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James Brackett

Portfolio

D&AD Awards Finalist and Advertising Award Course, Creative and Conceptual Thinker

Designed for high profile brands as Penguin Books, MTV, Playstation, Dreamworks, Homebase, 3M, Tesco and The BRIT Awards

Campaigns Web Installation Print Corporate Identity

James Brackett

Campaign | Da Vinci’s Demons | Promo Card, Emailer and Landing Page

For the second series of Da Vinci’s Demons I focused on Da Vinci’s iconic wing creation to display the feel of the show, its breadth of characters and its high production values.

I also coded the video landing page, emailer and optimised these for mobile viewing.

James Brackett

Print | Various | Title Treatments, Iconics and Promo Cards

50 x 11’ & 1 x 22’

The world is new, and we are too!

Dinopaws_Showcase_2014_Brochure_PRINT.indd 1 17/02/2014 14:10

DOMINIC WEST and HELENA BONHAM CARTER

1 x 90’ LOVE IS THE DRUG

Burton_And_Taylor_Brochure_PRINT.indd 1 13/09/2013 10:32

Series 4 (8 x 50’) SERIES 3 AVERAGED 8.5 MILLION VIEWERS AND 30.9% SHARE TO EASILY WIN ITS SLOT

One brilliant detective, many mysterious murders

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1 x 118’ or 1 x 55’ & 1 x 55’

ROBBIEWILLIAMSLIVE IN TALLINN

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Series 2 (8 x 50’)

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12 x 30’ or 6 x 50’

If you think you know wildlife… think again

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T H E F I N A L C H A P T E R

T H E A W A R D - W I N N I N G S E R I E S R E T U R N S

Series 4 (3 x 90’)

Wallander_Showcase_2015_Brochure_PRINT.indd 2 04/02/2015 11:35

A sumptuous series exploring how life Around southern AsiA both endures And depends on the tumultuous weAther thAt AnnuAlly trAnsforms

the lAnd – the mighty monsoon.

5 x 50’

series producer PAUL BRADSHAW ice Age giAnts, the incredible humAn journey executive producer JAMES HONEYBORNE AfricA

A bbc/AnimAl plAnet/science chAnnel co-production

5 x 50’

bbcworldwidesales.com

These are some examples of the diverse range of Promo Cards I have designed at the BBC. The Iconics and Title Treatments I have designed need to get across instantaneously the main themes and feel of a show.I adapted the existing Wallander Title Treatment to lightly blur towards the end to signify the final series and the lead character’s battle with dementia. This is also reflected on the back, displaying the character’s battle with himself.

bbcworldwidesales.com

starring KENNETH BRANAGH my week with marilyn, jack ryan: shadow recruit JEANY SPARK da vinci’s demons, tess of the d’urbervilles RICHARD MCCABE peaky blinders BARNABY KAY new tricks INGEBORGA DAPKUNAITE mission impossible, hannibal rising

adapted by PETER HARNESS case histories, city of vice JAMES DORMER strike back, outcasts from the novels by HENNING MANKELL director BEN CARON skins, tommy cooper: not like that, like this producer SANNE WOHLENBERG executive producers ANDY HARRIES,

PETER HARNESS, ANNIE FAURBYE FERNANDEZ, DANIEL GYLLING, KENNETH BRANAGH, MATTHEW READ, REBECCA EATON, ÅSA SJÖBERG, RALF IVARSSON (co-producer for film i skane), THOMAS GAMMELTOFT (co-producer for copenhagen film fund)

A LEFT BANK PICTURES/YELLOW BIRD/TKBC SERIES FOR THE BBC CO-PRODUCED WITH MASTERPIECE, TV4, FILM I SKÅNE AND THE COPENHAGEN FILM FUND, IN COOPERATION WITH ARD DEGETO AND WITH THE SUPPORT

OF THE YSTAD ÖSTERLEN FILMFOND AND THE DEPARTMENT OF TRADE AND INDUSTRY, SOUTH AFRICA

Series 4 (3 x 90’) Also Available: Series 1-3 (9 x 90’)

T H E AW A R D - W I N N I N G S E R I E S S TA R R I N G K E N N E T H B R A N A G H R E T U R N S F O R A N E W T R I L O G Y O F S T O R I E S F I L M E D I N S O U T H A F R I C A , S W E D E N A N D D E N M A R K .

