japan nutsdryfruits

21
A-3. Nuts / Dried fruits MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN 48 3 Nuts / Dried fruits 1. Market Conditions in Japan (1) Definition of Category NutsHS Numbers Commodity 0801.11,19 Coconuts 0801.31,32 Cashews 0802.11,12 Almonds 0802.21,22 Hazel nuts 0802.31,32 Walnuts 0802.40 Chestnuts 0802.50 Pistachios 0802.90-200 Macadamia nuts 0801.21,22 0802.90-100-300-400 Other edible nuts (Brazil nuts, betel-nuts, pecan nuts, and others) Dried fruitsHS Numbers Commodity 0803.00-200 Bananas 0804.20-090 Figs 0804.50-090 Guavas, mangos, mangosteens 0806.20 Raisins 0813.10 Apricots 0813.20 Prunes 0813.40-010 Berries 0813.40-022 Dried Persimmons 0804.30-0900813.30-000 0813.40-021-023-029 Pineapples, apples, papayas, passion fruits, etc, and others (2) Market Trends General consumer awareness of nuts and dried fruits remains low, because most are traditionally used as ingredients in the production of confectioneries and bread-making, rather than direct consumption, and the distribution route is limited. Also, nuts and dried fruits have higher prices than peanuts, etc., so consumption has not expanded. However, taste has diversified beyond almonds and raisins in the past few years. The high nutritional value of nuts and dried fruits, such as dietary fiber and abundant vitamins, has started to be recognized, and a health food image has started to form as the health-consciousness and beauty interests of consumers increase. Popularity is expected to increase and demand is expected to expand, as nuts and dried fruits are consumed as supplements and are used as part of dietary supplements by more women and young people in the future. Various nutrients have gained consumer attention in Japan recently, especially as consumers begin to recognize the various functions of nuts, such as those containing oleic acid (mono-unsaturated fatty acid) to reduce cholesterol, and abundant dietary fiber to slow digestion and encourage effective dieting. As such, each manufacturer aims to expand the demand for nuts, not as traditional snacks, but by promoting them as health food, such as the introduction “no-salt types” which can be eaten everyday without concern to salt content. And for dried fruits, not only traditional items such as raisins and prunes, but also other kinds, such as mangos, figs, and berries are for sale, and individually packaged products in the handy, carrying packages with a zipper are now sold, for casual eating as a snack have become available. The distribution route for nuts and dried fruits is expanding not only to general supermarkets, but also convenience shops, general merchandise stores, 100 yen shops, etc, so availability to consumers at these stores is increasing. Also, regarding almonds, walnuts, raisins, and prunes produced in the U.S, U.S. industry groups are actively developing PR activities to increase demand in Japan. Various programs are planned to raise the awareness by consumers, such as health seminars and new menu development through tie-ups with various groups, in addition to advertisements via the mass media and Internet.

Upload: tommycrazy01

Post on 11-May-2015

448 views

Category:

Business


0 download

TRANSCRIPT

Page 1: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

48

3 Nuts / Dried fruits

1. Market Conditions in Japan (1) Definition of Category 【Nuts】

HS Numbers Commodity 0801.11,19 Coconuts 0801.31,32 Cashews 0802.11,12 Almonds 0802.21,22 Hazel nuts 0802.31,32 Walnuts 0802.40 Chestnuts 0802.50 Pistachios 0802.90-200 Macadamia nuts 0801.21,22 0802.90-100、-300、-400

Other edible nuts (Brazil nuts, betel-nuts, pecan nuts, and others)

【Dried fruits】 HS Numbers Commodity

0803.00-200 Bananas 0804.20-090 Figs 0804.50-090 Guavas, mangos, mangosteens 0806.20 Raisins 0813.10 Apricots 0813.20 Prunes 0813.40-010 Berries 0813.40-022 Dried Persimmons 0804.30-090、0813.30-000 0813.40-021、-023、-029

Pineapples, apples, papayas, passion fruits, etc, and others

(2) Market Trends General consumer awareness of nuts and dried fruits remains low, because most are traditionally used as

ingredients in the production of confectioneries and bread-making, rather than direct consumption, and the distribution route is limited. Also, nuts and dried fruits have higher prices than peanuts, etc., so consumption has not expanded. However, taste has diversified beyond almonds and raisins in the past few years. The high nutritional value of nuts and dried fruits, such as dietary fiber and abundant vitamins, has started to be recognized, and a health food image has started to form as the health-consciousness and beauty interests of consumers increase. Popularity is expected to increase and demand is expected to expand, as nuts and dried fruits are consumed as supplements and are used as part of dietary supplements by more women and young people in the future.

Various nutrients have gained consumer attention in Japan recently, especially as consumers begin to recognize the various functions of nuts, such as those containing oleic acid (mono-unsaturated fatty acid) to reduce cholesterol, and abundant dietary fiber to slow digestion and encourage effective dieting. As such, each manufacturer aims to expand the demand for nuts, not as traditional snacks, but by promoting them as health food, such as the introduction “no-salt types” which can be eaten everyday without concern to salt content. And for dried fruits, not only traditional items such as raisins and prunes, but also other kinds, such as mangos, figs, and berries are for sale, and individually packaged products in the handy, carrying packages with a zipper are now sold, for casual eating as a snack have become available.

The distribution route for nuts and dried fruits is expanding not only to general supermarkets, but also convenience shops, general merchandise stores, 100 yen shops, etc, so availability to consumers at these stores is increasing. Also, regarding almonds, walnuts, raisins, and prunes produced in the U.S, U.S. industry groups are actively developing PR activities to increase demand in Japan. Various programs are planned to raise the awareness by consumers, such as health seminars and new menu development through tie-ups with various groups, in addition to advertisements via the mass media and Internet.

Page 2: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

49

Market Trend by Main Categories [Nuts] ① Almonds Among all nuts, almonds are the most consumed throughout the world; 70-80% are produced in California,

U.S.A. Japan imports approximately 8% of the total quantity of almond exports by the U.S, with India, Spain, and Germany following as partner countries. 97.4% (quantity base, 2005) of all almonds imported to Japan are U.S. sweet almonds, mainly imported without shells. Nonpariel almonds are the predominant variety.

Almonds are used over a wide range, including whole roasted, crushed roasted (chunks), sliced, powder, and paste. According to an estimate by the Japan Branch of Blue Diamond Almond Growers, approximately 70% of all almond demand is for confectionery ingredients (chocolate confectioneries, western cakes, baked cakes), and approximately 20% is for snack nuts, with the remaining for ice cream, restaurant industry use, and cooking.

The Japan Office of the California Almond Society, began full-scale promotional activities in Japan as of 1998, and disseminating nutritional information on almonds, and providing suggestion for various way to eat them. Almond consumption quantity per person in Japan is still about one third to one half that of a person in Europe, but recently, it has gained attention as a health food, such as its anti-oxidant effect due to a high content of vitamin E and polyphenol, and the effect of oleic acid to reduce cholesterol, and its diet effect due to abundant dietary fiber.

② Chestnuts Chestnuts are the most consumed nut in Japan. Chestnuts used for food can be divided into four types,

Chinese chestnuts, American chestnuts, and European chestnuts, and Japanese chestnuts which are distributed throughout Japan and the southern Korean Peninsula. Domestically grown Japanese chestnuts are mainly eaten fresh. Most chestnuts produced in China, which are about 80% of the imported quantity of chestnuts to Japan, are sweet, broiled chestnuts called Tenshin chestnuts, and are mainly produced in Hebei, China. Chestnuts imported from Korea are mainly shelled and are used for “candied chestnuts” and ingredients in confectioneries. In addition, although in low quantities, European chestnuts are imported from Italy, etc, and are used as ingredients to make marrons glaces, etc.

The demand for shelled chestnuts is sluggish, due to decreased sales for Kuri-kinton (mashed sweet potatoes with sweetened chestnuts), and confectioneries such as sugared chestnuts, etc. Also, the shipping quantity of domestic chestnuts within Japan, has also decreased for 3 straight years (14,900 tons in 2005), the overall demand for chestnuts has declined. The pocket-size, retort pouch products of shelled chestnuts were popular in 2000, mainly supported by young women who enjoyed the single serving size, a product that could be eaten anytime, anywhere, without dirtying ones hands, and natural sweetness using no artificial sweeteners or additives. However, as interest by consumers has cooled, the sales value has been experiencing a downward trend since 2002.

③ Walnuts California, U.S.A and China are the two largest production areas of walnuts in the world. Most walnuts

imported to Japan are produced in California, where they are grown, harvested, processed, and stored under excellent quality management standards, and then are imported to Japan shelled. Total import quantity in recent years has remained at 10,000 tons per year. Walnuts are also produced in Japan, mainly in Nagano, but production quantity is very low.

