january 2013

Northwest Georgia's Premier Feature Reader / January 2013

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26LEE & DIXIE BAGLEY, PRESTIGE BUILDERS

V3magazinejan2013

16 Kill Cancer Conveniently GORDON HOSPITAL'S HARRIS RADIATION THERAPY CENTER

22 Target: LaPierre Le Pew J. BRYANT STEELE RE-EVALUATES THE TERM "GUN NUT"

26 'Ish' Lee's Dad Says PRESTIGE BUILDERS' OWNER, LEE BAGLEY

32 Pain, Pain, Go Away ROB GUSSENHOVEN, PharmD, AND DERMATRAN

40 Wizard of Posh HOLLY LYNCH MUSES ON THE YEAR OF EMERALD

37 Playin' it Forward THE JUNIOR SERVICE LEAGUE'S FOLLIES 2013

18 Smoking the Competition JOHNNY MITCHELL'S SMOKEHOUSE

43 Arachnophobia: Varicose Edition VEIN SOLUTIONS FROM DR. JAMES KIRKLAND OF THE HARBIN CLINIC

o n Dec. 21, 2012, for the third time in my life, the world didn’t end when it was supposed to.

The first time I thought it was all over, at the age of 7, was the night Doug Williams’ Washington Redskins crushed my John Elway-led Denver Broncos 42-10 in Super Bowl XXII. But as did the heartache later caused me by my middle-school girlfriends, that too passed, and I realized, hey, life goes on.

The latter two were the Y2K hoopla at the turn of the millennium and, of course, the recent death of the Mayan calendar—you know, at which time ancient Latin America’s preemi-nent purveyors of human sacrifice predicted the onset of global Armageddon.

Neither came to fruition—this much is obvious. The world keeps turning, its inhabitants still marching to the beat of a their own drums.

Nevertheless, one of my guilty pleasures is watching global disaster movies—The Day After Tomorrow, 2012, Deep Impact, so on. I have a real fascination with the prospect of anarchy and what it would be like. Films in this genre are sappy and overacted, no doubt, but they have a universal affect on us psychologically:

What would I/we do if the world were to descend into complete chaos around me?

Hollywood cranks out these fear-stokers once or twice per year because they so effortlessly cash in on our own

Neal Howard Creative Partner/

Designer/Editor-in-Chief

Ian Griffin Managing Partner/Chief of Advertising

EDITOR-IN-CHIEF + PRODUCTION MANAGER +

ART&DESIGN Neal Howard

WRITERSJ. Bryant Steele, Luke Chaffin, Holly Lynch, Mandy Loorham, Kim Treese, Robb Raymond III,

Ian Griffin, Neal Howard

PHOTOGRAPHYDerek Bell, MFA

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MAGA Z I N E

8 vini vidi vici / v3 magazine

Ian Griffin, Managing Partner

publishers' ’note morbid fascination

with how we, as individuals, might

fare in an every-man-for-himself/herself scenario. It’s an intriguing subject, you can’t deny.

Perhaps one day a Texas-sized meteor will pierce our atmosphere and strike the Earth’s sur-face head on. The polar ice caps will melt, the planet will flood. We might even witness a zombie apocalypse like that show on AMC, The Walking Dead. Who knows, maybe director James Camer-on nailed it with his seemingly plausible T:2 theo-ry (circa 1991); maybe M. Night Shyamalan even took a decent crack at it with one of his wacked out, questionable plot twists

Either way, folks, we’re here now. We’ve made it this far, having partied our way past another death sentence and into the year 2013, which I tru-ly hope will be humankind’s best yet. In the mean-

time, if you need a good laugh, I’m almost positive you can find all three of the film selections noted above in the DVD clearance bin at your local Walmart. If nothing else, watching them should help you adopt a rosier outlook for the new year. Anything beats being pinned beneath a suffocating ash cloud or 100-foot tsunami wave.

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WYWS12.2.2012C a n c e rk i l l ers , i n c .On Dec. 2, 2012 Gordon Hospital celebrated the opening of its HARRIS RADIATION THERAPY CENTER, complete with a ribbon-cutting ceremony and all-access visitor tour of the brand-new facility. With regard to treating cancer patients living in and around Gordon County, this event marks a major revolution in Northwest Georgia’s healthcare history, particularly in terms of convenience. Officials with Gordon Hospital say the facility will be used for cutting-edge radiation treatments, as well as patient support and education. Dr. Lorie Hughes will serve as the Harris Center’s first radiation oncologist.

PHOTO BY DEREK BELL


JohnnyBe Good

Text by Ian GriffinPhotos by Derek Bell


The fast-growing reputation of

Johnny Mitchell's Smokehouse

tells us that, while a boy can easily take himself out of barbecue,

taking barbecue out of the boy is an entirely different matter

Johnny & Jill Mitchell


B arbecue is religion to the true believers. A smokehouse is their chapel, each finger-staining service a com-

munion, the sauce acting as holy wine. Cracking open a fresh bun is how these disciples break bread in fellow-ship, and smack dab in the heart of historic Euharlee, Ga., just a 20-mile drive from Rome, is a barbecue joint that fuses fine din-ing with the godly art of smoking barbecue. Throw in a menu fea-turing everything barbecue from smoked beef brisket to certified-vegan tofu, and Johnny Mitchell’s Smokehouse is a heavenly repast for barbecue lovers and non-genre-oriented foodies alike.

The restaurant’s namesake, Johnny Mitchell, grew up in a family of folks who appreciate a good plate of barbecue, which, he says, resulted in his ability to create barbecue-infused dishes of all kinds from an early age. “I’ve always had a knack for cooking,” says Mitchell. “Getting into the

restaurant business was a pretty natural progression from cooking with my bud-dies. We would drink beers and barbecue, and the more they urged me to do it profes-sionally, the more I listened.”