When the first series of Wallander transmitted in

2008 critics raved over Kenneth Branagh’s sublime

performance, the intelligent, thoughtful plots and the

startlingly beautiful cinematography. Now Branagh is back

for a dark, thrilling and emotional finale that contains some

of the greatest challenges Wallander has ever faced.

In The White Lioness Wallander is drawn into the case of a missing

Swedish national while attending a police conference in South

Africa. It is the start of a physical and emotional journey that leads

him from the aching beauty of rural Africa to the intense poverty

of its townships.

Back in Sweden for the second episode, Wallander investigates

the murder of a middle-aged woman. But as tensions escalate,

the detective begins to sense he is being followed, but by

demons that he cannot yet identify…

As the series reaches its end, The Troubled Man sees Wallander

in a race against time as he investigates the disappearance of

his daughter’s father-in-law. Entangled in cold war politics and

fractured familial relationships, Wallander must prevail against the

odds if he is to safeguard his daughter’s future before it’s too late.

Wallander_Showcase_2015_Brochure_PRINT.indd 3 04/02/2015 11:35

James Brackett

Event | David Beckham: Into the Unknown | All Printed and Screen Materials

© ANTHONY MANDLERDAVID BECKHAM is represented by XIX ENTERTAINMENT

David_Beckham_Into_Unknown_2014_Press_Pack_BBCWW_PRINT.indd 2 29/05/2014 13:11


AN INTERVIEW WITH ANTHONY MANDLER“David and I share a love of motorcycles and for my bachelor party last year I took ten of my closest friends on a road trip to Napa Valley. During the trip David told me he’d never done anything like this – a trip without his family, just with a few friends.

It’s something that most of us take for granted, but when you’re as famous as David it is virtually impossible and it can cause you to retreat into a limited space that you know is safe. Try and imagine a moment in your life – maybe when you graduated or had to give a big speech – when all eyes are on you and how that felt. Then imagine living like that every day.

To go somewhere really remote for more than just a few days where nobody knows you is something that David has been unable to experience for over 20 years. He is one of my closest friends and it was great to be able to curate an experience like this for him.

It was important to me that we created an authentic journey. I didn’t want the audience to feel as though they were watching something that was fabricated or that it was just the four of us making the trip. There were ten of us on the shoot which included members of David’s security team. I wanted to expose the process and for the audience to see a producer or maybe a safety guy. My thought was if there’s going to be ten people, I might as well show them.

I didn’t tell David much about the trip before we left as part of the film was the unveiling of the journey. We talked about the bigger concepts such as the search for anonymity.

We visited some pretty remote places where the relationship between the tribespeople and outsiders has been very strained for many years and fame, money, any sort of power have no meaning or influence. We’re not being judged as filmmakers or footballers – we are simply men who are either trusted or not trusted. That was the point that I wanted to get to, to take David to a place where he’s judged purely as a man.

The thing that makes me proudest about this programme is that I’ve helped David have a journey that he’ll never forget; where he experienced so many things that he’d never experienced before and that I was able to be there to witness it. That makes me proud as a friend and as a filmmaker.”



PROGRAMME SYNOPSISAfter 22 years playing for the world’s greatest football teams David Beckham has retired. For the first time in his adult life he has the freedom to do whatever he wants – and to mark the occasion he’s going on an adventure.

He’s chosen Brazil, on motorbikes, and is travelling with three of his closest friends. Anthony Mandler, world-renowned photographer and video director; Derek White, an experienced motorbike rider who’ll get them out of a mechanical fix; and Dave Gardner, his best friend since they were 14 years old.

First stop is Rio. It only takes minutes for David to be spotted by fans and paparazzi. With the motorbikes giving them a speedy getaway and the crash helmet creating the anonymity David craves, they escape to a favela called Vidigal.

Passing a foot-volleyball game down on Sao Conrado beach, David can’t resist the temptation and plays with the locals until the sun goes down. They can’t believe their luck.

The next day they fly to Manaus, tropical gateway to the Amazon, and make their way deep into the Amazon where David is unknown.