Although walnuts have a high oil content, cholesterol value is zero, and it is the only nut that also contains omega 3 fatty acid (αlinolenic acid), as well as an abundance of vitamin E. Omega 3 fatty acid has been recognized to aid in the reduction of cholesterol and the prevention arterial sclerosis, etc. As such the value of walnuts has begun to be recognized in Japan in recent years, leading to an increased demand along with the increased health-consciousness. The import quantity of walnuts has greatly increased in Korea, as well.

Walnuts are popular not only in western cakes, but also Japanese cakes, breads, and as secondary ingredients in various cooking, and have a greater demand in the bakery industry than any other nut. California Walnuts Society, Japan Office has carried out various information activities, such as the “California Walnuts Contest” encouraging new product development using walnuts, in order to increase demand.

④ Cashews The cashew nut has a unique shape and is mainly produced in Asia, Brazil, and Africa. Due to technical

difficulties in hulling and shelling, most cashews produced in Africa, etc., are sent to India in the shell. Kerala, India is the largest producer and the exporter in the world, but production has also significantly increased in

Page 3: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

50

Vietnam in recent years, with Vietnam becoming the 2nd largest exporting country in the world in 2005. However, just under 90% of the quantity of imported cashews to Japan is held by India.

The demand of cashews has expanded along with the increase in global health-consciousness, with its lower oil content, abundant protein, carbohydrates, and minerals. The texture is soft and sweet, and is mainly used as a snack food, such as in mixed nuts, but is also used in various fields, such as Chinese cooking, cookies, etc.

⑤ Macadamia Nuts Macadamia nuts are originally from Australia and were transplanted to Hawaii, U.S, in 1930, leading to

large-scale cultivation there, and these two areas are the largest production regions in the world. Macadamia nut chocolate is renowned as a typical souvenir from Hawaii. Nuts produced in Hawaii are rarely exported as raw ingredients, and imports are predominately chocolate processed products. Most macadamia nuts, which are imported to Japan as raw ingredients, are produced in Australia, followed by African countries, such as Malawi and South America.

Macadamia nuts have a high oil content, and are loved for their crunchy texture and sweet flavor, and are in high demand as ingredients in confectioneries. In addition to being used whole as the center ingredient for chocolate, macadamia nuts are also commonly used as a roasted snack, in high-class confectioneries, and diced for use in ice cream and cakes.

⑥ Pistachios Pistachios are mainly produced in Iran, with more than 40% of the total world production, followed by

California, U.S, and Turkey. The Pistachio is called the queen of nuts for its good flavor and expensive price. Pistachios have an extremely low saturated fatty acid content, and an abundance of unsaturated fatty acids, such as oleic acid and linoleic acid. Nuts in the shell are in great demand as a snack food and are roasted and processed with salt. Shelled nuts are sliced, diced, or processed into a paste and are used as ingredients in high-class confectioneries.

Up until 1998, 80% of pistachios were imported to Japan by Iran, but aflatoxin was discovered in the nuts sold during that year in quantities greatly exceeding regulation standards and were recalled, and violations were frequently experienced in subsequent import inspections. At present, the U.S. product, with California as the major production region, holds 90% of the import quantity, and is ranked 1st among import partner countries.

⑦ Hazel nuts Approximately 80% of all hazel nuts are produced in Turkey, ranking 1st in world production and export

quantity, holding more than 95% of the import quantity to Japan. Hazel nuts have a unique flavor, and are diced and processed into a paste, etc., and used mainly as an ingredient in chocolate. Although they have a lower consumption quantity compared to other nuts, Turkey has focused on sales promotion activities in Japan, with the commercial section of Turkish Embassy in Japan functioning as a secretariat of the Turkish Hazelnut Association. Efforts, such as introducing health benefits and recipes on the Internet, in addition to various events, have been implemented. [Dried fruits] ① Raisins U.S. raisins, with California as the major production region, hold the largest share in the world. Domestic

demand in Japan almost entirely depends on imported products, the U.S holds more than 85% of the import quantity, and Japan is the biggest export destination of U.S. raisins. Most raisins are used for bread-making and ingredients in confectioneries in Japan, but price has soared, due to factors such as a large cut in U.S. production and adjustments in shipping to Japan to accommodate an increase in California produced wine, detrimentally affecting domestic customers in 2005.

② Prunes Prunes are defined as dried plums, but one type of western (European) plum has many varieties which are

suitable for drying, so they are commonly called "prunes" even if fresh. For dried prunes, more than 80% of the import quantity to Japan is held by the U.S, and Japan is the biggest export destination of U.S. prunes. In the U.S, nearly all of its prunes are produced in California, one of the largest production regions in the world, producing approximately three fourths of the world supply. However, the production quantity has greatly decreased due to crop failure for 2 straight years, with price remaining high since 2003. Prunes contain an abundance of minerals, such as iron, potassium, vitamin A, and dietary fiber, and quickly became popular as a health food. They are used as an ingredient in health food, such as prune juice and prune extract as well as for consumption as is.

Page 4: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

③ Dried Persimmons Dried persimmons are produced in Japan as a preserved food since long ago, and are used for confectioneries

and as sweeteners. Fukushima, Nagano, and Yamanashi are prefectures with the highest domestic production, with these three prefectures producing approximately 70% (2004). Regarding import quantity, domestic production is stable at 50%, although some yearly fluctuation occurs. The entire import quantity comes from China, and regarding export destination from China, Japan ranks 2nd following Korea, and received 37.0% of the exported quantity in 2005. Dried persimmons are high in potassium, keratin, dietary fiber, and many efficacies have been known since long ago.

④ Mangoes The mango is called the king of tropical fruits, and has become popular in Japan over the past few years.

Demand in Japan has grown due to the sale of various desserts using mangoes at convenience stores, etc., beginning 3-4 years ago, and has gained popularity among young people, with trading companies handling dried mangoes from the Philippines. Dried mangoes sold in Japan are mainly produced on Cebu Island, Philippines; its soft texture and acidic flavor are well received by the consumers.

(3) Distribution System and Business Practices in Japan

The distribution route for most nuts and dried fruits is aimed at the industrial food industry as ingredients for confectioneries and bread-making, rather than direct delivery to consumers. Regarding the commercial distribution route, although the prepared mangoes are packed by the importer and seller, and then distributed through the food wholesaler route, confectionery wholesaler route, and retailers, for imported raw nuts, they are processed into products by the process manufacturer, divided into packages, then distributed through the food and confectionery wholesaler route and retailer market.

Nuts and dried fruits are directly marketed by the import and process manufacturers to the food processing manufacturers of chocolates, the main users, and other confectionery and bread making manufacturers, and the small sized food processing manufacturers are supplied by confectionery ingredient wholesalers. In addition, liquor shops (as side dish snacks for alcohol) are supplied by specialized wholesalers through food warehouse dealers and confectionery warehouse dealers. The distribution channels of nuts and dried fruits differ by category, but the general outline is as follows.

Fig. 1 Distribution channels for

51

import nuts & dried fruits

2. Trade Trends (1) Import Trends in Japan [Nuts] Japan relies on overseas import for almost all whole nuts, except certain types such as chestnuts and walnuts.

Since the production area for a nut is dependent on its type, import can easily be affected by production conditions of the country of origin, as well as international supply and demand, and exchange rates.

Import of nuts in 2005 was 44.5 billion yen and 73,143 tons. The unit price increased in every category in 2005, and the value base recorded the highest mark in history, with a 21.2% increase over the previous year, but the quantity base experienced a 7.7% decrease over the previous year, the third straight year of decrease after a peak in 2002 with 86,436 tons. (See Fig.2)

Regarding almonds, the largest category of imported nuts, California-grown almonds hold 70-80% of the world production and decreased production for 3 straight years. Import quantity in 2005 was 25,268 tons

[Commercial use]

[Consumer use]

Overseas producers

Importers Processors

Large processed food makers

Food wholesalers Smaller processed food makers Confection wholesalers

Retail stores (supermarkets, convenience stores, confection shops)

Consumers

Page 5: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

(3.8% decrease over the previous year), a 2-year consecutive decrease. However, import value greatly increased to 19.62 billion yen (47.6% increase over the previous year), as the import unit price rose to approximately 1.5 times over the previous year, expanding the share held by imported nuts over the previous year (36.2%→44.1%). Furthermore, production of California-grown almonds experienced an increase in 2006, the first time in 4 years, and the shipping quantity greatly increased over the previous year. On the other hand, the value base of chestnuts, another main category, was 7.67 billion yen (10.1% decrease over the previous year), for the 3rd straight year, and its share in imported nuts was 17.2%, a drop from 40% in 2000 (45.1%). Also, a decrease has been experienced for 5 consecutive years at 21,552 tons (14.5% decrease over the previous year), from a peak in 2000, and 37,384 tons, a 29.5% decrease in share.

