japan sb magazine 3

SB Magazine

April 2011

N° 3 Edition

STUDENT BOARD PRESENTS THE EUROPEAN UNIVERSITY

Donald Trump(Born June 14, 1946) is an American business magnate, socialite, author, and television personality. He is the Chairman and CEO of the Trump Organization, a US-based real-estate developer. Trump is also the founder of Trump Entertainment Resorts, which operates numerous casinos and hotels across the world.

Student Board Barcelona

Dear Student, I hope you will find this edition of our Magazine even more interesting than the first one. Now we have added to our passion, the experience of our previous editions in the hope of offer-ing you a solution to your demands.I would like to thank Amir Golafshan for his excellent work and also to Kris-tina Poluyanova, and Dani Prieto for their contribution to the magazine.As this is our last Edition for the aca-demic year, I want to leave you with an idea to take in to consideration. The world is changing and we change together with it and it is our duty to direct the change towards the future you want. Be the change you want to make.

On behalf of the Student Board, I wish you excellent holidays and we are looking forward to the holidays and for a new start in October 2011. Best wishes,Sebastian GaborYour President

2 Student Board EU 10/11

Left, Sebastian Gabor President of the Student Board, Amir Golafshan, Editor and Coordinator of the SB Magazine.

Message from the Student Board

The Student Board

The Student Board team

Dear fellow Student, First off I want to thank the team who I worked with in creating the third edition of the SB Magazine, Danielle Prieto, Kristina Poluyanova and our President Sebastian Gabor. We as a group have worked hard for the three editions released since the beginning of the academic year 2010 / 2011. The first edition was released in Novem-ber, and the second in February and this third edition published in April. This edition is the last in this aca-demic year. The next edition will be published in October 2011. Here with I want to thank you student for sup-porting us by reading the magazine that the Student Board prepares for you. Special thanks to the IT department, and the Administration they have helped us out in any situation.

Thank You all, and I hope you guys have a wonderful summer.

SincerelyAmir Golafshan Your SB Magazine Coordinator

Magazine

New Semester New Start New Experiences New Faces

Fall 2010

N°1 Edition NovemberSB Magazine

Spring 2011

N° 2 Edition February

STUDENT BOARD PRESENTS THE EUROPEAN UNIVERSITY

w w w . e u r u n i . e d u

Cyrus the GreatFounder of the Persian EmpireThe first man who started Human Rights in 600 BC

Edition 1 Edition 2

By Kristina Poluyanova

Fahrenheit Events ACTIVITIES

Student Board EU 10/11

Every Thursday the European University Barce-lona students get together and go to Fahrenheit Restaurant & Lounge on calle Aribau 131.This event is a wonderful opportunity for students to get to know each other better, meet new people, relax and have fun with great music at the end of a hard week and simply have a great time.This event is meant to be much more than it is, every Thursday in Fahrenheit offers a special at-mosphere and spirit because every week there is a new theme to the party, promoted by Amir Golafshan on Facebook. We have already visited and strongly recommend you to visit the follow-ing theme parties: French Kiss, Sex on the Beach, Black and White, High Heels. We will continue organizing lots of new surprising theme parties so every event is going to be special and unforget-table.What is more, the club has a very welcoming and comfortable atmosphere inside: comfortable sofas, nice bar and a really good stage. Every time there is a different DJ playing different types of music, it depends on the theme of the night. Moreover, the first party in Fahrenheit was only for EU students, where today this club is also vis-ited by the following universities: ESADE and La Salle.

From the beginning of May 5 there will be a dif-ferent type of hang out place at Fahrenheit. A place where students can come and have dinner after class and hang out with their fellow students. People from many universities will attending these events on every Thursday. European University has a great advantage due to a good relationship with Fahrenheit, the dinner that the restaurant offers to students is free for EU students, they only need a identification card ad the door. So hope to see you all every Thursday.