They enjoy the freedom of the bikes on the open road but are out of their comfort zone when night falls and they have to bed down in hammocks, in pretty basic conditions.

Leaky canoes take them deep along Amazon tributaries where six feet (1.8 metre) long anacondas lurk in the water. While Anthony and Derek take a leap of faith and jump in, David and Dave keep their kit on and watch from the sidelines.

The further they travel into the rainforest, the more David relaxes and reflects on his surroundings. He hasn’t done anything like this before, but embraces what the jungle has to offer. He goes fishing with the locals and camps out under the jungle canopy, becoming a dab hand at making a fire and filleting fish.

After almost 800 miles (1290 km) of boat and bike travel the group reach a tiny airstrip that will take them deep into the jungle to a remote territory where few Westerners have been, to meet the Yanomami tribe.

For David and his friends this trip is a reality they have never known before.


DAVE GARDNER

© FREDDIE CLAIRE


AN INTERVIEW WITH DAVID BECKHAMCan you tell us about the film and how it came about?

The film is something I’ve never been able to do before now. When Anthony and I first started talking about it we wanted to go to a place where I had actually been before but in a different direction and this was how we came up with going to the Amazon.

I’m a big motorbike rider and so are two of my three friends that came with me on this trip, so it was the kind of journey that had no schedule. My whole life, my whole career has been about having a particular schedule that I’ve always kept to, so we just wanted to be able to jump on the bikes and do what we wanted wherever we wanted. It was important to also find somewhere where I was unrecognisable, and we found that. It was a really special journey. We met some incredible people along the way, saw some amazing things, all in a country that is the home of football.

How much did you know about the plan before you set off?

Anthony was totally clued up about the whole plan, he just didn‘t brief us very well, especially Derek who came with a suitcase of ‘going out’ shirts! He wasn’t expecting to camp, he wasn’t expecting to go into the jungle so it was a whole surprise for him. Dave and I were better prepared but Anthony still didn’t tell us much which is actually what I wanted. Obviously he briefed us slightly, but things like staying in hammocks every night, sleeping in the jungle, things we were going to see, people we were going to meet, that was a total surprise.

What were the main challenges of the trip?

The main challenges of the trip? How long have you got?! The first challenge for me was getting comfortable in a hammock. I’ve been in a hammock before with the kids or with Victoria, but sleeping in a hammock that was going to be your bed for 12 days, that was a whole different thing. I can’t lie, my first night’s sleep in the hammock was terrible, I had about 30 minutes sleep. About two days later someone decided to explain how best to sleep in a hammock and after that it was great. Not showering or washing – I’m a clean person so that was pretty tough for me. And then riding the bikes. I’m used to riding bikes, but not in that terrain or in that kind of weather, so that was difficult. Being away from the family was hard too. I wanted to take this trip with my friends and do something that I’d never done before, but being away from the kids and Victoria was a challenge for sure.

Was the experience everything you’d hoped for?

It ended up being everything that I’d hoped for and more. It’s an experience that I’d definitely do again because it involved being away with friends, on motorbikes and being in a place like Brazil. I love Brazil in general, but to see it the way we saw it – I’d do it again.

Now that you’ve seen the film, what are you most proud of?

That we came out of the jungle alive! And that I got to see more of my friends than I’d ever seen in the whole time I’ve known them. Seeing Dave really, really struggle – that was a pleasurable part of the trip! These are friends that I wanted to have on this journey with me and I know they loved it and I know they’d do it again. It was everything we’d all hoped for.

Were there any particularly scary or funny moments that took place that are maybe not in the film?

There’s hours and hours of scary, funny moments that definitely could not be broadcast on the BBC! Some of the language was slightly colourful – not from myself of course, I don’t swear too much – but from the other guys it was. The moment we stepped off our bikes and set foot in the jungle stands out. We were literally three metres into the jungle when we came across a tarantula and that was like “OK, we’re in it now”. And there’s a moment when we start walking into the jungle and you can see the atmosphere change within me, Derek, Dave and Anthony. You can see our faces change, our eyes change. All of a sudden we’re hearing monkeys and our guides are telling us about the jaguars and that started worrying us a little bit. It was starting to get dark as well so we literally had to set up camp, put hammocks up, get a fire going. That was when we all realised we were in it for real.

