Copyright 2014 Janrain, Inc. All rights reserved. | www.janrain.com | 888.563.3082 | 1

CUSTOMER PROFILE MANAGEMENTConsumers today are bombarded with information and offers that are simply not relevant, and nearly half may ignore or abandon a brand after receiving just two mistargeted communications. As a result, companies are looking for ways to deliver tailored experiences for each and every customer.

Janrain’s software-as-a-service platform makes it easy for companies to truly know their customers and personalize every interaction. Janrain enables companies to acquire and recognize customers across all digital devices, and collect accurate customer profile data, which they use to drive marketing effectiveness through improved segmentation, personalization and targeting.

The Janrain Customer Profile Management platform includes:

Social LoginEnable consumers to quickly create an account using their existing identities from Facebook, Google, Twitter, LinkedIn or more than 30 different providers. Social login is faster and easier than traditional registration processes.

RegistrationDeploy a comprehensive registration system that includes data collection forms and workflows to optimize the experience during sign-up. The solution includes workflow logic, validation rules, and pages for your customers to manage their account profiles.

Customer Profile Data StorageCollect the rich demographic and psychographic profile information your customers share with you from social login and registration in a powerful database, and use this data to segment email campaigns, recommend content and products, and improve targeting. Easily add custom fields, run queries, refresh and export data, and manage your customer records. Transform your personalization strategies with beautiful dashboards that enable you to visualize and segment customer profile data.

Customer Profile Management Platform

Copyright 2014 Janrain, Inc. All rights reserved. | www.janrain.com | 888.563.3082 | 2

Single Sign-OnEnable seamless navigation for your customers across your network of web properties and partner sites. Eliminate the need for people to re-register or login separately on each site they visit within your ecosystem.

Social SharingEmpower consumers to share articles, products and additional content to their social networks without ever leaving your site. Watch your referral traffic grow when your customers share to their social network streams, and with selected friends via direct messages or email.

Flexible IntegrationsAmplify the power of Janrain’s platform and turn data into action by easily synchronizing customer profile data with the email marketing, CMS, web analytics, targeting, CRM, eCommerce and other marketing technologies you already use.

Janrain has been selected by leading brands such as:

50% increase in registration conversion rates with social login

7X increase in email open rates with segmentation using customer profile data

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34% increase in email click-through rates with segmentation using customer profile data

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47% increase in revenue from targeted ads using customer profile data

Janrain Customer Profile Management