iHumanEdmonton Community Service Committee

Update on Capital CampaignJanuary 29, 2013

iHumanBe a hero to your creativity

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9635 - 102a Ave. Edmonton, AlbertaiHuman new studio renderings.

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Sandra Bromley Points of Discussion

1. iHuman has purchased the old Hotel Equipment building, east of the AGA at 9635-102a Avefor $1,937,000.

2. A revised facility plan is complete and drawings rendered.

3. A comprehensive communication and branding strategy has been done, including a newlogo, case for support booklet, campaign booklet and a new website (due up in two weeks)

4. We have a two-prong campaign strategy that includes: traditional fundraising and a highly innovative strategy involving an exciting and unique approach to funding the renovation ofthe 102A Ave building. It involves strong corporate support and engagement as well as highpublic and media awareness. Industry leaders were consulted and one dubbed it the most“exciting and innovative” capital campaign strategy in Edmonton.

5. A leading Edmonton Architectural Firm has committed full design and engineering specifications – a donation worth over $600,000!

6. Over $150,000 in in-kind support has already been invested in our project through designand communication/marketing support.

7. Our capital campaign team co-chair is Alex Pringle of Pringle and Associates. Alex is a well-respected criminal lawyer and passionately supports iHuman’s work to “Break the Destructive Cycle” of kids in trouble. We hope to announce his partner co-chair very soon.

8. A Funder Assessment Study, conducted by Marsh and Associates, is winding up and willprovide important strategic advice to the capital campaign team.

9. Representatives from the Capital Project team have met with Jane Bisbee of the Social Enterprise Fund to discuss SEF bridging finance (if needed). A second meeting is scheduled.

10. The Capital Project team will start formal soliciting of funds this March. Informal early commitment of support has been gathered throughout the last two years.

11. Our new look (logo and branding) will be publicly launched in March, the Capital ProjectBuild launch is planned for late spring.

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Catherine Broomfield Points of Discussions

1. The capital project is about building capacity in the youth which brings morestability to their lives and breaks the cycle of vulnerability.

2. The status of our March 2012 application to the Provincial Government isunknown at this time. The decision was to be heard in December 2012. We willbe making a second application for the renovation phase this March 2013. Wehave had preliminary conversations with the Federal Government and are looking for opportunities.

3. Should the capital project fundraising goal for Phase 1 of $$7.962M not bereached we have a bridge funding application in process with ECF – SEF andalso an offer from our financial institution. If funding was not forthcoming wewould delay the start of the renovation as appropriate while continuing the traditional fundraising campaign.

4. Our operating plan is based on a wide model of funding sources including a newannual contract with Children's Services for our Outreach and Crisis Interventionprogram. We anticipate CIOG and FCSS grants to be a component of ouroperating budget. We have revenue generation from the parking lot and haveother social entrepreneurial ventures in development. We have conservativelyestimated our operating activities including controlled program expansion asfunding is confirmed. Additionally, the capital project goal includes theestablishment of an endowment or trust to sustain the operation andmaintenance of the facility.

5. Operationalizing our programs from our current 9,000 sq ft to the renovated22,000sq ft space has been strategically considered. The nature of the purposebuilt areas and the flexibility of useage means that we do not need to have all22,000sq ft supervised or occupied during regular operating hours. We will reclaim space and slowly expand to enhanced program operations to correspondwith our strategic human resources plan.

6. The City's investment of $1.75M to the capital project is for the land and buildingpurchase and the facility renovation of the purchased building. We would anticipate that funding agreements from government would be flexible and opento leverage the commitments of the other levels.

7. The capital project Phase 2 is for a housing component to be built on the parkinglot. Housing continues to be an important concern for iHuman and the youth weserve. We will continue to study the issue and develop a funding strategy.

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