Fahrenheit Parties Every Thursday Group Of Students at the Party

4

At the turn of the century, American financier and banker J.P. Morgan stunned the population with his immense power, wealth, and skills of a quality businessman. Soon after, there was John D. Rockefeller and Andrew Carnegie; multi-millionaires who dominated the steel and oil industries. Today, there is Don-ald Trump. Trump is a widely known and powerful real estate man. He was born and raised in New York. His father, Fred, was a real estate developer and a self-made millionaire. In his adolescence, Donald faced behavioral problems and his par-ents enrolled him in New York Military Academy. Following his graduation, Donald registered in classes at Fordham Uni-versity in New York City for two years before transferring to the prestigious Wharton School of Business at the University of Pennsylvania. Donald majored in economics with a concentra-tion in finance. In his book, Trump: The Art of the Deal, Trump reviews his undergraduate career. He says, “After I graduated from the New York Military Academy in 1964, I flirted briefly with the idea of attending film school but in the end I decided real estate was a much better business. I began by attending Fordham University but after two years, I decided that as long as I had to be in college, I might as well test myself against the best.” Once Trump graduated from the Wharton School, he be-gan working at his father’s company, the Trump Organization. This was the beginning of Trump’s perpetual success and his initial work in the real estate business. During his college career, Trump worked with his father reviving an apartment complex in Cincinnati, Ohio, which his father had purchased years be-fore. Donald successfully raised the occupancy rate of the com-plex within two years. The Trump Organization sold the apart-ment complex for $6.75 million in 1972. Over the years, Trump began to create, modify, and revitalize many popular areas in New York. Amongst his effective projects was the restoration of the Javits Convention Center and the Wollman Ice Rink in Central Park. Trump subsequently began to build his own, very extravagant and exclusive empire. The first building established by Trump himself was the Trump Tower on ritzy Fifth Avenue on the Upper East Side of Manhattan. The tower was officially completed in 1983. Another of Trump’s famous masterpieces is the Trump World Tower located in midtown Manhattan across from the United Nations Headquarters. The Trump World Tow-er is a residential building with extensive views of the East River. Today, Trump owns both commercial and residential buildings across the United States, Puerto Rico, and many other countries around the world. Since Donald Trump’s working experience with his father at the original Trump Organization, the network has extended immensely.

By Danielle Prieto


Businessman of the Year PERSON

Donald Trump

5

Behind the Face of Modern Real Estate In addition to real estate, Trump has also pursued the leisure and tourism industry. Currently, Trump owns numerous hotels, golf courses, and the luxurious Taj Mahal Casino Resort in At-lantic City, New Jersey. He has also established brands such as Trump Financial, Trump University, Trump Vodka, and Trump Steaks, to name a few. Donald Trump is best known for his re-ality T.V. show, The Apprentice. The Apprentice is classified as the “Ultimate Job Interview” in which several business people compete to receive a $250,000 contract with one of Trump’s many companies. Trump is famous for his catchphrase, “You’re fired!” The show has an elimination-style approach and Trump subsequently fires undesirable contestants. Recently, Trump has announced that he is considering running for President of the United States in the 2012 election against Barack Obama.

By Amir Golafshan

READ


The number of people confirmed dead in Japan passed 12,000 one month after one of the strongest earth-quakes on record sent a tsunami plowing over the na-tion’s eastern shore.At least 12,000 people were killed and 17,000 are miss-ing, the Japan National Police Agency said in its latest tally.The numbers are expected to go up as rescuers comb through miles of coastline piled high with rubble.As the nations faces massive reconstruction, signs of recovery are visible in some areas devastated by the disaster.Some roads are cleared and repaired, and electricity lines are reconnected. Major reconstruction of build-ings has yet to begin.An expressway operator in eastern Japan said nearly all its roads damaged by the quake and tsunami are now passable.Since Monday, at least 813 kilometers of 870 kilome-ters of damaged roadway operated by transportation contractor NEXCO were “temporarily recovered,” ac-cording to a news release.The length of the tsunami that battered the coastline was about 550 kilometers (340 miles), according to Ja-pan’s National Meteorological Agency.