Mitchell eventually rolled the dice, be-ginning with a stint as a caterer. After

years of success in that arena, he opened his first restaurant, The Dining Room at Lake Arrowhead, which offered its pa-trons a bit more “upscale” cuisine. Plating steaks, seafood and such on a given night, Mitchell explains, turned the Lake Arrow-head kitchen into something of a personal

laboratory for a chef who clearly still harbored a passion for barbecue. Slowly, subtly, he began weaving barbecue-infused stylings into his nightly menu. The Dining Room’s patrons happily lapped it up, then began asking for seconds

Redneck Reuben

Chicken Olé


Six years later, his heart and smoker were called to Euharlee. Johnny Mitchell’s Smokehouse was born.

Mitchell believes barbecuing is a slow, meticulous process, which is why his pork and beef briskets relax in his monster smoker for 12 to 14 hours each and every day. Diners here, in turn, don’t take a bite that isn’t fresh, tender and flavorful. Each cut is massaged with Johnny Mitchell’s secret rub, then the pork and brisket are cooked over hickory; the ribs, over cherry wood.

The flavor of Johnny Mitchell’s barbecue smacks of attention to detail, clearly saying to its customers, Hey, the meat is the focus here. And the sauce selection is perhaps the best in all of Northwest Georgia, drawing

from several Southeast regional influences like the mustard-based sauces out of South Carolina, and the vinegar-based out of N.C. “We have some great sauces,” Mitch-ell echoes. “We are very diverse in what we do, so we try to incorporate a lot of ideas into each sauce. But at the end of the day, sauces are condiments, not a cover up, so we serve ours on the side and let the meat speak for itself.”

Neither does the menu begin and end with pork, beef and chicken. A few of Mitchell’s finest creations are his “Hippie Meatloaf” (1/3 ground beef, 1/3 ground turkey, 1/3 tofu) and the ever-clever “Red-neck Reuben”, a traditional Reuben spi-noff that replaces the corned beef with beef brisket. Cakes, pies and cobblers are

also made fresh daily. “We want to make sure that everyone’s tastes and preferences are covered when they walk through our doors,” Mitchell says. “We want meat-eaters and non-meat-eaters to enjoy themselves, and we make sure we have the ingredients to create

something delicious no matter what you choose.”

Johnny Mitchell’s NWGA customer base is already a fiercely loyal one, so it helps that its dining floor seats 60. The place is regularly jam-packed on the week-ends, but the staff does a great job making sure empty bellies are filled to satisfaction in a timely manner.

“To quote my wife, barbecue is the true American, regional cuisine,” Mitchell says. “Wherever you go, there are different philosophies on how to cook good barbe-cue, and I’m never going to say one is right and the other is not.

“You can literally taste where a chef is from—or at least where his influence comes from—in his barbecue.” VVV

“To quote my wife, barbecue is the true American, regional cuisine ...You can literally taste where a chef is from...in his barbecue.”

alice&trixieamandauprichardcitizensdaftbirddianawarnerfrenchconnectionfryefryejbrandjoeskarinagrimaldinationparkeretc


with hunting, self-defense or target shoot-ing for fun.

Our Founding Fathers were talking about muskets, about defending them-selves from tyranny, not about nutbag

Adam Lan-za’s right to a Bushmaster.

This needs to be a fed-eral effort,

as well, because you know for a fact that you can’t depend on

state lawmak-ers like those in Georgia, Ala-bama, et al. A few states cur-

t o open this discourse: I own two guns, but I do not fret that some big-city liberal is going to take them away from me. I worry about my smart phone instead—which I need way more than any gun.

Also, I never tote either of the guns around. If a deadly situation should one day present itself that I might benevolently intercept, well, I do carry a pocketknife at all times. Sorry, that’s all I’m good for.

Still, it’s better than the dis-course we’re going to hear in the coming months with regard to gun control, particu-larly in the disturbing wake of the Dec. 14, 2012 tragedy at Sandy Hook Elementary School in Newtown, Conn.

Why did we not become this obsessed over gun control af-ter Columbine? After Virginia Tech? After Aurora, Colo.? Af-ter Tucson? After any of the mass slaughters we as a nation now endure multiple times each year?

Why, because this time 20 of the victims were first-graders? Then shame on us. Do we not value the lives of our college stu-dents, mothers, fathers, teachers as greatly as we do those lost at Sandy Hook?

These killings bewilder us, but most of us move on rather quickly. This time, however, we need to move on in a differ-ent direction. We need to demand that our lawmakers show some spine and stand up

The NRA's Post-Sandy Hook AcronymShould Read: Needs. Reality. Assessment.

to the gun lobby, mainly fronted by the National Rifle Association. Stand up not to take away our guns, but to get in touch with reality. The average person does not have a “right” to own or carry an assault-grade weapon or high-capacity maga-zines that have absolutely nothing to do

Cents&Sensibilitywi t h J.B r y a n t S t e e l e

If thinking about the 20 children and 6 adult staffers so mindlessly―not to mention, so con-veniently―murdered at Sandy Hook Elementary still doesn't prompt your rational mind to drown out the rhetoric calling for more guns in our nation's schools, perhaps you need a more thorough men-tal-health background check before owning one, too

Clinton’s elections in ’92 and ’96.Get over it, people. No one’s after your

guns, just the empty head space where your common sense should be.