Can you tell us about the tribe you visited on your Amazonian adventure?

Obviously one of the exciting parts of the trip was meeting the Yanomami tribe. They had never let cameras into their village before so it was kind of nerve-wracking when we first arrived there.

That for us was the exciting part, going into that kind of atmosphere, knowing that we were in a place where the people didn’t know anything about football and they didn’t know anything about me. One of the tribesman turned round to me and said: “What do you do? What do you hunt? What’s your jungle like where you live?” It was a real eye opener and when he asked me:“So, what is football?” I tried to explain it in the best possible way. I didn’t explain it very well, to be honest, as the only time that I’ve ever had to explain football before is probably to my wife. But visiting and being allowed into the tribe was a huge honour.


Everything for the David Beckham title was designed with his iconic image in mind. The Title Treatment gave precedence to his name and the brochure was designed to be simple and let the images be the hero of the piece.Text came in from only one side to keep the focus always on David and the incredible photography.

James Brackett

Online | Doctor Who 50th | Social Media

The idea for the Doctor Who 50th was to have a Top 11 countdown, for 11 days, to symbolise the 11 doctors. The brief was to simply have something that people would want to pass on.After numerous agencies tried to give the brief a go the Doctor Who Team were unhappy with the results. I was given 2 hours before they went live with the first one. My idea tied into the visual style of the ‘Social TARDIS Website’ and so had a two fold effect of promoting the show in a simple stylistic way and driving traffic to the revolutionary website.

James Brackett

Event | Doctor Who Vision Day | Campaign

My brief was to present the Audience Insights for Doctor Who in a way that would be engaging in a day long meeting/session about the future of Doctor Who.

I built 2 metre tall lifesize sets that demonstrated when and where key audience segments watched Doctor Who, so decision makers could immerse themselves in the target audience behaviours. A printed bookcase and sidetable highlighted viewing and buying habits. I also created some infographics displaying stats for key areas. Social Media, YouTube and Netflix.

As a nostalgic take away, I also designed a Doctor Who chronology which doubled as an interactive piece where participants could write down ideas for the future.

Social Media

3.7 million fans on

Average

1,589,732

Circa 1 millionfans Like / Comment / Sharecontent every week

Doctor Who 50th activity reached20 million +

Peter Capaldiannouncement reached

5.3 million

Outperformingindustry and competitor benchmarks

Like Share

Comment

and fans grow50-80k every monthwith 190k for Nov 2013

Daily average reach of

Unique

Facts

posts

posts

NextMonth

DecNovOctSepAug

500k fans on

Post

865k fans on

DW_Audience_Insight_Social_Media_A0_PRINT.pdf 1 27/11/2013 18:07

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2.1 million videosabout Doctor Who

83% of Doctor Who content is viewed when the show is not on air

only around 500 are from the BBC

207 territories on YouTube

compared to 94 territories

on simulcast

On the 50th weekend, fans watched in

Facts

500

2.1m

+6000%

By sharing our original content with some of these fansover the 50th weekend

The brand was exposed to

6000%of our own subscriber base

20794

OFFAIR

ON AIR

DW_Audience_Insight_YouTube_A0_PRINT.pdf 1 27/11/2013 18:15

Since 2011Doctor Who has hadover 188m viewson US

In the US, of DW viewers (last 12 months)

26% watch on TV vs. 32% onAnother 37% may watch on Net�ix but not as their primary way…

25%of US householdsare subscribers

1 88million

2011 2012 2013

andFacts

6.5%of UK households

are subscribers

26%

32%

37%

In UK, Doctor Whois the 4th most requested programme everon4th

DW_Audience_Insight_iPlayer_A0_PRINT.pdf 1 27/11/2013 19:01

CHRONOLOGY

1963 – The first episode

1963 – The Daleks first appear

1971 – The Master first appears

1969 – The Time Lords are first mentioned

1974 – Sarah Jane Smith appears

1966 – The Cybermen first appear

1973 – First Target novelisations appear

1970 – Bessie appears (the Doctor’s car)