Devastation

Japan’s catastrophe

Some Pictures from the city

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Its devastation of cities and towns along the eastern shoreline is extensive enough to be seen by satellite.At an estimated monetary damage of up to $309 billion, it is the most costly natural disaster in recorded history and tops Hurricane Katrina, which devastated New Or-leans and the U.S. Gulf Coast in 2005.Katrina had estimated losses of $125 billion, according to the Insurance Information Institute.The repair and replacement of homes, businesses and infrastructure in Japan could cost between $185 billion and $309 billion, Japan’s Cabinet Office announced, ac-cording to reports by the nation’s Kyodo News Agency.Those estimates did not include the effect of the nuclear crisis at the Fukushima power plant and subsequent power outages.More than 25,000 buildings were washed away, com-pletely demolished or half destroyed, according to the official national police count. At least 100,000 more buildings have been damaged.The devastation has sent at least 244,361 people to evac-uation centers, according to the national police.The number includes those who left their homes for shelters because of radiation concerns from the Fuku-shima nuclear power plant.Many residents are determined to rebuild.“Not that it’s easy,” said Daiji Murai, a spokesman for Kaimaishi City.The tsunami triggered by the 9.0 magnitude earthquake flattened roughly half of Murai’s city.“I don’t want to lose my home town,” he said, fighting back tears. “ I want it to come back. We won’t give up”.

Counting the cost Citizen out in the cold without a home

By Amir Golafshan

7


InterviewComments

By Amir Golafshan


What has been happening in Japan is the worst catastrophe in the Japanese history.More than 12,000 people died and still more than 17,000 people are missing. An M9.0 earthquake would not damage Japan so badly but the huge tsunami destroyed everything on the east coast of Japan. The tsunami came just 9 minutes after the earthquake hit Eastern Japan which was too quick to escape for many people who lived on the coast. The size of this catastro-phe was much bigger than Japan expected. I feel so sad for victims and powerless for not being able to do anything for those people. There are not so many things I can do as a Japanese living abroad except raise donation money. Therefore I organized a fund raising activity for Japan at European University. We managed to collect about 1000 € with all the kindness of EU students. I appreciate so much that everyone joined us in helping Japan.

It is going to be a long process for Japan to rebuild everything destroyed however it is receiving so many donations from all over the world. When I see so many people car-ing and helping Japan, I feel proud of being Japanese and I believe Japan will become even stronger than before with all the help.

Thank you all for donating

Then there was a failure of the safety sys-tems in the nuclear power plant located in the area. In addition to the natural di-saster is now a nuclear catastrophe, which will affect Japans future generations for a long time. There is no absolute security for nuclear power plants, even if according to the Japanese government and the operating company Tepco, the nuclear power plant was designed to withstand earthquakes up to a magnitude of 8 on the earthquake scale without any damages. The current disas-ter in Japan shows that it is in my opinion time to turn away from nuclear energy and as much and soon as possible to invest in renewable energies and to research for al-ternatives, even if they are pretty expensive.Since a large part of the world population takes the daily energy supply for granted and no one wants to do without hot water and electricity, there will still be a way to go before we can do without nuclear energy. Everybody should be aware that it is worth-while to invest in alternative energies and try to reduce the need for nuclear energy. I think it is very conclusive that after that short period of time after such a disaster the media focused so much on what im-pact such a disaster will have on the world-wide stock market and economy and that is barely been reported on how the popula-tion in Japan is dealing with the catastro-phe. My compassion goes to the Japanese population especially to all who are directly involved in the crisis, people who have lost family members and their home.

Kei Sugimoto

Kei SugimotoJapan Sport ManagementClass of 2011

Asking some current European University students and Professors about their opinion on the article regarding the catastrophe in Japan!