The most sickening part of all this, though, is what the crazies at Westboro Baptist Church (Topeka, Ks.) did at the funerals of the Newtown victims, picket-ing that the shootings were “God’s will.” These are the same misguided (and appar-ently well-funded) folks who demonstrate at the funerals of slain U.S. soldiers.

Some people, including pastors, have tried reasoning with these fundamentalists,


rently enforce strict gun laws, but citi-zens there can simply acquire guns from Atlanta, Chattanooga or Birmingham—or Rome, or Calhoun, for that matter.

And wouldn’t you know it, despite an immediate outcry for some level of gun control in response to the tragedy, the sec-ond wave of loons wasn’t long in coming. Some of them even had the gall to assert that if staff members at Sandy Hook had been armed when a deranged Lanza

Steele's Biz Bits

how to go about balancing the state bud-get, as required by the Georgia Constitu-tion, while meeting needs from healthcare to education. (And oh, by the way, we still want a tennis center at Berry College.)

All of them Republicans, Rome area lawmakers Rep. Katie Dempsey (the se-nior member), new state Sen. Chuck Huf-stetler, new Rep. Eddie Lumsden, and Rep. Christian Coomer (Cartersville) together pointed out that that Gov. Nathan Deal is calling for a 3 percent decrease in expendi-tures, except in education. Hufstetler said $800 million more is needed in revenues

“just to maintain what we do.”

Dempsey be-lieves the elimina-tion of Georgia’s energy tax on man-ufacturing gives the state an edge in re-cruitment. “Some of our neighbors have decided to add a little energy tax back into their budgets. It’s a great challenge to meet

their budgets without it, but it is a great way for us to increase our dollars and our industry and business right here in Floyd County.”

The 2013 legislators pointed to popula-tion growth as a primary concern for bud-get needs, and spoke optimistically about the state’s trend toward growing revenues.

In other state news, the ports along the Atlantic continue to play a game of one-upmanship. The Georgia Ports Authority last month unveiled its first four electrified, rubber-tired gantry cranes (ERTG), mak-ing the port the first in North America to introduce what it claims is a cleaner, more efficient method of operation. The new technology is expected to reduce fuel con-sumption by a staggering 95 percent.

Georgia Power was a partner in the proj-ect with the Port of Savannah.

And finally, if you are currently reading these words, the Mayans were wrong: The world didn’t end while I was writing—which works out great for me. I didn’t have a thing to wear. VVV

J. Bryant Steele is an award-winning business journalist and feature writer based in Rome.

stormed into their building and opened fire, the scene wouldn’t have played out so tragically.

Hmm. Let’s take that insane line of rea-soning one step further, then, by bulldoz-ing the playgrounds and ending recess alto-gether. Heck, we’ll even build each school a shooting range where the four-square and tetherball courts used to be, and have them conduct daily target practices instead.

The paper-thin canard, “Guns don’t kill people, people kill people,” has also re-surfaced as of late. There’s just one little problem with it: Why should we be giv-ing guns to people who wouldn’t pass a credit check, who wouldn’t qualify for a mortgage, wouldn’t pass a driver’s test? How is it that a person diagnosed with a sociopathic disorder is able to purchase an AR-15 assault rifle and a 30-round maga-zine, on the open market without anyone so much as giving it a double-take?

Because selling guns is a big, big busi-ness in America.

I pray it doesn’t take another Sandy Hook to make us wonder when enough is too much. Gun sales instead went up after Sandy Hook. They also went up after Pres-ident Obama’s reelection in November. And his initial election in 2008. And after

but I could have saved them some time if given the chance to tell the Westboro Bap-tist congregation something I learned long ago: When you beat your head against a wall, all you get is a sore head.

The U.S. Supreme Court has ruled West-boro within the bounds of its free-speech rights, a decision I reluctantly agree with. The only silver lining here is that content-starved media have downplayed West-boro’s tactics, denying them the level of publicity they so obviously crave. Local municipalities have used existing regula-tions to restrain the demonstrations, and groups ranging from the motorcycling Patriot Riders to everyday citizens have formed human chains to keep the demon-strators at bay.

But that’s what we cherish in free speech, that the door swings both ways.

s ome different faces spoke a familiar refrain at the annu-al pre-legislative breakfast held by the Greater Rome Chamber of Commerce last month—i.e. discussing


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BAGLEY KNOWS BEST

TEXT BY KIM TREESE PHOTOS BY DEREK BELL

IF YOU'RE A LOCAL CONTRACTOR WHO WANTS TO TASTE THE SUCCESS OF AN OUTFIT LIKE

PRESTIGE BUILDERS,

YOU'D BETTER GET YOURSELF A LOAD OF TALENT, A WHOLE LOT OF GUMPTION TO PICK YOURSELF UP WHEN YOU FALL, AND MOST IMPORTANTLY, A WISE OLD DAD WILLING TO DISPENSE SOME QUALITY ADVICE WHEN YOU NEED IT MOST



S ometimes, father really does know best. Lee Bagley, owner of Rome-based contracting com-pany Prestige Builders would likely agree.

Lee founded Prestige back in 1995, not long after realizing that there might be more to life than being a student. “I dragged col-lege out as far as I could,” Bagley recalls. “My dad finally said, ‘School is obviously not for you… You need to find something that you enjoy,’ ”

Not knowing where to start, Bagley turned to his dad once more, who again pointed him in the right direction by re-

With his innate ability to build things in mind, Lee took his dad’s advice and ran with it, eventually landing himself a job as a contractor. “If you want things in life, you have to work to get them,” Bagley says, “so that’s what I did. After my ap-prenticeship, I got a remodeling job,

then another, and another—it just went from there.