Fig. 2 Trends in Japan’s n

52

uts imports

0

10,000

20,000

30,000

40,000

50,000

2001 2002 2003 2004 2005

(\ million)

(year)

0

5,000

10,000

15,000

20,000

25,000

2001 2002 2003 2004 2005

Almonds

Chestnuts

Walnuts

(\ million)

(year)

2001 2002 2003 2004 2005 2001 2002 2003 2004 2005Almonds 9,309 11,237 12,319 13,288 19,619 24,322 27,978 28,858 26,269 25,268Chestnuts 13,008 11,404 11,971 8,526 7,668 31,695 29,073 25,233 25,207 21,552Walnuts 5,365 5,847 5,170 5,246 5,803 9,087 10,247 9,683 10,734 10,024Macadamia nuts 2,417 3,560 2,902 3,037 4,067 2,893 3,963 2,788 2,445 2,905Cashew s 3,143 3,424 2,534 3,403 3,627 5,833 6,717 5,457 6,908 5,918Pistachios 1,773 1,561 1,286 1,432 1,550 3,466 2,695 2,230 2,347 2,238Hazel nuts 250 309 221 459 697 535 760 527 729 630Coconuts 223 275 268 243 362 2,206 2,497 2,490 2,524 2,649Others 1,233 1,421 1,266 1,077 1,095 2,668 2,504 1,964 2,062 1,960

Total 36,719 39,038 37,936 36,710 44,488 82,704 86,436 79,230 79,226 73,143

Unit : value = \ million, volume = tons Source : Trade Statistics, Ministry of Finance

Value Volume

[Import value by category] [Total import value]

Fig. 3 Trends in nuts imports by category in 2005

Value ShareYearly

changeVolume Share

Yearlychange

2004 2005

Almonds 19,619 44.1% 147.6 25,268 34.5% 96.2 506 776Chestnuts 7,668 17.2% 89.9 21,552 29.5% 85.5 338 356Walnuts 5,803 13.0% 110.6 10,024 13.7% 93.4 489 579Macademia nuts 4,067 9.1% 133.9 2,905 4.0% 118.8 1,242 1,400Cashews 3,627 8.2% 106.6 5,918 8.1% 85.7 493 613Pistachos 1,550 3.5% 108.2 2,238 3.1% 95.3 610 693Hazel nuts 697 1.6% 151.9 630 0.9% 86.3 629 1,106Coconuts 362 0.8% 149.2 2,649 3.6% 105.0 96 137Others 1,095 2.5% 101.6 1,960 2.7% 95.0 522 558

Total 44,488 100.00% 121.2 73,143 100.00% 92.3 463 608Unit : value = \ million, volume = tons, yearly change over previous year = %, average unit price = \ per kg

Source : Trade Statistics, Ministry of Finance

Average unit priceValue Volume

In recent years, awareness of nuts as a health food reducing the risk of adult diseases, has increased, so the

tendency for increased demand in Europe, U.S, Russia, China, etc. is expected. As such, import unit price increased overall in all categories in value, for walnuts it was 5.8 billion yen (10.6% increase over the previous year), macadamia nuts 4.07 billion yen (33.9% increase over the previous year), cashews 3.63 billion yen (6.6% increase over the previous year), pistachios 1.55 billion yen (8.2% increase over the previous year),

Page 6: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

hazel nuts 0.7 billion yen (51.9% increase over the previous year), coconuts 0.36 billion yen (49.2% increase over the previous year), all exceeding in value over the previous year. On the other hand, the only categories which exceeded the previous year in quantity were macadamia nuts (18.8% increase over the previous year) and coconuts (5.0% increase over the previous year), while chestnuts, cashews, and hazelnuts greatly decreased, falling more than 10%. (See Fig.3)

[Dried Fruits] Japan also relies on overseas import for almost all dried fruits, except dried persimmons, and is affected by

the production conditions of the country or region of origin, international supply and demand, and exchange rates. Import of dried fruits in 2005 was 13.5 billion yen (1.0% increase over the previous year) and 49,732 tons(18.0% decrease over the previous year), and could maintain the same level as the previous year due to increased unit price in most categories, while the quantity base was greatly reduced by the fall in raisins and prunes, which are main categories.

The import value of raisins, the largest category among dried fruits, was 6.39 billion yen (7.4% increase over the previous year) and had a record increase for 2 straight years. The import quantity was 30,360 tons (10.7% decrease over the previous year), considerably lower than the previous year, due to reduced production in the U.S, which holds just under 90%, of raisin imports to Japan, shipping adjustments to Japan based on the supply and demand for grape ingredients in anticipation of an increase in California wine production quantity, but the share in whole dried fruits imports (value 47.1%, quantity 61.0%) expanded for 2 straight years. However, prunes, another staple merchandise, posted a large drop at 10,904 tons (40.5% decrease over the previous year) in import quantity, due to California-grown prunes, which hold a 80-90% share of the import quantity, experienced crop failure, so the import unit price rose approximately 1.5 times that of the previous year. The import value was 4.13 billion yen (12.7% decrease over the previous year), resulting in a large reduction in its overall share, both for value (30.5%) and quantity (21.9%).

Import unit prices have also increased in other categories, but both import value and quantity increased for dried persimmons (1.06 billion yen, 4,761 tons), figs (0.55 billion yen, 1,383 tons), as well as, guavas, mangoes, and mangosteens with 0.12 billion yen (87.0% increase over the previous year) and 162 tons (76.8% increase over the previous year), posting large increases, although the overall share is still small. On the other hand, apricots (0.41 billion yen, 781 tons), berries (0.16 billion yen, 80 tons) greatly decreased both in value and quantity, and bananas were also lower than the previous year. (See Fig.4, 5)

Fig. 4 Trends in Japan’s d

53

ried fruits imports

0

5,000

10,000

15,000

2001 2002 2003 2004 2005

(\ million)

0

2,000

4,000

6,000

8,000

2001 2002 2003 2004 2005

(\ million)

(year)

Raisins

Prunes

Dried Persimmons

[Import value by category] [Total import value]

2001 2002 2003 2004 2005 2001 2002 2003 2004 2005Raisins 4,379 4,835 4,690 5,943 6,385 28,152 30,913 29,736 33,981 30,360Prunes 4,277 4,456 4,550 4,734 4,132 16,742 16,244 17,325 18,320 10,904Dried Persimmons 1,150 977 640 769 1,063 4,832 5,151 3,572 4,560 4,761Figs 636 552 496 516 550 1,755 1,265 1,163 1,322 1,383Apricots 572 470 557 514 411 1,397 1,037 1,033 1,047 781Berries 582 449 370 224 164 242 193 154 114 80Guavas, Mangos, Magosteens, 77 53 39 66 124 254 113 77 92 162Bananas 76 93 84 91 88 249 304 285 330 315Others 392 864 805 552 631 888 1,252 1,579 881 986

Total 12,140 12,748 12,231 13,409 13,547 54,510 56,472 54,925 60,647 49,732

Unit : value = \ million, volume = tons Source : Trade Statistics, Ministry of Finance

Value Volume

Page 7: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

Fig. 5 Trends in dried fruits imports by category in 2005

y yValue Share

Yearle

Volume ShareYearl

chang change2004 2005

Raisins 6,385 47.1% 107.4 30,360 61.0% 89.3 175 210Prunes 4,132 30.5% 87.3 10,904 21.9% 59.5 258 379Dried Persimmons 1,063 7.8% 138.2 4,761 9.6% 104.4 169 223Figs 550 4.1% 106.5 1,383 2.8% 104.7 391 398Apricots 411 3.0% 80.0 781 1.6% 74.6 491 526Berries 164 1.2% 73.0 80 0.2% 70.5 1,965 2,036Guav as, mangos, mangosteens 124 0.9% 187.0 162 0.3% 176.8 725 767Bananas 88 0.6% 96.8 315 0.6% 95.3 274 278Others 631 4.7% 114.2 986 2.0% 111.9 626 639

Total 13,547 100.0% 101.0 49,732 100.0% 82.0 221 272Unit : value = \ million, volume = tons, yearly change over previous year = %, average unit price = \ per kg

Source : Trade Statistics, Ministry of Finance

Average unit priceValue Volume

(2) Principal Exporters to Japan and ASEAN’s Position [Nuts] In 2005, a total of 27 countries and regions exported nuts to Japan such as the U.S., Asia including China,

