jan sifra na internet je sexy
DESCRIPTION
Prezentacia na Internet je sexy IITRANSCRIPT
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Hi, my name is Jan Sifra. I was born in Virgosupercluster of galaxies.
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In the second largestgalaxy of the „Local Group“.
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The Milky Way.
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In the spiral armcalled Orion:
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28 000 light yearsfrom the center...
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...somewhere around here, in the Solar system.
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At the place called
Earth.
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3 lessonsI have learnedalong the way
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1. Why we simplify things
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1937Ronald Coase
transaction cost
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transaction costs
„A cost incurred in making an economic exchange.“
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Transaction costs of banana
• to find out which banana products you prefer
• where to get them • and at what cost
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And banana costs are also...
• the cost of traveling from your house to the store and back
• the time waiting in line• the effort of the paying itself• you name it...
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banana internet
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Strategies for lowering transaction costs
• Simplyfiing structures• Shortening the way to your fruits
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DYI
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Checklists and workflows
• Write down all the possible forms of content you can imagine
• Start from what you have• Ask specific questions
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Write down the forms and build the checklist
• Journalists, banners, contextual advertising, search, presentations, video, newsletter, blog article, press release, ebook, social media, charts and pictures
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Start with what you already have
• Usually your website• Memo from the meeting• Or simple emails!
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You have: website or email
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JournalistsLanding pageContextual advertisingBlog articleEbookChartPicture/scheme
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Press release NewsletterAdvertorialColleaugePartners
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2. How we learn
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Message
Translation
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Fit ball
RelationshipsSex
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Contextualadvertising
Future ofinternet
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Contextualadvertising
How to enternew market
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Marketing as translation
„Customers buy for their reasons, not yours.“
- Orvel Ray Wilson
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3. Why we fail
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What did just happen?
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So, what can we do about it?
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Install colour detector, stupid.
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„Why“ is important:
“Ask WHY five times about every matter.”
- Taiichi Ohno
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CONCLUSION
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marketing=
translation=
penetration
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ask why5 times
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THANK [email protected]