“Once again, my dad told me I needed a name. [He] suggested Pres-tige Builders, and here we are.”

Since its establishment, Bagley says, Prestige has adopted a work ethic that adheres to tightly to its company motto: “Do it right the first time!” They specialize in contract remodeling work, light commercial work, custom homebuilding, high-grade concrete work for outdoor pa-

minding his son of his lifelong love for construction. “…My dad said I was starting the lawnmower and fixing stuff by the age of 3. I would build tree houses, deer stands, bike ramps and jumps. I built a quail pen and even raised quail for a while, so I have been constructing stuff for as long as I can remember.”


"MY DAD SAID I WAS STARTING THE LAWN-MOWER AND FIXING STUFF BY THE AGE OF 3. I WOULD BUILD TREE HOUSES, DEER STANDS, BIKE RAMPS... I HAVE BEEN CONSTRUCTING STUFF FOR AS LONG AS I CAN REMEMBER."

DIXIE & LEE BAGLEY

tios and living areas. They can even handle the correction of light grading and water-diversion issues, such as poor drainage.

Chances are, whenever you’re walking down Broad Street, you’re walking on or alongside some of Prestige’s handiwork. Their current list of downtown projects includes the completion of a large brick home, the addition of a second story to a church, and several remodel jobs and out-door living spaces.

He also did extensive rot repair and metal roofing work when he and his wife, Dixie, bought the former Zion Farms, a gorgeous, sprawling slice of land off Big Texas Valley Road. The name has since been cropped to, more simply, “The Farm,” where the couple now hosts weddings and other pre-booked events.

Whether serving clients via Prestige or The Farm, the Bagleys say they begin each project with one aspiration: “to create a custom space that exceeds my client’s de-sires.” If the job is done correctly, the cus-tomers won’t simply be satisfied, they’ll be in awe with the quality of craftsmanship and attention to detail.

“All of my projects are great—meeting


the people and building their dreams,” Bagley says. “I enjoy working together to put together a home or space that they will enjoy and want to be in.”

Some projects prove to be more time consuming than others, of course, but there’s no such thing as a “small” one. All are big, and equally impor-tant. As Bagley explains, “Big is in the eye of the beholder. They are all big jobs to the owners. Prestige customers get a

one-on-one relationship with me and my family, and we treat them like family.”

In retrospect, Bagley’s talent and dili-gence has serviced him well, but the guid-ance from his dad cannot be undervalued. Because of it, he stays busy no matter how badly the economy might waver, and, in turn, most of his customers call on him the instant another project arises. “We are hop-ing people will keep us as busy in the fu-ture as they have in the past,” says Prestige Builders’ energized and highly optimistic founder. “Any contractor can do it, but do-ing it wrong or right is a different thing. I learned that you can’t do everything in-house, and you have to have experts in those key areas to make everything comes together.” VVV

"BIG IS IN THE EYE OF THE BEHOLDER. THEY ARE ALL BIG

JOBS TO THE OWNERS. PRESTIGE CUSTOMERS GET A ONE-ON-ONE RELATIONSHIP WITH MY FAMILY, AND WE TREAT THEM LIKE FAMILY."


0

7

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transcendINGYour PAIN

ew pharmacies can boast of such a true, earnest com-mitment to patient care than DermaTran, a national health solutions pharmacy provider and recent addition to the Northwest Georgia area. Patients of the innova-

tive pharmacy are not just a number; these patients receive personalized pharmaceuti-cal care, with their needs being made a pri-ority to the pharmacists and staff.

Rob Gussenhoven, PharmD, a licensed California pharmacist, Lisa Harris, RPh, the Georgia pharmacist in charge, and their fellow associates at DermaTran say they are putting the emphasis back on the pa-tients. According to The American Acade-my of Pain Management, nearly 44 percent of all people with moderate to severe pain are being inadequately treated. Now enter DermaTran, where the focus is “on creating a pain-management concept that is sustainable and long-lasting,” says Gussenhoven, one of DermaTran’s owners. “We want to enhance patient

of the newest companies to call Rome its home, DermaTran is a compounding pharmacy that makes individualized creams [with a physician’s prescription for a specific patient] to treat inflammatory and neuropathic pain syndromes with pure, phar-maceutical-grade powders.

While compounding has seen a resurgence in recent years, in-terestingly enough, it was the norm until roughly 50 years ago. “Before the 1950s, most prescriptions were compounded, but then the process fell by the wayside,” Gussenhoven explains.

However, thanks in part to the availability of far more ad-vanced technology and other strides made in the industry, compounding has seen a signifi-cant comeback. According to the

TEXT BY LUKE CHAFFINPHOTOS BY DEREK BELL

International Association of Compound-ing Pharmacists (IACP), over 30 million prescriptions are compounded annually by compounding pharmacies.

Working side-by-side with doctors, DermaTran has compounded over 800 uniquely different pain-relieving formula-tions over the last six months. And while most treatments are aimed at inhibiting the perception of pain within the brain, DermaTran’s patient-specific, prescription

creams penetrate through the skin, going right to the source of the pain.

Although pain affects all demographics, the typical DermaTran patient is between 40 and 65 years old, and is likely someone who is trying to return to work.

So, just how did DermaTran make it to the foothills of the Appalachians? State Mutual Insurance Company president

and CEO, Dee Yancey, learned firsthand of the effectiveness of a compounded pre-scription and, subsequently, recognized an opportunity to bring a growing business to the area. In the eyes of Gussenhoven, Yancey brings global business acumen to the operation, helping DermaTran pharma-cists to focus even more intensely on pa-tients and their healthcare needs.