India, Korea, and Australia, Central and South America, and countries in Africa, etc. However, the production areas are limited according to the category, and 3 countries hold more than 90% of the value in most categories, with 5 countries exporting nuts to Japan having totals over 2 billion yen per year, the U.S, China, Korea, India, and Australia, and countries exporting more than 2,000 tons are limited to 6 countries and includes the Philippines. (See Fig.6)

The U.S. exported the most to Japan, with 25.62 billion yen (34.2% increase over the previous year) and 35,512 tons (5.6% decrease over the previous year), posting the a record high in value, reflecting the large increase in unit price of almonds, which is approximately 70% of the total quantity in 2005. Exports of walnuts, pistachios, etc., to Japan have also increased in value, with an increase over the previous year in the U.S. share in the overall total, resulting in the dominant share for both value and quantity, at 57.6% and 48.6%, respectively. On the other hand, China, ranking 2nd in exports to Japan in 2005, at 5.75 billion yen (12.7% decrease over the previous year) and 19,865 tons (15.3% decrease over the previous year), experienced a 2-year consecutive decrease in value, and 3-year decrease in quantity. As the export of chestnuts, a staple merchandise, from China to Japan decreased for the 7th straight year in quantity, and 6th straight year in quantity, the share in the overall total decreased from the previous year in both value (12.9%), quantity (27.2%). The difference between these two countries continues to expand every year. Following this, Korea (3.3 billion yen, 4,622 tons), India (3.22 billion yen, 5,250 tons) experienced a decrease in quantity, but a large increased in value over the previous year, as the unit price of both chestnuts, a staple merchandise, and cashews rose.

Export items from ASEAN to Japan were mainly coconuts and cashews. Nuts exported by ASEAN as a whole to Japan in 2005 was 0.73 billion yen (4.0% increase over the previous year) and 3,203 tons (6.7% decrease over the previous year), and the share of nuts exported to Japan remained at 1.6% in value and 4.4% in quantity. Coconut imports from the Philippines greatly increased in 2005, but the import of cashews from Vietnam decreased, resulting in an overall lower quantity than the previous year, although value exceeded the previous year. (See Fig.8)

By category, in addition to the dominant share held by the U.S. for almonds with 96.7%, and the main exporting countries to Japan are China (56.6% share), Korea (43.0% share); for chestnuts, the U.S. (89.1% share); for macadamia nuts Australia (64.0% share); for cashew nuts, India (88.8% share); for pistachio nuts, U.S (80.9% share); for hazelnuts, Turkey (96.6% share); and for coconuts, the Philippines (87.4% share). (See Fig.7)

54

Page 8: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

Fig. 6 Principal exporting countries and regions of nuts to Japan

55

0

5,000

10,000

15,000

20,000

25,000

30,000

2001 2002 2003 2004 2005

(\ million)

(year)

U.S.A.

ChinaKorea

India

Others26.7%

ASEAN1.6%

EU1.2%

U.S.A.57.6%

China12.9%

[Share of import value in 2005] [Import value from major countries]

2001 2002 2003

Value Value Value Value Volume Averageunit price

U.S.A. 15,421 17,455 17,828 19,095 37,626 25,618 57.6% 35,512 48.6% 721China 7,279 7,566 8,785 6,591 23,461 5,753 12.9% 19,865 27.2% 290Korea 7,313 5,763 4,775 3,286 4,802 3,295 7.4% 4,622 6.3% 713India 2,644 2,720 2,136 2,896 5,842 3,222 7.2% 5,250 7.2% 614Australia 1,216 2,049 1,822 1,772 1,483 2,963 6.7% 2,241 3.1% 1,322Turkey 240 295 208 446 713 676 1.5% 612 0.8% 1,105Malaw i 284 389 360 413 349 544 1.2% 381 0.5% 1,426South Africa 118 324 308 301 268 513 1.2% 369 0.5% 1,389Kenya 665 643 441 542 427 388 0.9% 296 0.4% 1,309Vietnam 423 618 308 439 931 340 0.8% 568 0.8% 599Philippines 173 203 203 192 1,968 316 0.7% 2,133 2.9% 148Others 943 1,014 761 738 1,355 859 1.9% 1,294 1.8% 664

Total 36,719 39,038 37,936 36,710 79,226 44,488 100.0% 73,143 100.0% 608(E U) 219 344 439 463 441 526 1.2% 445 0.6% 1,184

(ASEAN) 680 943 607 701 3,431 730 1.6% 3,203 4.4% 228

Unit : value = \ million, volume = tons, average unit price = \ per kg Source : Trade Statistics, Ministry of Finance

2004 2005

Value Volume

Page 9: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

Fig. 7 Principal exporting countries and regions of nuts by category (2005, in value basis)

Counrty Value Share Yearlychange

Averageunit price

Counrty Value Share Yearlychange

Averageunit price

1 U.S.A. 18,975 96.7% 145.9 770 China 4,341 56.6% 83.4 2582 Australia 330 1.7% 1262.8 958 Korea 3,295 43.0% 100.3 7133 Spain 217 1.1% 146.7 1,160 Italy 31 0.4% 104.1 4004 Italy 92 0.5% 92.1 1,060 Australia 0 0.0% - 1,0175 France 5 0.0% 202.3 1,257 France 0 0.0% - 1,580

- - - - - - - -

Counrty Value Share Yearlychange

Averageunit price

Counrty Value Share Yearlychange

Averageunit price

1 U.S.A. 5,170 89.1% 109.7 598 Australia 2,602 64.0% 153.4 1,3942 China 603 10.4% 119.4 449 Malaw i 544 13.4% 131.8 1,4263 France 26 0.4% 111.5 926 South Africa 513 12.6% 170.7 1,3894 Chile 3 0.1% 118.2 649 Kenya 373 9.2% 71.0 1,4225 Spain 0 0.0% - 3,361 Guatemala 28 0.7% - 1,553

- - - - - - - -

Counrty Value Share Yearlychange

Averageunit price

Counrty Value Share Yearlychange

Averageunit price

1 India 3,222 88.8% 111.2 614 U.S.A. 1,254 80.9% 112.5 6242 Vietnam 337 9.3% 76.9 601 Iran 164 10.6% 104.9 8763 Indonesia 33 0.9% 122.1 621 Italy 127 8.2% 98.1 3,4044 Sri Lanka 20 0.5% 177.3 1,011 Australia 4 0.3% 13.9 8695 Kenya 15 0.4% 89.4 440 France 1 0.0% - 3,625

371 10.2% 79.7 603 - - - -

Counrty Value Share Yearlychange

Averageunit price

Counrty Value Share Yearlychange

Averageunit price

1 Turkey 673 96.6% 150.9 1,101 Philippines 316 87.4% 164.9 1482 Italy 20 2.9% 172.8 1,286 Thailand 32 8.8% 93.3 883 Spain 3 0.4% 1096.9 1,200 Singapore 4 1.2% 416.8 854 U.S.A. 1 0.1% 81.6 1,535 Sri Lanka 4 1.0% 91.8 1995 Costa Rica 3 0.9% 102.3 67

- - - - 355 98.0% 151.0 138

Counrty Value Share Yearlychange

Averageunit price

1 China 808 73.8% 96.9 4852 U.S.A. 217 19.8% 103.7 1,0273 Peru 30 2.7% 432.6 7494 Australia 26 2.4% 145.4 1,1155 Turkey 4 0.3% 553.4 2,882

4 0.4% 318.7 456

Unit : value = \ million, yearly change over previous year = %, average unit price = \ per kg

Source : Trade Statistics, Ministry of Finance

Almonds Chestnuts

(ASEAN Total)

Walnuts Macadamia nuts

(ASEAN Total)

Cashew s Pistachios

(ASEAN Total)

(ASEAN Total)

Hazel nuts Coconuts

(ASEAN Total)

Others

56

Page 10: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

Fig. 8 Nuts imports from ASEAN by country /category

680607

701 730

943

0

200

400

600

800

1,000

2001 2002 2003 2004 2005

(\ million)

3,007

3,743

3,0913,431

3,203

0

1,000

2,000

3,000

4,000

5,000

2001 2002 2003 2004 2005

(tons)

(year)

[Value] [Volume]

Averageunit price

2001 2002 2003 2004 2005 2001 2002 2003 2004 2005 2005Almonds - - - - - - - - - -Chestnuts - - - - - - - - - -Walnuts - - - - - - - - - -Macademia nuts - 13 - - - - 13 - - - -Cashew s 461 661 346 465 371 877 1,324 748 984 615 603Pistachios - - - - - - - - - -Hazal nuts - - - - - - - - - -Coconuts 216 267 259 235 355 2,127 2,404 2,338 2,445 2,579 138Others 2 2 3 1 4 3 2 5 2 9 4