Prof. John WetherellProfessor of EconomicsMacro, Micro & GlobalEngland

Nina Ahlmann Germany International Business Class of 2012

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Modern technologies bring natural disas-ters into our living rooms and into our lives as if we form a part of these tragedies or they form a part of our own existence. This sense of sharing allows us to empathize with the victims and commit ourselves to helping them. But these feelings are tran-sient and will be replaced only too easily by the next awesome event that Nature or Mankind launches upon itself.

Instead, the stronger feelings that hold people of the same nationality together and that have moved Kei Sugimoto and thousands of expatriate Japanese to sup-port their own country in any way that they could will be the driving force behind the rebuilding of Japan. For the Japanese people this moment will not pass, not until the cities have been rebuilt, the people have returned to their homes and their lives have recovered their daily routines. And the memory of so many deaths will make them build to higher standards so that the next earthquake kills fewer people and the next tsunami causes less destruction.

John Wetherell

Nina Ahlmann Japan is currently facing a trilogy of catas-trophes. One of the strongest ever recorded earthquakes and a tsunami as a result of this mega-quake with apocalyptic propor-tions, which has destroyed a densely popu-lated area with full force.


Cool New StuffInteresting

• Julio Iglesias on May 19th at Gran Teatre del Liceu • Moby on July 19th at Poble Espanyol • Bon Jovi at Estadi Olimpic on July 27th

Concerts

Upcoming events in Barcelona:

The Month of “El Clasico”Starting April 17th, 2011 F.C. Barcelona v. Real Madrid

Sports

9

Who are they? BCG is an international management consulting firm and the world’s top advisor on business strategies. They are based in Boston, Massachusetts and have more than 70 offices worldwide. BCG’s Revenue totaled $2.75 million in 2009. What makes them so great? Amidst the recession, BCG managed to avoid layoffs and in fact, hired the most employees in 2010. Naturally, BCG is considered to be a desir-able employer due to their high salaries. However, at BCG they also offer employees the opportunity to participate in volunteer activities. Its Social Impact Practice Network (SIPN) offers a chance to work with organiza-tions such as the U.N., World Food Program and Save the Children.

Who are they?SAS Institute is a global leader in software products. They specialize in software designed to enhance business performance, customer relation-ship and business intelligence management. SAS Institute is a multina-tional company headquartered in Cary, North Carolina. SAS revenue to-taled $2.93 million in 2009.What makes them so great?There’s a reason SAS is being featured for the second year in a row on Fortune 500’s list. At SAS Institute, employees are offered valuable benefits such as onsite health care. Staff are also entitled to high quality childcare, a beauty salon, and an ultramodern 66,000 square foot (6,000 square meter) gym. SAS has received very strong and positive feedback from employees this year. One manager said: “People stay at SAS in large part because they are happy, but to dig a little deeper, I would argue that people don’t leave SAS because they feel regarded -- seen, attended to and cared for. I have stayed for that reason, and love what I do for that reason.”

It's official: the first official biography of Steve Jobs will be making its debut some-time in early 2012.The book, "iSteve: The Book of Jobs," is being penned by Walter Isaacson, famed biographer and the former CEO of CNN and managing editor of Time. While very little is known about the contents of the book, Isaacson did manage to obtain unprecedented access to Apple, Steve Jobs and even Jobs’ family. Simon & Schuster will publish and distribute the book.

