Joint Information Systems Committee 04/12/2023 | | Slide 1Joint Information Systems Committee Supporting education and research

JISC projects: Communications & Marketing

Jane Charlton, Communications Co-ordinator29 January 2010

Institutional Innovation Programme Meeting

Joint Information Systems Committee 04/12/2023 | | Slide 2

JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.

As a consequence JISC needs to be:

– more visible

– increasingly responsive

– demonstrate greater transparency across its range activities to multiple stakeholders.

– We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities

Introducing the JISC Brand

Joint Information Systems Committee 04/12/2023 | | Slide 3

Transformational – enabling institutions to evolve and succeed

Innovative (take risks on behalf of the community)

Responsive (to institutional customers)

Respected (knowledgeable and authoritative)

Collaborative (working with partners and institutions)

Introducing the JISC Brand: brand values

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JISC standard text:

JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk

Display JISC logo on all communications and marketing materials, eg. events, print materials (including reports), press and PR activities, websites and blogs

Include a brief description of JISC involvement to include the name of your programme eg. ‘This project has been funded under the JISC Institutional Innovation programme’

Acknowledging JISC

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Reflects our name and visual identity values

Must not be redrawn or modified in any way

Always use an approved version.

The JISC Logo

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The JISC Logo: Incorrect use

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JISC Brand Manual

www.jisc.ac.uk/brand

Further advice and guidance on JISC Brand

– Greg Clemett, JISC Design & Production Manager

– g.clemett@jisc.ac.uk

The JISC Brand

Joint Information Systems Committee

Work together with other JISC projects where there are common themes or messages

Key messages to reflect how you are helping to solve broader institutional issues

– Saving money

– Efficiency

– Supporting the student experience

– Environmentally sustainable ICT

– Information Management for business intelligence

– Building capacity for research-led activities

Key messages: Getting your message across

Joint Information Systems Committee 04/12/2023 | | Slide 9

Event top tips:

– Form a planning group to decide event aims and objectives, audience, programme

– Ensure long enough lead in times

– Ensure venue is accessible, has good catering and good network capability (incl wifi)

– Make your event as interactive and engaging as possible

– Use multi-media to capture key discussions and to add value to your event

Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk

Events

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All external publications to be approved by your Programme Manager before publication

Print top tips:

– Consider which audience you are writing for

– Include a JISC logo and follow JISC editorial guidelines

– Consider lead in times for production

– Use images that are 300dpi or higher

– Use recycled paper

Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk

Print

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News items

All press releases must go to the JISC News and Press Team. Please also contact your project support team

Useful tips:

– Create an impact in the first paragraph

– Keep your audience in mind

– Keep it short and sweet

– Stick to the facts and keep your message simple

– Use images and quotes to bring the story to life

Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk

Joint Information Systems Committee 04/12/2023 | | Slide 12

Successful news: The Freezeframe project

FreezeFrame generated over 38 pieces of coverage:• BBC News Online Homepage • Sky News Online • BBC Radio 4 • Daily Telegraph • The Times• The Metro • BBC Look East• The Guardian

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News items

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Freezeframe project: What worked?

Good planning in advance of the launch

Clear and regular communication

Project spokespeople available for interview

Well known supporters (Ranulph Fiennes) available for interview

Photography – wide selection of striking images for press use

Inviting press to watch digitisation process and engage with project

Joint Information Systems Committee 04/12/2023 | | Slide 15

Jane Charlton, Communications Co-ordinator

j.charlton@jisc.ac.uk

+44 (0)776 017 3223

Contact details