One of the greater benefits of compound-ing is the ability of physicians to custom-

care for the greater good of everyone.” Gussenhoven, a graduate of California’s

University of the Pacific, studied industrial pharmacy and, eventually, landed in clini-cal pharmacy. Gussenhoven is an expert in the field, having worked with pain creams for nearly two decades, and helping thou-sands of patients.

DermaTran’s mission, according to its co-owner, is to improve and change the way that chronic pain care is treated. One


For those still taking opioids or other pain medications associated with adverse risks to your health, Rob Gussenhoven, PharmD, and

dermatranoffer a safe and effective way to alleviate the hurt and get you back to work in a hurry


died and/or have been hospitalized due to the use of non-steroidal, anti-inflammatory drugs (NSAIDs) than the combined number of soldiers killed in American wars since the dawning of our nation. NSAIDs, such as ibuprofen, are often the go-to treatments for pain resulting from inflammation, but have been linked to risky side effects like gastrointestinal bleeding. According to the Health Sentinel, approximately 300,000 people have died from NSAID-related gas-trointestinal complications, with almost 1.7 million hospitalized, and all of this at a staggering cost of nearly $39 billion.

According to a figure from the Centers for Disease Control and Prevention re-cently cited in The Wall Street Journal,

individual patients and society at large, Harris says she wanted to be part of the solution—because one is certainly needed.

As a compounding pharmacy, Derma-Tran works as a component of the triad of patient, physician, and pharmacist. Simply put, physicians prescribe a formulation created in concert with the pharmacist for use by a specific patient. All three parts must coexist in patient management and communication. This is what sets apart compounding pharmacies from phar-maceutical manufacturers. “Unlike drug manufacturers, we have a relationship with every patient and every physician,” says Gussenhoven.

Yet, compounding pharmacies have not reemerged without challenge, and partial-ly to blame are what Gussenhoven calls “rogue manufacturers.” A 2012 incident involving the New England Compound-ing Center (NECC) in Framingham, Mass. recently shook the compounding world, when it came to light that the NECC had been mass producing injectable medica-tions under the guise of a compounding pharmacy. The patient portion of the triad was non-existent leading up to the scan-dal, in which 17,000 non-patient-specific injectable steroids were made in three dif-ferent lots and distributed to 26 states. To boot, the medications were created in less-

Rob Gussenhoven, PharmD

David Stancil, RPh

Lisa Harris, RPh

"We have become overly complacent with the potential issue of long-term use of oral pain medications ... Unlike drug manufacturers, we have a relationship with every patient and every physician."

overdosing on prescription pain-killers—a.k.a. opioids—is now responsible for the deaths of more than 15,000 Americans each year. The number is “more than from heroin, cocaine and all the illegal drugs combined. Rising opioid abuse means that drug overdoses are now the single largest cause of accidental death in America, sur-passing traffic accidents in 2009.”

Concern over the negative im-pacts of opioids and NSAIDs was one of the reasons Lisa Harris, RPh, joined DermaTran earlier this year. Having seen firsthand the opiate epidemic’s effects on

ize medications to meet the individual needs of the patient, particularly for those who have not found adequate pain relief via commercial medications. These individualized pre-scriptions provide a viable alternative for patients who cannot tolerate oral medications and/or might not be a candidate for oth-er treatment procedures, such as surgery.

Gussenhoven’s own pharmacy experience has often shown topical medications to be a valu-able addition to more tra-ditional pain treatments, which can often become problematic. “We have be-come overly complacent with the potential issue of long-term use of oral pain medications,” he explains. Studies compiled from medical journals like The American Journal of Med-icine and the New England Journal of Medicine reveal that more patients have


than-desirable conditions. Hundreds were hospitalized, and at least 39 deaths have resulted thus far.

The aftermath of the NECC case has certainly drawn increased speculation on compounding pharmacies, but it is impor-tant to note that injectable medications and topical prescriptions, such as those filled by DermaTran, fall into dramatically dif-ferent risk categories. DermaTran does not manufacture or mass produce creams; each compounded prescription is filled as ordered by the doctor, as part of the previ-ously mentioned triad. According to Gus-senhoven, there are greater adverse risks associated with injectable drugs. Epidural and intrathecal injections are delivered to the spinal cord, bypassing the body’s natu-ral barriers to infection. The spinal cord also has limited immune-response capa-bility. Comparing sterile injectable com-pounds to topical non-sterile compounds is like comparing apples to oranges.

A serious, adverse drug event is one that leads to hospitalization or death. According to the Food and Drug Administration’s Ad-verse Event Reporting System (FAERS), there were 82,724 reported deaths and 471,291 total serious adverse drug events in 2010. There have been approximately 200 serious adverse events from com-pounded prescriptions since 1990, as cited by USA Today. The great majority of those were from compounded, high-risk, inject-able medications unsupported by the pa-tient-physician-pharmacist triad.

DermaTran is unique within the indus-try because of its ability to conduct clini-cal studies on the prescriptions it fills. The pharmacy seeks patient input and tracks patient outcomes. And while each prescrip-tion may be different, the overall effective-ness of the topical medication is important data to gather. In educating the medical community and the general public, Derma-Tran hopes to further validate the topical treatment modality.

A key part of these studies involves the reporting of patient outcomes through DermaTran’s Patient Experience Program and Patient Satisfaction Program. These outcomes are evaluated by an independent clinical research organization, and their initial findings have shown an overall re-duction in pain of 39% after four weeks’ use. On a scale of 1-10, with 10 being the worst possible pain, patients chosen re-ported an initial pain level of 4 or greater.