Steve Jobs Apple Inc. CEO

SAS

Boston Consulting Group

Best companies to work for

• Formula One Grand Prix May 22nd at Circuit de Catalunya, Montmelo

English: What are you doing tonight? Let`s go somewhere togetherSpanish: ¿Qué haces esta noche? Vamos a algun sitio juntosFarsi: Emshab chekar mikoni? Pusho berim birun? German: Was machst du heute abend? Wir sollten zusammen ausgehenFrench: Que faites-vous ce soir? Allons quelque part ensembleRussian: Chto ti delaesh segodnya vecherom? Poshli kuda-nibud` vmeste Swedish: Vad gör du ikväll? Låt oss gå någonstans tillsammansPolish: Co robisz dziś wieczorem? Chodźmy gdzieś razemRomanian: Ce faci in seara asta? Să mergem undeva împreunaTurkish: Bu gece ne yapıyorsun? Bir yere birlikte gidelim

Helpful Phrases

Students Your Entertainment

Top reasons to study Economics

1 Economists can supply it on demand.

2 You can talk about money without ever having to make any.

3 When you are in the unemployment line, at least you will know why you are there.

4 When you get drunk, you can tell everyone that you are just researching the law of diminishing marginal utility.


JOKESWhy study Economics?

10

This guy is walking with his friend, who happens to be a psychologist. He says to this friend, “I’m a walking economy.”

The friend asks, “How so?”

“My hair line is in recession, my stomach is a victim of inflation, and both of these together are putting me into a deep depression!”

A B

A B

Games

10


SUDOKU

SUDOKU ANSWERS

A walking economy

11


Pepsico Your knowledge

By Danielle Prieto

12

Back in 2006, former U.S. Vice President Al Gore scarred the world with the images in his documentary called “An Inconvenient Truth”. Gore suggested that mankind has left none other than himself to blame for Global Warm-ing and the slow environmental demise of our planet Earth. Around the world, people strive to save the planet and promote environmen-tal actions such as recycling and buying eco-friendly products. Contamination and pollu-tion are amongst the major ecological issues we face. Unfortunately, in today’s world, the water we drink and swim in and the air we breathe is extremely polluted in most places. There are many physical disabilities and dis-eases that can be contracted from pollution. The result of years of urban pollution and con-tamination can affect human beings through birth defects, cancer, as well as severe damage to the nervous and respiratory systems. Sadly, the reason for this is due to companies that are negligent and careless about waste disposal. This is typical of cities that specialize in indus-tries such as coal, steel, copper, and other ma-terials. According to the World Bank, 16 out of the 20 most polluted cities in the world are in China. In the Chinese city of Linfen, which is an industrial hub for producing coal, the haz-ardous pollutants in the air affect an estimated 3 million people. Another major issue that environmental activists are fighting against is deforestation. This is common in lush jungles and rainforests across South America. Defor-estation has led to the extinction of many rare and endangered plants and animals. It has been reported that once thriving rainforests are now demolished at one acre per minute. The reason behind deforestation is simply to make more space for farms and ranches. Nowadays, many businesses and companies are nonchalant about environmental issues and are only increasing the contamination of land and water by improperly disposing of in-dustrial waste.

Pollution


PepsicoBy Danielle Prieto

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The “Green” movement has even influenced large, multinational companies to go green and create, promote, and sell organic prod-ucts. Luckily, more and more companies are beginning to enforce the use of eco-friendly products. Many supermarket chains charge for plastic bags, which used to be an ordinary commodity. Charging for the plastic bags is slowly encouraging consumers to use durable, yet reusable bags. Besides forming a positive image for themselves, it is actually cheaper for companies to work harder to prevent contam-ination and environmental scandals. Recently, sustainability and the Green movement has won the hearts of top management at Pepsi-Co. The food and beverage giant has recently joined in on the green movement by creating the world’s first 100% plant-based, recyclable bottle. PepsiCo is a chief leader of billion-dollar food and beverage brands, including 19 different product lines that generate more than a whopping $1 billion in annual retail sales each. The aim of PepsiCo is to use all natural resources in their new bottles. In fact, the bottles are made from bio-based raw ma-terials, including pine bark, switch grass, and corn husks. PepsiCo strives to continue their leadership position in creating eco-friendly products. They vow to protect the Earth’s re-sources and efficiently use land, water, and energy.

