james gardner - "innovate with gamification: sidestep & twist"
DESCRIPTION
James Gardner previously worked as Director of Future Design and CTO at the UK’s Department for Work and Pensions, where he helped to develop a new internal platform for innovation in Government. He currently works at Spigit. In his upcoming book, Sidestep and Twist, he shares his extensive experience in innovation management and how enterprise can utilize gamification to build a business around new ideas while seeing them through to completion.TRANSCRIPT
Innovate withGamification
James Gardner, SpigitGamification Summit, NYC 2011
“What’s the newest thing I can think of
today?”
Breakthroughs don’t pay
Desperately, I turned to the crowd
“Innovation is not my
job”
“Where’s my
breakthrough?”
Twists
Observability (Viral) Twists
Consistency (Herd) Twists
Trialability (Emergence) Twists
BIG Society
15
In summary
• Games as a motivator for innovation work
• Twists are a fundamental instrument for creating games that improve the more people play