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Continued on pg. 44 >>>


For dialysis, there’s no place like home.Discover the benefits of home dialysis today.

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To learn more about Kidney Disease and treatment options, call 1-855-317-HOME (4663) or visit DaVita.com/Home.

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Is HoMe DIAlysIs RIGHT foR you?Answer these important questions:

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“H ere’s the story. Of a lovely lady. Who was bringing up three very lovely girls…”

The theme music for The Brady Bunch is so

familiar that most people know every last word of the lyrics, but soon enough, they will get the chance to hear it live on stage as part of the Junior Service League’s (JSL) Follies 2013. “As Seen On TV” will be the theme for this year’s production, showing Feb. 1-2 at the Rome City Auditorium and already being touted as a two-night run of humorous skits, lively renditions, and funky dance numbers based on well-known TV shows from the past 60 years.

The Follies began in 1940 as a fundraiser for the JSL, and is essentially a theatrical production in which the women of the organization, with help from fellow community members, perform comedy sketches and musical acts. Proceeds from the event have benefited various charitable organizations across Rome and Floyd County in the 73 years since, including Open Door Home, Hospitality House and the Boys & Girls Club.

The Follies, hosted biannually, are possible due to an enormous amount of planning and work needed to bring the show to life. Although the talent is grown locally, the JSL imports the help of a professional production company to ensure that the show is of the highest quality. Christopher Alan Productions provides the director, costumes, music, script, and even tailors each act to fit the talents of the town in which the show is to be performed.

As JSL president Liz Tierney explains, three weeks prior to opening night, the

director arrives and the theme of the show is unveiled—which is when things start to get a little crazy. You wouldn’t know it from the final production, but the Rome Follies are literally created upon the arrival of the director and his call for volunteers, then it’s on to the rising of the curtains come opening night—all in a mere three weeks. “When you look at the quality of the show that is put together in three weeks, it’s amazing,” Tierney says.

She should know. Tierney has been played an integral role in the past two

With a third consecutive show on the horizon for director Chris Fettig, theJUNIOR SERVICE LEAGUE OF ROME’S FOLLIES 2013

promises to be an even bigger fundraising hit, featuring an even

more “inclusive” Rome cast

The Golden Girls

BRIDGET GRAY

ALI FREEMAN

ASHLEY EVANS

ELIZABETH TIERNEY

Text by Mandy LoorhamPhotos by Derek Bell


Follies. She reveals that the planning for the next biannual Follies run begins just one month after the closing of that year’s production.

“If someone could only be a fly on the wall and watch how much time, blood, sweat, and tears go into producing this show,” muses Bridget Gray, Follies co-chair. “It is a two-year planning process.”

The big to-do begins with a director’s kickoff party, during which potential participant-performers learn about the show’s sketches, practice schedule, and about how to sign up for parts. This year, Gray says, the JSL decided to try to “cast a larger net in trying to draw more people into the show. We have invited community leaders, city and county commissioners, doctors, lawyers, bankers and radio personalities.” She estimates that Follies 2013 will have 75 to 100 cast members, although “more than 100 would be great,” and hopes the extra effort to be more inclusive will pay off. “We don’t try to limit our numbers. More feet on stage means more fannies in seats.” And that, of course, means higher ticket sales, which means more money raised.

The kickoff party will take place Jan.

13, 4-6 p.m. at Swift & Finch, 600 Broad Street in Rome. Director Chris Fettig will be returning to execute this coolly retro, rocking production. Fettig also directed the previous two Follies, “Hooray for Follywood” (based on iconic Hollywood films) and the “Forties Follies” (featuring music from that decade).

As alluded to previously, this year’s “As Seen On TV” theme will be a stage review of various, classic, American television shows ranging from I Love Lucy to The Golden Girls. “If you have a favorite TV show, more than likely you will see it in the Follies,” Gray says. “There will be full-on skits and vignettes of theme songs.

The Cheers skit, though, I think will be the highlight.

“There are no professional actors, just community members committing to three very long, very hard weeks leading up to the show.”

The women of the JSL all participate, either onstage or behind the scenes. Of course, for many of them, this also means enlisting the help from their significant others. Gray’s husband, Jarrett, learned his fate the hard way, when his wife recruited him for a couples’ dance number. Although her husband was extremely reluctant, the choreographer taught the Grays their steps rather easily, and it turned out to be relatively painless for Jarrett. “You don’t have to be talented to be in the Follies,” says his proud wife, “you just have to be willing to get a laugh at your own expense.”

This year, the JSL has introduced an application process by which organizations can apply for funds and/or volunteers. The Community Partnership Program will allow the JSL to identify certain needs within the community and will partner with these selected organizations from June 2013 through May 2014. The only requirements are that the organization be a 501(c)(3) nonprofit whose primary focus is on improving the lives of women and children in Rome-Floyd County.

As Tierney puts it, this “is a group of women who are service minded and want to give back to our community. The Follies allows us to distribute a healthy amount of money back into our community.

“We will be rolling out the red carpet at the auditorium. It is such a great theme and you can do a lot with it.”

“You have this adrenalin high and such a sense of camaraderie,” Grays say of the emotion that follows the final curtain call. “You have helped raise money for women and children in Floyd County. The sense of accomplishment is really just one of the perks once it’s all over.” VVV

A SNAPSHOT OF ALL THINGS ROMAN

www . r om a n s o c i a l s c e n e . c om

"YOU DON'T HAVE TO BE TALENTED TO BE IN THE FOLLIES, YOU JUST HAVE TO BE WILLING TO GET A

LAUGH AT YOUR OWN EXPENSE."