1975 – Davros

1964 – Merchandise begins – The Daleks, the Annual,

1973 – Gallifrey is first mentioned – The Time Warrior

1970 – Into Colour with Jon Pertwee

1974 – Tom Baker appears

1966 – The first regeneration

1974 – Seven Keys to Doomsday – FIRST LIVE ON STAGE

1973 – The Three Doctors (first multiple Doctor story)

1979 – Doctor Who Magazine first appears

1983 – First VHS

1979 – First American Doctor Who convention in Los Angeles

1990s – New Adventures keep the story going

1987 – Sylvester McCoy first appearance

1999 – DVD releases begin

1983 – Doctor Who Celebration at Longleat

1981 – Tom Baker hangs up his scarf

1996 – He’s back and it’s about time – The TV Movie

1989 – The show is put on indefinite hiatus...

1983 – Twenty years – The Five Doctors

1979 – City of Death achieves Doctor Who’s highest ever ratings 16m

1993 – 30 Years is marked with a CiN special in 3D…

1988 – 25 years of Doctor Who

2003 – Scream of the Shalka…

1984 – Colin Baker first appearance

1999 – Big Finish keeps the dream alive

1990s – VHS sales continue

2013

Jan: doctorwho.tv launches

Jun: Charles and Camilla in TARDIS

Oct: Missing Episodes announced

Nov: Brand film released via global social channels – achieves almost 5.5 million views on YT

Nov: #savetheday UGC website launched

Nov: Google homepage takeover

Nov: The Day of the Doctor simultaneously broadcast in 94 countries and over 1500 cinema screens at 19.50 GMT. Achieved Guinness World Record for largest ever simulcast.

July: Geek Week on You Tube: Alex Day video shoot on the TARDIS

Feb: FB hits 3m

Jun: Doctor Who Trivia Book is a Sunday Times Best-seller

Mar: Royal Mail stamp collection launched

Aug: Peter Capaldi announcement live streamed to UK, Aus, US and Canada

July: 6 week interactive installations at Heathrow airport

2005

The Show returns

Companion Show – Doctor Who Confidential launches

Torchwood is first mentioned

Ninth Doctor regenerates to the Tenth

David Tennant and Billie Piper turn on the Christmas lights in Cardiff

Torchwood launches

Sarah Jane returns… then gets her own show

2006

The Sarah Jane Adventures launches

Kylie guest stars in Christmas Special, Voyage of the Damned

2007

April: 1st HD – Planet of the Dead

July: Doctor Who goes to San Diego Comic Con for the first time

2009

July: Guinness World Records recognises

Doctor Who as the ‘most successful sci fi series in the world’ – Award received by Russell T Davies at SDCC

Jan: The Tenth Doctor regenerates to Eleventh Doctor

2010

March: DW moves from SYFY to BBC America: First major outdoor campaign – bus sides in NY

Oct / Nov: Doctor Who Live: The Monsters Are Coming UK arena tour

Nov: Matt Smith appears on US talk show The Late Late Show with Craig Ferguson

Nov: 1st US shoot (and PR) – Impossible Astronaut

Dec: Big Bang mention

Dec: Doctor Who Facebook page launches

Feb: Doctor Who Experience opening at Kensington Olympia

2011

Aug: 1st Motion Comic – Let’s Kill Hitler

Sept: Amy and Rory leave Doctor Who and we first meet Oswin/Clara

2012

March: First modern Doctor Who Convention in Cardiff

July: Eleventh Doctor sonic remote launched at Comic Con

Feb: Doctor Who Symphonic Spectacular

launches in Aus

July: Achieved the front cover of Entertainment Weekly in US

July: Doctor Who Experience moves to Cardiff

THE FUTURE

2014 - 2018

MODERN ERA

CLASSIC ERA

First episode that was shot overseas – The Fires of Pompeii

Journey’s End is broadcast in Trafalgar Square

2008

First Doctor Who Prom at Royal Albert Hall

AUDIENCE INSIGHTS

Space Cadets

Very high and energised fan segment.In-depth knowledge and like to show off that knowledge.David Tennant is their favourite Doctor, because of his quirkiness and energy.Donna is their favourite Companion, because of her independence and wit.

Knowledgeable of the latest tech devices and ways of accessing online content (legally and illegally).

High disposable income to buy for self and gift.Love every type of merchandise from games to homewares.