Total 680 943 607 701 730 3,007 3,743 3,091 3,431 3,203 228Share in Total 1.9% 2.4% 1.6% 1.9% 1.6% 3.6% 4.3% 3.9% 4.3% 4.4%

Cashew s 422 612 306 438 337 810 1,243 667 930 560 601Coconuts 1 4 - - - 34 53 - - - -Others - 1 3 1 4 - 2 5 2 8 419

Total 423 618 308 439 340 844 1,298 672 931 568 599Share in Total 1.2% 1.6% 0.8% 1.2% 0.8% 1.0% 1.5% 0.8% 1.2% 0.8%

Coconuts 173 203 203 192 316 1,752 1,862 1,795 1,968 2,133 148Total 173 203 203 192 316 1,752 1,862 1,795 1,968 2,133 148

Share in Total 0.5% 0.5% 0.5% 0.5% 0.7% 2.1% 2.2% 2.3% 2.5% 2.9%Cashew s 39 48 40 27 33 67 81 81 54 54 6Coconuts - - - 8 2 - - - 102 25 78Others 0 0 0 1 1 0 0 0 1 1 1,0

Total 39 49 40 36 36 68 81 81 156 79 4Share in Total 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.2% 0.1%

Macademia nuts - 13 - - - - 13 - - - -Cashew s - - - - 1 - - - - 1 6Coconuts 42 60 55 34 32 340 488 532 362 362 88Others 2 - - - - 3 - - - -

Total 44 73 55 34 32 343 502 532 362 363 89Share in Total 0.1% 0.2% 0.1% 0.1% 0.1% 0.4% 0.6% 0.7% 0.5% 0.5%

- - 1 - - - - 11 - -- - - 1 4 - - - 13 50 85- - - - 0 - - - - 9- - - - - - - - - -- - - - - - - - - -- - - - - - - - - -

Unit : value = \ million, volume = tons, average unit price = \ per kg Source : Trade Statistics, Ministry of Finance

Value Volume

ASEANTotal

Vietnam

Philippines

Indonesia

Thailand

Malaysia

Brunei

SingaporeMyanmar

LaosCambodia

---

--

56

21

7455

50

-

-

38---

57

Page 11: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

[Dried Fruits] Besides the U.S. and China, a total of 31 countries and regions, including EU nations such as France and

Germany, the Middle East, such as Turkey and Iran, Central South America, Africa, and Asia, export some kind of dried fruit to Japan in 2005. However, among them, the U.S. holds 70.8% in value and 71.8% in quantity, with a large gap between the rest of countries after China ranking 2nd.(See Fig.9)

The U.S., the country with the most exports to Japan in 2005, had 9.59 billion yen (7.9% decrease over the previous year) and 35,727 tons (25.9% decrease over the previous year), and a particularly large decrease was recorded in quantity. Regarding U.S exports to Japan, raisins were the main product, with 58.5% in value, 72.5% in quantity (2005), but due to factors such as a decrease in shipping quantity resulting from acreage reduction, and shipping adjustments to Japan by farm producers who expect an increase in California wine, a large decrease in quantity was experienced in 2005, with a 13.3% decrease over the previous year. Also, prunes, with 35.8% in value, 25.4% in quantity, another main product, greatly decreased both in value (43.5% decrease over the previous year) and quantity (41.0% decrease over the previous year), due to crop failure in the State of California. On the other hand, China, ranking 2nd in exports to Japan, was 1.53 billion yen (30.3% increase over the previous year) and 5,943 tons (3.9% increase over the previous year), which especially increased in the value base, due to an increase in persimmons, a staple merchandise with approximately 70% in value, and approximately 80% in quantity.

Fig. 9 Principal exporting countries and regions of dried fruits to Japan

58

0

2,000

4,000

6,000

8,000

10,000

12,000

2001 2002 2003 2004 2005

U.S.A.

China

(\ million)

(year)

EU5.6%

ASEAN1.0%

Others11.3%

China11.3%

U.S.A.70.8%

[Import value from major countries] [Share of import value in 2005]

2001 2002 2003

Value Value Value Value Volume Averageunit price

U.S.A. 8,777 9,285 9,327 10,410 48,244 9,591 70.8% 35,727 71.8% 268China 1,737 1,691 1,024 1,173 5,722 1,528 11.3% 5,943 11.9% 257Turkey 463 406 478 531 2,272 646 4.8% 3,091 6.2% 209France 33 41 60 91 245 498 3.7% 1,183 2.4% 421Chile 90 245 383 305 1,422 469 3.5% 1,815 3.6% 258Germany 288 355 287 208 54 212 1.6% 57 0.1% 3,737South Africa 266 213 149 172 876 134 1.0% 641 1.3% 209Philippines 16 30 26 53 63 107 0.8% 121 0.2% 882Australia 102 110 109 134 609 107 0.8% 438 0.9% 244Others 368 373 388 332 1,141 255 1.9% 717 1.4% 356

Total 12,140 12,748 12,231 13,409 60,647 13,547 100.0% 49,732 100.0% 272(E U) 361 428 369 345 433 755 5.6% 1,352 2.7% 559

(ASEAN) 134 107 104 77 123 136 1.0% 196 0.4% 692

Unit : value = \ million, volume = tons, average unit price = \ per kg Source : Trade Statistics, Ministry of Finance

2004 2005

Value Volume

Also, the export of dried fruits from ASEAN as a whole to Japan was 0.14 billion yen (76.8% increase over

the previous year) and 196 tons (60.0% increase over the previous year), a large increase when compared to the previous year, although the share of dried fruits exported to Japan remained at 1.0% in value and 0.4% in quantity. The total quantity from ASEAN relies on guavas, mangoes and mangosteens as main products by the Philippines, and the export of guavas, mangoes and mangosteens to Japan nearly doubled in percentage in 2005, but still resulted in less than 80% in value and approximately 60% in quantity for ASEAN as a whole. (See Fig.11)

When viewing by categories, raisins and prunes were staple products, and the U.S. had a dominant share with 0.56 billion yen (87.8% share) and 0.34 billion yen (83.1% share), respectively, and China controls 100%

Page 12: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

of dried persimmons, all items are dominated by a single country. Following this, the main countries exporting to Japan for figs were Turkey (41.8% share) and the U.S. (41.1% share); for apricots and berries, the U.S. (53.1%, 57.9% shares); for guavas, mangoes, and mangosteens, the Philippines (84.3% share); and for bananas, Ecuador (75.1% share) in the value basis. (See Fig.10)

Fig. 10 Principal exporting countries and regions of dried fruits by category (2005, in value basis)

Country Value Share Yearlychange

Averageunit price

Country Value Share Yearlychange

Averageunit price

1 U.S.A. 5,606 87.8% 106.4 216 U.S.A. 3,436 83.1% 76.1 3792 Turkey 297 4.6% 169.9 140 France 489 11.8% 702.4 4163 Chile 226 3.5% 147.5 210 Chile 179 4.3% 187.5 2994 Australia 97 1.5% 88.8 226 Italy 21 0.5% - 4045 South Africa 94 1.5% 93.0 171 China 6 0.1% - 304

1 0.0% 28.9 753 - - - -

Country Value Share Yearlychange

Averageunit price

Country Value Share Yearlychange

Averageunit price

1 China 1,063 100.0% 138.9 223 Turkey 230 41.8% 127.0 3532 U.S.A. 226 41.1% 100.8 4483 Iran 78 14.2% 101.9 3714 Sw itzerland 7 1.2% 163.4 9765 France 4 0.8% 50.8 1,336

- - - - - - - -

Country Value Share Yearlychange

Averageunit price

Country Value Share Yearlychange

Averageunit price

1 U.S.A. 218 53.1% 98.5 1,146 U.S.A. 95 57.9% 56.5 1,6682 Turkey 120 29.1% 69.0 364 Germany 40 24.5% 118.8 3,2503 South Africa 40 9.7% 58.1 443 China 28 17.2% 143.5 2,6064 China 24 5.9% 121.9 148 Slovakia 0 0.2% - 9665 Australia 8 1.9% 31.9 950 France 0 0.1% - 7,700

- - - - - - - -

Country Value Share Yearlychange

Averageunit price

Country Value Share Yearlychange

Averageunit price

1 Philippines 105 84.3% 204.1 892 Ecuador 66 75.1% 93.4 2412 Mexico 6 5.0% 145.6 1,376 Thailand 10 11.2% 99.7 4493 China 6 4.8% 142.3 181 Vietnam 3 3.4% 125.4 2134 Uganda 2 1.6% - 2,096 Germany 3 3.2% 111.9 2,1995 Ecuador 2 1.3% - 442 Uganda 2 2.0% 371.4 1,100