You are invited to enter our 3rd Annual Sarah Greene-Brock

Memorial

Loveliest Lips Contest

TO BENEFIT THE HEART OF THE

COMMUNITY FOUNDATION

Visit Greene’s Jewelers,

328 Broad Street

to leave your “Lovely Lips” imprint.

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The Loveliest Lips with the most votes will be

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THE WINNER WILL BE

ANNOUNCED ON FEBRUARY 14TH.5K & 2 Mile Health Walk

February 23, 2013 Rome,GA

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hard for most. Certainly, the last two weeks of 2012 were easy enough to bid adieu—school shootings, noxious political postur-ing, fires intentionally set by a mad man (also bearing guns), and so forth.

Farewell, tired tangerine. Bring on the lively green.

When most of us think of emerald, we probably think of either money or the en-vironment. Both are natural first thoughts, and so intricately related in a slow-to-recover economy. For many, recycling in these times is about conservation by way of reuse. Making do with less, keeping your old car longer, saving for disaster: These are the trends I see for 2013. Being green means making more green of your own—and no, not by printing counterfeit bills in the basement, but by finding fortune in un-expected places.

I truly believe we will all be working harder in the years to come, and probably for less in our pockets. But the physical re-duction in greenbacks may result in behav-iors that could enrich our lives in the long run. Haven’t we all, at one point or another in our lives, learned valuable lessons on how to do more with less? Are our chil-dren less well-fed if we eat out less? Are we learning how to value our investments

i don’t have a crystal ball. I can’t read tea leaves. I am, however, often asked about trends I see developing for the new year (wedding trends, in particular), and after review-ing a mountain of research related to wedding trends for

2013, I have instead chosen to illuminate some social trends that I feel are more de-serving of note in this column.

At the national conference for the Asso-ciation of Bridal Consultants this past fall, we, the wedding planners in attendance, heard from experts on every subject from legal issues to hosting weddings at home (taught by yours truly). For me, though, one of the most exciting topics of conversation was Pantone’s Color of the Year: emerald.

For those of you unfamiliar with this facet of my industry, Pantone is an inter-national organization for color standard-ization. If you ever wanted to know why a certain local hospital’s logo is always—always—that luminescent shade of green, you can thank Pantone. Or if you purchased Coca-Cola in another country but still in-stantly recognized it by that signature red label, you can rest assured that a Pantone swatch was involved.

Trends&Traditions w i t h H o l l y Ly n c h

Essentially, Pantone creates color profiles that can be subsequently be used for ink printing, textiles, plastics and much more. The idea is to create brand consistency, at least when it comes to color.

Color trends are an interesting phenome-na. In another life, I must have been a mem-ber of some international organization that predicts color trends. And based on my love for all shades of green, I could have easily voted emerald for 2013.

Kermit had it all wrong, folks: It is easy being green. A color that speaks to our sense of nature, green is timeless, ever-present. Emerald isn’t just the color of jewels and the U.S. dollar, it’s the color of spring grass and child-like Christmas decorations made from brightly colored felt. Emerald is the color of a magical, fictional city where we can discover that which we desire. Green is bold, powerful.

Couldn’t we all use a dose of some of these attributes in 2013: nature, fortune, whimsy, boldness, power? Of course.

How keen of Pantone to recognize that emerald could inspire such deeply rooted feelings and play so well to our basest of human instincts.

Saying goodbye to 2012—the year of tangerine, in case you missed it—won’t be


more, like our cars and homes, instead of trading in (or trading up) every three years?

I had a conversation today with a re-tired colleague who articulated one of the most important thoughts I’ve heard with respect to frugal living. She told me about

a conversation she’d had with another friend regarding holi-day presents. The two women agreed that instead of giving

each other things neither of them really needed, they would spend time together in-stead. When my colleague was sick not long ago, for instance, her

together? Time may not put clothes on your body or food in your tummy, but it’ll fill your heart to the brim, perhaps even cause it to grow three times bigger. (Sorry, one last Christmas reference for the road.)

Which brings me to whimsy: Shouldn’t 2013 be a time for us all to get a little silly? Worrying about the economy and the Grin-ches in Washington is not going to give us any joy or relief. When we aren’t working, we need to fill our time with good, real peo-ple. Not the ones on the magic boxes in our living rooms.

Hosting a gathering of friends or fam-ily doesn’t have to be complicated. (If you need a party planner, I know a fabulous one located at 250 Broad Street in Rome. See postscript for details.) Try something small and simple to pull off, like a bi-monthly game night with your children’s friends and their parents, or start a backwards book club sans the burden of actually reading any books. My new favorite idea, though: Starting a monthly supper club in which the hosts are responsible for cobbling to-gether the least expensive, yet best-tasting meal for their dollar. Each month, the next couple in rotation tries to create an even less expensive meal. (I can see the Pinterest

meet your neighbors and really get to know them. Knock on their doors. Invite them over for a cup of coffee one lazy Sunday afternoon. Make it a personal point to meet a new neighbor at least once per month. Ex-change email addresses and friend them on Facebook.

Strange how making new friends is sometimes intimidating for adults, but what a great example we’ll be setting for our kids. I see us all out there, working hard, feeling tired and frazzled at the end of the day. Wouldn’t a cheery wave from our neighbor make the late-evening arrival at home a bit nicer?

Besides, knocking on a door costs noth-ing, and if the economy should happen to take another hit in 2013, what else will we have to spend but time? And while we’re getting to know our neighbors and spend-ing more quality time with loved ones, we are building a very powerful tool: our com-munities in greater unison.