Enjoy going to events to share and celebrate their passion for Sci-Fi and Doctor Who

They may not conform to popular trends, they like that Doctor Who is less mainstream.

SUMMARYWHO THEY ARE Youngish Whovians skewing under 30. High passion for all things Sci-Fi. High passion for Doctor Who. Very active in social media and keen to share their thoughts with other fans.

WHERE THEY ARE USA: 19% Aus: 16% UK:11% Biggest in America.

WHEN THEY WATCH Most likely to timeshift. Frequent Doctor Who viewers. Interact with social media while watching to share their thoughts.

HOW THEY WATCH More likely to watch via freestreaming, downloads or Netflix, as opposed to traditional TV, more than any other segment. Will watch on any platform. Most likely on laptops and mobile devices.

SUMMARY

Very family friendly collection of media.

They don’t buy for themselves, gifting is key. They follow the latest trends and popular gifts.

They like the fact that it’s Nostalgic and British

They own most mainstream gadgets.

General use of social media, but not linked to

Doctor Who.

Newspapers and Magazines still play a role for them

SUMMARYWHO THEY ARE Young families with children at home. Have their own lives but “TV Family Time” is an event that brings them together. Passion for Doctor Who is low, their enjoyment is derived from their kids’ enjoyment.

WHERE THEY ARE USA: 16% Aus: 21% UK:16% Biggest in Australia.

WHEN THEY WATCH Appointment viewing, the shared event brings them together. They watch scheduled TV as the shows first broadcast.

HOW THEY WATCH TV

SUMMARY

AUDIENCE INSIGHTS

Family Time Lords

James Brackett

PROGRAMME TREATMENTS

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NATURAL WORLD

Natural World is the BBC Natural History Unit’s remarkable strand of one-off wildlife documentaries. The strand has been running for over 30 years, with more than 500 films to its name, and in that time, winning multitudes of awards.

Natural World tells intelligent and emotional in-depth stories that connect viewers with the natural world, with fresh insight into wild animals and places. Our cast is chosen from the planet’s most amazing animals, and those who know them best. Their stage is picked from the most wonderful wild places on earth and we tell their stories through the highest quality natural history photography. We leave our viewers feeling closer to nature, connected to the natural world, as well as understanding its marvels a little better.

Our films are produced over the course of a year, often with camera operators living on location for months at a time. In the current run, our film Penguin Post Office had an intrepid cameraman living in a post office on the Antarctic Peninsula for five months in order to get to know a colony of Gentoo penguins and their postal worker neighbours.

Our stories are intimate and up-close with great animal characters like Stoffel ‘the escape artist’ honey badger in Honey Badgers: Masters of Mayhem and Lily ‘the famous’ black bear in Lily, A Bear’s Life. When there is a person in our films they’re in the action, living closely with their beloved animals, sharing strong emotional bonds, like Rodrigo Medellin and his beloved tequila bats in The Bat Man of Mexico.

Our films are rich in animal behaviour and they challenge perceptions, as demonstrated in the incredibly powerful Africa’s Giant Killers. We also tell some important stories about some of the planet’s most threatened wildlife, from frogs facing extinction in Fabulous Frogs to trying to unravel the secret lives of endangered pygmy hippos in Operation Pygmy Hippo. Our films really can make a difference.

EPISODESAfrica’s Giant KillersIn this stunning blue chip real life drama, Africa’s largest herd of elephants and a fearless pride of young lions come face to face in an epic fight for survival. Rarely do their worlds collide, until now. This is no chance conflict – nature has played its part – first filling and then draining the Savute Marsh in Botswana. Drought has left the elephants weakened and, with the lions desperately hungry, the dawn of the giant killers has arrived.

Beavers Behaving BadlyThe expression ‘busy as a beaver’ perfectly catches the industry and enterprise of this loveable rodent when in its natural habitat. But if a beaver moves into the human environment, its talent for felling trees, building dams and stripping vegetation is a recipe for conflict. Wetlands conservationist Drew Reed is charged with keeping the peace between people and beavers in the picturesque surrounding of Jackson Hole, Wyoming. This film follows Drew through a season as he struggles to stop ‘beavers behaving badly’.

