january 2015 press coverage report
DESCRIPTION
Clipbook containing press coverage for Muck, XTRATUF, Puddletons and Ranger for the month of January.TRANSCRIPT
Muck Social Media SnapshotJanuary 2015
# of page likes as of 1/2015 – 73,757 # of page likes as of 1/2014 – 32,965
# of page likes as of 12/2014 – 72,693
YTD: 40,792 new page likes, 124% increase
MTD: 1,064 new page likes, 1% increase
# of followers as of 1/2015 – 4,289 # of followers as of 1/2014 – 2,497# of followers as of 12/2014 – 4,210
YTD: 1,792 new followers, 72% increase
MTD: 79 new followers, 2% increase
Launched in November 2013# of followers as of 1/2015 – 4,362
# of followers as of 1/2014- 254# of followers as of 12/2014 – 2,576
YTD: 4,108 new followers, 1617% increase
MTD: 1,786 new followers, 69% increase
Launched in March 201411 Boards294 Pins
# of followers as of 1/2015 – 675# of followers as of 12/2014 – 668
MTD: 7 new followers, 1% increase
XTRATUF Social Media SnapshotJanuary 2015
# of followers as of 1/2015 – 416# of followers as of 1/2014– 296
# of followers as of 12/2014 – 400
YTD: 120 new followers 41% increase
MTD: 16 new followers 4% increase
# of page likes as of 1/2015 – 5,515
# of page likes as of 1/2014 – 933# of page likes as of 12/2014 – 5,469
YTD: 4,582 new page likes
491% increase
MTD: 46 new page likes1% increase
Launched in January 2014# of followers as of 1/2015 – 480# of followers as of 12/2014 – 413
MTD: 67 new followers 16% increase
Launched in March 20149 Boards283 Pins
# of followers as of 1/2015 – 65# of followers as of 12/2014 – 60
MTD: 5 new followers 8% increase
Puddletons Social Media SnapshotJanuary 2015
Launched in April 2014
# of pages likes as of 1/2015 – 11,627# of page likes as of 12/2014 – 11,632
MTD: 5 fewer followers
0% decrease
Launched in October 20146 Boards67 Pins
# of followers as of 1/2015 – 7 # of followers as of 12/2014 – 7
MTD: 0 new followers 0% increase
Launched in May 2014# of followers as of 1/2015 – 78
# of followers as of 12/2014 – 79
MTD: 1 fewer followers 1% decrease
Muck Press Coverage ReportJanuary 2015
Total Monthly Impressions: 35,696,927
Footwear PlusJanuary 2015
Circulation: 25,000
Footwear InsightJanuary/February 2015
Circulation: 15,000
BowHunting Magazine2015 Gear Guide
Circulation: 125,989
Sporting Goods Business Weekly2015 Winter Pre-Show Issue
Circulation: 4,795
Sporting Goods Business Weekly2015 Winter Show Issue
Circulation: 4,795
OR Daily January 2015
Circulation: 22,576
OR Daily January 2015
Circulation: 22,576
Petersen’s BowhuntingJanuary 2015
Circulation: 125,989
CNNJanuary 6, 2015
UVM: 33,356,866
Click 2 HoustonJanuary 6, 2015UVM: 540,044
KWCH 12 - KansasJanuary 6, 2015UVM: 177,431
KCRA 3 – SacramentoJanuary 6, 2015UVM: 374,979
WISN 12 ABC – Milwaukee January 6, 2015UVM: 279,270
Modern Farmer January 7, 2015UVM: 326,030
BowHunter Planet YouTube ChannelJanuary 9, 2015
Subscribers: 10,378
https://www.youtube.com/watch?v=QVrAbISUYwk
Style on MainJanuary 14, 2015
UVM: N/A
http://styleonmain.net/2014-holiday-gift-guide/
http://www.weather.com/tv/shows/wake-up-with-al/video/dressing-kids-for-cold-weather-days
Wake Up With AlThe Weather Channel
January 14, 2015UVM: 161,709
SHOT DailyJanuary 20, 2015
Circulation: 20,156
https://www.youtube.com/watch?v=4oP2TjQoxHA
Real Tree YouTube ChannelJanuary 26, 2015Views: 136 Views
Subscribers: 38,266
GrandViewOutdoors.com / Predator XtremeJanuary 27, 2015
UVM: 64,602
http://www.grandviewoutdoors.com/articles/5397-muck-introduces-lightweight-lace-ups-and-snake-boot
XTRATUF Press Coverage ReportJanuary 2015
Total Monthly Impressions: 19,795
Footwear InsightFall 2015
Circulation: 15,000
Sporting Goods Business Weekly2015 Winter Show Issue
Circulation: 4,795
Ranger Press Coverage ReportJanuary 2015
Total Monthly Impressions: 45,152
OR Daily January 20, 2015
Circulation: 22,576
OR DailyJanuary 22, 2015
Circulation: 22,576