Green Strategies


Prof. John Wetherell Lets meet

By Kristina Poluyanova

It is always interesting for students to know what type of a person your professor really is. In this article we have chosen John Wetherell, Professor of Economics.

K.P.: Good afternoon professor. We have chosen you as our companion today be-cause we all want to know more about what kind of a person you are outside of the classroom. Tell us a bit about yourself; where you were born, grew up, and studied.

J.W.: I was born and grew up near a town called Derby, which is located in the center of England. I studied in the LSE and I’ve done further studies in Paris and Barce-lona.

K.P.: Why did you decide to move to Bar-celona?

J.W.: I came to Barcelona by chance really. I’d been living in France and was basically putting off going back to England - which I’ve done pretty successfully as I still haven’t gone back!

K.P.: I think you have made a right deci-sion! Now it`s time to speak a bit about studies. What do you prefer in studies-practice or theory?

J.W.: They are interdependent - at least, in economics. Theory allows you to general-ize while practice allows you to find out if this generalization is actually applicable to a particular situation or person.

K.P.: Where did you receive most of your experience?

John Wetherell J.W.: Well, I had my own business but I think that Economics is a life science in a way - looking around you and asking yourself why things happen is a good way to learn. That’s where most of the ideas about economics come from - “A Beautiful Mind” is a film that shows this and books like “The Undercover Economist” or “Freakonomics” also show that people’s lives and experiences are really the raw material of Econom-ics.

K.P.: I cannot agree more, all the things in our lives are connected even though we cannot notice it sometimes. Stu-dents are also eager to know how you spend your free time?

J.W.: Correcting Blogs - my fault for setting them, I know!

K.P.: At least lets hope you enjoy read-ing some of them! We have a question from one of our economically inter-ested students: Who is the main winner from intervention in Libya from your point of view?

J.W.: Good question! For which I don’t know the answer! But if it’s a civil war - and it is beginning to look as if it is - then, there will be no winner - nobody ever wins in a civil war.

K.P.: Finally, is there any piece of advice you would like to give to our students?

J.W.: Make your own mistakes.

K.P.: Thanks a lot for devoting your time to us!

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Professor John Wetherell in Global Economy Class

Dr. Crane on the left an Professor Wetherell

We are open to hear your feedback!The student board wants to hear what you have to say! If you have any comments, suggestions or ideas please e-mail us.

SB President Sebastian Gabor [[email protected]]

MBA SB President Farah Ragheb [[email protected]]

www.euruni.eduFollow us on facebook European University

Social Department


The Student Board

Kristina VPSebastian Pre.

Gokce Camila Laura

Christian

Camila [[email protected]]Laura [[email protected]]Gokce [[email protected]]

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Magazine Group

From: Russia Responsible for the entertainment part of the Magazine. Also an author

Contact: [[email protected]]

Kristina Poluyanova Amir Golafshan

Danielle PrietoResponsible for the theme of the Magazine, and the article regarding the theme or person being targeted. Author

Contact: [[email protected]]

From: Germany Responsible for group coordination and graphic design. Structure placement of the Magazine and designer. Author Contact:[[email protected]]

We are responsible for the organization for events such as parties, get-togethers or educational trips. If you have any suggestions or any ideas please do not hesitate to share them with us.

Dr. Crane on the left an Professor Wetherell

European University BarcelonaGanduxer 7008021 Barcelona, SpainTel: +34 93 201 81 71Fax: +34 93 201 79 [email protected]

EUROPEAN UNIVERSITY - EU BUSINESS SCHOOL

Other EU Campuses in:London (UK) | Freiburg (Germany) | Vienna (Austria) | Aktobe & Uralsk (Kazakhstan) | Damascus (Syria)

Taipei (Taiwan) | Hong Kong, Shenzhen & Beijing (China) | Kota Kinabalu (Malaysia) | Singapore

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