Fabulous Frogs Prepare to be taken on a journey through the weird and wonderful world of frogs, shedding new light on these charismatic, colourful and frequently bizarre little animals. By revealing the latest science and using cutting edge technology, the hidden world and natural history of frogs is displayed like never before. We see the key aspects of the frog’s life, portrayed through a mix of specially shot and spectacular BBC archive footage from across the world. Seeing so many species of frog emphasizes the plethora and array of differences there are across the frog kingdom and their incredible adaptations to life.

Duration: 9 x 50’ Series Editor: Roger Webb

Delivery: 2014

Get closer to nature

NATURALHISTORYOPEN DAY

2014

Africa’s Giant Killers

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THURSDAY 12 JUNENatural History Open Day – presentations by producers Venue: The Watershed, 1 Canon’s Road, Bristol BS1 5TXTime: 09.00 – 16.30 Please note, timings are subject to change.

09.00 Reception09.30 Welcome09.40 Shark09.55 Beyond Human10.05 Natural World

10.35 Coffee Break

11.00 One Planet11.20 This Wild Life11.35 Atlantic11.55 Wild Japan12.10 Wild Alaska12.25 Wonders of Animals

12.40 Lunch

13.45 Tigers About The House 13.55 Dynasty & The Journey 14.15 Lands of the Monsoon14.35 End of in-house session

14.40 Coffee Break

15.15 Introduction to Indie session15.15 The Hunt15.40 Close session

Dinner hosted by BBC WorldwideVenue: Bordeaux Quay, Canon’s Road Bristol, BS1 5UHTime: 18.30

EVENT INFORMATION

Lands of the Monsoon © Paul Williams 2014

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A Silverback Films production for BBC, co-produced with BBC Worldwide, BBC America and ARD

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Event | Natural History Open Day | All Printed and Screen Materials

I was in charge of all designed materials for the ‘Natural History Open Day’, from Title Treatment to Hotel Gallery Spaces (and directing the On-Screen assets). The concept was to use the tree, leaves and butterfly shapes as a container for some of our titles that had potentially had photography at low resolutions. This would allow the final assets to be more stylistic with the photography provided. The morphing shapes also allowed me to create a feeling of movement across the artwork, bringing the nature to life.

James Brackett

Event | BBC Showcase | All Printed and Screen Materials

ShowcaseSchedule

Monday 24 February10:00–11:00

Factual Entertainment Showcase Theatre 1

11:00–12:00Digital Session:

TV vs Digital (panel session) Showcase Theatre 1B

12:00–13:15Science

Showcase Theatre 1

14:00–15:15Natural History

Showcase Theatre 1

15:30–16:30 Children’s Riverside Balcony

16:00–17:15Comedy

Showcase Theatre 1

L I V E R P O O L 2 O 1 4

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BBC Showcase is a 3 day sales event to ‘Showcase’ our programmes to the world. I designed a huge range of assets for the event from Promo Cards to Menu Cards, 3 metre high wall art to limited edition mugs.

James Brackett

Campaign | MTV | Magazine, Newspaper Strip and Radio Advert

MTV2 / NME Awards TourRadio ScriptWe hear the roar of a crowd, an amplifier fades up

and we hear the sound of a guitar tuning up. We hear a voice speak into the mic: Lead Vocals: "Testing, testing"Another uproar from the crowd. The voice continues:

Lead Vocals: "Good evening Brixton!", More guitar noises, The crowd noise rises to fever pitch.

We hear the click of drum sticks and into the mic we hear: Lead Vocals: "1, 2... 1, 2, 3!"Then just as the first chord is being played we hear the

sound of the plug being pulled, and the music abruptly

cuts out. We hear the sound of Zane Lowe's voice over: "Sorry, but MTV2 is the ONLY place you can now

catch Maximo Park, Arctic Monkeys, We Are Scientists

and Mystery Jets playing live on this year’s sold out

NME Awards Tour. The NME Awards Tour Live, this Wednesday at 9pm,

exclusively on MTV2."[Alternate Version: "The NME Awards Tour Live,

tonight at 9, exclusively on MTV2"]

For MTV there was quite a fast turn around, and these projects

needed to be to press in one day. They were brainstormed in

the morning and created for print in the afternoon.

