1. 1. APresenta*onfrom BigData 22February2013 Measuring Live Population Movements & Web Behaviour via a Mobile Carriers Big Data AllcopyrightownedbyTheFuturePlaceandthepresentersofthematerial Formoreinforma:onaboutNewMReventsvisitNewMR.org JamesRandall IpsosMORI
2. 2. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 How MR harnesses the power of BIG Data Case Studies on Mobile Operators James Randall, Ipsos MORI james.randall@ipsos.com @jamesLDRandall
3. 3. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 BIG Data new approaches need new partnerships Delivering: DataAnaly:cs MobileBased Sampling Assets 27MillionCustomers 1bnrowsofdataperhour Uniquedatasets Role Analy:csexper:se InvestmentinReal:me Analy:csandBigData Assets LargestUKResearchEn:ty Majorkeyclients 1000+researchers&analysts Role ResearchandAnaly:csexper:se InsighTulrepor:ng& DataVisualisa:on Routetomarketfor Innova:veResearch
4. 4. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 LEAP FAITH... THE OF LEAP FAITH... THE OF
5. 5. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 WhoaWendsfootballmatchesand whatdotheybrowsewhilstthere? .wedliketobeWerunderstandthe onlineopportunityatlivespor:ng events. Canyouprovideacostfor anonlineortelephone survey? A typical client brief
6. 6. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 What about using EE location & URL Behavioural Data? 6 Wecaniden*fymobileuseatthematchvs.controlloca*ons Iden*fythedemographics byloca*on Web&webbased appbytaxonomy: Shopping Finance SocialNetworking Search Mapping Iden*fythevolumeof peoplebyloca*on Measure: No.ofinterac*ons No.ofsessions
7. 7. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 A[er How do we do it? GeofencestadiaviacelltowerstosamplethoseaRendingthematch 14:0008:00 DuringBefore 2x Football Na:on
8. 8. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
9. 9. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
10. 10. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
11. 11. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 24%customers usingMobile Web/Apps 121,343customersiden*edbetween9amand9pm 7%CommerceBased 4.5%m-commerceonly 53dierentsites 2.5%physicalretailer 83dierentsites Oxford Circus Mobile Shopping - Saturday 24/11 391wentonLinkedInwhile364visitedoneAdultSIte
12. 12. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 12 Key concepts 1.Popula:on Movements 2.Mobile Adver:sing 3.Video Streaming 4.MobileFinance 5.WebAnaly:cs
13. 13. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 Q & A JamesRandall IpsosMORI RayPoynter VisionCri:calUniversity
14. 14. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 James Randall, Ipsos MORI james.randall@ipsos.com @jamesLDRandall