106 85.3% 201.3 892 13 14.6% 104.7 357

Country Value Share Yearlychange

Averageunit price

1 China 350 55.5% 120.5 4782 Germany 169 26.7% 99.5 3,9503 Chile 64 10.2% 115.1 4554 Thailand 10 1.6% - 3605 U.S.A. 8 1.2% - 2,106

16 2.6% 174.1 405

Unit : value = \ million, yearly change over previous year = %, averaga unit price = \ per kg

Source : Trade Statistics, Ministry of Finance

Raisins Prunes

(ASEAN Total)

Dried Persimmons Figs

(ASEAN Total)

Apricots Berries

(ASEAN Total)

(ASEAN Total)

Guavas, mangos, mangosteens Bananas

(ASEAN Total)

Others

59

Page 13: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

Fig. 11 Dried fruits Imports from ASEAN by country /category

[Changes in value] [Changes in quantity]

134

107 104

77

136

0

50

100

150

2001 2002 2003 2004 2005

(\ million)

(year)

201 209

123

196

276

0

50

100

150

200

250

300

2001 2002 2003 2004 2005

(tons)

(year)

Averageunit price

2001 2002 2003 2004 2005 2001 2002 2003 2004 2005 2005Raisins 82 50 56 3 1 166 99 114 4 1 753Dried Persimmons - - 0 - - - - 0 - -Berries - - 0 - - - - 1 - -Guava, mangos, etc. 18 28 23 53 106 24 33 24 61 119 892Bananas 19 10 14 12 13 46 25 41 35 36 357Others 13 19 10 9 16 40 45 28 23 41 4

To tal 134 107 104 77 136 276 201 209 123 196 692Share in Total 1.1% 0.8% 0.9% 0.6% 1.0% 0.5% 0.4% 0.4% 0.2% 0.4%

Guava, mangos, etc. 16 25 23 51 105 15 25 24 60 117 892Bananas - 0 - - - - 1 - - - -Others 0 5 2 2 2 0 6 2 3 4 5

To tal 16 30 26 53 107 15 32 27 63 121 882Share in Total 0.1% 0.2% 0.2% 0.4% 0.8% 0.0% 0.1% 0.0% 0.1% 0.2%

Guava, mangos, etc. 1 3 - 1 1 3 8 - 1 1 8Bananas 14 8 10 10 10 26 14 21 22 22 449Others 7 6 3 5 10 29 25 18 14 28 3

To tal 23 17 13 16 21 58 46 39 36 52 4Share in Total 0.2% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1%

91 58 65 7 7 194 121 142 23 23 3202 1 0 1 0 7 1 0 1 1 6- - - - - - - - - -

0 - - - - 0 - - - -- - - - - - - - - -

2 2 - 0 - 3 2 - 0 -- - - - - - - - - -- - - - - - - - - -

Unit : value = \ million, volume = tons, average unit price = \ per kg Source : Trade Statistics, Ministry of Finance

Note) Guavas, mangos, etc : Guavas, mangos, and mangosteens

Brunei

Vietnam

SingaporeMyanmar

LaosCambodia

Thailand

IndonesiaMalaysia

Value Volume

ASEANTotal

Philippines

--

05

87

43

6012

11------

(3) Imports’ Market Share in Japan Regarding nuts, all almonds, cashews, and pistachios are supplied as imported products. There are some

domestic chestnuts and walnuts products, but imported products are predominant, due to the large difference in quantity and price for imported products. Also, regarding dried fruits, the humid climate of Japan is not conducive to the dehydration of raisins, and nearly the entire quantity is imported. For prunes, domestic production quantity is low, and nearly the entire quantity is dependent on imports. Although statistics are not available for the domestic production quantity of persimmon for some years, and the domestic production quantity in 2005 is not readily known, it is estimated that around one third of the entire supply quantity is held by imported products over the past 3-4 years.

60

Page 14: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

3. Key Considerations related to Exporting to Japan (1)Regulations and Procedural Requirements at the Time of Importing in Japan

The importation of nuts and dried fruits are subject to the provisions of the Plant Protection Law and the Food Sanitation Law.

1) Plant Protection Law In order to prevent the entry into Japan of blight and harmful insects, procedure of plant quarantine is

required for the importation of unheat-treated nuts and dried fruits. Only certain sea ports and airports equipped with adequate quarantine facilities are designated as the ports of entry. Upon arrival of cargo at the port of entry, importers of nuts and dried fruits must promptly submit the Plant Protection Station an “Application for Import Inspection of Plants and Import-Prohibited Articles” along with a “Phytosanitary Certificate” issued by the competent governmental agency of the exporting country (application can be filed up to 7 days in advance of arrival of cargo). Upon inspection, when quarantine pests are not detected, “Plant Quarantine Certificate” is issued, and the importation is permitted.

Fig. 12 Plant Protection Law procedures

Application for import inspection to the Plant Protection Station (“Phytosanitary Certificate” issued by competent government agency of exporting country)

61

Import inspection

However, products processed such as roasted, and dried fruits listed below are exempted from the Plant Protection Law. Also, almonds, cashews, coconuts, pistachios, Persian walnuts (except walnuts with shells from prohibited import areas), dried macadamia nut powder are subject to the Plant Protection Law, but do not need an attached inspection certificate from the exporting country.

(note) However, while other items may be in effect, if the product is dried, import inspection can be performed without an attached plant inspection certificate from the exporting country.

Fig 13 Dried fruits that do not need inspection

Dried Apricots, figs, persimmons, kiwi fruit, plums, pears, jujubes, dates, pineapples, bananas, papayas, grapes, mangoes, peaches and longans.

Under the Plant Protection Law, importation of soiled plants and plants sent from areas inhabited by pests that have not emerged in Japan, or plants that come via those areas (those given in the Plant Protection Law, Enforcement Regulations Appendix 2), is prohibited. Regarding walnut meat (walnuts with shells), import is prohibited in some districts targeting the pest codling moth. In the event infected walnuts are imported to Japan, measures such as incineration are taken. Furthermore, there are cases where importation is permitted under the condition of compliance with standards, such as decontamination, as determined by the Minister of Agriculture, Forestry and Fisheries.

In instances where measures to prevent the intrusion of agricultural pests have been established, such as the use of fumigation techniques for agricultural pests or the start of production in regions where such pests pose no problem, import bans may be lifted even when they had been imposed on fresh fruit. The Minister of Agriculture, Forestry and Fisheries may lift import bans when the standard conditions stipulated for fumiga-tion and the like have been met. For more information, see the Website of the Ministry of Agriculture Forestry and Fisheries Plant Protection Station.

(⇒English text http://www.pps.go.jp/english/faq/import/kinshi.html)

If quarantine pests detected

Issue of ”Plant Quarantine Certificate”

Food Sanitation Law procedures

Sterilization

If quarantine pests not detected

Discarded or returned

Page 15: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

2) Food Sanitation Law All food products to be imported for the purpose of sales and marketing are subject to the procedures of

Food Sanitation Law. The Importers must submit a “Notification Form for Importation of Food, etc.” together with other necessary documents as ingredients list and production process chart when the processed food is the case, to the quarantine station at the port of entry. Upon examination of the documents, when the products are judged as subject to sanitary inspection, the inspection will be carried out inside bonded area and then decision will be made for import. The procedures required under the Food Sanitation Law is shown as follows.

Fig. 14 Procedures required under the Food Sanitation Law

Advance consultation service Advance information acquisition (regarding production methods, content of ingredients, etc.)

Advance inspection (by the competent government agency of the exporting country, or the official laboratory registered with the Minister of Health, Labor and Welfare)

62

Submission to the Quarantine Station (“Notification Form for Importation of Foods, etc.” and other related documents)

Examination of documents

Cargo required inspection Cargo not required inspection

Certificate of notification processing, or

certificate of passing inspection Failure Pass

Reshipment, destruction, conversion to other purposes Customs declaration

On May 29, 2006, the new positive list system was introduced and came into force. The system stipulates

all food products, if detected agricultural pesticides, feed additives, animal veterinary drugs to remain in excess of certain quantity, importation and sales of such food products will be in principle prohibited. In this system, for the agricultural pesticides etc. recognized to use and remain in the product, the maximum residual level is fixed, and for other chemicals uniform standard of 0.01ppm residual level is applicable (quantity understood as hardly affect human health).

This positive list system is applicable to all food products including processed food. And in case of nuts and dried fruits, different standards are fixed for each item. For further information on this system, reference to the following website of Ministry of Health, Labor and Welfare is recommended.