James Brackett

Campaign | MTV and Sony PSP | PSP and Online PC Game with Integrated Social Network Site

This was proposed as a joint venture

between MTV and Sony PSP to promote

both brands equally.

The idea was to create a random

‘Bastard Child of Sound and Screen’

from your favourite media. You give five

of your favourites for each section so the

computer has more chance of matching

a body part from it’s database to your

preferences. These creations will then be

able to do battle with each other with the

aim of making the best ‘Bastard Child’.

As an added incentive, special MTV

DVDs and PSP games would come with

promotional codes that would alow you

to unlock a special move or body part for

your character.

The Social website would be a place

where you can do battle with your

creations and view everyone else's.

Here you can write down all your

favourite media and see who else has

similar interests to you. This will aid

people in finding books that might be of

interest to them through films that they

had in common with another person.

They would also be able to leave other

people recommendations for what to

read, watch or play.

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James Brackett

Campaign | The BRITs and Tesco | POS and Branding Event

Tesco collaborated with The BRITs to promote their

dedication to their instore and online music services.

As part of this I created store posters, flyers, shelf

talkers, badges and much more.

James Brackett

Campaign | 3M | Logo, Animation, Website and Downloadable Content

3M Worldlywise was an educational

project about climate change. Teachers

could download lesson plans and

worksheets as well as having an online

world and resource which they could

explore and work through with their

students. Everything was built from

scratch, from the concept through to

the logo, animation, illustration and

html coding.

3M

James Brackett

Web | Danish Bacon | Concept and Story Boards for Game

This was a concept for an online game

that could be recommended and passed

onto friends, and would in turn promote

Danish Bacon as the best bacon on the

market and ‘The Perfect Hangover Cure’.

The idea was to entice customers into

the online cafe you had built, using the

decor and location of your cafe to sell as

many bacon sarnies as possible. Each

day you would have a certain allocation

of Danish and normal bacon and

although you could keep giving people

more and more of the normal bacon their

sickness gauge would slowly build. Only

Danish bacon would return the gauge

back to zero and avoid a sickness

disaster in your cafe.

After someone had been sick in your

cafe you could clean it up, but this would

take time and no new customers would

come into your cafe until it was clean

again. Hungover customers in the cafe,

and approaching the cafe entrance would

also be ill until the cafe was clean again.

Bonus Hot Women would only eat

Danish bacon sarnies but would pay

extremely well for them.

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James Brackett

Web | Danish Bacon | Online Advert for Danish Bacon Game

This was a concept for an online

rollover/interactive advert to drive traffic

to the Danish Bacon Cafe Game. The

static advert has a ball bouncing from

side to side in someone's head and

asks the viewer if they are hungover.

When rolled over the mouse controls

the tilt of the head and allows you to

play pong for a few seconds.

If you successfully win the game we

hear the sound of the ‘Danish Bacon

Sizzle’, some munching and we see

the Danish branded bacon pop up in

the person’s head and bat away the

hangover inducing ball.

We end with the tag line and a call to

action to play the game and cure more

people of their Hangovers.

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James Brackett

Installation | Port of London | Educational Interactive Installation

This was an installation piece designed for the Port of

London Authority. It uses objects to show how much of a

product is Imported and Exported as a percentage. This was

used for educational purposes with schools and could be

adapted into an interactive puzzle too.

James Brackett

Corporate Identity | Hi-Score for Playstation | Logo and Branded Packaging

Hi-Score wanted to aim their brand at children and parents alike.

They wanted to create low cost fun games for the whole family to

play. This logo was created to appeal and excite both audiences

and demonstrated the ethos of reaching greater heights and

getting higher scores.

James Brackett

Corporate Identity | Hi-Score for Playstation | Corporate Stationery

This letterhead focused on a slightly more

playful and childlike aspect of games.

It was based on a sort of ‘Collect Them All”

game every child played when they were

young, whether it was stickers or Pokemon.

The set of stationery all work together to

form the full picture.

James Brackett

Corporate Identity | Hi-Score for Playstation | Corporate Stationery

This letterhead is focused again on the

playful and childlike aspect of games and

collecting. Each business card is almost like

a visual charade of a different film or game

related to space.

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