JAPAN: Kimono

Mike Starr

Bryan Blodget

Preyasak Tongjan

History Japan appear in 57 AD by China Religion

-Shinto, Buddhism, Zen and Confucianism Shape Culture

-Etiquette, Respect, and Traditions

http://www.japanhistory.info/

EARTH 145,902 sq. mi.

Slightly smaller than CA. Rugged Mountainous islands Subtropical to temperate climate. 4 Seasons

Summer- extremely humid, wettest months as hot as 100 F

Winter- Cold as 32 F, Japan has yet to figure out central heating.

Spring and Fall- best times of the year, warm and little rain

http://www.wordtravels.com/Travelguide/Countries/Japan/Climate/

Values Friendship-identifying w/

another person. Peace/getting along- empathy Respect Cooperation/ Community -

groups Money/ Wealth Life/ Reference for life Manners Family Love Nature/Environment

Culture Japanese Influential- Religion- Samurai- Kimono- Tea ceremony

- Traditional Japanese Weddings

- Food (Sushi)- Drumming- Written

http://www.japaneselifestyle.com.au/culture/culture.html

FORM Typically 14 inches wide Made of medium weight cotton, Gauze

Lined Cotton, Flannel and cotton sateen or polyester.

How to wear:

FUNCTION Define status Rarely worn daily- worn in weddings,

women’s 19th birthday, worn mostly by elders

Colors change with season and with the age and status of the wearer.

Facilitation Traditional Costume Worn typically for special events Variety of colors and styles

TRIANGULATION Contemporary kimonos

more artistic, less based on status

Traditional Kimonos represent: Family: status Wealth Community

Kimonos are an Icon of Japan’s History

Target Market Leading States: California at LA Target the valuable Japanese tourist

market

4 P’s Product: Japanese kimono, Obi, yukata, children's

kimono, men kimono and wedding kimono

4P’s Continued Place

-On-Line, clothing stores, department stores Price

-$50-$200 depending on material and designs Promotion

-Advertised like other types of clothing-TV, magazines, online, newspaper.

Taste Brand Name: KimPan Kimonos Product: Authentic Japanese Kimonos with

a western twist Slogan: “Bring your culture home”

Buyer User Payer

Universal Performance Value: Price: Service:Values- Casual to formal Price varies from Variety of colors and Need attire, varies from $50 to many styles, custom made. Heavy to light thousands of $’s More expensive styles

Material depending depending on financing available Temperature style and material Satisfaction guarantee

Personal Emotional: Financing: Convenience:Values- Traditional style We manufacture the Available in high end Wants garments, which items and there are fashion retail outlets, Carry remnants of terms for retailers, online,stores carrying Their heritage. A customers purchase oriental items. Reminder of their from the retailers, Appeals to people Rich cultural purchasing conditions bringing culture to Ancestry. Responsibility of the the new country. Retailer.

Matrix of Values and Customer Roles