(⇒http://www.mhlw.go.jp/english/topics/foodsafety/positivelist060228/index.html) Also, almonds, walnuts, brazil nuts, pistachio nuts among nuts, and dried figs among dried fruits are tested

for aflatoxin (mold poison), and shelled pistachios from Iran for Pirimiphos-methyl, as targets of inspection order (inspection by Ministry of Health, Labor and Welfare to importers of foods determined to have a high probability of violation of the Food Sanitation Law) (as of September 2006). Measures such as the disposal and return shipment are taken if conditions are not satisfied, as detected by the regulated test method for aflatoxin B1, which has the strongest toxicity among mold poisons and a high detection frequency, and for Pirimiphos-methyl not exceeding the standard value (0.10ppm).

It is required for the importers to gather abundant and enough information on the projected import foods to study whether the products meets the requirement of the Food Sanitation Law in their specifications and standards by obtaining, in advance, ingredients lists and production process charts or by making consultation with the quarantine office.

Prior to importing, the importer may take a sample of forthcoming imports to laboratories registered with the Ministry of Health, Labor and Welfare or the competent governmental agencies of the exporting countries. Those test results may be substituted for the corresponding inspection at the port of entry, which expedites the quarantine process.

In addition, importers who wish to submit their notification by computer may make use of the computerized FAINS (Food Automated Import Notification and Inspection Network System) for processing import-related documentation. Importers who have possessed hardware and software may apply for a security code from the Minister of Health, Labor and Welfare to access the system.

Page 16: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

63

(2) Regulations and Procedural Requirements at the Time of Sale The sale of nuts and dried fruits is subject to provisions of the Food Sanitation Law, the JAS Law, the

Measurement Law, Health Promotion Law and the Act Against Unjustifiable Premiums and Misleading Representations.

Containers and packaging may be subject to the provisions of the Containers and Packaging Recycling Law and the Law for Promotion of Effective Utilization of Resources.

1) Food Sanitation Law Under the Food Sanitation Law, it is prohibited to sell food products that contain harmful or poisonous

materials or that are unsanitary. In a case where nuts and dried fruits are to be sold, labels based on the Food Sanitation Law (additives used, a notification that allergy material is included, labeling relating to genetic modification, and the like) is obligatory. (see (3) Labeling Regulations)

2) JAS Law (Law Concerning Standardization and Proper Labeling of Agricultural and Forestry Products)

The JAS Law establishes quality labeling standard for all food and beverage products for sale to the public consumer. Fruits and vegetables, such as raw chestnuts and walnuts in the shell, are required to be labeled in accordance with the Labeling Standard of Quality of Fresh Food Products, and for processed nuts and dried fruits according to the Labeling Standard of Quality of Processed Food Products. (See (3) Labeling)

3) Measurement Law Nuts and dried fruits sealed in wrapping or containers are required for weighting to the certain accuracy

and labeling of the net content by the Measurement Law.

4) Health Promotion Law When labeling the nutritional data on containers and packages or include in promotional documents of

processed foods aimed at the sale to consumers, it is obligatory to display in accordance with the Standard of Labeling Nutritional Data stating calories, protein, fat, carbohydrate, sodium and nutritional ingredient in order of the content of quantity . (see (3) Labeling)

5) Act Against Unjustifiable Premiums and Misleading Representations The Act prohibits a form of improper labeling exaggerated or false labeling that misleads consumers about

the nature or quality of products. The Fair Trade Commission, when necessary to judge the labeling is lawful or false, can request the enterprisers concerned to present the data for reasoning of the labeling contents. If they fail to present the requested data, the Fair Trade Commission will regard the case unlawful. Also vague or confusing labeling that makes it difficult to discern the actual country of origins is also prohibited as a form of improper labeling. The country of origin is defined as “a country in which a treatment of process effecting substantial change to the substance of the goods made.”

6) Law for Promotion of Effective Utilization of Resources When paper or plastic is used as a packaging material as wrappings or containers of nuts and dried fruits, a

material identifier mark should be labeled. (see (3) labeling)

7) Containers and Packaging Recycling Law ( Law for Promotion of Sorted Collection and Recycling of Containers and Packaging) The Law was enacted to promote recycling of containers and packaging waste materials. It provides for

sorting by consumers, sorted collection by municipalities, and product reuse (recycling) by product makers and distributors for glass bottles, PET bottles, paper and plastic containers and packaging. Consequently, nut and dried fruit importers and vendors incur the obligation for recycling of containers and packaging. The small-scale importers are exempt from the recycling duty, however, the containers and packaging must carry the identifier labels. (see (3) labeling)

(3) Labeling Regulations at the Time of Sale in Japan 1)Legally Required Labeling [1] Food Sanitation Law, JAS Law and Measurement Law

According to the “Labeling Standard of Quality of Fresh Food” under JAS Laws, it is compulsory for raw chestnuts, unshelled walnuts and other fresh nuts to label the following in Japanese in easily seen areas, such as the container or packaging, or places easily seen by the consumer, such as signs.

① Name ② Country of Origin (generally known place names are acceptable)

Page 17: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

When selling nuts and dried fruits sealed in wrapping or containers, following items must be listed all together on the label, under provisions of the Food Sanitation Law, Labeling Standard of Quality of Processed Food under JAS Law and the Measurement Law.

<Labeling items to be listed all together> ① Product name ② List of ingredients, list of additives (if used) ③ Net content ④ Best-before date ⑤ Preservation method ⑥ Country of origin ⑦ Importer ‘s or distributor’s name and address

<Labeling of Foods Containing Allergy Materials> Under Food Sanitation Law, it is compulsory to label foods (specified raw materials) that have a particular

tendency of causing allergies. Five items in which labeling has been made compulsory considering the number of occurrences and degree of seriousness, and 20 items in which labeling is encouraged as much as possible, have been set. In cases where a specified raw material is included in the processed food (including business use food products and food additives that are not directly sold to consumers) that is put into the container packaging, as a principle, a notice to that effect must be labeled in the raw materials column.

Specified Raw Materials (Labeling mandatory)

(5 items) Wheat, buckwheat, eggs, milk, peanut

Materials that are equivalent to the specified

raw materials (Labeling recommended)

(20 items)

Abalone, squid, salmon roe, shrimp, crab, salmon, mackerel, orange, kiwifruit, peach, yam, apple, walnut, matsutake mushroom, soybean, beef, pork, chicken, gelatine, banana

[2] Law for Promotion of Effective Utilization of Resources

Under the Law, specific containers and packaging are subject to identifier marking provisions in order to promote sorted collection. When paper or plastic is used as a packaging material for wrapping, a material identifier mark must be displayed at least one spot on the side of container with the fixed formalities.

2) Voluntary Labeling based on Provisions of Law [1] JAS Law <Inspection and Certification of Organic Processed Food Products>

The JAS Law stipulates a “specific JAS standard” for organic processed food products. Only those products that comply with this standard are allowed to include in their labeling the phrase “organic”. Organic processed food products produced abroad (in countries recognized as having a certification program equivalent to the JAS system) must be qualified according to one of the following methods in order to use the phrase “organic”.

① Foreign manufacturers authorized by a registered foreign certification organization, export the product with the JAS Mark self-attached to sell in Japan.

② Importers who obtained approval to qualify from a registered certifying organization in Japan, may self-qualify the product by accompanied certificate (or copy) issued by a public agency abroad.

③ Organic products made by foreign manufacturers who are authorized by a registered certifying organization in Japan may be imported and sold with the JAS Mark attached.

64

Page 18: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

Fig. 15 Inspection and certification system of an organic processed food

65

Organic JAS Mark

[ Name of Certifyin

Minister of Agriculture, Forestry and Fisheries

gOrgani

Contact: Center for Food Quality, Labeling and Consumer Services Headquarters Technical Exchange Department TEL: 048-600-2366 http://www.cfqlcs.go.jp

[2] Health Promotion Law Nuts and dried fruits for sale to consumers must display a label of the nutritional data in Japanese on the

container or packaging, stating calories, protein, fat, carbohydrate, sodium, and nutritional ingredients based on contents, in accordance with the Standard of Labeling Nutritional Data. Also, the criteria regarding the labeling description is regulated, such as specific nutritional ingredients are added, the high amount contained (high in dietary fiber, contains Vitamin E, etc), or not contained, or low in content (low calorie, sugar-free, etc). For example, to be labeled as “abundant in dietary fiber,” the product must contain more than 6grams per 100grams of fiber.

(3) Voluntary Industry Labeling

There is no voluntary industry labeling for nuts and dried fruits.

