From print only to online to print A case study

by Jan-Eric Peters

Editor of WELT-Group and WELT am SONNTAG GEN Summit, June 2014

2002 Two newspapers and a website

Triple play: Digital, TV, Print 2014

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Triple Play: digital, TV, print 2014

 Interna(onal  Newspaper  Of  

The  Year  

More  readers  

„Die WELT“ – A story of innovation

4  

2010  Interna(onally  first  

newspaper  on  the  iPad  (together  with  NYT,  

WSJ)  

3000  newspaper  pages  every                  month  

2004  First  German  quality  brand  with  a  paper  in  

tabloid  format    

Winner    of  many  awards  

2013  New  newsroom            focussing  on  digital  media  

2013  Purchase  of  TV-­‐News-­‐Channel  

10  million  unique  users  per  month  

2012  First  German  

media  outlet  with  digital  paymodel  

1995  First  German  paper  with  a  website  

2002  First multi-paper-

newsroom

2006  Fully integrated newsroom and „online first“

2012  New workflow

„online to print“

From print only to online to print

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2002  

2006  

2012  

First multi-paper-newsroom worldwide One team – two daily papers

Integrated newsroom and online first One team – all media

A revolutionary change: online to print One team – focussing on digital media    

One newsroom – Three paces

Our earnings

1.  

2.  

3.  

We are digital! Only 12 people produce our national broadsheet

We are faster! Focus on digital needs, better communication

Papers profit, too! Small team, but more stories to choose from

Our learnings

1.  

2.  

3.  

Integration! Staff needs to be responsible for print AND online

Be radical! There is no time for eternal evolution

Communicate! Always talk about what you do, why and how you do it