jane mc connell - international forum on enterprise 2.0 - intranet 2.0
TRANSCRIPT
Intranets Back to the Future
Jane McConnell
International Forum on Enterprise 2.0, Milan, June 2010
Jane McConnell, NetStrategy/JMCIntranet and portal strategy consultant
Based in FranceWorks with global organizations
- Creator of: The Global Intranet Strategies Survey. Now in 5th year.
- NetJMC & Co, Linkedin group dedicated to Intranet Managers (450 members worldwide and still growing)
- IntranetWatch, Twitter channel
300 organizations
Under 1,000 to over 100,000 employees
Europe, North America, Asia Pacific
Data collected second part of 2009
“Web 1.0 was all about connecting people.
It was an interactive space.
I think Web 2.0 is, of course, a piece of jargon.
Nobody even knows what it means....
It is what the Web was
supposed to be all along.
Intranet
Intranet
Intranet
Tim Berners-Lee August 2006
So what happened to “Tim’s Intranet”?A story with 5 dimensions
The Waltz
Dimension One
Intranets used to be controlled,
well-orchestrated, just like a waltz.
The dancers followed the music,
and everyone followed the maestro.
“Global Intranet
Trends for 2010”by JMC
% indicates proportion of respondents who said “Serious obstacle that holds us back” or “manageable obstacle requiring special effort”
45%A culture of too much management control
70%Getting business buy-in
and involvement
Serious obstacles
Harmony
Dimension Two
Intranets bring people together.
They show us the big picture.
They reflect our culture.
They make us feel at home.“Global Intranet
Trends for 2010”by JMC
% indicates proportion of respondents who said “Serious obstacle that holds us back” or “manageable obstacle requiring special effort”
60%Unclear navigation
85%People working in silos
More serious obstacles
Let’s go!
Dimension Three
Lots of energy and good intentions!
Local initiatives everywhere.
Surfing & “sharepointing” all over town.
Getting what we need now!
“Global Intranet
Trends for 2010”by JMC
65%Team spaces
70%Community spaces
Core business processes & applications
% indicates “Less than half” and “none” of the services or spaces are integrated or linked to the intranet.
Fragmentation!
Less than half integrated or linked to the intranet
Control & Rules
Dimension Four
We have rules here.
You gotta follow the rules.
Rules are for the benefit of everyone.
We all have to do things the same way!“Global Intranet
Trends for 2010”by JMC
35%High-level Steering Committee
55%Business managers responsible for
relevant information on the intranet
Governing & managing, a weak area
% indicates proportion of survey respondents who answered affirmatively to the points above.
Free the intranet
Dimension Five
A new way of walking...
A new way of talking...
Anywhere... anytime...
One by one.
Running and jumping
Together!
And now...?
“Global Intranet
Trends for 2010”by JMC
Wave 1 - getting more comfortable
70%
Planned
45%Internal blogs, wikis today
Today
Collaboration & communication
“Global Intranet
Trends for 2010”by JMC
Wave 2 - still early days
45%
40%
Including “Tested” or “used in some parts”
Interacting, facilitating the unexpected
20%Commenting
Social networking 5%
“Optimized” or “implemented across the enterprise”
Personal pages“Global Intranet
Trends for 2010”by JMC
20%Commenting
People to people
60%Using social media today
45%Internal blogs, wikis today 45%
85%
40%
Including “Tested” or “used in some parts”
Social networking 5%
“Optimized” or “implemented across the enterprise”
70%
Planned
Personal pages
Fundamental principles
Culture & ways of doing things
Individual needs & desires
Control & rules
Freedom & common sense
Today, all 5 dimensions are necessary...
Trends
the front-door intranet
the real-time intranet
the place-independent intranet
the people-focused intranet
the team-oriented intranet You need an entry page strategy:
- amount of customization
- multiple owners of content
- mandatory versus optional
- end-user control
the front-door intranet
the team-oriented intranet
You need a collaboration strategy:
- inside or not, where
- self-service or sign-up
- new silos: policy for content life cycle
- open or closed
the people-focused intranet
You need an unmanaged content strategy:
- blend or separate areas
- distinguish managed & unmanaged
- ownership: group, individual
- findability
the place-independent intranet
You need an intranet access strategy:
- who and what content: security
- legal: employee unions
- work & life balance
- intranet divide: have’s and have not’s
the real-time intranet
You need a change management strategy:
- diversity of expectations: generation, culture
- tool guidelines : text messages, micro-blogging,
telephone, F2F meetings, on-the-fly meetings, wikis, blogs,
- balance between experimentation & agreements
the front-door intranet
the real-time intranet
the place-independent intranet
the people-focused intranet
the team-oriented intranet
Are we going back to “Tim’s Intranet”?
We’re on a journey...it will take time.
People & technology are coming together.
You need to push the right buttons...
and go back to the future!
Future Intranet
Front door
Team-oriented
People-focused
Place independent
Real time
Jane McConnell, NetStrategy/JMCIntranet and portal strategy consultant
[email protected] www.netjmc.comcell: +33 (0)6 1203 6634 (France)
- Join the 2010 Global Intranet Strategies Survey and receive “Global Intranet Trends for 2011”
- Join NetJMC & Co, Linkedin group dedicated to Intranet Managers
- Follow me on Twitter (netjmc) and join IntranetWatch, Twitter group