(4) Key Considerations for entering the Japanese Market The Food Sanitation Law strictly regulates that aflatoxin is to be non-detectable, and depending on the

category, such as almonds and walnuts, are targeted for inspection. Measures such as disposal or return of shipment, etc., may occur if aflatoxin is detected. Furthermore, random inspection by the Public Health Department of the local government is carried out even during the distribution phase, and if a violation of the Food Sanitation Law (in most cases of nuts, aflotoxin is detected beyond its standard level)discovered, recall of the whole lot will be ordered. One should also be aware that if a violation is found in one company and a recall is reported in media, all products from that country suffer, as well as the product itself, including those produced in other countries, and may result in the irreparably loss of consumer trust.

Also, prior inspection by the exporting country is essential in the import of safe nuts and dried fruits. Also, since May 2006, in efforts to establish trace-ability (production management track record), and the introduction of a system of a positive list of pesticide residue and a thorough quality control at the production region is required.

(5) Considerations for Related Products

① Raw peanuts are subject to a tariff quota, and are subject to the Food Sanitation Law and Plant Protection Law, Too.

② Chocolate with almonds and macadamia nuts, etc, fruits cake with raisins, etc, are exempt from the plant quarantine if heat processing confirmed, but are still subject to the Food Sanitation Law.

Registered Registration applicationRegistered Registration application zation]

Not-certified importers

Not-certified foreign manufacturers

Certified

Certified foreign manufacturers,

Certified foreign sorters

Self-qualify for JAS Mark

Certified

Certified importers(Certificate from Public Agency)

Self-qualify for JAS Mark

Foreign Countries

Certified

Certifying organizationRegistered foreign

Certifying organization

Page 19: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

66

(6) Regulatory Agency Contact ・Plant Protection Law

Plant Protection Division, Food Safety and Consumer Affairs Bureau, Ministry of Agriculture, Forestry and Fisheries TEL: 03-3502-8111 FAX: 03-3502-3386 (Direct) http://www.maff.go.jp

・Food Sanitation Law Office of Imported Food Safety, Inspection and Safety Division, Department of Food Safety,

Pharmaceutical and Food Safety Bureau, Ministry of Health, Labor and Welfare TEL: 03-5253-1111 FAX: 03-3503-7964 (Direct) http://www.mhlw.go.jp

・JAS Law Labeling and Standards Division, Food Safety and Consumer Affairs Bureau,

Ministry of Agriculture, Forestry and Fisheries TEL: 03-3502-8111 FAX: 03-3502-0594 (Direct) http://www.maff.go.jp

・Measurement Law Measurement and Intellectual Infrastructure Division, Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry

TEL: 03-3501-1511 http://www.meti.go.jp

・Health Promotion Law Office of Health Policy on New Developed Foods, Standards and Evaluation Division, Department of Food Safety, Pharmaceutical and Food Safety Bureau,, Ministry of Health, Labour and Welfare

TEL: 03-5253-1111 FAX:03-3501-4867(Direct) http://www.mhlw.go.jp

・Act Against Unjustifiable Premiums and Misleading Representations Consumer Related Trade Division, Trade Practices Department, Fair Trade Commission of Japan

TEL: 03-3581-5471 FAX: 03-3581-1754 (Direct) http://www.jftc.go.jp

・Law for Promotion of Effective Utilization of Resources / Containers and Packaging Recycling Law Recycling Promotion Division, Industrial Science and Technology Policy and Environment Bureau, Ministry of Economy, Trade and Industry

TEL: 03-3501-1511 http://www.meti.go.jp Office of Recycling Promotion, Policy Planning Division, Waste Management and Recycling Department, Ministry of the Environment

TEL: 03-3581-3351 FAX: 03-3593-8262 (Direct) http://www.env.go.jp Food Industry Environment Policy Office, Food Industry Policy Division, General Food Policy Bureau, Ministry of Agriculture, Forestry and Fisheries

TEL: 03-3502-8111 FAX: 03-3508-2417 (Direct) http://www.maff.go.jp 4. Tariff Duties and Consumption Tax in Japan (1) Tariff Duties

Figure. 16 presents tariff duties on nuts and dried fruits. In case of confirming the tariff classification or applicable tariff rate in advance, it is convenient to use the “advance counseling program”. By making inquiry to the customs orally, or through documents or e-mail, the customs will reply to such inquiry.

Contact: Customs website http://www.customs.go.jp/index_e.htm [Preferential Tariff System]

In order to apply for preferential tariff rates on nuts and dried fruits imported from preferential treatment countries, the importer should submit a certificate of preferential country of origin (Form A) issued by the customs or other issuing agency in the exporting country (not required if the total taxable value of shipment is no greater than ¥200,000.-). For some type of fresh vegetables, it is not required to present a certificate of preferential country of origin. For more details, please contact the Customs and Tariff Bureau, Ministry of Finance.

[EPA (Economic Partner Agreement)] Between Japan and ASEAN countries, EPA (Economic Partnership Agreement) negotiation is being

promoted. In the areas of Agriculture, Forestry and Fisheries, also, abolition and reduction of tariff rates are being reached for consent. By Japan-Singapore EPA for New Era (effective on Nov. 30, 2002) and Japan-Malaysia EPA (effective on July 13, 2006), the EPA tariff rates are applicable for the import of certain consented items of Singapore and Malaysian origin.

Page 20: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

67

Application of tariff rates on ASEAN countries are as follows :

Applicable Rates ASEAN Countries LDC Preferential Rate Myanmar, Cambodia, Laos Preferential Rate Thailand, Indonesia, Philippines, Vietnam Japan-Singapore EPA Rates Singapore (note) Japan-Malaysia EPA Rates Malaysia (note) WTO Rate Brunei

Note: In case the imported item is not included in the consented items list, WTO tariff rates will apply to the import of Singapore origin and Preferential rates is valid for the import of Malaysian origin.

Fig. 16 Tariff duties on nuts and dried fruits Rate of Duty

HS No. Description General WTO Preferential Temporary JSEPA JMEPA

0801. 11, 19 Coconuts (dried) 6% 3% Free Free21, 22 Brazil nuts 4% 3% Free Free31, 32 Cashews Free (Free) Free Free

0802. 11, 12 Almonds -100 (1) Bitter almonds Free (Free) Free Free-200 (2) Sweet almonds 4% 2.4% Free Free

0802. 21, 22 Hazel nuts 10% 6% Free Free0802. 31, 32 Walnuts 10% (10%) 8.8%0802. 40 Chestnuts 16% 9.6% 9.0%0802. 50 Pistachios Free (Free) Free Free0802. 90 Others

-100 (1) Betel-nuts Free (Free) Free Free-200 (2) Macadamia nuts 5% (5%) 2.5%

*Free Free

-300 (3) Pecan nuts 5% 4.5% Free Free-400 (4) Others 20% 12% 10.9%

0803. 00 -200 Dried bananas 6% 3% Free Free0804. 20 -090 Dried figs 10% 6% 3%

*Free

0804. 30 -090 Dried pineapples 12% 7.2% *Free 0804. 50 -090 Dried guavas, mangos, and

mangosteens 6% 3% Free Free

0806. 20 Dried grapes 2% 1.2% Free Free0813. 10 Dried apricots 15% 9% *Free 7.9%

20 Dried prunes 4% 2.4% Free Free40 Dried apples 15% 9% 7.9%

0813. 40 Dried other fruits -010 (1) Berries 12% 9% 4.5%

*Free Free

(2) Others 15% -021 (a) Papayas, pawpaws, durians,

bilimbis, champeder, jackfruit, bread-fruit, rambutan, rose-apple jumbo, jambosa diamboo-kaget, chicomamey, cherimoya, sugar-apples, bullock’s-heart, passion-fruit, dookoo kokosan, soursop and litch

7.5% 3.8% *Free

Free

-023 (b) Santols 9% 4.5% *Free Free

-022,-029 (c) Dried persimmons, others 9% *Free 7.9%Note 1: “*Free” in Preferential Rate is applicable only for the Least Developed Countries. Note 2: Normally the order of precedence for application of tariff rates is Preferential, WTO, Temporary, and General, in that order.

However, Preferential rates are only eligible when conditions stipulated by law or regulations are met. Also, WTO rates apply when those rates are lower than Temporary or General rates.

(2) Consumption Tax (CIF + Tariff duty) x 5%

Page 21: Japan nutsdryfruits

A-3. Nuts / Dried fruits

MARKETING GUIDE FOR ASEAN EXPORTERS TO JAPAN

68

5. Related Organizations ・Japan Nut Association TEL: 03-5649-8572 FAX: 03-5649-8573 http://www.jna-nut.com ・Japan Dried Fruits Importers Association (c/o Toyota Tsusho Corporation) TEL: 03-5288-3574