouraging school pride.

Old Spice - Arkansas Razorbacks football campaignLocal ads supporting the college football team utilizing Razorback jargon familiar with the fans.

All logos and brand names are registered trademarks of their respective companies. Ask for involvement details.

Clients + StrategiesI have helped each of these companies, and 50+ of their top-tier national brands, grow sales through digital media, email, in-store and out-of-store shopper marketing strategy and execution.

Integrate Shopper Marketing

Target buyers in the shopping mind set with the right strategy and

message online and in store

Create marketing that encourages action, a purchase, or trial of a

product while expanding national brand awareness

Connect brands with relevant content at seasonal times of the year

Grow sales

Sales road map planning to achieve 20% year-over-year growth

Create and monetize new opportunities to expand sales

Determine largest players and develop products that connect with

their brand initiatives

Develop sales opportunities

Develop new product ideas and proposals

Build themes, calendar and tools for the sales team

Propose email themes to capture highest sales interest

Track and report sales

Follow dollars pitched by confidence level

Roll up dollars by likelihood of closing to estimate goal-trending

Create sales tracking reports at product and top-line levels

Utilize finance team reports, Excel and pivot tables

Contact me with any interest to discuss opportunities. Or simply to say hello. I look forward to hearing from you.

Best,

James

crotchett@gmail.com

www.jamescrotchett.com

www.linkedin.com/in/crotchett

www.google.com/profiles/crotchett