In my business, my coworkers—I almost never refer to them as employees—are un-questionably the most important part of the final equation. I need help. My clients need their expertise, their patience, their helping hands. It’s the people that make my team so

very special.We could also pre-

sume that most folks stay in crummy jobs or remain members of churches, civic clubs,

et cetera because of the peo-ple who are there. A group of people together is a powerful force, one that can create seri-ous influence. Let’s make sure

we use that power for good, and may-be with a band of friends and neigh-bors at our sides, we can dispel some of the evil atrocities that have touched our nation in recent weeks.

Think about Dorothy in The Wiz-ard of Oz: Wasn’t her journey to the Em-erald City all the better because of her new friends? The lessons we’ve all learned from the Emerald City continue to resonate for 2013. We already have everything we need, and there’s no place like home.

It’s time to paint over that hideously neg-ative tangerine with a lush, vibrant coat of emerald green. VVV

Holly Lynch is managing coordinator/owner of The Season Special Events Planning at 250 Broad Street in Rome.

Elegance and Powerin the Emerald CityWhen it comes to starting 2013 on the right foot for style, you really can't go wrong setting the tempo with a bold, rich, timeless touch of greenfriend spent time at her home helping to tidy up and, simultaneously, bringing some much-needed cheer.

Time is precious. How rich must my colleague have felt in

her hour of need, to have someone willing to help? The gesture cost her friend not a dime.

I love that we use the phrase ‘spending’ time together. Spending... Suggests some-thing almost decadent, doesn’t it?

For some, like my sister-in-law, the term implies hours upon hours shopping at Pot-tery Barn. But what about spending time

recipes posting as we speak.) No matter what you plan, make it easy

and fun. When you’re lying on your death-bed, I can assure you that you won’t regret failing to dust the top of your china cabinet, but you will regret not playing Monopoly with your son’s girlfriend.

I also challenge you, V3 readers, to bring some of this whimsy to the streets where you all live. I often worry that we are no longer making the proper effort to get to know our neighbors, but I see this ugly trend shifting for the better in 2013. Be bold. Bold like emerald. Make the effort to


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(A reported pain level of 4 is pain great enough to prevent one from performing all daily-living activities.)

Another part of DermaTran’s revolution-ary approach is the integration of technol-ogy into the patient-physician-pharmacist

relationship. DermaTran’s web presence fosters better communication between pa-tients and their doctors, and affords web surfers the ability to peruse impressive web information, connect via social media, and use other online tools that put up-to-the-

minute content in the hands of pain sufferers and their physicians. Dia-logue is encouraged between pa-tients, doctors, and the pharmacy, insuring that the healthy triad is kept firmly in place.

DermaTran currently operates a pharmacy in the former State Mu-tual Insurance Company building in

Rome, a second in Louisville, Ky. and a third in Redding, Calif.

Pain sufferers today want choices. They want to be able to live their lives to the fullest.

These patients need empowered doctors who prescribe individu-alized treatments that go right to

the source of their pain. Perhaps this describes you or someone you

know. According to Gussenhoven, the choice

to use DermaTran’s potent creams for pain management is clear. “Really, it’s not an alternative,” he says, “it’s a viable piece of the pain-care puzzle.” VVV

>>> From pg. 35, “Transcending...”

For more on what DermaTran can do to help you get back to pain-free living, visit them on the web at DermaTran.com

Make it a meal worth remembering. Where to eat in Northwest Georgia.

The Dishwww.schroedersnewdeli.com

PH: 706-234-4613Hours: Mon-Thur: 11:00am-10:00pm Fri-Sat: 11:00am-10:00pm

406 Broad Street Rome, GA 30161

Schroeder’s menu includes

sandwiches, calzones, soups, salads,

potato skins, nachos, wings, and

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Bring in this ad for a free appetizer with purchase of an entree.

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PH: 706-528-4844Hours: 11:00am-9:30pmOpen: Tuesday-SaturdayLive Acoustic Lounge: 5:00pm-1:30am


La Scala offers both first-rate

service and terrific Italian Cuisine in

an upscale casual atmosphere.

50% off cafe menufrom 4:00-6:00 p.m.

PH: 706-238-9000Hours: Mon - Sat: 6:00pm-10:00pm400 Block Bar & Lounge: 4:00pm-1:30amLive music each weekend.


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Fuddruckers catering can help

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595 Riverside ParkwayRome, GA 30161

PH: [email protected]: Mon - Thurs 11:00am-7:00pmFri - Sat 11:00am-8:00pm

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4 East 3rd AvenueRome, GA 30161

Sugar Candy Emporium has

hundreds of candies, holiday and

seasonal items, custom gift baskets,

candy buffets for special events,

corporate accounts, favors and more!

Northwest Georgia’s premiere candy store!

www.mentonewildflower.com

PH: 256-634-0066Hours- Sun: 11-2pm (peak season ‘til 6 pm) Mon,Tue,Wed: 11-2pm Thurs, Fri, Sat: 11-8pm (AL Central Time)

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Enjoy fall beauty, drive up a

mountain highway to dine & unwind

with fabulous food in a fun, shabby,

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for holiday parties! Tomato Pie and Sweet Potato Biscuits are a must!

Wildflower Café & Country Store

Wildflower Café & Country Store

Swift & Finch Coffee - Our coffee is roasted right here on Broad Street, sold by the cup or by the pound. Come try a drink from our full espresso menu or one of our floats with glass bottled sodas! Enjoy some of our specialty pastries for breakfast, as a snack, or for dessert.

PH: 706.291.8969 Hours: Mon -Thu: 11:00am- 10:00pm Fri - Sat: 11:00am-11:00pm Sun: 11:00am-9:00pm

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january 2013

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